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Tag: Arijit Ray

  • Dentsu Communications bags TVS Jupiter

    Dentsu Communications bags TVS Jupiter

    MUMBAI: TVS Motor Company has announced that it has appointed Dentsu Communications to handle its recently launched TVS Jupiter brand. This will be in addition to the already existing WEGO brand that the agency handles.

    Commenting on bagging the new account, Dentsu Communications CEO Arijit Ray said, “We are absolutely delighted to be assigned the communication duties for Jupiter. TVS is one of our most prestigious portfolios and we are really happy to have won the second assignment within a year. It is truly a measure of the quality of work and engagement put forth by Team Bangalore over the last year, and the collective understanding of the agency of the automotive space. Jupiter is a fantastic product and seeks to build a great slot in the market. We have had a good time interacting with the team at TVS and the Bangalore Team is really looking forward to some exciting times ahead on Brand Jupiter.”

    Jupiter is a fantastic product and seeks to build a great slot in the market believes Arijit Ray

    Dentsu Communications will work on various campaigns for TVS Jupiter and will be responsible for the account’s campaign planning and creative executions across Television and Print mediums.

     “Effective communication in today’s cluttered automotive world is essential in order to establish a brand and Dentsu Communications has been able to do that very effectively for our Wego brand. We are confident that with the backing of their Wego experience and the understanding of TVS Motor Company’s philosophy, they will be able to create a niche positioning for TVS Jupiter as well with some spectacular campaigns,” said TVS Motor Company GM- marketing Aniruddha Halder .

  • Citizen Dentsu wins Indian Army account

    Citizen Dentsu wins Indian Army account

    MUMBAI: Citizen Dentsu, a division of Dentsu Communications, has won the Indian Army mandate. The account was won after multi agency pitch. Citizen Dentsu senior VP and head Rajendra Singh and his team will lead the business.

    Commenting on the win, Singh said, “Here‘s a true example of working on a cause that one truly admires and respects. No soft stuff here. Apart from the pleasure of dealing with real gentlemen officers as clients, it‘s a matter of honour to contribute towards strengthening the security and defence of the country. The team is super excited.”

    Citizen Dentsu‘s mandate is to create a holistic comprehensive communication package for the Indian Army. Their endeavour will be to project the Indian Army as a prestigious, aspirational and exciting career prospect for the youth in the country. Citizen Dentsu was chosen as a partner basis their expertise in creating relevant hard hitting campaigns with a differentiated creative solutions approach.

    Dentsu India Group executive chairman Rohit Ohri said, “We‘ve set up Citizen Dentsu with a vision to help trigger positive social change through integrated communications. It‘s a matter of great pride for Citizen Dentsu to be appointed as communication partner to the Indian Army. Cutting edge technologies will underpin our integrated communication approach for the Indian Army campaign.”

    Commenting on winning the account Dentsu Communications CEO Arijit Ray said, “This is the first big win for Citizen Dentsu in 2013. And a well deserved one for the team, since it involved 8 agencies. We are absolutely delighted that we have got the opportunity to work on an assignment as worthy as this. I am sure the team at Citizen Dentsu under Rajendra‘s leadership will work towards building on this and win many more such prestigious mandates.”

  • Citizen Dentsu consolidates under Dentsu Communication

    MUMBAI: Dentsu India has announced that its social communication division Citizen Dentsu will be consolidated under Dentsu Communication.

    Launched in April 2009, Citizen Dentsu aims at government and semi-government clients, as well as creating corporate social responsibility (CSR) programmes for its corporate customers.

    The media communication conglomerate aims to build Citizen Dentsu as a ‘Centre of Knowledge’ with specialised skill sets and strategic capabilities that would address the specific sector requirements and focus on building currency for causes, and thereby deliver value-added communication solutions for social clients.

    The agency has also got Rajendra Singh on board as senior vice president.

    Dentsu India Group EC Rohit Ohri said, “Our investment is going to be on ‘innovations’, so as to create currency for social issues. I’m delighted to have Rajendra Singh on board to lead this new initiative.”

    Dentsu Communications CEO Arijit Ray added, “Our endeavour has been to put together a team with the right mix of cross-category and cultural learning and passion for social marketing. I am sure Rajendra and his team will strive towards building and crafting simple and breakthrough solutions that will add value to various community groups and stakeholders.”

    Singh’s last tenure was with JWT, where he worked for 10 years. Apart from a set of mainstream clients, Singh has headed JWT’s social communications division called Thompson Social for five years. He has worked on a multitude of social programmes, from issues like HIV/Aids, Polio, child health and safe motherhood, health and hygiene to causes such as environment, education, food safety and drug usage for clients like UNICEF, World Bank and Nike Foundation.

  • Dentsu Comm Kochi’s first win is Jos Alukkas biz

    MUMBAI: Dentsu Communications has won the creative mandate of South Indian jewellery retailer Jos Alukkas. The agency‘s Kochi office will handle the account. This is the Dentsu‘s Koshi‘s first win.

    Established in 1964, Jos Alukkas now plans to expand by scaling the national market and the Asia Pacific region. The brand plans to invest over Rs 5.5 billion in the following year to establish itself further in the southern markets while slowly moving into the four metro cities at the same time.

    Jos Alukkas chairman Jos Alukka said “We are happy to be associated with the Dentsu team who will partner us in our journey ahead. The team has a good understanding of the market and we believe they‘ll help us connect better with our customers.‘‘

    Dentsu Communications CEO Arijit Ray said, “Jos Alukkas is a brand of great stature and enjoys a deep connect with people in the south. We are absolutely thrilled to have a reputed jewellery house like Jos Alukkas as our first client in our Kochi operation. Apart from being a great brand we are delighted to work with some great people at Jos Alukkas.”

    Dentsu Communications head of planning Suresh Mohankumar said, “Jos Alukkas as a brand has always defined itself very well. The core of the brand is ‘bandham‘. At a time when most of the stories on jewellery are transactional in nature it gives us a great opportunity to use this core to further distance Jos Alukkas from competition. For creators of stories Jos Alukkas is a virtual gold mine.”

    Dentsu Communications regional ECD south Ashwin Parthiban said “I‘m really looking forward to working on a brand with such a sharply defined raison d‘?tre.”

    Jos Alukkas corporate marketing manager Jeejo PP said, “The campaign that broke recently with South Super Star Vijay and his mother Shobha Chandrashekar is the talk of the town. We‘re looking forward to do more exciting work with the Dentsu team which will stand out from the clutter.”

  • Dentsu Communications launches Kochi operations

    Mumbai: Dentsu India Group‘s full service independent communications agency Dentsu Communications has commenced operations in Kochi aiming at strengthening its southern India network.

    Dentsu Communications CEO Arijit Ray, Dentsu Communications national planning head Suresh Mohan Kumar and Dentsu Communications Regional ECD (South) Ashwin Prathiban will drive this new initiative.

    Dentsu India Group executive chairman Rohit Ohri said, “Our commencement of operations in Kochi is part of our larger strategic plan of accelerated growth in India. We‘re now fully equipped to offer integrated communication services to all our clients in the Southern India.”

    Ray said, “The Bangalore operation is our largest and most integrated with 3 pillar clients- Toyota, Nissin and TVS. With a clear focus on building the Bangalore operation into a hub of excellence to cater to all markets in the South, the capability and talent building process is bearing fruit. With a fully integrated, Creative, Events, Media and PR Team, that has conceived and executed the Etios Motor Racing programme, the team is set to leverage integrated opportunities on current and potential clients. What is heartening is that we have been able to build our strategic integrated capabilities around our clients brand and business mandates.”

    “We see a lot of potential in Kochi. We have a great team that understands the local nuances to start our journey in Kerala. Saji Jayakumar our Kochi head and his team will surely do everything to make it a stellar operation,” Ray added.

    Parthiban said,” Dentsu‘s Kochi presence offers exciting creative possibilities, and an interesting opportunity to work on a mix of both local and national brands that are based in Kerala. There is a refreshing appetite for path-breaking creative ideas among clients here, and benchmarks are set very high. But most importantly, Keralites have a rich story-telling culture, not to mention a very evolved appreciation of film, and this mix provides delightful creative inspiration.

  • Dentsu Communications wins TVS’ creative biz

    MUMBAI: TVS Motor Company has appointed Dentsu Communications to handle creative duties of its WEGO brand of scooters.

    Dentsu will work on various campaigns for WEGO and will be responsible for the account‘s campaign planning and creative executions across television and print mediums.

    TVS Motor Company president marketing H S Goindi said, “I must thank the earlier agency BBH for the award winning creative work in creating a differentiated position for WEGO. Equally, I eagerly look forward to a very fruitful and long term association with Dentsu Communication. We are confident that the team at Dentsu Communication with its deep experience and understanding of automobile brands will make their presence felt on WEGO future campaigns.”

    Dentsu Communications CEO Arijit Ray added, “TVS WEGO is a great product and we are looking forward to working very closely with the brand team to carve out a distinctive communication position for the brand. Our team at Dentsu Communications Bangalore has the right mix of youth and experience, with significant exposure to the automotive category to help craft & build a robust integrated strategy, for WEGO, going forward.”

    WEGO is TVS Motor Company‘s 110 CC metal body scooter with Body Balance Technology. It is designed for the urban couple, the company said.

  • Rajesh Mathew joins Dentsu Communications as SVP

    MUMBAI: Continuing with the series of senior-level appointments the Dentsu India Group has appointed Rajesh Mathew as senior vice president, Dentsu Communications Mumbai.

    Mathew has an experience spanning over 17 years in advertising and his previous stint was as managing partner at Doosra Brand Communications, Mumbai (Part of the Aegis Media Worldwide network, since December 2011).

    Dentsu Communications CEO Arijit Ray said, “Rajesh‘s induction into Team Dentsu Communications is part of our on-going impetus on strengthening and consolidating the talent profile. I am sure Rajesh‘s diverse experience across brands over so many years across markets, will help enhance our value proposition amongst our key business portfolios.”

    Mathew said, “I look forward to the exciting challenge and opportunities at Dentsu Communications; given the ambitious growth plans that are set, I couldn‘t ask for a better timing than this, to come on board!”

    Mathew started his career in 1995 and since then has been actively involved in building brands and strategic business consulting. His first job was with MAA Bozell in Bangalore and later he went on to work with some of the multinational network advertising like Saatchi & Saatchi Direct (Bangalore), Ogilvy & Mather (Bangalore), Lowe Lintas Worldwide (Chennai – as brand services director), Rediffusion DYR and Wunderman (Chennai – as GM for both the Agencies), Contract Advertising (Chennai – as senior vice president and manager) and Ogilvy & Mather (Mumbai – as vice president and business head).

    Mathew has worked on a wide spectrum of Clients like – Star TV Network, Mitsubishi Motors (Lancer, Cedia, Pajero, Outlander, Montero) NIIT, SunDTH – HD, Muthoot Fincorp Ltd, Odyssey India, Editions – Pens of the world, Saint-Gobain Glass, Avestha Good Earth Foods , United India Insurance, Grundfos, Hindustan Unilever (Deluxe Green Label Coffee), Hewlett Packard, Wipro, Infosys , Texas Instruments, Mico-Bosch, BankMuscat, Oman Tourism, Oman Oil, The Intercontinental Hotels, Cuticura (talc and deo), Airtel, Citibank, The British Council, Tilaknagar Industries and Timeout Magazine.

  • Arijit Ray moves to Dentsu Communications as CEO

    MUMBAI: The Dentsu India Group has appointed Arijit Ray as CEO of Dentsu Communications. Ray‘s mandate will be to enhance and reinforce the agency‘s competencies and output including overall creative, strategy and services along with strengthening media synergies and driving growth.

    Ray comes in from the DDBMudra Group where he was president DDBMudra West.

    Dentsu India Group executive chairman Rohit Ohri said, “I am delighted to have Arijit join the leadership team at Dentsu India. Arijit‘s experience across diverse product categories and in traditional as well as new media is what will help us drive Dentsu‘s ambitious plans for India. I look forward to working closely with Arijit and Taira Kimura, COO, Dentsu Communications, to create a world-class integrated communications agency in India.”

    Ray added, “Dentsu in India is the midst of a serious expansion agenda led by Rohit‘s vision of building a top-notch integrated communication network. The Group is well into the phase of building a quality talent and client base and this will only get more impetus in the endeavour to shape enduring client relationships, conceive and execute cutting edge communication mandates that are not only award worthy but more importantly worthy of recognition in the market, in the consumers mind resulting in enhanced desirability and image/ market shares.”

    “What is also heartening in being a part of the Dentsu India team at this juncture, is the new benchmarks it is creating in the global context. Not many people are aware of Dentsu‘s leadership position in a large and important market like the US and the strides it has made in the digital space. I look forward to working closely with Rohit and support him in the aggressive plans he has for Dentsu in India.”

    Ray has also worked with agencies like Alfred Allan Advertising, Triton Communications, Rediffusion DY&R, McCann Erickson, O&M Mumbai and Saatchi & Saatchi prior to joining DDB Mudra in 2008.
    During the course of his career, he has worked with a diverse range of brands across sectors like Geep Batteries, Salora TV‘s and Fax Machines, Flurys Tea, Fanta, Kinley Soda, Excelcia Foods, Braun and Duracell.

  • DDB Mudra completes last leg of restructuring

    DDB Mudra completes last leg of restructuring

    MUMBAI: DDB Mudra has completed the last leg of its restructuring, a process that started in November 2011 after Omnicom took majority stake in the Anil Ambani-owned company.

    The senior level changes include Arijit Ray who will now work on a new assignment in the DDB Asia-Pacific network while Sudarshan Banerjee will serve as director business development in the DDB Mudra Group in addition to his role as head Mudra Ahmedabad. Ray was president Mudra West till now.

    Banerjee will report to Pratap Bose who is group CEO.

    Also, Anurag Bansal will now serve as director finance in the DDB Mudra Group and be the deputy to the group chief financial officer Dilip Upadhyaya.

    At the beginning of 2012 Mudra had announced the joining of Vandana Das as head of its North operations while Rajiv Sabnis was given the reins to head the West operations. Ranji Cherian continued to head the southern operations.

    Sabnis and Cherian will also be involved in initiating integration projects and business for DDB MudraMax from the existing clients within DDB Mudra and Mudra in their respective regions.

    DDB Mudra will announce its new identity on 28 February. The effective date for the makeover is 1 March.

  • GoodFood Magazine awards creative mandate to Mudra West

    GoodFood Magazine awards creative mandate to Mudra West

    MUMBAI: Mudra West has bagged the creative mandate of BBC GoodFood Magazine. This is the fifth world wide media account that the unit will handle.


    The magazine will hit the stands on 21 October.


    Mudra West president Arijit Ray said, “This is our fifth brand from the Worldwide Media portfolio. It will be our privilege to shape another iconic brand – India Charter Good Food. We look forward to working very closely with the brand team to launch it on the 21 October.”


    Incidentally, Mudra West also handles the creative duties of Lonely Planet and BBC TopGear, the other two brands from the same publisher.


    Publisher of Lonely Planet, BBC TopGear and BBC GoodFood Magazines Debolin Sen said, “Food is the most exciting story unfolding in India. The launch of BBC GoodFood Magazine is yet another interesting journey we embark on. A brand with an incredible legacy, GoodFood allows you to explore and chart new territories.”


    “Our phase wise launch build up to 21 October is in full flow. Frankly, we couldn‘t have asked for a better creative partner than Mudra West to assist us. I am glad they are handling GoodFood in addition to Lonely Planet and Top Gear- three prestigious and iconic brands,” Sen added.