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Tag: Arjun Rastogi

  • Naagin appoints Mint and Milk PR as their new communications partner

    Naagin appoints Mint and Milk PR as their new communications partner

    Mumbai: Mint and Milk PR has announced the onboarding of Naagin as part of its expanding client roster. With a focus on elevating the brand’s visibility and shaping its communication strategy, Mint and Milk PR will help Naagin strengthen its market presence through strategic media outreach, influencer collaborations, and impactful campaigns.

    Founded in 2019 by Mikhel Rajani, Arjun Rastogi, and Kshitij Neelakantan, Naagin brings a bold twist to everyday meals with its hot sauces, crafted from indigenous Indian chilies such as Guntur, Byadgi, Sankeshwari, Kanthari and Bhut Jolokia. Known for its versatile and unique yet authentically Indian flavors, Naagin has also expanded into essential modern-day pantry staples like crispy chilli oil, salsa & pizza-pasta sauces, all while upholding a commitment to the same quality that has won them International hot sauce awards. With a focus on sustainability through responsible sourcing, the company is also plastic-neutral. The sauces are available in over 700 premium outlets across India and can also be purchased internationally through platforms like Amazon USA, and successful pilots with Walmart Canada and Carrefour UAE.

    Commenting on the collaboration, Naagin co-founder Mikhel Rajani said, “As a brand that was born out of our passion for Indian spices, we’re always looking for ways to tell our story in new and engaging ways. Mint and Milk PR has a strong track record of working with brands that stand for innovation and quality. We believe their expertise will help us reach even greater heights.”

    Mint and Milk PR co-founder Komal Rukhana added, “Naagin is a truly unique brand that brings together the bold flavors of India’s diverse chilies with a strong commitment to sustainability. We’re excited to onboard them and share their story in a creative, yet engaging manner.”
     

  • Hitchki X Naagin Sauce unveil their ‘Uff Uff Mirchi Wings Challenge’

    Hitchki X Naagin Sauce unveil their ‘Uff Uff Mirchi Wings Challenge’

    Mumbai – Hitchki is thrilled to announce its exciting collaboration with Naagin Sauce. From 15 July to 30 July, all Hitchki outlets in India will host the ‘Uff Uff Mirchi Wings Challenge.’ This unique partnership aims to take your taste buds on a thrilling adventure with a specially curated menu that celebrates the love for fiery and flavorful chicken wings.

    The ‘Uff Uff Mirchi Wings Challenge’ invites all spice enthusiasts to join and test their courage against the spiciest chicken wings. The challenge will showcase a variety of hot wings, each more tempting than the last, all prepared with Naagin’s special sauces. Participants who successfully finish the chicken wings challenge within the time limit will triumph and secure a place on the leaderboard, along with exciting rewards from Hitchki and Naagin Sauce. At the end of the 15-day contest, the participant with the fastest completion time will be crowned the ultimate winner and receive an exciting prize.

    Expressing his excitement on the collaboration, Hitchki head chef Ajay Thakur said, “We are thrilled to partner with Naagin Sauce for the ‘Uff Uff Mirchi Wings Challenge.’ This collaboration will allow us to showcase the vibrant and bold flavors of Indian chillies through our specially curated chicken wings menu. Our mirchi wings promise an exhilarating flavor journey, combining intense spices with creative culinary techniques to deliver a dining experience that our guests won’t forget. We invite everyone to indulge in this fiery fiesta and discover the unique burst of flavors that Hitchki has to offer.”

    The special menu features five uniquely crafted chicken wings dishes, each highlighting a different aspect of Indian spice. The ‘Naagin Meri Priyatama’ offers chicken wings marinated in Karnataka’s Byadgi chilli and a 65 Masala spice blend, lightly batter-fried and pitched in Naagin’s The 65 Hot Sauce, with a mild heat level of 3/10. Also, a fun fact, the oil extracted from Byadgi chillies are used in the preparation of nail polish and lipstick! Next, the ‘Thumkeshwari’ brings an aromatic spice blend with Sankeshwari chillies, featuring Kentucky-style breaded chicken wings pitched in Naagin’s Original Sauce, with a moderate heat level of 4/10. Try this dish if you can as Sankeshwari chilli are also known as Kolhapuri Lavangi Mirchi!

    For those who crave a bit more heat, the ‘Kanta Laga’ presents black peppered chicken wings tossed in Naagin’s blend of Kantha Bomb Sauce, offering a spiciness level of 6/10. Dare to try ‘Bhoot Bhulaiyaa’ with Bhut Jolokia in Smoky Bhoot Sauce with a heat level of 8/10, certified as the world’s hottest pepper. Finally, for the ultimate spice lovers, ‘Mai Nagin … Nagin’ dares you to indulge in ghostly-crazy-fiery-spicy chicken wings made with a limited-edition hot sauce created exclusively for Hitchki in collaboration with Naagin. This dish boasts a scorching heat level of 10/10, as the Hitchki X Naagin Sauce is mercilessly hotter than Bhut Jolokia chili, which is known to be 170 times spicier than Tabasco Sauce.

    Commenting on the association, Naagin co-founder Arjun Rastogi said, “We are incredibly excited to partner with Hitchki to celebrate Chicken Wings! Our sauces are crafted with a deep respect for Indian chillies and flavors, and this collaboration allows us to showcase their versatility and intensity in a fun and engaging way. The ‘Uff Uff Mirchi Wings Challenge’ is set to be an unforgettable experience for all spice lovers.”