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Tag: Arjun Vajpai

  • Mountain Dew presents the exhilarating journey of Gerrari Offroaders

    Mountain Dew presents the exhilarating journey of Gerrari Offroaders

    MUMBAI:  Mountain Dew has always saluted the spirit of risk taking, of pushing boundaries to achieve extraordinary success. Continuing with the pioneering format of biopic storytelling built on their Risk Takers of India platform, Mountain Dew’s 2019 campaign celebrates an exhilarating journey of real-life heroes, Gerrari Offroaders-Gurmeet Virdi and Kirpal Singh Tung who are synonymous with off-roading in India today.

    The celebration of the inspiring journey of Gerrari Offroaders, is consistent with Mountain Dew’s efforts over the last three years, of showcasing real life heroes through its ‘Risk Utha Naam Bana’ campaign. ‘Risk Utha, Naam Bana’ is based on the powerful insight that greater success needs greater risks and one should always strive to break out of the ordinary.

    PepsiCo India director, Mountain Dew and Energy Naseeb Puri says, “Mountain Dew has always celebrated the spirit of those who push themselves to achieve extraordinary results, making a name for themselves in the process. Gurmeet & Kirpal are an embodiment of the Dew philosophy of Risk Utha, Naam Bana and it is our privilege to be able to share their inspiring story with millions of Indians across the country.”

    Taking inspiration from the adventures of Gurmeet, Kirpal, Kabir and the Gerrari Offroaders, the Mountain Dew film is an ode to those who take risk head on and come out victorious. In the words of the Gerrari Offroaders themselves, when they’re seen as the underdogs, what they may lack in resources, they make up for in jigar. In the moment of choice, it’s that jigar that makes the difference between Naam and Namumkin.

    Wunderman Thompson creative chief Senthil Kumar notes, “Mountain Dew brings authentic and inspiring stories of real heroes using the popular cinematic biopic storytelling format. This time Hrithik Roshan shares the story of India’s first 4×4 world champions. Set amidst rainforest landscape this shoot was an adventure like no other. The journey of these men is one filled with grit and guts. This Mountain Dew film is a salute to the spirit of risk taking and the hunger to make a name inspiring the viewers to do the same.”

    Speaking about his experience, Hrithik Roshan, Mountain Dew brand ambassador said, “The story of Gurmeet & Kirpal is truly inspiring. As movie actors, we perform stunts on screen but these guys live a new adventure each day. Their story is one of passion, risk and courage and it’s been my privilege to bring the story of these risktakers to the big screen.”

    ‘Risk Utha Naam Bana’ has been consistently bringing to life, authentic stories of real-life heroes through its Risk Takers of India platform; the most recent one being the hugely successful 2018 campaign featuring mountaineer Arjun Vajpai.

    The 2019 campaign too will bring alive stories of motor sporting risk takers like Aishwarya Pissay and Yuvraj Singh. It will also be supported by a scale surround program across digital, outdoor, on-ground etc. that will go deep into the heartland markets.

  • GMR Sports signs up flagbearers to boost IPL team

    GMR Sports signs up flagbearers to boost IPL team

    MUMBAI: IPL franchise Delhi Daredevils, which did not have a good outing in the previous edition of the event, today unveiled its plans to engage with fans by signing on four flagbearers of daredevilry as Delhi Daredevils Supefans.

    India’s only IronMan athlete Anuradha Vaidyanathan, the youngest Indian climber to summit three peaks beyond 8000m including Mount Everest, Arjun Vajpai, India’s only ultramarathon runner Arun Bhardwaj and the only Indian woman to ski her way to South Pole and Reena Kaushal Dharmshaktu were presented the Delhi Daredevils Supefans badge by GMR Sports Chairman Mr. Kiran K Grandhi.

    GMR Sports head marketing Hemant Dua said the Superfans exhibit a similar Dare-to-Succeed approach to their respective pursuits as the Delhi Daredevils cricketers. “Daredevilry is an attitude that is developed over time and not an act of impulse. We want to showcase the fact that everyone can be a daredevil no matter which walk of life one is in. Our Superfans encompass a diverse range – from a housewife to a student, from a Government employee to an entrepreneur – but they all bound by the common thread of daredevilry.”

    Dua elaborated on plans to connect with the entire spectrum of people in the region. “Our marketing campaign for the year will revolve around the banter between our cricketers and our diehard fans, through these Superfans,” he said. “These wonderful flagbearers of daredevilry will also take part in road shows through the year to inculcate this spirit among the people of the National Capital Region of Delhi. The Delhi Daredevils team belongs to this amazing city and wants to contribute to its overall development as a world class city.”

    GMR Sports Head (Cricket) and Delhi Daredevils Mentor TA Sekar said that the players would benefit from an interaction with the four Super Fans. “Cricketers have always admired achievers from other walks of life. The Delhi Daredevils squad will draw from the experiences of the Super Fans and be able to imbibe some of the learning into their own approach to life in general and their cricket in particular”.

    The four Super Fans expressed delight at being inducted into the Delhi Daredevils fold. Anuradha Vaidyanathan said speed is something that she could not live without – like the pace bowler Umesh Yadav. “Just like the Delhi Daredevils team, I love beating stereotypes black and blue,” she said. Teenager Arjun Vajpai said he enjoys watching the Daredevils as much as he love climbing. “I am proud of the Delhi Daredevils and I cheer for the team with the same passion that took to me the summit of Mount Everest,” he said.

    Bhardwaj said that he would not miss tracking a Delhi Daredevils game. “I love watching its batsmen hit the ball out of the ground,” he said. Reena Kaushal Dharmshaktu sees similarities in her adventures to Virender Sehwag. “My passion for mountaineering is like what he has for his batting. My tryst with skiing is like his penchant to bowl as well,” she said.