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Tag: Arjun Kapoor

  • Magic Bus associates with ImpactGuru.com to raise funds for underprivileged children

    Magic Bus associates with ImpactGuru.com to raise funds for underprivileged children

    Mumbai, 17th, April 2018: Magic Bus Foundation, one of India’s largest poverty alleviation programme has associated with ImpactGuru.com, India’s leading crowdfunding platform for NGOs / nonprofits, medical or personal causes, to create awareness and raise funds for underprivileged children in 77 districts across 22 Indian states. 

    #GivingGoals, aims to raise INR 60 Lakhs towards Magic Bus’ programs for underprivileged children. As part of this campaign, 18 Bollywood celebrities from the All-Star Football Club (ASFC) including stars like Abhishek Bachchan, Ranbir Kapoor, Arjun Kapoor, Kartik Aaryan and Dino Morea are playing a celebrity match to support Magic Bus’ goal to enable 2000 underprivileged children.

    Magic Bus is also offering an opportunity to all the fans of Bollywood stars from the All-Star Football Club (AFSC) to join their favorite stars in raising funds for Magic Bus by visiting www.impactguru.com/givinggoals. 36 lucky donors will be selected and get a chance to meet one of their favorite prominent Bollywood celebrities from the ASFC. 

    Speaking on the association, Jayant Rastogi(CEO), Magic Bus India Foundation said, “I am overwhelmed by the support pouring in from some of the well-known celebrities of Indian cinema. Magic Bus Foundation, has been fighting against poverty by ensuring children and young adults have a holistic education. Through this association, we hope to continue developing the skills today’s children require for a secure, stable and bright career’

    On associating with Magic Bus, ImpactGuru.com’s CEO & Co- founder, Piyush Jain, said, “ImpactGuru.com is glad to partner with Magic Bus to change the future of thousands of underprivileged children through crowdfunding. This is, perhaps the first time in India, when so many celebrities are coming together to mobilize their fans from around the world to raise funds for a cause as well as give them a chance to meet their favourite star! We look forward to help achieve #GivingGoals and help change the future of our country through crowdfunding for this cause.”

    Some of our stars also showed their support. Abhishek Bachchan who has been associated with Magic Bus for a long time and is a regular face at the Annual Magic Bus Galas said, “I have met some of the children at the Magic Bus centers and know what a massive change the organisation has made in their lives. I am thrilled to be a part of #GivingGoals. Let’s change the future of our country by empowering our youth. Your contribution counts”

    Arjun Kapoor also urged his fans to donate and said “I am excited for the match, but I’m more thrilled to reach the goal of this fundraiser and then witness the change it brings to the lives of thousands. I will make my contribution and I hope fans from across the world will join me in achieving #GivingGoals.”

    Ranbir Kapoor showed his support by tweeting about Giving Goals and asking fans to donate and support Magic Bus’ cause – Ranbir Kapoor supports #GivingGoals

    About ImpactGuru.com: ImpactGuru.com is India’s largest tech-for-good venture that provides crowdfunding solutions to empower individuals, NGOs, and social enterprises to raise funds for medical emergencies, personal needs, creative projects or any social cause – be it big or small. The company was incubated at Harvard Innovation Lab’s Venture Initiation Program in USA in 2014. 

    About Magic Bus: Magic Bus India Foundation, is one of the largest poverty alleviation programmes in India, working with more than 400,000 children and youth and 9000 volunteer mentors in 22 States and 77 districts of the country. We work with India’s underprivileged children and young people, taking them from a childhood full of challenges to a life with meaningful livelihoods. We equip young people with the skills and knowledge they need to grow up and move out of poverty. 

    About All Stars Football Club (ASFC): The All Stars Football Club is a football club comprising of celebrities from the entertainment & fashion fraternity who come together to play football matches for charity. The main aim of the All Stars Football Club is to collect money for noble causes while using the ever-growing game of football in India as a platform. The club has famous actors like Abhishek Bachchan, Ranbir Kapoor, Arjun Kapoor, Kartik Aaryan and many more associated with it.

  • Content is supreme, lyrics are vital, says Farhan Akhtar at NDTV conclave

    Content is supreme, lyrics are vital, says Farhan Akhtar at NDTV conclave

    MUMBAI: “If the story is not good, then no matter where you shoot the film it doesn’t matter. Content has to be supreme. There was a time when music became more important than lyrics. Audience would not even remember the lyrics. That is changing now. The thought that if you have one hit number in the movie and that can ensure success of the film is also changing,” said actor-director Farhan Akhtar at the NDTV conclave in New Delhi on Monday.

    NDTV saw the culmination of its Youth for Change Conclave, a day-long event that aims to focus on solutions for challenges that our youth face today. This year saw a host of personalities from diverse fields come together to address the issues that are concerned with today’s youth.

    The sessions also featured celebrities like Kangana Ranaut, Ajay Devgn, Arjun Kapoor, Ileana D’Cruz, Emraan Hashmi, Esha Gupta, Armaan Malik, Neeti Mohan, Irshad Kamil, Sachin Jigar and the stars of the women cricket team – Mithali Raj, Jhulan Goswami and Punam Raut, among others. The sessions covered issues ranging from Gender divide, challenges of fake news and is social media a bane or boon.

    Ranaut shared the travails of being a superstar: “Big cities are money-oriented, small towns are more concerned about what people – buaji, mausiji – will say. I come from an extreme environment, a conservative background. I felt stifled and just wanted to be free. On being discriminated against as a child: I could never feel pride in my lineage and I don’t feel like I belong when I go home. I want to tell women that they should fight for their own dignity, be it against fathers, husbands or children.”

    Mithali Raj, Jhulan Goswami, Punam Raut talked about setting new records against all odds.

    Raj, Captain, Women Cricket Team, said: “PM Modi tweeting about the women’s team was a moment of pride for us. My grandparents did not want me to take up cricket. Cricket is not life to me. There is life beyond cricket too.”

    Goswami, cricketer, said: “”World Cup final defeat will continue to hurt all of us. After beating Pakistan in the World Cup league match, even their fans applauded us. Unfortunately only one day out of 365 is celebrated as Women’s Day.”

    Arjun Kapoor, actor, shared his views on the gender divide: “”I am not very educated. I didn’t clear my Class 11. But, my upbringing has been such that despite this lack of education, I got a chance to move on in my life to do what I wanted to do. I don’t think women get such opportunity. I have grown up among women, predominantly with my sister and mother, and I have seen how strongly women face adversity. We should incorporate it in the syllabus itself how men should treat women. We always hear, ‘Stop crying like a woman.’ We inadvertently are implying that women are the weaker gender. I have a sister and somewhere there is always a concern about her safety. It is not just about urban or rural areas, world over security of women is an area of concern. We are moving forward and progress is everyone’s right. It cannot be gender specific. Gender parity means that both are equal not one is superior to the other.”

    Armaan Malik, singer: “I was a 10-year-old when I got to know that I am from Music composer Hasrat Jaipuri’s family. In my family everybody is a composer, I am the first one to get into singing. My grandmother makes me listen to Hasratji’s music and always asks me if such good music is being composed today as well. I feel good music is still being created.”

    Irshad Kamil, lyricist: “Today the films are closer to reality and so the scope of music in the films have gone down.”

    Sachin-Jigar, music composer duo: “The shelf life of songs have not gone down. Today lot more songs are being made and so audience has a lot of options to keep sifting through. But good songs live on for a long time even today.”

    Ajay Devgn, actor: “Always look ahead and not dwell on the past, just focus on rectifying the errors as we move forward.”

    Emraan Hashmi, actor, said: “If you are from a family connected with film industry then getting a break may be easier but at the end of the day you have to be good in acting. At the end of the day the audience is the decision maker. There is more pressure on ‘star kids’.”

  • Word of mouth may help family entertainer

    Mubarakan came as a full family entertainer after a long gap, a gap when fillers and mediocre films reigned. However, the film’s opening day collections were poor to put it plainly. To a certain extent, the promotion and the presentation of the film were not quite attractive.

    The promos on theatrical as well as electronic media were really dull telling little about the film except that it was about Arjun Kapoor playing double roles with Anil Kapoor playing the uncle. Little was visible or came through about the other aspects, the talented other artistes or, mainly, the music of the film which is its asset.

    The film’s projection proceeded more like a family enterprise of Kapoors which is not an added attraction. Father sons, uncle nephews coming together is neither novelty nor assures a draw.

    The result was that, the film opened to 15 per cent footfalls on Friday, failed to pick up and ended its opening day with just a little over `50 million. However, the word of mouth was generally positive and the film was expected to gain some momentum over Saturday and Sunday. The Saturday improvement looked good in percentage as it was over 40 per cent but not really since the opening Friday was poor. The collections took a leap on Sunday with double the opening day figures to end its opening weekend with `226 million.

    If the film fails to cash in on the positive word of mouth that it enjoys through rest of the week, it is headed to be a loser. Also, because, this is the only week it gets to establish itself as come next Friday, there is a new, bigger release in Shah Rukh Khan- Anushka Sharma starring, Jab Harry Met Sejal.

    *RaagDesh is a film about a British era court martial of three Royal Army Indian soldiers who were captured by the Japanese, let off to join Subhash Chandra Bose’ Indian National Army and, later charged for the killing of some soldiers. This film is beyond comprehension.

    Which moviegoer would want to pay anything between `100 to 2000 to watch this film when they did not care to watch films on Sardar Patel, B R Ambedkar, Veer Savarkar, Nehru made over the years when even the ticket prices were not so high! The only film on a political leader of whatever we call history which got some attention was Gandhi and that too its English version; the Hindi version simply failed.

    The purpose of making this film about ‘unknown heroes’ of IAN defies logic and, why the RajyaSabha TV involved in this project is a question!

    As for box office, the film had no commercial prospects to explore to collect a mere `5.5 million for its opening weekend.

    *Indu Sarkar is another example of a film which should never have been made. The trade describes this as an enterprise of personal political aspirations. The film on the 1975 emergency bore no relevance a few months after it was over as films made on the subject like KissaaKurseeKa and Nasbandi proved to be capital loss.

    This shows on the box office. The film has been rejected. The film collected `26 million for opening three days.

    *Munna Michael fails. After a mediocre opening, the only day it picked up a little was on Sunday only going downhill thereafter to end its first week with a total of `308 million.

    *Lipstick Under My Burkha managed `105 million in its first week maintaining low but steady collection through the week. The film is holding steady in its second week.

    *JaggaJasoos added `73 million in its second week to take its two week tally to `504 million.

    *Mom has collected `22 million in its third week taking its three week tally to `318 million.

  • Mubarakan……Fun while it lasts

    Mubarakan is designed to be a crazy comedy on the lines of Bazmee’s own, Welcome, Sajid Khan’s Housefull, Nikhil Advani’s Patiala House and other such movies where knotty situations are created leading to one tangle after another, leading to a lot of funny situations and laughter as a result.

    The prime ingredient is a horde of artistes, preferably a talented lot if it has to work better. However, depending on the script and screenplay, not to forget peppy dialogue of which some work, some don’t.

    Being a situational comedy, more the characters on the screen, better the pace. With fewer characters, it would become tedious. The story about identical twin brothers separated at birth because of circumstances, helps add spice. And, of course, a film has to justify folks dancing in colourful costumes at a family wedding. That is being so Indian.

    This muddle revolves around a Sikh family divided between Chandigarh in India and London in the UK.
    It falls upon the bachelor played by Anil Kapoor to bring up his twin nephews, the character of Arjun Kapoor in a dual role, when his brother played by Sanjay Kapoor and his wife die in a car crash. Not in a position to take up the responsibility, he sends off one of the twins to his older brother, played by Pawan Malhotra, and the other to his sister, played by Ratna Pathak Shah.

    Charan, one of the twins, brought up by Pawan grows up to be a shy, introvert and traditional Sikh, sporting his pagdi while the one brought up in London by Ratna is bold, has shorn his hair and, is outgoing. However, both brought up by their adoptive parents, are in awe of them and give them full respect.

    Arjun from London has followed the character of Ileana D’Cruz to Chandigarh whom he has been courting for two years. He keeps promising her that he will talk to his parents soon but, an accident meeting between her and Ratna, turns into Ileana calling Ratna names and ridiculing her. That puts paid to Arjun’s plans to take Ileana’s to meets his strong headed mother, Ratna.

    The shy Arjun with pagdi loves the character of Neha Sharma, a lawyer by profession. He is scared to take her home to meet his father, Pawan, for he is shy by nature as it were and the fact that she is not from the Sikh community deters him from doing so.

    Pawan decides to fix up his nephew, Karan’s wedding with the character of Athiya Shetty, daughter of a London tycoon played by Rahul Dev. But, being in love with Ileana, he wriggles out of the proposal, instead, suggesting the family choose Athiya for Charan. But, Charan wants to marry Neha.

    None of the two is opening up about their true intentions and, instead, approach their maternal uncle, Anil Kapoor, to help get them out of the situation. Anil has decided to remain a bachelor, drowning his sorrows in alcohol after a failed romance. In helping his nephews, he finds a cause.

    To start with, when the family reaches Rahul’s palatial house, Anil suggests Arjun (Charan) act as a drug addict which would be easy to pass off since his home state, Punjab, has been in news for drug abuse; he even quotes Udta Punjab (a recent film on the Punjab drug menace).

    Then on starts a chain of events which create funny situations in the film which at most times keep viewers giggling.

    Comedy writing has not been the forte of Hindi filmmaking clan. But, in the case of Mubarakan, the team of writers has done a good job, which was expected considering the director, Bazmee, who himself began his career as a writer, would know what he wanted. Dialogue adds to the fun.

    Despite this, some scenes stretch and the climax, though enjoyable, follows on the predictable lines. Bazmee, the director, handles his artistes well, making their causes look convincing and not letting the performances look like buffoonery.

    The cinematography is good with ample help from the choice of locations. Choreography adds colour to the proceedings. Editing could have been a little crisper. Though dominated by Punjabi songs, the music works in the film’s favour with foot tapping numbers. The title song is already popular with the reworked version of Hasan Jehangir’s 1987 number, Hawa hawa… and the romantic song, Hathon mei haath…..being appealing.

    This despite being a no holds barred comedy attempt, the actors are reigned in well. Anil Kapoor verges on going overboard but that is what his character demands. Arjun Kapoor does a very good job in two totally different characters. Ileana D’Cruz is aptly peppy. Athiya has a limited role in first half and is restrained in the latter parts when she gets more exposure; her dancing is graceful. Neha Sharma impresses. Rahul Dev and Karan Kundra live up to their roles of arrogant but traditional Sikhs. However, the ones who give the comic film credence are Ratna Shah Pathak and Pawan Malhotra.
    Mubarakan is a family entertainer and though the opening is average (the film’s promos were uninspiring), the film has the prospects to pick up over the weekend.

    Producers: Ashwin Varde, Murad Khetani.

    Director: Anees Bazmee.

    Cast: Anil Kapoor, Arjun Kapoor (double role), Ileana D’Cruz, Athiya Shetty, Neha Sharma, Rahul Dev, Karan Kundra,, Ratna Pathak Shah, Pavan Malhotra.

  • Katrina & Anushka kick up a storm on Koffee couch

    Katrina & Anushka kick up a storm on Koffee couch

    MUMBAI: Move over boys because the girls have arrived! After being discussed, rated and analyzed in almost every episode of Koffee with Karan this season, Bollywood beauties Anushka Sharma and Katrina Kaif will finally grace the talk show together to brew a storm on the Koffee couch.

    And, by storm, we mean a whirlwind of fun and madness that will leave the otherwise cool, calm and collected Karan Johar having a meltdown in the midst of the show, a first in Koffee history.

    The next episode of Koffee with Karan season 5, which will air on Star World and Star World HD on Sunday at 9 pm, will see these actresses being candid like never before even as they gang up against Johar.

    From admitting that the polls about her bothered her enough to stay away from appearing on the show to making some startlingly funny revelations when she discloses that Varun Dhawan and Arjun Kapoor actually had a club called the ‘I hate Katrina Club’, Katrina is at her charming best. And even as Sharma denies that she is equally as bad as Kaif, she causes Johar to have a meltdown as she twists and over analyzes his question about whether the actresses have ever thought about choosing stability over passion in a relationship.

    The comfort and rapport of the two actresses is evident as they rag Kapoor, who is back in his third appearance this season, this timefor the ‘Kiss With Arjun’ session. From Sharma jokingly calling him a bigger continuity than the Koffee couch to Kaif donating the Koffee hamper to him as charity, Kapoor is left speechless and in splits between the two girls.

  • Katrina & Anushka kick up a storm on Koffee couch

    Katrina & Anushka kick up a storm on Koffee couch

    MUMBAI: Move over boys because the girls have arrived! After being discussed, rated and analyzed in almost every episode of Koffee with Karan this season, Bollywood beauties Anushka Sharma and Katrina Kaif will finally grace the talk show together to brew a storm on the Koffee couch.

    And, by storm, we mean a whirlwind of fun and madness that will leave the otherwise cool, calm and collected Karan Johar having a meltdown in the midst of the show, a first in Koffee history.

    The next episode of Koffee with Karan season 5, which will air on Star World and Star World HD on Sunday at 9 pm, will see these actresses being candid like never before even as they gang up against Johar.

    From admitting that the polls about her bothered her enough to stay away from appearing on the show to making some startlingly funny revelations when she discloses that Varun Dhawan and Arjun Kapoor actually had a club called the ‘I hate Katrina Club’, Katrina is at her charming best. And even as Sharma denies that she is equally as bad as Kaif, she causes Johar to have a meltdown as she twists and over analyzes his question about whether the actresses have ever thought about choosing stability over passion in a relationship.

    The comfort and rapport of the two actresses is evident as they rag Kapoor, who is back in his third appearance this season, this timefor the ‘Kiss With Arjun’ session. From Sharma jokingly calling him a bigger continuity than the Koffee couch to Kaif donating the Koffee hamper to him as charity, Kapoor is left speechless and in splits between the two girls.

  • ‘Style Inc. with Aalim’ generates sensation on social media

    ‘Style Inc. with Aalim’ generates sensation on social media

    MUMBAI: TLC’s latest edition to its content library, ‘Style Inc. with Aalim Hakim’, which is slated to go on air on 20 October at 10 pm has already created a sensation in Bollywood and social media platforms. It claims to have generated an astounding 200 million impressions from the time the new season was announced. The series campaign has trended 5 times in the last two weeks on Twitter.

    Based on the response, it has launched a campaign with a layered approach by Bollywood stars like Hrithik Roshan, Shahid Kapoor, Abhishek Bachchan, Bipasha Basu, Suniel Shetty, Riteish Deshmukh and Sachin Tendulkar talking about the upcoming series. They have also taken their views to the social media platform Twitter. 

    “The marketing strategy was to deliver an unmatched digital impact and social buzz, matching the finest in Indian entertainment. To be trending for all five campaigns within the same week demonstrates the content affinity and the creative ingenuity of the team. We are super excited with the deep affection been shown by our discerning millennial fans,” said Discovery Networks Asia-Pacific (South Asia) vice president female and family entertainment products Rajiv Bakshi.

    Creating a social blitz, the quirky campaigns so far include:

    #DontTalkCute with Ranveer Singh

    https://www.facebook.com/TLCIndiaOfficial/videos/1082271151886621/

    #MakeItJhakaas with Arjun Kapoor

    https://www.facebook.com/TLCIndiaOfficial/videos/1087216114725458/

    #VarunDhawanMakesMe with Varun Dhawan

    https://www.facebook.com/TLCIndiaOfficial/videos/1083956081718128/

    #ShowYourPunnyBone with Ayushmann Khurrana

    https://www.facebook.com/TLCIndiaOfficial/videos/1092411497539253/

    #MereVarunArjunAayenge with Varun Dhawan & Arjun Kapoor

    https://www.facebook.com/TLCIndiaOfficial/videos/1090553541058382/

    Hakim added, “Viewers have seen some candid moments from their favourite stars’ lives on social media so far. There is a lot more to look forward to on the show.” The series stars Aditya Roy Kapur, Arjun Kapoor, Ayushmann Khurrana, Ranveer Singh, Siddharth Malhotra, Varun Dhawan, Tiger Shroff and Sanjay Dutt, who will share style secrets along with the ubiquitous Bollywood stylist Aalim Hakim.

    Also read:  TLC gung-ho about Aalim’s Bollywood hair style show; more Indian originals coming up

  • ‘Style Inc. with Aalim’ generates sensation on social media

    ‘Style Inc. with Aalim’ generates sensation on social media

    MUMBAI: TLC’s latest edition to its content library, ‘Style Inc. with Aalim Hakim’, which is slated to go on air on 20 October at 10 pm has already created a sensation in Bollywood and social media platforms. It claims to have generated an astounding 200 million impressions from the time the new season was announced. The series campaign has trended 5 times in the last two weeks on Twitter.

    Based on the response, it has launched a campaign with a layered approach by Bollywood stars like Hrithik Roshan, Shahid Kapoor, Abhishek Bachchan, Bipasha Basu, Suniel Shetty, Riteish Deshmukh and Sachin Tendulkar talking about the upcoming series. They have also taken their views to the social media platform Twitter. 

    “The marketing strategy was to deliver an unmatched digital impact and social buzz, matching the finest in Indian entertainment. To be trending for all five campaigns within the same week demonstrates the content affinity and the creative ingenuity of the team. We are super excited with the deep affection been shown by our discerning millennial fans,” said Discovery Networks Asia-Pacific (South Asia) vice president female and family entertainment products Rajiv Bakshi.

    Creating a social blitz, the quirky campaigns so far include:

    #DontTalkCute with Ranveer Singh

    https://www.facebook.com/TLCIndiaOfficial/videos/1082271151886621/

    #MakeItJhakaas with Arjun Kapoor

    https://www.facebook.com/TLCIndiaOfficial/videos/1087216114725458/

    #VarunDhawanMakesMe with Varun Dhawan

    https://www.facebook.com/TLCIndiaOfficial/videos/1083956081718128/

    #ShowYourPunnyBone with Ayushmann Khurrana

    https://www.facebook.com/TLCIndiaOfficial/videos/1092411497539253/

    #MereVarunArjunAayenge with Varun Dhawan & Arjun Kapoor

    https://www.facebook.com/TLCIndiaOfficial/videos/1090553541058382/

    Hakim added, “Viewers have seen some candid moments from their favourite stars’ lives on social media so far. There is a lot more to look forward to on the show.” The series stars Aditya Roy Kapur, Arjun Kapoor, Ayushmann Khurrana, Ranveer Singh, Siddharth Malhotra, Varun Dhawan, Tiger Shroff and Sanjay Dutt, who will share style secrets along with the ubiquitous Bollywood stylist Aalim Hakim.

    Also read:  TLC gung-ho about Aalim’s Bollywood hair style show; more Indian originals coming up

  • TLC gung-ho about Aalim’s Bollywood hair style show; more Indian originals coming up

    TLC gung-ho about Aalim’s Bollywood hair style show; more Indian originals coming up

    MUMBAI: Discovery Communications’ lifestyle channel – TLC, armed with consumer feedback and international research, is back with the second season of “Style Inc. with Aalim Hakim.” With a reach of over 70-80 million households in India, the lifestyle channel is attempting to give viewers another peek at what is the latest in terms of hair styling in India.

    The series will provide a gateway to the life of Bollywood’s new male brigade from 20 October every Thursday-Friday at 10 pm. The repeat telecast will be on Saturday-Sunday at 6 pm on TLC and TLC HD World.

    The second season of the series has heart throbs Ranveer Singh, Arjun Kapoor, Varun Dhawan, Siddharth Malhotra, Aditya Roy Kapur, Ayushmann Khurrana, Tiger Shroff and Sanjay Dutt opening themselves up to Aalim. Viewers can watch Aalim transform their favourite stars for movies, photo shoots and ad films, as well showcase the unique relationship they share with Bollywood’s go-to stylist.

    The six-episode show has roped in FitBit and Usha International as advertisers on board so far, and talks are on with a few more brands.

    “TLC is a unique, standalone channel. It can’t be compared with any other channel. We have always tried to capture the trend of the country. Once, travel was a trend and then grooming was, and makeover used to be; now styling is in vogue. We believe that the audience is looking for content on beauty and style right now. We want to invest in this genre which is unique,” said Discovery Networks Asia-Pacific vice president, female and family entertainment products, south Asia Rajiv Bakshi.

    He further stated that, “We are overwhelmed with the tremendous response the series has received on social platforms. Style is the new buzzword, and no one does it better than the new generation of Bollywood actors. The kind of Bollywood stars who would be appearing on the show can offer tips about maintaining one’s hair. It is a layered show, and not a straightforward one.”

    Depending on the success of this season, the team will explore further possibilities. “We want to build a franchise,” added Bakshi.

    Hakim added, “It is so exciting to witness this shift in India towards styling and grooming. I am super-charged to be doing the second season of “Style Inc. with TLC.” Fans will get to see Bollywood’s youngest and most stylish stars and get to know their style mantras.”

    Targeted at the young millennials in the 15-35 age-group across India – who have a deep interest in styling but don’t know where to get it done from – the show will tell them the difference between a good and a bad haircut. “We are certainly targeting urban India. From the south, Bangalore is a very important market for us, and Hyderabad too has a good viewership. There is enough appetite in the north and the south,” voiced Bakshi.

    The channel is launching eight to 10 shows in the next three months based on the genres of dating, relationship, food, travel, and a couple of series coming in from India.

    Bakshi stressed that TLC is not limiting itself to a particular show genre. “We have always tried to do something more than what the audience demands. The approach of what they would want to watch which could be unknown to them is what we want to capture.”

    With a countable number of channels in this space, Bakshi opined that there was enough place for new players.

    “It is an attractive and feasible genre, and the market is dynamic. Certainly, as a market, it can obviously take more channels. The passion towards a certain kind of TV will overtake passion towards traditional TV. And, we believe, lifestyle is one of the areas of interest,” Bakshi concluded.

  • TLC gung-ho about Aalim’s Bollywood hair style show; more Indian originals coming up

    TLC gung-ho about Aalim’s Bollywood hair style show; more Indian originals coming up

    MUMBAI: Discovery Communications’ lifestyle channel – TLC, armed with consumer feedback and international research, is back with the second season of “Style Inc. with Aalim Hakim.” With a reach of over 70-80 million households in India, the lifestyle channel is attempting to give viewers another peek at what is the latest in terms of hair styling in India.

    The series will provide a gateway to the life of Bollywood’s new male brigade from 20 October every Thursday-Friday at 10 pm. The repeat telecast will be on Saturday-Sunday at 6 pm on TLC and TLC HD World.

    The second season of the series has heart throbs Ranveer Singh, Arjun Kapoor, Varun Dhawan, Siddharth Malhotra, Aditya Roy Kapur, Ayushmann Khurrana, Tiger Shroff and Sanjay Dutt opening themselves up to Aalim. Viewers can watch Aalim transform their favourite stars for movies, photo shoots and ad films, as well showcase the unique relationship they share with Bollywood’s go-to stylist.

    The six-episode show has roped in FitBit and Usha International as advertisers on board so far, and talks are on with a few more brands.

    “TLC is a unique, standalone channel. It can’t be compared with any other channel. We have always tried to capture the trend of the country. Once, travel was a trend and then grooming was, and makeover used to be; now styling is in vogue. We believe that the audience is looking for content on beauty and style right now. We want to invest in this genre which is unique,” said Discovery Networks Asia-Pacific vice president, female and family entertainment products, south Asia Rajiv Bakshi.

    He further stated that, “We are overwhelmed with the tremendous response the series has received on social platforms. Style is the new buzzword, and no one does it better than the new generation of Bollywood actors. The kind of Bollywood stars who would be appearing on the show can offer tips about maintaining one’s hair. It is a layered show, and not a straightforward one.”

    Depending on the success of this season, the team will explore further possibilities. “We want to build a franchise,” added Bakshi.

    Hakim added, “It is so exciting to witness this shift in India towards styling and grooming. I am super-charged to be doing the second season of “Style Inc. with TLC.” Fans will get to see Bollywood’s youngest and most stylish stars and get to know their style mantras.”

    Targeted at the young millennials in the 15-35 age-group across India – who have a deep interest in styling but don’t know where to get it done from – the show will tell them the difference between a good and a bad haircut. “We are certainly targeting urban India. From the south, Bangalore is a very important market for us, and Hyderabad too has a good viewership. There is enough appetite in the north and the south,” voiced Bakshi.

    The channel is launching eight to 10 shows in the next three months based on the genres of dating, relationship, food, travel, and a couple of series coming in from India.

    Bakshi stressed that TLC is not limiting itself to a particular show genre. “We have always tried to do something more than what the audience demands. The approach of what they would want to watch which could be unknown to them is what we want to capture.”

    With a countable number of channels in this space, Bakshi opined that there was enough place for new players.

    “It is an attractive and feasible genre, and the market is dynamic. Certainly, as a market, it can obviously take more channels. The passion towards a certain kind of TV will overtake passion towards traditional TV. And, we believe, lifestyle is one of the areas of interest,” Bakshi concluded.