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Tag: #ARM Worldwide

  • Rupee112 appoints Hitesh Yadav as head of marketing

    Rupee112 appoints Hitesh Yadav as head of marketing

    MUMBAI: Rupee112, a rising star in India’s fintech space, has appointed Hitesh Yadav as its head of marketing, signalling an ambitious push to sharpen its brand and accelerate digital growth.

    Yadav brings over a decade of digital marketing experience, having helmed campaigns at Sammaan Capital Limited, Renewbuy, Innocean India, Publicis Groupe, ARM Worldwide, and HT Media. His expertise spans PPC, SEO, customer acquisition, and performance-driven strategies across fintech, insurance, and media.

    In his new role, Yadav will chart Rupee112’s marketing vision, spearhead campaigns that deliver measurable results, and deepen engagement across both online and offline channels.

    “I am thrilled to join Rupee112, a company that is redefining the fintech experience in India,” Yadav said. “My focus will be on strategies that drive growth while positioning Rupee112 as a benchmark in marketing innovation and customer engagement.”

    The move underlines Rupee112’s ambition to consolidate its position in India’s evolving lending ecosystem. The platform leverages data, digital tools, and customer-centric design to offer accessible and tailored credit solutions to millions of users.

    With Yadav at the helm, Rupee112 looks set to combine fintech innovation with marketing muscle, a pairing likely to keep competitors on their toes.
     

  • PIPO collaborates with #ARM Worldwide to create an AI-infused fantasy popcorn wonderland

    PIPO collaborates with #ARM Worldwide to create an AI-infused fantasy popcorn wonderland

    Mumbai: PIPO (snacks brand from Modi Naturals) under a strategic partnership with #ARM Worldwide, aimed at immersing audiences in an enchanting universe fuelled by generative AI and innovative design, giving life to a captivating fantasy world abundant with popcorn.

    In a recent unveiling, PIPO introduced a captivating collection of creatives meticulously curated in collaboration with Adobe Firefly, enhanced by #ARM Worldwide’s creative insights in design and aesthetics.

    Modi Naturals CMO Mukesh Ghuraiya expressed, “At Modi Naturals, we wish to present our customers with an unforgettable gift – a chance to immerse themselves in the fantasy world they’ve envisioned. This collaboration exemplifies the powerful synergy between technology and creativity, showcasing the remarkable outcomes that arise when these forces unite.”

    The creatives, launched in a storytelling format, take us on a captivating expedition, where explorers discover an enigmatic “PIPO Planet,” an unparalleled haven for popcorn lovers. The discovery of mountain peaks adorned with golden popcorn and the emergence of fiery popcorn volcanoes collectively reveal a gateway to the wondrous ‘PIPOVerse’. This revelation redefines the joy of enjoying popcorn, while offering a surreal escape into a parallel world where nature’s whimsy knows no bounds.

    #ARM Worldwide CEO & co-founder Manas Gulati said, “We recognise that AI is becoming a fundamental element within the creative formulation process, and its strategic utilisation can significantly elevate creative outputs to unprecedented levels. At #ARM Worldwide, we consistently seek emerging technologies and innovations to foster creativity, and this campaign for PIPO Popcorn stands as a testament to the extraordinary possibilities that lie at the intersection of imagination and exploration. Modi Naturals is an ideal collaborator in this endeavour to harness and implement these innovative solutions effectively.”

    The mesmerising creatives stand as a testament to the boundless possibilities arising from the fusion of human imagination and generative AI. #ARM Worldwide, renowned for its expertise in creative, media, and digital transformation domains, played a pivotal role in refining these creatives into visually compelling designs that leave an indelible imprint on the viewers’ minds.

    The series stimulates a sense of joy and nostalgia associated with popcorn, leaving the audience yearning for more. So, stay tuned to witness more magic from the cosmic world of PIPOverse, where popcorn dreams come true.

  • #ARM Worldwide changed gears during lockdown, moving fast towards their ‘consulting’ positioning goal

    #ARM Worldwide changed gears during lockdown, moving fast towards their ‘consulting’ positioning goal

    #ARM Worldwide – India’s leading independent digital marketing and communications consulting firm, launched several learning & development initiatives for all team members along with the leadership team in the organization. Digital transformation is going to be the backbone of all organizations and the pandemic has simply accelerated this shift. It was essential for #ARM to expand knowledge and skills of the workforce to stay ahead of the curve and transformation for brands.

    500+ certifications have been acquired by ARManions (ARM’s employees) in which IBM Design Thinking has been one of the cornerstones of the learnings at the organization, followed by Google Certifications (Shopping, Video, Analytics, Display Ad, My Business Basics, AdSearch, Adwords, etc.), Amazon Marketing Solutions certifications, followed by Hubspot Academy (Content Marketing, Social, Inbound, etc), SEMrush, LinkedIn Learning, Twitter Flight School, AWS Cloud, BI, Hootsuite Learnings to name a few. 

    Mr Ritesh Singh, MD & Co-Founder, #ARM Worldwide said, “We operate in the agency world however we don’t think, act, behave like an agency. #ARM’s goal from a positioning standpoint always has been to be a consulting company, Accenture as an organization has been our inspiration. We at #ARM, used this adversity to our advantage, moving towards our goal & we did build up new workforce capabilities. We are now much stronger as a team and raving to help brands across categories in the next phase of life ‘with COVID’”

    At ARM Worldwide, the learning & development program was deployed under 2 strategic pillars – ‘Up the Skill’ & ‘Up the Game’. The learning journey didn’t stop at learning & acquiring certificates, Application of Learning had most emphasis, learning had to be applied in both vertical & horizontal fashion i.e. service excellence & thinking it through different categories. Ensuring that the workforce was involved with projects and tasks that allow them to apply and improvise on the new skills. This helped build a sense of encouragement, positivity, and fearlessness within the workforce.

  • Aegon Life Insurance pledges ‘no violence’ against doctors through #savethesaviour initiative

    Aegon Life Insurance pledges ‘no violence’ against doctors through #savethesaviour initiative

    MUMBAI: Aegon Life Insurance has launched a unique digital campaign, #Savethesaviour, to show gratitude towards the doctors and thank them for their hard work and dedication, during these times of crisis. Doctors give more than 100 per cent of their effort to the society, leaving behind their families to help the country combat the novel Coronavirus every single day. In this heart-warming digital campaign, Aegon Life has thrown light on the horrid violence faced by the doctors in the country almost every day. Through the #Savethesaviour initiative, Aegon Life is urging people to take a pledge to protect the doctors who protect us.  

    Violence against doctors has been prevalent even before the pandemic and has increased many-folds in the past few months. As per the Indian Medical Association (IMA) report, in most of the cases (60 per cent -70 per cent), violence against the healthcare workers was in the form of either verbal abuse or physical assault. Almost 75 per cent of doctors have been a victim of violence while diligently carrying out their professional duties.

    Aegon Life Insurance principal officer Satishwar Balakrishnan said, “Doctors are the ones we put our trust in to recuperate from any illness or medical condition. This digital campaign is a tribute to them for all the hard work and the uncountable number of hours they have given to protect the citizens of our country from the pandemic. We are extremely grateful as they stand by us as a pillar of support, and selflessly help the patients to overcome the pandemic.”

    He further adds, “Doctors are our superheroes who have been on the frontline in the fight against this pandemic. However, their determination is not reciprocated with the respect they deserve. We want people to spread the message of ‘no violence’ by greeting their doctors with a smile and saying, ‘thank you’!”

    The #savethesaviour initiative has been conceptualized by independent digital marketing and communications consulting firms Arm Worldwide.

    Arm Worldwide co-founder and CEO Manas Gulati shares, “Doctors have been the bedrock of our society and have been working relentlessly to protect us at all times. Even during this time of the coronavirus crisis, they have gone out of their way to save lives and bring a smile on people’s faces. As a society, we have not been thankful enough.

    On the other hand, there have been attacks on doctors. In today's times especially, we will not be able to survive Covid2019’s onslaught without these saviours. We believe that society at large owes them, and it should always be our concerted effort to protect them. This message is for the people of India to come together and sensitise them about violence against doctors and express our gratitude with a smile”

    The campaign is live across Aegon Life’s social and digital channels.

    Link to the video: https://www.youtube.com/watch?v=jYIL974QihE

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  • #ARM Worldwide COVID19 campaign, #WorkForDoctors served more than 10000 doctors, India Post to support it

    #ARM Worldwide COVID19 campaign, #WorkForDoctors served more than 10000 doctors, India Post to support it

    MUMBAI: #ARM Worldwide, a Gurgaon based digital marketing & communication consultancy in support with a global wearable technology leader, Huami Amazfit has launched #WorkForDoctors campaign to help hospitals across India with necessary hygiene essentials supply.

    The company earlier has announced a donation of high-quality N95 masks & protective suits to multiple Hospitals for helping people fighting against the coronavirus pandemic.

    #WorkForDoctors is a non-profit initiative to help doctors and hospitals with a free supply of protective gear such as N95 masks and PPE kits to fight with COVID19. This initiative is jointly managed by #ARM Worldwide, Huami’s Amazfit and PR Innovations with a dedicated team to streamline queries & counselling for doctors, hospitals, and government.

    Through #WorkForDoctors campaign, the company aims to reach out to hospitals and doctors who are facing a shortage of masks and hygiene essentials. Whatsapp Helpline 91-85954 38550 is receiving constant queries and requests from various doctors across India. The company has recently donated N95 masks to AIIMS New Delhi, Deen Dayal Upadhyay Hospital New Delhi, Ram Manohar Lohia Hospital New Delhi, Human Care Medical Charitable Trust, Dwarka and SN Medical College Agra, CMO Ayodhya Govt Hospital, CMO Noida Hospital.

    The campaign’s primary aim is to help create conversations about helping doctors and why sharing this helpline number makes a difference in current healthcare stress. The secondary aim is also to combat the on-going crisis and to seed the thought of people doing their part in helping the doctors by conducting engagement activities. This initiative is amplified through a microsite https://workfordoctors.in & social media to make it the ‘need of the hour’ and make people aware of the part doctors are playing in the COVID-19 pandemic. The company also launched two videos for spreading awareness about the cause.

    Speaking on the initiative, Honey Singh, CEO (PR & Content Marketing) #ARM Worldwide, says “It is very overwhelming that we can make the best use of all the resources for our frontline fighters. #WorkForDoctors campaign is helping us in reaching out to the right authorities and doctors who are contributing their best to fight against the coronavirus pandemic”

    He also added “We are getting more than 100 calls every day till early morning. This includes support requests from Army Hospitals, Government authorities, small practitioners & relatives who are worried about their doctor members in the family. We would also like to thank the ministry of communications for extending the support of India Post”.

    Reference:

    YouTube campaign link  https://youtu.be/MlixKvJsPyw

    Instagram Link https://www.instagram.com/p/B-rRz5TBGQc/?utm_source=ig_web_copy_link