ITV

Tag: Arjun Sarja

  • Angels, demons and a digital debut Aghathiyaa haunts Prime’s Top 10

    Angels, demons and a digital debut Aghathiyaa haunts Prime’s Top 10

    MUMBAI: From heavenly visions to hellish horrors, Aghathiyaa has officially ascended to the OTT throne. After casting its spell in cinemas across 600 plus screens and three languages, the high-concept Tamil fantasy-horror Aghathiyaa is now taking Amazon Prime Video by storm, breaking into the platform’s Top 10 trending titles in India. The milestone marks a rare feat for a regional genre film, especially one as unapologetically ambitious as this.

    Directed by lyricist-turned-filmmaker Pa. Vijay, Aghathiyaa conjures a battle between divine and demonic forces, anchored in mythology and marinated in mystery. With VFX grandeur reminiscent of global epics, the film follows an ordinary man entangled in a celestial tug-of-war with Action King Arjun Sarja, Jiiva, Raashii Khanna, and Yogi Babu delivering both gravitas and ghostly chills.

    But beyond the visual razzle-dazzle, the film weaves in themes of colonial resistance and familial devotion, lending it emotional resonance rarely seen in the genre. The hauntingly beautiful score by Yuvan Shankar Raja doesn’t hurt either.

    WAM India, founder & managing director Aneesh Arjun Dev shares, “Aghathiyaa was created as a passion project to blend storytelling with technology. Seeing it embraced by audiences on Prime is a proud moment for our entire team.”

    With its digital footprint echoing its theatrical roar, Aghathiyaa might just become the flagbearer for a new wave of Indian fantasy-horror, where mythology meets mainstream magic.

    Catch Aghathiyaa now streaming on Amazon Prime Video, and prepare for a showdown where the stakes are celestial.

  • Godrej launches the all new Godrej Expert Advanced

    MUMBAI: Hair colour brand Godrej Expert has released a new television commercial (TVC ) for its gel based powder hair colour Godrej Expert Advanced. The commercial has been conceptualised by Creativeland Asia.

    The new TVC features television actor Ram Kapoor and Vidya Malavde of the Chak de India! fame playing a middle aged couple. Malavde gifts Kapoor a Godrej Expert Advanced for his birthday. He is shown to be in constant worry of his ever increasing grey hair which makes him feel old. The TVC shows how his wife convinces him to try the brand out resulting in Kapoor feeling younger and happier.

    The Kapoor and Malavde TVC will be shown in the North, West, and East markets while for the South the same advertisement features Arjun Sarja and Devayani.

    Godrej chief operating officer, sales and marketing & SAARC Sunil Kataria said, “A lot of first time users of hair colours exhibit an extremely apparent state of inertia caused by lack of awareness or just by the fear of colouring ones hair. This issue has been brilliantly addressed through the TVC, where a reasonably concerned husband gets convinced by his wife to try colouring his hair. It is an extremely relatable TVC, showcasing a relationship between couples and how one influences the other to use Godrej Expert Advanced.”

    With this new television commercial, the brand intends to make itself the relevant product in the eyes of the first-timers. while remaining compelling for the current users and competition users.