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Tag: Arjun Ranga

  • Cycle Pure & Flipkart Minutes light up Maha Shivratri with Re one offer

    Cycle Pure & Flipkart Minutes light up Maha Shivratri with Re one offer

    MUMBAI: Maha Shivratri is about to get even more fragrant! Cycle Pure Agarbathi, India’s leading agarbathi brand, has joined hands with Flipkart Minutes to add a divine touch to festive shopping. As part of this limited-time offer, Flipkart customers placing orders worth Rs 199 or more will receive a pack of Godhuli Agarbathi for just Rs one automatically added to their cart.

    Building on the success of their ‘Scent of Pongal’ initiative, this collaboration aims to elevate Maha Shivratri rituals in households across major cities. The Godhuli Agarbathi, crafted for serenity and devotion, will enhance the spiritual ambience of prayers and offerings.

    “We are delighted to bring this special offering through Flipkart Minutes,” said Cycle Pure Agarbathi managing director, Arjun Ranga. “This collaboration is about making traditions even more accessible, adding a divine touch to homes with every purchase.”

    Flipkart senior director – home business unit Yatish Bhargava added, “Cycle Pure Agarbathi is a brand that resonates deeply with Indian households. This partnership brings an auspicious deal to our customers while ensuring quick deliveries via Flipkart Minutes.”

    The offer is valid from 25 February to March 2025, giving shoppers a chance to celebrate with purity, devotion, and a touch of fragrance all at the speed of Flipkart Minutes.

  • New Mangalore Port Authority will be title sponsors of fifth Indian Open of Surfing

    New Mangalore Port Authority will be title sponsors of fifth Indian Open of Surfing

    Mumbai: The fifth Indian Open of Surfing (IOS), a premier national surfing competition sanctioned by the sport’s governing body in the country, the Surfing Federation of India (SFI) – have announced the New Mangalore Port Authority as their new title sponsors for the 2024 edition, scheduled between 3q May to 2 June at the pristine Sasihithlu Beach in Mangalore. The event will be organised by the Surfing Swami Foundation and hosted by the local Mantra Surf Club under the aegis of SFI. Continuing with its record of attracting top corporate sponsorship for the Indian Open of Surfing, the organizers also announced Karnataka Tourism as event partners for the fifth consecutive year. The famous Cycle Pure Agarbatti have also been roped in as the ‘powered by’ sponsors while Explurger has come onboard as a social media app partner exclusively for the very first time to empower the event.

    The fifth Indian Open of Surfing is all set to showcase the talent and skills of top Indian surfers which include the likes of Ramesh Budihal, Kishore Kumar, Harish M, Srikanth D, and Manikandan D, Kamali Moorthy, Srishthi Selvam, and Sandhya Arun, as they compete for top honors in four different categories (Men & Women’s Open and Groms U-16 Boys & Girls) in the three-day surfing extravaganza.

    “We have eagerly awaited the moment to announce our partnership with the 5th Indian Open of Surfing. The opportunity to support surfing, one of the fastest-growing water sports both nationally and globally, is something we could not pass up. Surfing holds transformative potential for the region, positioning Mangalore as a premier destination for adventure enthusiasts. This, in turn, significantly boosts the local economy and empowers the local communities. We are proud to be part of an initiative that brings such multifaceted benefits to the region,” said, New Mangalore Port Authority chairman Dr Venkata Ramana Akkaraju.

    “The Karnataka Government and Karnataka Tourism have been supporting surfing for a long time. This support encourages more people to visit beautiful places like Sasihithlu and explore what the state has to offer in terms of tourism development. I extend my best wishes to everyone involved in this year’s IOS for a fun and successful event”, said Dakshin Kannada M P, IAS, deputy commissioner Mullai Muhilan.

    “We have been truly impressed by the surging popularity of surfing in India. We are committed to supporting initiatives that align with our values of preserving the ecological surroundings and foster community development. I extend my best wishes to all the athletes and organizers for a successful tournament. Let’s hope to see India rise in this exhilarating sport,” said NR Group managing partner & Cycle Pure Agarbatti MD Arjun Ranga.

    “The Indian Open of Surfing embodies the adventurous spirit we cherish at Explurger. Partnering with the Surfing Federation of India underscores our dedication to celebrating the excitement of exploration. We extend our heartfelt wishes to all participants and look forward to many more collaborations,” said, Explurger founder & CEO Jitin Bhatia.

    Indian Open of Surfing will be the second stop of the National Championship series of the 2024 calendar year, following the International Surfing Festival Kerala 2024, held in March at the beautiful cliff beach of Varkala. The IOS will feature intense rivalry between surfers from the east and west coasts, as these championships carry important ranking points that will determine the surfers’ standings at the end of the season.

  • Cycle Pure Agarbathi launches Om Shanthi celebration pack for Ugadi

    Cycle Pure Agarbathi launches Om Shanthi celebration pack for Ugadi

    Mumbai: Cycle Pure Agarbathi, an agarbathi manufacturer in India, has launched its Om Shanthi Ugadi celebration kit, a homage to the vibrant spirit of Ugadi festivities. Crafted to elevate the festive experience, the two-step Om Shanthi Ugadi Celebration Kit consists of all the essentials including turmeric, kumkum, castor oil, soapnut powder, arapu powder, chandan tika, pure vibhuti, cup sambrani, camphor pouch, puja vastra, and an agarbathi pack, ensuring an immersive and authentic Ugadi puja experience at home.

    The occasion revered around Andhra Pradesh, Telangana, Karnataka and Goa, commemorates the day the maker of the universe “Lord Brahma”, created the world, and is marked as the first day of the New Year according to the regional calendar. On this auspicious day, devotees celebrate by visiting the temple, extending their kindness to the less fortunate, exchanging gifts, and savouring in a meal with appetizing flavours. With the introduction of the Om Shanthi Ugadi Celebration Kit, individuals infuse cultural traditions into their homes and preserve cultural heritage for the present and future generations alike.

    Speaking about the product, Cycle Pure Agarbathi MD Arjun Ranga said, ‘Cycle Pure has consistently played a pivotal role in individuals’ spiritual journeys and remains committed to delivering a comprehensive and fulfilling experience for devotees who honor this sacred festival. We are steadfast in our dedication to providing pure and top-quality ingredients that resonate with our brand’s sustainability principles, emphasizing prayer, celebration, and environmental consciousness.

    With the introduction of our Om Shanthi Ugadi Celebration kit, our goal is to facilitate a deep connection with the divine and promote the observance of traditional puja customs, ensuring the longevity of these treasured rituals for generations to come.’ he added.

    Experience the essence of tradition with the Om Shanthi Ugadi Celebration Kit, thoughtfully curated for your festive needs. Embrace the spirit of Ugadi with ease and grace by ordering the Om Shanthi Ugadi Celebration Kit at www.cycle.in or visit your nearest Cycle.in stores. The puja kit is priced at just Rs 499.

  • Mysuru Maharaja releases book about founder of Cycle Pure Agarbathi

    Mysuru Maharaja releases book about founder of Cycle Pure Agarbathi

    Mumbai: Amidst the ongoing Dasara celebrations, the royal scion of Mysuru, His Highness Sri Yaduveer Krishnadatta Chamaraja Wadiyar released a book and a special limited edition agarbathi “Darbari” in honour of Shri N Ranga Rao, the founder of Cycle Pure Agarbathi, in the Royal palace, to mark his birthday.

    Speaking at the special occasion, His Highness Sri Yaduveer Krishnadatta Chamaraja Wadiyar said “The fragrance of Mysuru agarbathi today has gained global glory and has been accorded the GI status for agarbathi. This is a testament to the fragrances of Mysuru Agarbathi that have long graced the royal courts, temples, and the homes of our people, elevating our senses and connecting us to the divine. We are committed to preserving the rich tapestry of our traditions, and we continue to extend our heartfelt patronage so that these fragrant arts continue to be a source of inspiration and pride for our people.”

    The book titled “From Mysuru to the World” recounts the extraordinary life of the young, daring entrepreneur who chose Mysuru to set up his agarbathi business, right in the wake of indian independence, and went on to create a global conglomerate, with maverick ingenuity. The book is a narration by R Guru, the eldest son of N Ranga Rao.

    “My father had an uncanny ability to see the extraordinary in the ordinary. He was a kind of alchemist, a master perfumer who could transform simple ingredients into fine fragrances. He was born with an acute sense of business acumen. Above all, he was a kind and loving man who valued family relations above all. I believe that his story will inspire young entrepreneurs for generations to come.” said NR Group chairman R Guru.

    “During the 1953 Dasara, My grandfather’s perfume creations received the gold medal. Today, exactly 70 years later, we feel blessed that the king is releasing a book about him. You could say that it’s a royal tribute to his perfume making legacy, that we continue to carry forward, three generations later. We are humbled and honoured to take the finest of fragrances, from Mysuru to the world.” said Cycle Pure Agarbathi MD Arjun Ranga.

    The function was graced by members of the Ranga family and the Mysuru Maharajah.

  • Cycle Pure Agarbathi launches #PrayforIndia victory challenge

    Cycle Pure Agarbathi launches #PrayforIndia victory challenge

    Mumbai: As Indians eagerly look forward to hosting the World Cup 2023 on Indian soil, Cycle Pure Agarbathi has launched a new #PrayforIndia campaign to unite the country in prayer, for team India’s victory.

    At the heart of the campaign is a simple, yet powerful chant of “Pray for India, win win India”. The chant is all set to reverberate across the stadium stands, and on the lips of every Indian who wishes for the nation’s victory.

    Speaking about the campaign, Cycle Pure Agarbathi MD Arjun Ranga said, “Cycle Pure Agarbathi was founded in 1948, in the wake of Indian Independence. For the past 75 years, we have been burned with national pride, with every Indian’s prayers and stood with the nation’s prayers. We hope to ignite national pride with a prayer movement for India’s victory. We want to unite the nation in prayer, by harnessing the power of technology and social media.

    Every Indian with a smartphone can share their prayer either by making an instagram reel with the #PrayforIndia mantra, or using an instagram filter with the ‘V’ victory symbol, or by just uploading a picture and a prayer. Every Indian can be a part of this prayer movement for India’s victory, on or off the field. The hook step is pretty cool and catchy. We hope Gen Z will love it. “

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Cycle.in (@cycle.in_)

     

    Cycle Pure Agarbathi has ingeniously crafted a heartfelt strategy to unite people of all age groups on Instagram, showcasing their undying love and support for team India. As the 11 warriors step onto the cricket field, Cycle Pure Agarbathi wants Team India to feel the collective prayers of 140 crore Indians reverberating through the digital realm.

    In a remarkable Instagram campaign, the brand has introduced the #PrayForIndia Cycle Challenge that is designed to sustain the prayer cycle for Team India. This initiative invites the users to partake in a beautiful gesture of solidarity by tagging three of their friends in the comments and including the hashtag #PrayForIndia.

    In doing so, Cycle Pure Agarbathi has successfully harnessed the power of social media to amplify the nation’s support for our cricket heroes. It’s a testament to the brand’s commitment to fostering a sense of togetherness and unity, emphasizing that when the nation prays as one, the spirit of India shines brighter than ever. Join the movement, and let’s keep the prayers going for Team India!

    The multimedia campaign has been launched in an innovative manner by Saurav Ganguly along with over 300 social media influencers from various fields who have created reels by taking the #PrayForIndia victory challenge to inspire and invite the nation to create theirs. Share your prayer for India’s victory at PrayforIndia.com

  • Cycle Pure Agarbathi introduces its newest ad campaign: Cycle Three in One Agarbathi

    Cycle Pure Agarbathi introduces its newest ad campaign: Cycle Three in One Agarbathi

    Mumbai: Cycle Pure Agarbathi, India’s leading agarbathi manufacturer and a well-known NR Group brand, launched an exciting new advertising campaign — ‘Cycle Three in One agarbathi’. Timed with the brand’s 75th-anniversary celebrations, this innovative campaign is tailored to appeal to all age groups and diverse generations of people. The core message of the campaign revolves around the benefits of health, wealth, and happiness, all bundled in a single pack of agarbathi.

    The ‘Cycle Three in One Agarbathi’ campaign masterfully captures the essence of prayer and worship. This unique product lends to three universal prayers of mankind – Health, Wealth, and Happiness – fulfilling essential human desires in one single package. The campaign comprises four distinct ads, each artfully underscores the intrinsic connection between prayer and these fundamental aspirations, effectively highlighting their significance. The advertisement employs a mix of conventional media channels, including television campaigns, radio broadcasts, print materials, digital platforms, and out-of-home advertising, spanning various markets. Cycle Pure Agarbathi, an iconic brand symbolizing optimism, devotion, and excellence, is deeply committed to constant innovation in its product offerings.

    Speaking about the brand’s newest campaign, Cycle Pure Agarbathi managing director Arjun Ranga said, “A few decades ago, cycle created the original three-in-one agarbathi that has inspired a slew of three in ones in its wake. The original three-in-one was conceived with three unique fragrances created in house, to cater to the people’s need to change fragrances to suit different occasions. Three fragrances for three universal prayers of health, wealth and happiness. Cycle Three in one is synonymous with the category of agarbathi itself. Across the Indian landscape, the haldi kumkum gradient is universally recognised as agarbathi for prayer. We are humbled to have achieved this iconic status and association in people’s minds. The current campaign hopes to convey the core prayers the product symbolises.”

    Echoing Ranga’s views, CTC founder & creative head Jagdish Acharya said, ‘’ ‘Cycle 3 in 1′ encapsulates the idea of combining three agarbathies into one, representing a trinity of blessings – good health, wealth, and happiness. This inventive product with its three exclusive fragrances serves as a conduit for drawing these blessings nearer. Each advertisement we have crafted employs a distinct tone – ranging from playful and heartwarming to deeply moving and vibrant – with the aim of creating a memorable impact in the minds of the people.”

    The brand’s dedication to innovation has led to a wide array of products, demonstrating its unflinching commitment to remaining at the forefront. With a strong emphasis on research and ingenuity, Cycle Pure continually endeavors to introduce novel creations and elevate existing ones. This persistent pursuit of perfection propels the brand to enthusiastically embrace groundbreaking marketing strategies, further establishing its position as an exemplar in the industry.

  • Cycle Pure Agarbathi Official Umpire Partner of LPL

    Cycle Pure Agarbathi Official Umpire Partner of LPL

    Colombo: Cycle Pure Agarbathi, India’s largest and the only certified carbon neutral incense brand, strengthened its longstanding support to cricket by associating with the ongoing My11Circle Lanka Premier League (LPL) 2020. The brand has been roped in as an official umpire sponsor and will be visible on-ground through multiple properties like Third umpire decision on giant screen, umpire apparel, perimeter boards, boundary ropes, giant screen and sight screen. The leading home worship brand is also the official partner for the Fair Play Award in the annual cricket extravaganza to enhance the sportsmen spirit among the players.

    Speaking about the association,  Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “It is an honour for Cycle to associate with My11Circle Lanka Premier League. This initiative will make our association stronger and reinforce our commitment to cricket and in the Sri Lankan market. Cricket has been a key element in our brand journey right from our inception and it has worked brilliantly for our brand. It is a sport that binds us all together and we would like to be associated with all such true emotions and forms of reverence. Be it our products or associations we have always tried to foster a sense of respect, and adulation and this association is a logical manifestation of this vision.”

    Anil Mohan, CEO of IPG, the promoters of LPL, said, “We are delighted with the response for LPL from the brands across sectors. Brands are actively choosing LPL as the marketing vehicle to deliver their business ambitions in a tough 2020. All brands that have come in so far have chosen to up their investments significantly.

    Sangeet Shirodkar, Director of LPL said, “The pandemic has not been easy on anyone and with brands coming all out and supporting us means how much they have believed in this league. These brands will get to leverage the power of multiple screens, multiple languages and broaden their reach and engagement like never before. My11Cricle Lanka Premier League continues to be an unmissable platform to build brands.”

    Sri Lanka Cricket (SLC) VP  Ravin Wickramaratne said, “We welcome Cycle on board as the official Umpire Partner and the associates of Fair Play Award for My11Circle Lanka Premier League 2020. Their willingness to support us in this league is a proof of the potential of the brand LPL.”

    Over the years, Cycle Pure Agarbathi has become one of the leading companies to associate with sports across the world. Their continuous participation in sporting activities has resulted in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Brand’s dedicated and continuous focus towards nurturing sporting talent has resulted in them being actively involved in the development of various sports. They are also owners of Mysuru Warriors, a T20 team in a state league franchise of a national repute, offering aspiring sporting enthusiasts a platform to hone their skills as well as to witness and learn from established professionals.  

  • Cycle Pure Agarbathies to co-sponsor the upcoming ODI tri-series featuring India

    Cycle Pure Agarbathies to co-sponsor the upcoming ODI tri-series featuring India

    MUMBAI: Cycle Pure Agarbathies, India‘s incense sticks (Agarbathi) maker and one of the leading sponsors of cricket in India is adding yet another feather to its cricket association.

    Cycle Pure Agarbathies is co-sponsoring the ODI tri-series between the three countries – India, Sri Lanka and West Indies. The cricket ODI tri-series will start from 28 June and will go on till 11 July. West Indies will be hosting the tri-series against India and Sri Lanka. The ODI tri-series will be held at two venues this year: The first half of the cricket tri-series will be held at Sabina Park in Kingston, Jamaica from 28 June to 2 July, after which the venue will shift to Trinidad.

    The Triangular series consists of seven one-day matches (ODI‘s) to be played. As a part of the co- sponsorship initiative, the brand will feature on pitch mats, perimeter boards and third umpire decisions. The awards that will be presented to the best all rounder are ‘Cycle Pure Agarbathies Trusted player of the match and Trusted player of the series award.‘

    A strong on air presence has also been planned. Cycle is the associate sponsor for the sports program ‘Straight Drive‘ that will be aired on ten sports during the ODI Tri-series.

    ‘Prayer capsule‘, a new concept will also be presented. The Prayer capsule will be known by the tagline ‘Everyone has a reason to pray‘. This will capture on-ground snippets of players and spectators in their prayer moments.

    The brand will also be overtly active on the digital front through its Facebook page. Participants can send prayers for their favourite cricketers and the winners of Cycle Agarbathies trusted player of the match and series. Exciting prizes have been planned which include autographed match balls.

    Speaking on the association, Cycle Pure Agarbathies MD Arjun Ranga said, “It is an honor for Cycle Pure Agarbathies to associate with the India- Sri Lanka- West Indies tri-series as co-sponsors. Cycle Pure Agarbathies has been associated with cricket for many years through exciting properties, like Red alert, Milestone branding, and Third umpire branding. This initiative will take our association to the next level and reinforce our commitment to Indian cricket. We are proud to be associating with this series and wish the best to all the three teams.”

    The official broadcast TV partners for the Tri-series Cup is Ten Cricket, Ten sports and Ten HD.

    Over the years, Cycle Pure Agarbathies has been associated with exciting cricket properties like Red Alert, third umpire branding and Milestone branding. In July 2012 they were also the associate sponsors of India Srilanka ODI series. This association will reinforce Cycle Pure Agarbathies status as one of the front runners among the brands associated with cricket in India.

  • Cycle Pure Agarbathies take Ind-SL series ground sponsorship

    MUMBAI: Cycle Pure Agarbathies, India’s leading incense brand, has come in as ground associate sponsor for the upcoming India-Sri Lanka men’s cricket tournament consisting of 5 ODIs and 1 T-20 international from 21 July.

    Cycle Pure Agarbathies has also announced the setting up of the ‘Cycle Agarbathies Quality Performer of the Series’ award to be given away to the most consistent performer of the cricket series, who also demonstrates true sportsman like behaviour.

    Zeel chief sales officer Ashish Sehgal said, “We are delighted to have a trusted and traditional brand like Cycle Pure Agarbathies on board as the associate sponsor for the India Sri Lanka cricket series. We believe that this series will be one of the best international cricket series for India and our partnership vindicates the stand that it will be good for advertisers too, I am confident that together we will create a wonderful experience for the cricket fan.”

    Parallel to the cricket series, Cycle Pure Agarbathies will also run a contest in retail wherein an exclusive group of retailers will be selected for the contest who will nominate their favourite cricketers for the ‘Cycle Agarbathies Quality Performer of the Series’ award. Cycle Pure Agarbathies intends to create a lasting bond between the retailers and the company to forward the sales of the organisation and build on the uniform passion for cricket that connects India.

    Cycle Pure Agarbathies MD Arjun Ranga said, “Cycle stands for quality; wherein in cricket quality is not just runs scored, or wickets taken. Thus, Cycle believes in quality as a combination of quality of performance and quality of on field behaviour, which is reflected in the recently instituted Cycle Agarbathies Quality Performer of the Series award.”