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Tag: Arijit Singh

  • Hoopr Unveils India’s biggest festive music catalogue

    Hoopr Unveils India’s biggest festive music catalogue

    MUMBAI: Hoopr, the nation’s first music licensing platform, has unveiled its largest-ever festive catalogue with over 500 curated tracks available on its self-serve platform, Hoopr Smash. Featuring icons like Shreya Ghoshal, Arijit Singh, Salim–Sulaiman, and regional talents such as Pawandeep Rajan and Rajeshwarie Raj, the collection spans India’s vibrant festival calendar, from Navratri and Karwa Chauth to Diwali, Chhath, and Eid.

    Curated across moods, languages, and genres, the catalogue is designed for brands, influencers, and content creators seeking culturally resonant, copyright-safe soundtracks. It supports over 30 content verticals, including fashion, F&B, travel, wellness, and automobiles. From devotional bhajans to festive pop hits, Hoopr offers creators the right track to amplify engagement and storytelling.

    Internal research by Hoopr highlights music as a key driver of content performance. Short-format videos using music achieve 4.3 times higher visibility, with trending festive tracks alongside influencers boosting engagement by up to 17 times. As India gears up for festivals from Navratri to Valentine’s Day, music plays a critical role in creating original, timely, and emotionally engaging campaigns.

    Hoopr co-founder Gaurav Dagaonkar said, “Creators and brands struggle to find the right festive music due to copyright concerns and limited regional choices. Our curated catalogue solves this, enabling seamless content creation and culturally relevant campaigns while supporting artists fairly.”

    Hoopr co-founder Meghna Mittal added, “Festive music is a key growth driver for licensing in India. Hoopr Smash offers instant access to tracks, intelligent discovery tools, and quick licensing options, helping creators and brands engage audiences at scale with minimal hassle.”

    With 500 plus tracks spanning Hindi cinema, regional, and independent music, Hoopr is setting a new benchmark for India’s music licensing industry, ensuring the festive season resonates not just with lights, but with the perfect soundtrack.
     

  • Show must go on for brand partnership maven as Sujith Kumar joins BookMyShow

    Show must go on for brand partnership maven as Sujith Kumar joins BookMyShow

    MUMBAI:  In a move that has more twists than a Hindi cinema blockbuster, Sujith Kumar has swapped his role as head of brand partnerships at Swiggy SteppinOut for a senior manager position at BookMyShow, India’s entertainment ticketing titan. The career hop, announced this month, sees the marketing maestro taking his knack for turning consumers into brand evangelists to fresh pastures.

    Kumar’s track record reads like a greatest hits album of Indian entertainment marketing. At Swiggy SteppinOut, he orchestrated partnerships spanning food, music, comedy and lifestyle events, including the launch of “Supper Clubs of India”—intimate dining experiences showcasing regional cuisines that had Mumbai’s foodies queuing round the block.

    His previous stint at Paytm Insider proved particularly lucrative, where he built the brand partnerships team from scratch. The portfolio included managing Arijit Singh’s five-city tour and pioneering Van Heusen’s first metaverse concert—a digital-age spectacle that had traditionalists scratching their heads and millennials reaching for their wallets.

    The marketing maverick’s earlier adventures include a two-and-a-half-year spell at Sony Music Entertainment, where his mission statement “turn music fans into brand fans” became the stuff of industry legend. He juggled over 80 active brand strategies across south India, orchestrating collaborations with musical heavyweights including Badshah and Anirudh Ravichander.

    At ESPN, Kumar cut his teeth managing marketing for ESPNcricinfo during cricket’s golden television era, overseeing campaigns for the 2015 World Cup and IPL. His creation of CricIQ, billed as India’s largest cricket quiz platform, proved that sports and smartphones could be a winning combination long before fantasy leagues became the rage.

    Now at BookMyShow Live, Kumar faces the challenge of making brands feel rather than merely seen when “the lights dim and the fans roar.” Given his penchant for turning spectators into spenders, India’s entertainment industry may have found its most valuable player yet.

    The motorcycle enthusiast, who founded BrosonWheelsOfficial and treats riding as his “refresh button,” appears ready to take the brand partnerships game into top gear. For an industry where attention spans are shorter than TikTok videos, that could be music to corporate ears.

  • Get Ready for a Ride of Love: Varun Dhawan and Janhvi Kapoor to Spark Bawaal on your screens!

    Get Ready for a Ride of Love: Varun Dhawan and Janhvi Kapoor to Spark Bawaal on your screens!

    Mumbai: Get ready for a rollercoaster of emotions as the highly anticipated film Bawaal gears up for its &pictures premiere on &Pictures on 25 February Sun at 8 pm. Starring our most loved student who now becomes a teacher, Varun Dhawan and our heart’s dhadak every time we see her on screen, Jahnvi Kapoor, this love story, directed by the visionary Nitesh Tiwari, promises to be an unparalleled storytelling experience.

    Bawaal isn’t just another love story; it’s an imperfect one, laden with complexities, nuances, and raw emotions, but it is a testament to the beautiful chaos of love where imperfections become the threads that bind hearts together. Set against the backdrop of real-life situations, the film delves deep into the intricacies of relationships, portraying love in its most genuine form – flawed yet beautiful, imperfect yet captivating.

    The film is about Ajay (Varun Dhawan), a self-serving, self-aggrandising man whose ‘image’ matters to him more than anything else and to that goal, he has created an impression built on lies and deception. When Nisha (Janhvi Kapoor) enters his life, he sees in her the ‘perfect wife’ for his ‘perfect’ life. But it turns out, Nisha has epilepsy, which reasons Ajay to not take her anywhere lest she has a seizure and embarrass him publicly. As the film unfolds, they both sort through their differences and misunderstandings and a space of comfort within each other.

    The film effortlessly blends emotions and comedy, making it a delightful watch for audiences of all ages. The screenplay is skillfully crafted, keeping the viewers engaged from start to finish. The movie also features a romantic chartbuster song Tumhe Kitna Pyaar Karte sung by Arijit Singh and Mithoon which has been an audience favorite.

    Varun Dhawan reflected,” Bawaal has been a transformative journey, urging me to stretch my limits as an actor and explore unfamiliar territories. Delving into the intricate layers of my character was a gratifying experience, revealing nuances I hadn’t explored before. The film unfolds as a mesmerizing rollercoaster of emotions, and I’m eagerly anticipating viewers to be captivated by the thrill and entertainment during the & Pictures premiere. This project marks a significant crescendo in my acting journey, and I hope the audience resonates with the intensity and excitement radiating from their screens.”

    Jahnvi Kapoor, the mesmerizing lead actress of Bawaal expressed, “Embarking on the intricate journey of portraying Nisha Dixit was both challenging and immensely fulfilling. It compelled me to delve into uncharted territories of my craft, and I’m appreciative of the opportunity to breathe life into this intriguing character. The narrative holds a special place in my heart, and the premiere of &pictures marks an incredible chance to unveil this gripping tale to an even broader audience, amplifying the excitement of the entire experience.”

    The visionary behind Bawaal, Nitesh Tiwari said,“Directing Bawaal was an incredibly fulfilling creative journey. Bringing this narrative to life, and now with & Pictures premiere, fills me with pride. I am eager for the audience to embark on the emotional rollercoaster it unfolds. Bawaal, featuring the exceptional talents of Janhvi Kapoor and Varun Dhawan, transcends the realms of a typical film; it’s a storytelling experience that resonates with the eccentricities of life. This cinematic venture is a labour of love, delving into the highs and lows of existence. Get ready to immerse yourself in the enchanting  Bawaal  magic, on & Pictures.”

  • Arijit Singh, Antara Mitra in Soulful Duet ‘Raat Akeli Thi’ by Pritam.

    Arijit Singh, Antara Mitra in Soulful Duet ‘Raat Akeli Thi’ by Pritam.

    Mumbai: Antara Mitra, the sensational singer teamed up with Arijit Singh and renowned composer Pritam to captivate hearts with their latest release, “Raat Akeli Thi.” The enchanting duet, infused with soulful melodies and emotive lyrics, promises to resonate deeply with audiences worldwide.

    Antara Mitra, well-known for her captivating vocals, has come together with Arijit Singh and the maestro Pritam to create a musical masterpiece that encapsulates raw emotions and heartfelt sentiments. “Raat Akeli Thi” transcends boundaries, delivering a touching narrative through its evocative lyrics and amazingly beautiful composition by Pritam.

    Speaking about the duet and the sentiments related to the song, Antara Mitra shared, “First and foremost, this song has a very unique composition compared to the kind of songs or compositions that’s happening around. ‘Raat Akeli Thi’ as a song has a classic taste to it. Hence, the composition of the song is so rich that I’m very glad to be a part of this beautiful process. Adding to that, Sriram Raghavan is one of my favorite directors especially when it comes to thriller and murder mystery. Now that I got the chance to sing for this film it’s like a real dream come true! Also, singing with Arijit has always been an incredible experience. ‘Raat Akeli Thi’ is a song very close to our hearts, and we hope it touches the souls of our listeners. Besides, after performing my first popular song ‘Bheegi Si,’ with Katrina, this is my second song with her in Sriram Raghavan sir’s film. If I emphasized the composition so much then definitely Pritam Da has really outdone himself. Again, it’s not very easy to fit a romantic song into a thriller movie! Also, this is my first work with Varun Grover. I’ve been a fan of his ever since I watched ‘Masan”.

    This classic song was written by Varun and we loved it In a nutshell, I just want to say that working with the “Raat Akeli Thi” team will always be a delight for me.”

    The song is a harmonious blend of poignant storytelling and mellifluous melodies and promises to be a treat for music lovers seeking emotional resonance. “Raat Akeli Thi” is now available on all major streaming platforms, offering listeners to immerse themselves in its heartfelt aura.

    https://open.spotify.com/track/4sKISeqmcPixT0rim339VH?si=9ZWuvx-PTMCql1N5Xs52bw

  • Spotify’s new Premium campaign is about feeling the music

    Spotify’s new Premium campaign is about feeling the music

    Mumbai: Spotify Premium has launched ‘Feel The Music’, a campaign that brings listeners closer to their favourite artists by bringing the moments of music creation to the forefront. There are over 35 local and global artists whose behind-the-scenes footage of recording and performing songs will be a part of the campaign.

    “Music making is an art that takes numerous hours, practice sessions, artists, instruments, and emotions. As listeners, we come to love that music and artist, but often do not know the effort that went into making that song – the passion, the hard work, the love, the pain. The new Spotify Premium campaign,‘Feel The Music’, is about that creative process, so that listeners truly feel connected to the songs in the best way possible”, said Spotify marketing director Neha Ahuja.

    The first film to go live today is one that features Shankar-Ehsaan-Loy for Dil Chahta Hai. Released in 2001, the song and film score sounds still as fresh today, and the video takes the listeners through how the trio brought the title track together. Over the coming weeks, Spotify will release more films that will be featured on digital platforms and in movie theatres, and static creatives that will feature on outdoor media.

    Embed: first film

    The artists who feature in the campaign, include:

    1.   Alan Walker
    2.    Anirudh Ravichander
    3.    Anuv Jain
    4.    Arijit Singh
    5.    Armaan Malik
    6.    A.R. Rahman
    7.    Asees Kaur
    8.    Badshah
    9.    BTS
    10.    Coldplay
    11.    Diljit Dosanjh
    12.    DIVINE
    13.    Doja Cat
    14.    Ed Sheeran
    15.    Harry Styles
    16.    Jasleen Royal
    17.    Jonita Gandhi
    18.    Jubin Nautiyal
    19.    KING
    20.    K S Chithra
    21.    Manoj Muntashir
    22.    M M Keeravaani
    23.    Neeti Mohan
    24.    Nimrat Khaira
    25.    Post Malone
    26.    Pritam
    27.    Sachet-Parampara
    28.    Salim-Sulaiman
    29.    Selena Gomez
    30.    Shakthisree Gopalan
    31.    Shankar-Ehsaan-Loy
    32.    Shreya Ghoshal
    33.    Sunidhi Chauhan
    34.    Yuvan Shankar Raja
  • Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

    Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

    MUMBAI: Absolut Enchanted Valley Carnival (EVC), India’s largest multi genre, camping and music festival is back with its 4th Edition at Aamby Valley City, Lonavala between 17 & 18 December. The carnival like its previous editions will be a mix of international and home-grown artistes. This year it will feature an exciting line up of global performers like Flo Rida & Alan Walker and Indian sensations Farhan Akhtar & Arijit Singh. Absolut EVC 2016 will also include electronic music and live genres across International Pop, Bollywood, EDM, techno, fusion and Indie along with other experimental music.

    Promising to be the biggest music festival till date, the two-day carnival will showcase an interesting Bollywood line up. Absolut EVC 2016 will also witness some electrifying performances by artists including Ankur Sood, Badshah, Rishi Rich, Juggy D, DJ Chetas, DASU, Papon, Shilpi Sharma and Ami Mishra.

    The outdoor festival is set in the gorgeous landscapes of Aamby Valley with an amalgamation of picturesque valley and mountains. It will offer a full-fledged campsite, Enchanted Village alongside professional adventure sports and a gastronomical experience, Culinarium.

    Absolut VP marketing Jagbir Sidhu said, “Absolut Enchanted Valley Carnival will be an exceptional experience of a mystical world where ancient meets modern. Absolut is a brand known for its creative collaboration and promoting art and creativity; we’re delighted to offer such a wide spectrum of artistes from across the globe. Absolut EVC aims to extend its ritualistic nature of adventure and music amongst the people.”

    In just three years Enchanted Valley Carnival has firmly established its place as the most sought after music experience India has to offer with over half a million fans following the brand.

  • Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

    Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

    MUMBAI: Absolut Enchanted Valley Carnival (EVC), India’s largest multi genre, camping and music festival is back with its 4th Edition at Aamby Valley City, Lonavala between 17 & 18 December. The carnival like its previous editions will be a mix of international and home-grown artistes. This year it will feature an exciting line up of global performers like Flo Rida & Alan Walker and Indian sensations Farhan Akhtar & Arijit Singh. Absolut EVC 2016 will also include electronic music and live genres across International Pop, Bollywood, EDM, techno, fusion and Indie along with other experimental music.

    Promising to be the biggest music festival till date, the two-day carnival will showcase an interesting Bollywood line up. Absolut EVC 2016 will also witness some electrifying performances by artists including Ankur Sood, Badshah, Rishi Rich, Juggy D, DJ Chetas, DASU, Papon, Shilpi Sharma and Ami Mishra.

    The outdoor festival is set in the gorgeous landscapes of Aamby Valley with an amalgamation of picturesque valley and mountains. It will offer a full-fledged campsite, Enchanted Village alongside professional adventure sports and a gastronomical experience, Culinarium.

    Absolut VP marketing Jagbir Sidhu said, “Absolut Enchanted Valley Carnival will be an exceptional experience of a mystical world where ancient meets modern. Absolut is a brand known for its creative collaboration and promoting art and creativity; we’re delighted to offer such a wide spectrum of artistes from across the globe. Absolut EVC aims to extend its ritualistic nature of adventure and music amongst the people.”

    In just three years Enchanted Valley Carnival has firmly established its place as the most sought after music experience India has to offer with over half a million fans following the brand.

  • Arijit Singh features in webisodes GiMA 101 Lessons

    Arijit Singh features in webisodes GiMA 101 Lessons

    MUMBAI: The Global Indian Music Academy through its webisodes- GiMA 101 Lessons seeks to feature some of the very best in the music industry share their own tutorials and guides for novice learners in the field. After legendary icon, Hariharan giving us a few words of wisdom, GiMA 101 Lessons is ready to feature the next musical lesson with none-other than the King of playback Arijit Singh. The Singer will be sharing his personal experiences to his fans and music enthusiasts on the process before singing. Through the short video, he shares his advice on not only how to sing but also gives a simplistic guide saying there are no set rules to it and above all, to sing from your heart and soul. 

    Arijit Singh, who has bagged 17 nominations and 4 wins in the past at GiMA, commented to say “I am very happy to be a part of GiMA 101 Lessons.  It is truly a unique way to use the digital platforms, where I can share my experiences so that budding singers and musicians can benefit from these lessons. It has been a privilege to speak on finding your own voice and contribute towards imparting the knowledge of music.”

    To catch Arijit Singh’s webisode on GiMA 101 Lessons, click here to check it out 

  • Arijit Singh features in webisodes GiMA 101 Lessons

    Arijit Singh features in webisodes GiMA 101 Lessons

    MUMBAI: The Global Indian Music Academy through its webisodes- GiMA 101 Lessons seeks to feature some of the very best in the music industry share their own tutorials and guides for novice learners in the field. After legendary icon, Hariharan giving us a few words of wisdom, GiMA 101 Lessons is ready to feature the next musical lesson with none-other than the King of playback Arijit Singh. The Singer will be sharing his personal experiences to his fans and music enthusiasts on the process before singing. Through the short video, he shares his advice on not only how to sing but also gives a simplistic guide saying there are no set rules to it and above all, to sing from your heart and soul. 

    Arijit Singh, who has bagged 17 nominations and 4 wins in the past at GiMA, commented to say “I am very happy to be a part of GiMA 101 Lessons.  It is truly a unique way to use the digital platforms, where I can share my experiences so that budding singers and musicians can benefit from these lessons. It has been a privilege to speak on finding your own voice and contribute towards imparting the knowledge of music.”

    To catch Arijit Singh’s webisode on GiMA 101 Lessons, click here to check it out 

  • Revel In The Magical Moments With ‘GiMA Rewind’ This Sunday!

    Revel In The Magical Moments With ‘GiMA Rewind’ This Sunday!

    MUMBAI: India’s biggest celebration of music, The Global Indian Music Academy (GiMA) has been an annual celebration of music in India for a number of years. With The 6th Gionee Colors Gima Awards Co Powered By Hungama & Renault to be broadcast on 5th June, the Academy will air a one hour special titled GiMA Rewind that puts together the most dazzling moments from the GiMA Awards from 11 am to 12 noon on Colors this Sunday, 29th May

    Aptly titled ‘GiMA Rewind’, this segment will take you through the most illustrious moments from GiMA, from talented Indian musicians performing on stage to the star-studded acts each year. This 1-hour long episode will feature the King of Playback, Arijit Singh serenading the audience with his soul- stirring performance at GiMA 2015 as well as Ranveer Singh’s rap in GiMA 2014 which he dedicated to the music industry. The Year 2012 saw a number of acts with Bollywood actress Sonakshi Sinha’shigh energy act on her hit songs like ‘Go Go Govinda’, ‘Chinta Ta’ with a surprise guest Mika Singh at the GiMA stage. Adding to the night, her co-star and Bollywood superstar Ajay Devgan also joined her on-stage to groove on the title track of ‘Son of Sardar’. This performance will certainly be remembered and it is no surprise that fans will get to relive the energy once more through GiMA Rewind. The

    GiMA 2012 had hit a crescendo with the heartfelt tribute to living musical maestro AR Rahman for completing 20 years in the industry. Leading musicians Hariharan & Sadhna Sargam, Udit Narayana, Alka Yagnik, Mohit Chouhan and Sonu Nigamjoined together as they presented their renditions of some of his hit songs like ‘Dil Hai Chota Sa’, ‘Chanda Re’, ‘Mitwa’ and ‘Sadda Haq’ to name a few . The musical experience created by renowned Composer Pritam alongside his band at GiMA 2015 can be revived once again with the Rewind special.

    Last year also featured a special act by Sonu Nigam, Suresh Wadkar and Shankar Mahadevan, amongst others to pay a special tribute to Indian composer Anandji Virji Shah who received the Lifetime Achievement Award – Popular. Fans can truly rejoice as all these special moment have been made a part of this epic segment!

    GiMA has given the Indian music industry a platform to celebrate and honor artistic achievement, technical proficiency and overall excellence in Indian music across various genres. So make sure you watch this unique segment presenting the very best of GiMA Rewind on Sunday, 29th May from 11am to 12 noon, only on Colors!