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Tag: Arise India

  • Kings XI Punjab gets 14 sponsors on board, this year

    Kings XI Punjab gets 14 sponsors on board, this year

    MUMBAI: Starting the upcoming IPL season on a positive note, Kings XI Punjab, has announced Tata Motors Prima as its title sponsor.

     

    The franchisee has also on board Trip Factory, McDowells, Britannia, Pepsi, Flying Machine, Prayag Bath Fittings, Frontline Securities, R N Sports and Amazon as their new sponsors, while it continues its existing relationship with Arise India, ACC Cement, Kingfisher and TK Sports for this year.

     

    Kings XI Punjab COO Fraser Castellino said, “I am pleased to have Tata Motors Prima as our title sponsor and look forward to a long and fruitful relationship with them. I would also like to welcome our other partners on board and thank them for putting their faith in the team. With such associations this year, the franchises’ excitement and energy levels have further been boosted for the tournament. I am hopeful that these partnerships will be mutually beneficial to all the parties involved.”

     

    “Tata Motors Prima is delighted to sponsor the Kings XI Punjab team, one of the most exciting franchises in the Indian Premier League for this upcoming season. We bring the same passionate commitment to our customers as this star line-up brings to their cricket. We wish “The Lions” the very best for this season of IPL,” said Tata Motors commercial vehicles executive director Ravi Pisharody.

     

     Tata Motors Prima is the title sponsor while Trip Factory and Prayag Bath Fittings are official team sponsors. Arise India has come on board as the mobile handset partner and Kingfisher as the good times partner. Britannia is the official goodness partner, while Pepsi is the official beverage partner. It has associated with Flying Machine as the official style partner, Frontline Securities as the official security partner, RN Sports as the official talent hunt partner, TK Sport as the official kitting partner and Amazon as the official online partner.  McDowells and ACC Cement continue to be the official team partners.

  • Arise India to spend Rs 60 crore on marketing in 2014-2015

    Arise India to spend Rs 60 crore on marketing in 2014-2015

    NEW DELHI:  After the successful partnership with ‘Once Upon a Time in Mumbai Doobara’, Arise India has once again partnered with Balaji Telefilms for its up-coming romantic comedy ‘Mai Tera Hero’.

     

    The association is a part of an extensive brand promotion strategy of Arise India where it intends to reach out to the audience by increasing its brand visibility. For strategic cinema associations, the company has earmarked a budget of Rs 60 crore which is aimed to create a positive imagery by going all out with its media visibility program.

     

    Arise India MD Avinash Jain said, “Balaji Telefilms today creates some of the most heart-touching movies in Bollywood, and our association with them is based on the massive love and affection that they get from the audience. Our current association follows the earlier immensely successful association with ‘Once Upon A Time in Mumbai Doobara’, where we were able to create a positive vibe for the movie and our brand through a winning co-branded initiative. We seek to repeat the same endeavour with the current association and enable consumers to meet their favourite stars through the contest.”

     

     He added, “Through this association we also seek to increase our brand visibility as Bollywood has a huge consumer connect and this will help us in creating that important bond with them. We have earmarked substantial marketing spends for movie promotions, and seek to nurture this relationship with Balaji Telefilms for mutual success in the future as well.”

     

    The brand will sponsor the meet at Select Citywalk Mall in Saket (Delhi) with the cast and crew of the movie including Varun Dhawan, Illeana D’ Cruz and Nargis Fakhri along with director Ekta Kapoor. The contest is already on-air through radio promotions, online activations, co-branded TVC’s, BTL promotions and in-mall activations.

  • Star India targets Rs 100 crore revenue from Asia Cup

    Star India targets Rs 100 crore revenue from Asia Cup

    MUMBAI: Star India is believed to be  in line to raise Rs 100 crore from the upcoming Asia Cup cricket tournament which is to be held from 25 February to 8 March 2014 in Bangladesh.  The Asia Cup features the national teams of cricket crazy India, Pakistan, Sri Lanka, Bangladesh and Afghanistan which will be vying to lift the trophy.

     

    The on-ground action is to be telecast on its Star Sports channels  and is believed to be attracting 10 second air time rates between Rs 1.80 lakh to Rs 2.50 lakh from advertisers.

     

    Star India sports business head Nitin Kukreja told agencies that 90 per cent of the channels air time inventory has been sold off. This apart, mainline brands such as Nokia India, Idea Cellular and United Spirits have come on as presenting sponsors.  Other brands which have signed up with Star Sports  as associate sponsors include Tata Motors, Birla Sunlife Insurance and Perfetti India.

     

    Star India which has both the on-air and on-ground selling rights had in early February announced that it had roped in Arise India as the ground title sponsor while  Cycle Pure Agarbathies, Daikin, Savsol Lubricants and Peps Mattress had also hopped on board as ground sponsors.

  • Arise India to invest Rs 50 crore on multi-media campaigns

    Arise India to invest Rs 50 crore on multi-media campaigns

    NEW DELHI: Arise India, the manufacturer of electrical goods and LED television, has committed to invest Rs 50 crore on an all-out multi-media campaign to create positive brand imagery in the dynamic inverter and batteries market in the country.

     

    Arise India will invest this sum into creating a greater brand presence across major media vehicles and will include participation across high-visibility mediums like Cricket and Cinema.

     

    The Indian UPS market which a recent Frost & Sullivan report says will be worth US$ 1316.5 million by this year, is currently dominated by a select few players, whom Arise India seeks to challenge with its cutting-edge technology and market trust. Brand Arise is already a dominant force in the Indian electrical goods markets and has recently made a gigantic entry into the LED Television market. It is thus in an effort to expand its business presence and create a significant hold in the inverter & batteries market that Arise has committed its ambitious multi-media investment.

     

    Arise India will channelise this investment into various media vehicles like print, television and radio presence, on-ground activations, BTL campaigns, outdoor campaigns and digital marketing. It will also seek to garner huge eyeball catchment in ways of promotions and associations with cricket matches, cinema advertisements and Bollywood platforms.

     

    Arise India MD Avinash Jain said, “This significant investment of Rs. 50 crore is in line with our commitment to expand significantly across various verticals of the Indian electrical goods market. Today visibility is the greatest marketing tool for the sustenance of any business entity and our investment is geared towards providing the brand with a critical brand visibility.”

     

    “In the coming times, Arise India’s brand image will be spread across multi-media vehicles with which we aim to reach a greater audience, and showcase our product range to them. Today, the inverters & battery market in the country is a very dynamic entity with its worth expanding exponentially. It is this market that we target with our presence. Our multi-media campaign will help us in entering the customer mindset and impress upon them our foray and the impressive range of products that we bring in to them,” he added.