ITV

Tag: Arjuna Gaur

  • Rapido guarantees instant lowest price cabs and autos

    Rapido guarantees instant lowest price cabs and autos

    Mumbai: This IPL season, Rapido, a leading ride-hailing company operating in over 100 cities nationwide, is rolling out two impactful campaigns: ‘Lowest Price Guaranteed’ and ‘5 nahi toh 50’ spotlighting their cab and auto services respectively.

    Crafted by The Other Half, a boutique creative and production agency, each narrative in these campaigns ingeniously brings to light the suppressed feelings of distress and inconvenience encountered by commuters when they’re unable to secure immediate transportation. These stories vividly illustrate the emotional rollercoaster of the wait, emphasising the urgent need for prompt and low-price conveyance.

    The Rapido Cab campaign presents Rapido’s offerings as the hottest news in town in a hilarious manner. Promising commuters ‘Lowest price guaranteed’, the campaign ensures the lowest price or else double money in your wallet. Each film in the series depicts an eventful scenario where a taxi is urgently needed. However, the comedic essence lies in the overshadowing of these events by Rapido’s lowest price guarantee offer.

    In Rapido’s auto-focused campaign, “5 nahi toh 50”, the brand puts a humorous spin on the trope of doctors recommending products in traditional advertising. The campaign highlights the frustration experienced by female commuters when they cannot readily find an auto-rickshaw. In these lighthearted films, a doctor abruptly prescribes Rapido as the ultimate solution, surpassing regular auto-hailing apps. Rapido guarantees an auto will arrive within five minutes, or the customer receives 50 rupees in their wallet. This ensures Rapido provides swift and dependable transportation for its customers.

    The brilliance of these campaigns lies in their relatability and exaggerated depiction of these shared experiences, resonating deeply with audiences. The incorporation of fun and catchy jingles, such as ‘Guarantee pe guarantee, lowest price guarantee,’ and ‘5 nahi toh 50’ further enhances the humour and memorability of the messages conveyed.

    Rapido co-founder Pavan Guntupalli emphasised that “Our campaigns are crafted around fundamental category truths, showcasing the unique aspects of our offerings. The campaign will enable us to dial up brand preference. By crafting captivating stories (category truths) that resonate deeply with our users, we’re poised to establish Rapido as the undisputed leader in convenient, affordable, and reliable transportation solutions.

    Film director Arjuna Gaur commented, “Our Rapido campaigns tap into the frustration of waiting for a cab or an auto, especially in crucial moments. We highlight the importance of timely transportation and aim to connect emotionally with our audience. By adding humour and relatability, we turn mundane experiences into memorable stories. The catchy jingles, like ‘Guarantee pe guarantee, lowest price guarantee,’ and ‘5 nahi toh 50’ reassure consumers that Rapido understands their needs and is dedicated to providing affordable rides.”

    The 360-degree campaigns are promoted on key platforms like Jio Cinema, connected TV, and Star Sports, supported by a comprehensive strategy covering television, digital, print, and BTL. This plan targets diverse audiences in Kannada, English, Hindi, Tamil, Telugu, and Marathi, helping Rapido establish itself as the top choice for hassle-free city travel during the IPL season and beyond.

  • Dentsu Creative India names Sudhir Das as executive creative director

    Dentsu Creative India names Sudhir Das as executive creative director

    MUMBAI: Dentsu Creative India has announced the appointment of Sudhir Das as executive creative director (ECD). He will report into Dentsu Webchutney & dentsuMB chief creative officer (CCO) Arjuna Gaur.

    In his new role, Das will oversee and strengthen the creative capabilities of the agency’s Bengaluru office, further leveraging the power of ‘Modern Creativity’ across brands, according to the agency.

    Armed with two decades of experience, Das has won over 50 national and international awards. Prior to this, he was with Leo Burnett as an associate executive creative director (AECD). In his previous roles, he has worked with brands like Coca-Cola, Nestle, Apple and Airtel, to name a few. His notable campaigns include ‘Ras-Ras mein India’, ‘Me and Meri Maggi’, ‘Spicejet Democracy’ and ‘Cardekho Back-Off’ – covering the gamut from large, populist, TV-led campaigns to documentary-style film-making to super-technical experiments marrying cars and music.

    Speaking on the appointment, Arjuna Gaur said, “Sudhir Das is an experienced creative leader with some of the world’s biggest brands in his portfolio. He is as comfortable with mainline advertising as he is with new age forms and is an engineer to boot! A brilliant well-rounded creative, Sudhir will be an invaluable addition to the team.”

    Sudhir Das added, “The Cannes jury has confirmed what we knew all along – this is the best agency to be in. I am super excited to be joining this bunch of incredibly talented and hard-working people and aim to continue their awe-inspiring trajectory of success.”

    Dentsu Creative India was recently declared the ‘Agency of The Year’ at the Cannes Lions Festival of Creativity 2022 – a first-ever for India. It was a hat-trick for the agency with Dentsu Creative India also lifting a Titanium for its ‘Unfiltered History Tour (UHT)’ Campaign in addition to bagging three Grand Prix – another first, two Gold Lions and three Silver Lions – making UHT the most awarded work not only from India but globally.

  • Arjuna Gaur appointed as CCO – dentsu Webchutney & dentsuMB

    Arjuna Gaur appointed as CCO – dentsu Webchutney & dentsuMB

    Mumbai: dentsu India has announced the appointment of Arjuna Gaur as chief creative officer (CCO), dentsu Webchutney and dentsuMB. Both agencies are part of dentsu Creative India that brings together creative, digital and PR under one umbrella.

    In his new role, Gaur will work toward expanding the creative mandate for both agencies. He will lead creative thought leadership across the network and combine the expertise of dentsu Webchutney and dentsuMB to deliver future-forward creative solutions for clients, said the agency in a statement.

    Gaur will report to dentsu Creative India group chief creative officer India (GCCO) Ajay Gahlaut. “It is a privilege to have yet another brilliant creative onboard as part of the team. Arjuna is a rare creative person who is equally adept at traditional and new-age media,” said Gahlaut on the new appointment. “He has added great value to the brands that he has been associated with. We are looking forward to him significantly raising the creative quality of our output and adding even more value to the solutions that we provide to our clients.”

    With more than 16 years of experience, Gaur has won over 40 national and international awards. Prior to this, he has held creative leadership roles at agencies like Leo Burnett India, MNC Saatchi Kuala Lumpur, BBDO India, and Grey. In his professional journey thus far, Gaur has worked with brands such as Coca-Cola, Amazon, P&G, PepsiCo, Wrigley’s, Celcom, Airtel, GE India, HP, Apple, Volkswagen, Deutsche Bank and Spotify amongst others. He has also worked with teams that have produced some of the best campaigns of the decade. He has been a filmmaker with Equinox Films, and is a multi-instrumental musician and collector of vintage computer hardware.

    Speaking on his role, Gaur said, “The talent and energy of the creative teams at Dentsu Webchutney & dentsuMB are limitless and frankly, a little intimidating. There is no better creative role in the country right now than this.” 

  • Arjuna Gaur joins Leo Burnett as ECD

    Arjuna Gaur joins Leo Burnett as ECD

    MUMBAI: Leo Burnett India has brought on board Arjuna Gaur as the executive creative director. In his new mandate, Gaur will lead the creative function of the North operations.

    To be based in New Delhi, Gaur will report to Leo Burnett south Asia CCO RajDeepak Das.

    Gaur joins the agency from M&C Saatchi Kuala Lumpur. He has 10 years of experience, including stints at Grey and BBDO India, where he worked with RajDeepak.

    Speaking about his move, Gaur said, “Most people I met prior to joining Leo Burnett, spoke with great authority about the future of advertising and how their respective agencies were going to define it. Raj, on the other hand, spoke very fast, and threw a million ideas at me. A million very good ideas.”

    Gaur is a passionate and energetic creative professional, with several award-winning campaigns to his name. He has worked across categories and brands, his most well-known work being the ‘I Feel Up’ campaign for 7UP, Quaker Oats’ ‘Make India Heart Healthy’ and ‘Art By The People’ for GE India among many others. He has won multiple awards for his campaigns at Spikes Asia, Effies, The One Show and the Kancils in Malaysia.

    Das said, “Gaur is one of those few people who personifies ‘creativity’. We have worked together for 7-8 years at BBDO India, and I love the energy he brings to the table. I love that he is a geek, I love that he understands human behaviour, applies it to his craft, and makes the ad-meet-the-tech-meet-the-idea.”

  • Arjuna Gaur joins Leo Burnett as ECD

    Arjuna Gaur joins Leo Burnett as ECD

    MUMBAI: Leo Burnett India has brought on board Arjuna Gaur as the executive creative director. In his new mandate, Gaur will lead the creative function of the North operations.

    To be based in New Delhi, Gaur will report to Leo Burnett south Asia CCO RajDeepak Das.

    Gaur joins the agency from M&C Saatchi Kuala Lumpur. He has 10 years of experience, including stints at Grey and BBDO India, where he worked with RajDeepak.

    Speaking about his move, Gaur said, “Most people I met prior to joining Leo Burnett, spoke with great authority about the future of advertising and how their respective agencies were going to define it. Raj, on the other hand, spoke very fast, and threw a million ideas at me. A million very good ideas.”

    Gaur is a passionate and energetic creative professional, with several award-winning campaigns to his name. He has worked across categories and brands, his most well-known work being the ‘I Feel Up’ campaign for 7UP, Quaker Oats’ ‘Make India Heart Healthy’ and ‘Art By The People’ for GE India among many others. He has won multiple awards for his campaigns at Spikes Asia, Effies, The One Show and the Kancils in Malaysia.

    Das said, “Gaur is one of those few people who personifies ‘creativity’. We have worked together for 7-8 years at BBDO India, and I love the energy he brings to the table. I love that he is a geek, I love that he understands human behaviour, applies it to his craft, and makes the ad-meet-the-tech-meet-the-idea.”