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Tag: Arijeet Talapatra

  • Tecno’s latest brand film celebrates spirit of hustle that powers everyday India

    Tecno’s latest brand film celebrates spirit of hustle that powers everyday India

    MUMBAI: What keeps India running? Not just machines or metros, but millions of unseen hands and tireless spirits who show up, day after day, with grit and determination. Tecno Mobile, focused on delivering strong network connectivity across every corner of India, highlights why this mission matters, has launched its new brand film — ‘India, Stop At Nothing’ — as a powerful tribute to the everyday doers and silent heroes of the nation.

    From the early morning rhythm of dabbawalas in Mumbai to artisans stitching dreams with every thread, from fishermen braving the tides to street vendors hustling through crowded lanes — this film captures the real pulse of India. It is not a glossed-over reel of ambition but a raw, honest celebration of the people who make this country breathe, move, and thrive.

    Shot entirely on real locations with real people — not actors — the film avoids artificial grandeur in favour of genuine, moving moments. It shows life as it is: hardworking, hopeful, and relentlessly forward-moving. Through it all, Tecno smartphones appear subtly, yet meaningfully, as tools of empowerment — supporting lives with features like vernacular AI, superior connectivity, and user-friendly innovation that’s made for real-world challenges.

    “At Tecno, we believe that technology should serve people — not the other way around,” said Tecno India CEO Arijeet Talapatra. “This film is more than a brand message. It’s a salute to those who Stop At Nothing. The dreamers. The doers. The resilient backbone of India who inspire us every single day. This is our promise to them — to keep building smartphones that meet their needs, their aspirations, and their journeys.”

    Embed: Watch the film. 
     

     

  • Tecno kicks off second season with Indian Football Foundation

    Tecno kicks off second season with Indian Football Foundation

    MUMBAI: Tecno is back for a second innings with the Indian Football Foundation (IFF), reaffirming its commitment to grassroots football and youth upliftment through its CSR programme.

    The global smartphone maker will continue backing six young players from underserved communities, offering them residential training at Bhaichung Bhutia Football Schools (BBFS) in Hosur and Nashik. The extended partnership ensures that talent doesn’t go unnoticed—or unsupported—on or off the pitch.

    The fresh crop of scholars—Teinam L. Marshilong, Muhammed Fousan, Thokchom K.C. Singh, Ajolbin Kharkhylliang, Monisha Singha, and Sanfida Nongrum—join the ranks of seven total athletes nurtured under this ongoing alliance.

    Commenting on the partnership, Tecno CEO Arijeet Talapatra said, “Our partnership with the Indian Football Foundation is driven by a shared vision to create inclusive opportunities that help young talents from diverse backgrounds realize their full potential. By supporting their journey on and off the field, we aim to foster stronger communities and inspire the next generation of sports leaders.”

    The results are already showing. Two supported players—Monisha and Sanfida—are starring in Garhwal United FC’s Indian Women’s League 2 squad. In fact, under Sanfida’s captaincy, the team recently topped their group and headed into the IWL qualifiers with momentum on their side.

    “This partnership is more than just financial support—it’s a lifeline for young, talented footballers who may not otherwise have access to professional training and education. We are grateful to TECNO for their continued belief in our mission,” said Indian Football Foundation founder trustee Bhaichung Bhutia.

    From local fields to national leagues, this partnership proves that a good assist off the field can lead to real goals on it.

  • Tecno strikes partnership with KKR, knocks connectivity issues out of the stadium

    Tecno strikes partnership with KKR, knocks connectivity issues out of the stadium

    MUMBAI: Cricket fans, ever screamed ‘no signal!’ right as your favourite batsman hits a six? Frustrating, right? Well, fear no more! Tecno, the smartphone brand that refuses to drop the ball (or signal), has teamed up with Kolkata Knight Riders (KKR) to make sure fans stay plugged into the action. With the new #SignalJeetKa campaign, Tecno is promising a cricket season where the only thing dropping is the opposition’s wickets—not your connection.

    Announced on 19 March 2025, this electrifying collaboration aims to amplify the thrill of cricket through uninterrupted connectivity and state-of-the-art technology. Tecno’s sleek, powerful devices will ensure fans experience every boundary, wicket, and nail-biting super over without interruption. How’s that for a partnership?

    Tecno Mobile India CEO Arijeet Talapatra shared, “We’re excited to partner with Kolkata Knight Riders. Cricket is an emotion that unites millions, and it aligns perfectly with Tecno’s mission to empower India’s youth. Through our #SignalJeetKa initiative, we aim to ensure fans stay connected and never miss a moment of the thrilling action. Just as KKR gives their all on the field, we’re committed to delivering the best technology to keep fans at the heart of the game.”

    KKR’s iconic motto, #KorboLorboJeetbo, echoes Tecno’s own relentless ethos, ‘Stop At Nothing’. Both champion the spirit of hustle, teamwork, and cricket’s vibrant culture. Tecno’s advanced connectivity solutions reaffirm the brand’s commitment to keeping fans at the core of every cricketing moment.

    Knight Riders Sports CMO Binda Day added, “Technology is at the forefront of cricket’s growth, especially in India. Our partnership with Tecno is an opportunity to promote a seamless collaboration in this respect. At the Knight Riders, we believe in creating an immersive experience for our fans by bringing them closer to the game we love and that will be our aim through this partnership.”

    So, cricket enthusiasts, say goodbye to buffering and hello to cricketing clarity. Thanks to Tecno, the only thing missing signals this season will be opposing batsmen when KKR bowls.

  • Deepika Padukone dazzles with CAMON 30 series

    Deepika Padukone dazzles with CAMON 30 series

    Mumbai: Get ready for a visual feast as TECNO launches a sensational new campaign for its CAMON series, starring Deepika Padukone. This eagerly awaited TV commercial captures the brand’s innovative spirit and dedication to delivering extraordinary visual experiences, all under the motto “See What Has Never Been Seen Before.”

    Deepika Padukone, known for her elegance and versatility, embodies the essence of exploration and discovery that the CAMON series represents. The series has consistently pushed the boundaries of smartphone photography, and this campaign takes it to the next level. By collaborating with Deepika Padukone, TECNO hopes to elevate the smartphone experience and inspire youth to Capture in Style.

    The concept of the TVC revolves around Deepika Padukone navigating through a room, bringing powerful, stunning visuals to life with the killer camera on the new CAMON 30 smartphone. Get ready to have your senses blown away as the CAMON series reveals a world of detail and color you’ve never seen before.

    TECNO India CEO Arijeet Talapatra added, “We’re thrilled to launch our sensational new campaign for the CAMON series, featuring the Bollywood superstar Deepika Padukone. This eagerly awaited TVC perfectly captures TECNO’s innovative spirit and our commitment to delivering extraordinary visual experiences. We hope to inspire the youth to Capture in Style with the unmatched camera capabilities of the new CAMON 30 series. Prepare to be amazed as we unveil a world of detail and colors like never before.”

    Knowing that young users want pro-quality photos and a phone that’s as stylish as their lifestyle, TECNO’s CAMON series delivers every time. Ready for a visual adventure like no other? Get ready to push your creativity to the max and see the world in a whole new way with our mantra: “See What’s Never Been Seen.”

  • TECNO launches POVA 6 Pro 5G on Playground Season 3

    TECNO launches POVA 6 Pro 5G on Playground Season 3

    Mumbai: TECNO – the global smartphone brand – recently announced the grand launch of its latest flagship smartphone, the POVA 6 Pro 5G, at the world’s first gaming entertainment show ‘Playground’ Season 3 in association with Rusk Media. Episode 16 of season three on Amazon miniTV saw the virtual launch of the Pova 6 Pro 5G with Indian actress Mouni Roy. This alliance promises to redefine the gaming experience for enthusiasts worldwide. Launched on 17 March 2024, this season is committed to delivering unprecedented entertainment and excitement while enhancing the viewer experience manifold.

    Embodying TECNO’s commitment to innovation and cutting-edge technology, backed by its mantra of ‘Better. Faster. Stronger’ the POVA 6 Pro perfectly complements the adrenaline-pumping atmosphere of Playground Season 3, setting the stage for an unmatched gaming extravaganza. The TECNO POVA 6 Pro 5G will be available for sale on Amazon and nearest retail outlets, starting from 4 April.

    Building on the immense success of its previous seasons, season three of Playground is poised to deliver triple the excitement, entertainment and challenges. Hosted exclusively on Amazon miniTV, the Playground Arcade will feature 16 micro-influencers battling it out over 30 days under the guidance of renowned mentors, including the legendary Carry Minati, Elvish Yadav, TechnoGamerz and Mortal. Viewers will have the opportunity to actively engage in the gaming spectacle by voting for their favourite contestants, adding an interactive element to the excitement.

    Speaking on the launch, Rusk Media CEO and co-founder Mayank Yadav said, “TECNO’s collaboration with Playground Season 3 heralds a new era of gaming excellence, where cutting-edge technology meets unparalleled entertainment. With TECNO’s unwavering commitment to innovation and our shared passion for delivering top-notch experiences, this partnership sets the stage for an extraordinary journey into the heart of gaming culture. Together, we aim to redefine the gaming landscape, empowering enthusiasts with the tools they need to unlock their full potential and embark on unforgettable gaming adventures.”

    The TECNO POVA 6 Pro 5G takes standout design and performance to new heights in an aggressive price segment. With up to *24GB of RAM and 256GB of storage, it’s a powerhouse in a sleek 7.9mm frame. Additionally, it boasts of India’s first 6000mAh battery, paired with a robust 70W charger for a ‘Better. Faster. Stronger.’ experience like never before.

    Addressing the launch, TECNO Mobile India CEO Arijeet Talapatra said “With a relentless pursuit of excellence and a dedication to pushing boundaries, we are proud to introduce POVA 6 Pro 5G, which not only delivers exceptional performance but also boasts sleek and futuristic design along with an ARC Interface supported by LED lights. This collaboration with Playground Season 3 exemplifies our commitment to providing cutting-edge technology alongside unparalleled entertainment while connecting with our young audience. Together, we aim to empower users worldwide with the tools they need to unlock their full potential and embark on unforgettable adventures.”

    Elevating the user experience to premium levels, the POVA 6 Pro 5G is designed with precision. Its back panel is intricately crafted using advanced photolithography techniques, enhancing the look and feel of the Arc Interface, inspired by the motherboard. The innovative LED design offers more than 200 LEDs, providing a spectrum of 100+ customizable options. This ensures every user’s journey is uniquely personalized, matching the dynamic preferences of Gen Z and tech enthusiasts.

    Playground Season 3 is headlined by Hero MotoCorp as ‘Presenting Partner’; powered by POVA from TECNO; Swiggy, Pizza Hut, LG OLED TV, Philips, Too Yumm!, PUMA, and Kreo as special partners. These collaborations fuse the thrill of gaming with high-caliber entertainment, creating an immersive experience unlike any other.

  • Deepika Padukone steps in as the brand ambassador for TECNO smartphones

    Deepika Padukone steps in as the brand ambassador for TECNO smartphones

    Mumbai: In a ground-breaking move, TECNO, the premium global smartphone brand, is delighted to announce Indian superstar Deepika Padukone as its brand ambassador. This move marks the next step in TECNO’s proposition of delivering the best of innovation while remaining stylish and accessible with the consumers’ needs at heart.

    TECNO is buzzing with excitement as Deepika brings an incredible mix of talent, charisma & iconicity! This strategic partnership is not just a collaboration; it’s a full-on commitment from TECNO to ride the wave of innovation while grooving to the beats of the young, diverse, and dynamic audience.

    Get ready for a dose of excitement because Deepika and TECNO are coming together to empower consumers through cutting-edge tech! Her dazzling presence – both on and off the screen – adds a splash of elegance, intelligence, and versatility to TECNO’s tech scene. TECNO celebrates Deepika’s commitment to breaking barriers not just in the world of entertainment but beyond. As the brand ambassador, Deepika is taking centre stage, representing TECNO across the board and strengthening their vision of making innovative and stylish tech accessible to everyone. It’s like tech meets glam, and it’s about to be one epic show!

    Partnering with Deepika Padukone isn’t just a strategic move for TECNO but it’s like turning up the style quotient to make a super-strong connection with the young and upbeat audience. Deepika’s fashion-forward personality blends seamlessly with the stylish innovations TECNO brings to users. The association will extend across all brand and product launches throughout the year, ensuring a consistent and impactful presence.

    Commenting on the new collaboration, Deepika Padukone, said “I’m excited to join TECNO, a brand synonymous with innovation and stylish smartphones. TECNO’s lifestyle-tailored approach seamlessly blends innovation, style, design, and accessibility, resonating with the spirit of the new generation. I look forward to this partnership and the exciting opportunities that lie ahead.”

    Speaking about the recently formed partnership, TECNO Mobile CEO Arijeet Talapatra said, “We are thrilled to announce Deepika Padukone as TECNO’s brand ambassador. Deepika’s charisma, coupled with TECNO’s innovation focus, creates a powerful synergy that will strengthen our brand perception and resonate with younger audiences. Beyond being a smartphone brand, TECNO aspires to be a lifestyle companion. We anticipate the association will enhance our brand image and engage a diverse audience, fostering our pursuit of excellence and ‘Stop at Nothing’ brand philosophy. With Deepika, we look forward to a year of ground-breaking launches, captivating campaigns, and a partnership reflecting the essence of TECNO – where technology meets style to redefine the smartphone experience.”

    With this alliance, TECNO is celebrating the starting point for its big plan in the coming year. The brand is gearing up to give consumers a premium experience and go that extra mile to bring users stylish tech at an accessible price point.

    Stay tuned as TECNO and Deepika Padukone embark on this exciting journey together, shaping the future of mobile technology and leaving an indelible mark on the industry.

  • itel India announces new World Cup campaign

    itel India announces new World Cup campaign

    Mumbai: itel, India’s leading smartphone brand, has captured the hearts of millions and united the nation with its emotionally charged brand campaign, timed perfectly with the World Cup season. As a brand that prides itself on democratizing technology for all, itel India has underscored its commitment to providing incredible value in every product it delivers while fostering a sense of togetherness and shared experiences among its customers.

    The campaign’s centerpiece is a touching short film that encapsulates the values and aspirations of itel India. It tells the heartwarming story of a father and son, blending the emotional journey of their dreams and sacrifices with the transformative power of technology.

    As the campaign reminds us, itel India is not just a smartphone brand; it is a unifying force that brings together families, generations, and the entire nation, especially during moments of sporting and emotional significance.

    Speaking about the campaign, itel (Transsion) India CEO Arijeet Talapatra said “We believe that in today’s digital age, the smartphone has become the new TV. For many in the country, it serves as the gateway to information, entertainment, and connection, and for many, the gateway to the Cricket World Cup this season. Just like food, clothing, and shelter, the smartphone has also become a fundamental necessity in our lives. Like we see in the digital film, watching the World Cup is an activity that brings all the generations of the country together. Thus, in the spirit of #JodeBharatKaHarDilitel, we aim to democratize watching the World Cup by placing an itel phone in as many hands as possible. itel is here to serve the aspirations of Gen Z, providing them with endless opportunities and connections.”

    The digital film has been conceptualized and executed by Havas Worldwide India. It offers a fresh approach to storytelling in the digital advertising realm.

    Havas Worldwide India CCO Anupama Ramaswamy said, “Indians love two things – cricket and family. And they are happiest when they can bring the two together. This was the inspiration that went into creating this heart-warming story. A story that touched upon small-town India’s many realities – parent’s pride and belief in their children’s abilities, a father’s love for his son that pushes him to take on every challenge, the fact that life can be tough sometimes but when loved ones come together anything is achievable. And at every step of the way, itel is there to help these bonds grow stronger. We wanted this story to help itel become more than yet another mobile phone brand. We wanted itel to be seen as a companion that truly celebrates the coming together of people and their passions.”

  • Tecno Mobile India renews partnership with Ayushmann Khurrana

    Tecno Mobile India renews partnership with Ayushmann Khurrana

    Mumbai: The global premium smartphone brand Tecno from Transsion India has announced the renewal of its brand association with the Bollywood superstar Ayushmann Khurrana, according to the company statement released on Friday.

    “The recommencement of the partnership with the star is based on mutual trust and admiration and is expected to reiterate the brand’s motto ‘Stop at Nothing’. The premium brand will stand tall with its consistent efforts to deliver highly perceptible technology and innovative devices for consumers. With this continuation, TECNO Mobile aims to strengthen the earned trust among consumers and keep up with its robust growth trajectory,” the statement said.

    The company also said in its statement, “Being a ground-breaking actor, who has disrupted the age-old, monotonous narratives of the Indian film industry, Ayushmann Khurrana has positively influenced the Indian youth. His movie choices and relatable characters resonate with Tecno Mobile’s brand philosophy of offering something innovative and best-in-class. While Ayushmann brings novelty through his content, Tecno does that with its diverse set of offerings with advanced and premium technology across its five product lines. Over the last year, the actor has extensively been a part of product launches and campaigns of the smartphone brand across electronic and social media platforms.”

    Commenting on the continued brand relationship, Ayushmann Khurrana said, “Whether it’s my performance in front of the camera or Tecno’s performance in the smartphone segment, we have always believed in the motto of ‘Stop at Nothing’. Individually, the brand and I have grown in our respective fields within the last year and I wish to bring forth the same growth via my partnership with Tecno Mobile. With this continued association, we look forward to an even more exciting journey going forward.”

    Speaking about the revived union, Tecno Mobile India’s CEO Arijeet Talapatra said, “Currently, Tecno Mobile is the 3rd largest smartphone player in the sub-10k segment according to Counterpoint Market Share Report, April 2022. We’ve earned this feat on the back of our India-first and segment-first approach and as we move ahead in our journey, we aim to cater to consumers across all price points. With a focus on the mid to high segment for the coming year, the alliance with Ayushmann is going to play a pivotal role. Particularly, considering his fandom, among the GenZs and millennials; a focused cohort for the brand as well. Similar to the consumer’s evolving taste in films and entertainment content, they are also evolving as smartphone consumers, with expectations around variety, high-end features and technology. Therefore, this extended association will allow us to expand our target base and further solidify our position as a leading premium smartphone brand.”

    Tecno views this alliance to set off this year’s company focus on the mid-high segment and to leap the extra mile for technology democratisation and make new-age technology accessible to people at disruptive price points. Ayushmann Khurrana will be seen featuring in the upcoming brand campaigns across channels and platforms for product lines Pop, Spark, Pova, Camon and Phantom.

  • Tecno supports govt of India to combat COVID-19

    Tecno supports govt of India to combat COVID-19

    MUMBAI: As part of its stakeholder wellness strategy, Tecno, a smartphone brand, through its #FindTheNewYou campaign, creatively connects, engages, entertains, and motivates its customers, employees and channel partners amid the nationwide lockdown imposed by the government to fight COVID-19 pandemic.

    The activities that have been rolled out as part of the campaign – Hack-sploring, #FindTheNewYou contest and ‘Tecno Rakshaks’ –https://www.tecno-mobile.in/tecnorakshaks/ enable people to creatively utilise their time and break the monotony of work from home. At the same time, it allows them to find a collective purpose to help assist the government to combat the pandemic.

    Transsion India CEO Arijeet Talapatra said, “This pandemic has deprived us of our regular normal routine, however, it is important for us to abide by Government rules, and keep ourselves engaged in different ways. People are staying at home, trying to cope with this unprecedented situation. With digital initiatives like #FindTheNewYou challenge, we have tried to encourage and motivate people and our employees with an engaging option that will help them find their ‘New You’ by being creative and also breaking the monotony. At the same time, we, as responsible citizens of India, want to help the government in its fight against the pandemic. Hence, the idea behind launching the ‘Tecno Rakshaks’ game with a slogan ‘Kheloge Tum, Jeetega India’ is to keep our consumers engaged, at the same time they will get a chance to contribute to the PM Cares fund in the fight against COVID-19.As a responsible brand, our priority and focus is to use our competence and know-how to find ways and means to support our people, users and the government.”

    Through ‘Hack-sploring’ Tecno has reached out to its stakeholders with a creative photography hack and contest which teaches and inspires them to creatively use their everyday environment and properties to take the perfect photograph, thereby finding the professional photographer in them. The creative, educational video campaign has already received a strong social response by reaching 108 million users across its entire network, garnering more than 50 million views and upwards of 650 participants from a three-week campaign.

    ‘Tecno Rakshaks’ is a WAP-based game that lets people play and also raise funds for the Prime Minister’s war chest put together to fight COVID-19. But rather than the players paying for it, for every ten points that they will score, Tecno, on their behalf will contribute Rs 1 towards the PM Cares Fund.

    Consumers will not have to download third-party applications to access the game, it can be played on any browser. Participants need to log in using their Facebook profile or play as a guest. To score in the game, players need to swipe and kill the deadly coronavirus. There is no limit on the number of times the game can be played.

    Tecno has also initiated multiple partnerships to provide meals to people of the low-income communities affected by the outbreak of coronavirus. Through its alliance with Zomato Feeding India and 100+ channel partners, Tecno is distributing ration kits to support more than 60,000 people across India.