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Tag: Arjit Sachdeva

  • CTV Ads hit record completion for consumer electronics

    CTV Ads hit record completion for consumer electronics

    MUMBAI: As India’s festive buying fever peaks, consumer electronics ads are enjoying a record-breaking audience on Connected TV (CTV), according to a new study by VDO.AI. The consumer electronics ad engagement benchmark study, analysing over 200 campaigns, found an average video completion rate of 91 per cent, up from 87 per cent last year, proving CTV is more than just a screen; it’s a stage for discovery and conversion.

    Interactive display ads are also hitting new highs, with Click-Through Rates (CTR) peaking at 0.39 per cent in Eastern India, up from 0.26 per cent last year. This demonstrates a growing appetite for consumer-initiated engagement formats that blend entertainment with high-intent exploration. Scratch-to-reveal ads emerged as the most popular interactive format, highlighting a clear shift toward hands-on, engaging experiences.

    “For consumer electronics, purchase decisions are research-driven,” said VDO.AI. co-founder & CEO Arjit Sachdeva. “CTV’s distraction-free canvas allows brands to tell longer, clearer stories that viewers actually watch to the end. When paired with interactive display formats, campaigns are no longer passive, they become immersive experiences.”

    CTV completion rates for categories like televisions, appliances, and personal gadgets suggest viewers are willing to stay engaged while exploring features and demonstrations. Meanwhile, display ads are proving effective for recall, discovery, and direct engagement, particularly in regions like the East, where CTRs are highest.

    With India’s consumer electronics ad spend projected to grow over 20 per cent year-on-year during the festive quarter, VDO.AI’s findings signal that brands leveraging CTV and interactive display will lead the charge, blending entertainment with measurable consumer intent to maximise festive conversions.

  • BMW drives engagement with interactive CTV ads

    BMW drives engagement with interactive CTV ads

    MUMBAI: BMW India is shifting gears in advertising. In partnership with Interactive Avenues and VDO.AI, the luxury carmaker has launched interactive connected TV (CTV) campaigns, bringing its flagship models: the BMW 2 Series Gran Coupé and BMW X3, to life in viewers’ living rooms.

    Moving beyond conventional video ads, the campaigns allowed audiences to engage directly through their TV remotes. The 2 Series Gran Coupé offered an interactive carousel experience, while the X3 campaign layered dynamic backdrops with clickable elements, creating an immersive storytelling journey.

    Powered by VDO.AI’s proprietary CTV technology, the campaigns reached high-intent, premium households and encouraged deeper exploration in high-attention environments. BMW’s marketing director Vitesh Barar said, “This collaboration with VDO.AI has redefined how we approach awareness campaigns. By making them more interactive and intuitive, we’ve been able to connect with audiences in meaningful new ways. As CTV cements its role in luxury content consumption, this platform enables BMW to continue leading the way.”

    VDO.AI co-founder and CTO Arjit Sachdeva added, “Partnering with a forward-thinking brand like BMW has been a truly rewarding experience. Together, we’ve redefined what CTV can deliver in India, elevating viewing into discovery and transforming campaigns into immersive, memorable brand journeys through our interactive technology.”

    Interactive Avenues associate vice president Anjani Sankhyan said, “With CTV rapidly establishing itself as the new prime-time for sophisticated audiences, this campaign successfully captured attention, fostered memorability, and elevated BMW’s digital presence.”

    Executed across select premium platforms, the campaigns have set a new benchmark in interactive automotive storytelling, combining luxury, design, and technology for a connected future.

     

  • Dexter decodes Youtube moments as VDO.AI replays the adtech playbook

    Dexter decodes Youtube moments as VDO.AI replays the adtech playbook

    MUMBAI: Ads are finally getting smarter than the “skip” button. VDO.AI has unveiled Dexter, a cutting-edge contextual intelligence solution that promises to transform Youtube advertising by reading video content the way a human would only faster. Billed as the future of contextual advertising, Dexter can scan scenes, audio, transcripts, objects and even sentiment to ensure ads appear at precisely the right moment. That means your luxury resort spot could play after a cinematic drone shot of a Ferrari, never before a violent fight sequence.

    VDO.AI co-founder and CTO Arjit Sachdeva explained, “Dexter is built to read video content the way a human would, understanding visuals, audio, sentiment, and context at scale. It is this human-like intelligence, applied with machine speed, that sets a new benchmark for contextual advertising on YouTube. Early partners using Dexter have already seen 40–60 per cent higher performance across view-through rates, recall, and conversions. These results demonstrate that contextual intelligence, when applied at scale, is not just the future of advertising, but a growth driver for businesses today.”

    The promise is not just precision, it’s protection. By keeping brand ads clear of unsafe or unsuitable content, Dexter tackles one of the industry’s biggest headaches: maintaining brand safety while delivering engagement at scale.

    VDO.AI chief business officer Akshay Chaturvedi elaborated, “Dexter’s advanced AI engine analyses video content with unmatched precision, reading every contextual signal to create perfect advertising moments. When a viewer is engaging with luxury car content, Dexter will intelligently serve an ad for an exclusive resort getaway or a luxury handbag while ensuring your brand ad never appears alongside inappropriate content like violent footage. This powerful combination of contextual intelligence and brand safety allows brands to reach audiences when they’re most engaged and receptive, driving meaningful connections that translate into measurable business impact.”

    Now rolled out globally, Dexter marks a significant expansion of VDO.AI into Youtube’s ad ecosystem. It’s the culmination of years of AI research and development, placing the company firmly at the forefront of contextual advertising innovation.

    With brands increasingly demanding precision targeting and brand safety, VDO.AI is betting that Dexter can become the industry’s new secret weapon turning what was once guesswork into smart, context-driven placements that boost both trust and conversions.

    For Youtube viewers, it might mean the ads finally make sense. For brands, it could be the difference between being tuned out or remembered.

  • Vdo.ai lights up festive ads with formats that click, swipe and convert

    Vdo.ai lights up festive ads with formats that click, swipe and convert

    MUMBAI: ‘Tis the season to click smarter and Vdo.ai is making sure brands do just that. As India’s festive fervour kicks off, the global adtech platform has unwrapped a brand-new suite of high-impact ad formats designed to cut through the Diwali din and deliver measurable marketing sparkle.

    Timed to catch the big spending wave from now through the end of the year, the new solutions span Connected TV (CTV), online video, and mobile rich media. But these aren’t just pretty packages, they’re powered by some serious tech. Expect Remote-Based Integrations that let users shop using their TV remotes, Countdown-Based creatives to drive FOMO, and Dynamic Creative Optimisation that adjusts ads based on everything from AQI to your current location.

    In short, it’s personalisation at scale and precision with performance.

    “Our festive ad suite is engineered to go beyond just visibility,” said Vdo.ai co-founder and CEO Amitt Sharma. “Whether it’s hitting ~95 per cent video completion rates on CTV or outperforming click-through benchmarks across display and video, the aim is simple: help brands convert high-intent festive shoppers into loyal customers.”

    For brands braving a landscape where attention spans are shorter and budgets tighter, these formats also bring engaging flair think Parallax scrolls, 3D Cube animations, Expandable Carousels, Motion Sensor-triggered ads, and even Trivia Quizzes. All powered by Gen AI, Weather APIs, Geo-Location and real-time data.

    Vdo.ai co-founder and CTO Arjit Sachdeva added: “The festive season is a peak moment for consumer interaction. With our full-stack tech, brands can now connect with users at the perfect time with the perfect message and track it all.”

    India’s ad spending traditionally spikes during the October–December festive stretch. According to industry estimates, digital advertising alone sees a 30–35 per cent increase during this period. Vdo.ai’s festive suite is built for brands looking to ride that surge and do more than just show up.

    With global reach and local tech muscle, the company’s pitch is clear: Let others light diyas. You light up dashboards.

  • Ad-scrollers welcome VDO.AI’s new format puts static in motion

    Ad-scrollers welcome VDO.AI’s new format puts static in motion

    MUMBAI: Scrolling just got a serious glow-up. In a bid to rewire how static ads grab attention, advertising tech innovator VDO.AI has unveiled a first-of-its-kind In-Scroll Display Ad Format, breathing 3D motion and interactivity into the previously one-dimensional world of banner ads. This dynamic new format features a slick 50-50 split-screen design half static brand imagery, half immersive product storytelling. But the real twist? As users scroll through content, the ad responds with subtle 3D transitions and interactivity, making viewers stop mid-scroll and engage.

    The result? A 25 per cent uplift in engagement rates, proving that the future of display isn’t just visible, it’s scroll-activated.

    VDO.AI co-founder and CEO Amitt Sharma said, “This format infuses static creatives with vitality and dimension. As consumers grow more selective in their digital interactions, ads must not only be seen they must be felt. This format helps brands do both.”

    Designed to work across desktop and mobile, the ad unit marks a step-change for marketers aiming to break the banner-blindness curse. The format brings storytelling to the scroll, letting users explore USPs, features, and even animations within the ad frame without clicking away.

    VDO.AI, CTO Co-founder Arjit Sachdeva, added, “This is more than just a format, it’s a reimagination of what static ads can be in a performance-first world. We’re constantly evolving our ad tech stack to keep brands a step ahead in crowded digital spaces.”

    As attention spans shrink and scroll speeds soar, VDO.AI’s latest innovation gives brands a tactile edge proof that in today’s digital game, motion may just be the new emotion.
     

  • Howzzat for Ads VDO.AI bowls over brands with cricket-themed formats

    Howzzat for Ads VDO.AI bowls over brands with cricket-themed formats

    MUMBAI: As cricket fever grips the nation, VDO.AI is padding up to help brands hit advertising for six with the launch of its new cricket-themed ad formats for Connected TV (CTV) and display. Just in time for the IPL frenzy, the global advertising tech player has introduced QuickFrame, Interactive Storytelling, and InMotion, a trio of formats engineered to turn ad breaks into applause-worthy moments.

    Designed to capitalise on cricket’s real-time thrill, these formats offer more than just flashy visuals. They come loaded with dynamic features like live match score integration, event-triggered messages for boundaries, sixes, and wickets, and animated creative assets reflecting team colours. It’s not just advertising, it’s a second-screen experience.

    VDO.AI, founder and CEO Amitt Sharma said, “At VDO.AI, we operate at the dynamic intersection of brands and advertising platforms, serving as the bridge that empowers both to elevate their advertising strategies through our innovative ad solutions. With our newly launched cricket-themed ad formats, we are not only reimagining the way brands advertise during sporting events but also setting a new benchmark to drive engagement and return on investment (ROI). By moving beyond passive, run-of-the-mill ads to dynamic, interactive experiences, our vision is to supercharge advertising, empowering brands with innovative tools that drive deeper audience engagement and lasting brand recall”.

    VDO.AI, co-founder and CTO Arjit Sachdeva stated, “As cricket viewership, especially IPL, in the country has scaled to unprecedented heights, brands are vying for consumer attention and want to leave no stone unturned to maximise the ROI of their advertising campaigns. At VDO.AI, technology is at the core of everything we do. From real-time scorecard integrations to dynamic, moment-driven creatives and interactive QR codes, VDO. AI’s cricket-themed ad formats have the potential to help brands cut through the noise and transform such cricketing events into a hub for digital engagement.”

    The formats also go interactive with QR code integration and carousel galleries, nudging viewers toward immediate action whether it’s redeeming a promo, booking a ride, or diving deeper into the brand. No more passive scrolling, this is real-time call-to-action at its finest.

    Backed by an AI-powered contextual engine, VDO.AI’s innovation allows advertisers to make their content as thrilling as the match itself. And as the IPL season continues to keep millions glued to their screens, VDO.AI’s cricket-infused formats are giving brands a whole new way to play ball.

    In a season where every over counts, VDO.AI is making sure no opportunity goes un-hit blending cricket’s excitement with ad-tech smarts to deliver campaigns that truly score.
     

  • VDO.AI achieves Google Certified Publishing Partner status

    VDO.AI achieves Google Certified Publishing Partner status

    Mumbai: VDO.AI, the foremost global advertising technology innovator, proudly announces its recent certification as a Google Certified Publishing Partner (GCPP) marking a significant milestone in the company’s commitment to delivering cutting-edge solutions for advertisers and publishers. This achievement not only underscores VDO.AI’s dedication to excellence but also heralds a new era of lucrative revenue monetization, unwavering commitment to quality, and transparency opportunities for publishers globally.

    VDO.AI secured its prestigious Google Certified Publishing Partner status through a comprehensive evaluation process, highlighting the company’s profound expertise and demonstrated success in delivering outstanding outcomes for clients. This thorough assessment considered diverse elements, such as generating revenue for publishers, maintaining publisher relationships, ensuring customer satisfaction, and more.

    VDO.AI’s Google Certified Publishing Partner status delivers a comprehensive array of benefits to publishers, solidifying its role as a strategic ally. Equipped with advanced tools for revenue monetization aligned with industry best practices, VDO.AI ensures a seamless commitment to quality, evident in the assurance of optimal Google health scores. Addressing industry challenges such as ad spending slowdowns, VDO.AI’s certified solutions empower publishers with unmatched agility and flexibility. Moreover, VDO.AI’s specialized expertise successfully mitigates spoiler challenges, fortifying a secure and fraud-resistant advertising environment for publishers.

    “Our Google Certified Publishing Partner status is not just a certification; it’s a demonstration of our unwavering dedication to providing solutions that empower publishers to thrive. We are excited about the potential for revenue monetization and user engagement that this certification brings, reinforcing our mission to redefine the possibilities of digital advertising,” commented VDO.AI CEO Amitt Sharma.

    “We are thrilled to achieve the prestigious Google Certified Publishing Partner status. This certification not only validates our commitment to providing top-notch solutions but also reinforces our dedication to the success of our partners. As we continue to push the boundaries of advertising technology, this recognition positions us as a key player in shaping the future of digital advertising,” added VDO.AI CTO Arjit Sachdeva.

  • VDO.AI reinvents brand engagement with Dexter

    VDO.AI reinvents brand engagement with Dexter

    Mumbai: VDO.AI, a leader in the advertising technology industry, unveils Dexter, a game-changing creative feature poised to redefine brand engagement by harnessing the power of innovative Gen AI algorithms. In today’s fast-paced digital arena, brand engagement isn’t just crucial; it’s the lifeblood of success. Recognising the ever-evolving landscape of consumer expectations, VDO.AI introduces Dexter, a groundbreaking tool that will revolutionise how brands connect with their audiences.

    Dexter is a testament to the fusion of creativity and technology. It leverages the capabilities of Gen AI algorithms to empower brands with the ability to craft deeply personalised, contextually relevant, and visually stunning content. By understanding individual user preferences, Dexter ensures that brands can deliver messages that resonate deeply, fostering authentic connections. Moreover, this avant-garde technology streamlines content creation, enabling brands to deliver the right message at precisely the right moment.

    Key Features of Dexter:

    •    Personalisation perfected: Dexter analyses user data to create bespoke content that speaks directly to individual preferences, thereby boosting user engagement and retention.
    •    Contextual brilliance: Understanding the context of user interactions, Dexter ensures that brands provide timely and relatable content, forging more profound connections.
    •    Visual mastery: Dexter elevates visual elements, creating attention-grabbing and memorable content that lingers in the minds of the audience.
    •    User-friendly integration: Dexter effortlessly integrates into existing marketing strategies, making it accessible and adaptable for brands of all sizes.

    The launch of Dexter represents a significant milestone in VDO.AI’s relentless pursuit of innovation in the digital advertising arena. Brands that embrace Dexter can anticipate heightened user engagement, increased conversion rates, and strengthened brand loyalty.

    VDO.AI CEO and founder Amitt Sharma shared his excitement about Dexter: “We find ourselves on the verge of a groundbreaking era in brand-consumer interaction. Dexter empowers us to establish dynamic connections with our audiences, converting passive observers into engaged participants. This achievement signifies a pivotal milestone in amplifying customer engagement and loyalty, as it allows us to harness the interactive potential that AI offers—a facet that brands have yet to fully explore.”

    “We are thrilled to introduce Dexter to the market. In a landscape where user engagement is king, Dexter empowers brands to create authentic, impactful connections. This innovation is set to reshape the very foundations of digital advertising.” added VDO.AI co-founder Arjit Sachdeva.

    Dexter is now available, offering forward-thinking brands an opportunity to elevate their brand engagement strategies. It unlocks endless avenues for brands to explore novel approaches, fostering innovation that resonates on multiple levels of engagement.