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Tag: Argoid AI

  • Amagi flips the script with AI tool to keep programmers off the ropes

    Amagi flips the script with AI tool to keep programmers off the ropes

    MUMBAI: In the OTT jungle, the bots are now doing the heavy lifting

    Gone are the days when content teams had to wrestle with Excel sheets and caffeine-fuelled late nights to build programming schedules. In a move that gives human schedulers their long-overdue coffee break, Amagi has just launched Amagi Smart Scheduler — an AI-powered scheduling solution designed to make sure your content hits the right eyeballs at the right time, without the daily data gymnastics.

    The company, a major player in cloud-based SaaS solutions for TV and streaming, announced the launch on 7 April 2025, positioning this slick new tool as a saviour for content teams, streaming platforms and broadcast networks alike. Built on Argoid’s AI scheduling platform — following Amagi’s acquisition of Argoid AI — Smart Scheduler marks the company’s latest bet on AI to revolutionise media operations.

    “The future of media programming lies in intelligent automation,” said Amagi co-founder & CRO Srinivasan KA. “With Amagi Smart Scheduler, we offer programmers and content owners a solution that reduces manual workload and enhances audience engagement and revenue potential.”

    Smart Scheduler doesn’t just slap AI on a spreadsheet and call it magic. It offers two modes of operation:

    1.    Fully automated mode: One click, and your channel schedule is AI-optimised using machine learning models trained on historical viewership data, content preferences, and real-world trends. No tarot cards involved.

    2.    Rules-based automation mode: Want a little more control? Teams can set custom rules and let the AI play within those lines — ensuring precision without paranoia.

    In both cases, editorial control stays intact. You can tweak, finesse, and fine-tune like the artsy genius you are. But now, you won’t need three screens, two assistants and a prayer circle to do it.

    The Smart Scheduler uses a buffet of data sources — historical content performance, metadata, audience trends, and even social engagement signals — to craft schedules that are actually smart, not just buzzword-flavoured.

    Traditional content scheduling has long been the media world’s necessary evil — time-intensive, manual, and prone to human error (and burnout). With Smart Scheduler, Amagi says it will scale multi-channel programming, improve operational efficiency, and crucially, boost ad revenue.

    The product is now generally available, ready to enter the workflows of media companies everywhere that are sick of spreadsheets and starving for streamlining.

    The timing couldn’t be better. With audience behaviour evolving faster than Tiktok trends and ad budgets getting squeezed like toothpaste tubes, content teams need tools that are sharp, swift and smart enough to keep up. Amagi’s Smart Scheduler might just be the solution that gives programmers their weekends back — or at least, fewer panic attacks.

  • Amagi acquires OTT recommendation & automation specialist Argoid AI

    Amagi acquires OTT recommendation & automation specialist Argoid AI

    MUMBAI: This is an Indian tech company which has been winning rave views in every market in which it operates. In fact, in most places it is  mistaken for an American firm. Now, Amagi – one of the top companies globally in  cloud-based SaaS technology for broadcast and connected TVs (CTVs) – is  gearing up to add some more  trophies to its already well-stacked award gallery. The company has acquired Argoid AI – a company specialising in recommendation engines and programming automation for OTT platforms.

    Amagi believes the acquisition strengthens its mission to empower media companies with intelligent content planning, distribution, and monetisation solutions.

    Argoid AI has as developed innovative AI products that enhance content recommendations and enable real-time programming decisions. Its solutions have been pivotal in increasing viewer engagement and optimising channel operations for customers in the streaming media space. By integrating Argoid AI’s advanced algorithms into Amagi’s existing platform, the  acquisition will significantly boost the functionality of Amagi’s product suite, Amagi Now and Cloudport’s offerings, enabling media companies to make faster, smarter, and personalised content scheduling decisions at scale.

    It will also allow Amagi to deepen its AI-powered content programming, metadata enrichment, and recommendation engine services, which are crucial for transforming to personalised streaming as part of the  FAST 2.0 innovation.

    Argoid's founders

    “Amagi has been investing in AI/ML over the last couple of years. We strongly believe in AI/ML’s pivotal role in transforming the media and entertainment industry, creating efficiencies, enhanced monetisation, and a superlative viewer experience,” said Amagi co-founder & CEO  Baskar Subramanian. “With this acquisition, Amagi will integrate Argoid’s AI components into its award-winning cloud solutions, significantly enhancing value for our customers. The combined tech expertise of both companies will address key challenges in the streaming industry, such as content discoverability, viewer retention, and intelligent programming.”  

    Argoid’s founders, Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E will join the Amagi team, contributing to the future roadmap and further integrating AI into Amagi’s offerings. The three founders have one commonality: they all worked at the Walmart-owned Flipkart in Bengaluru around the same time.

    “We are thrilled to join forces with Amagi, a true leader in media technology,” said Gokul Muralidharan. “This partnership allows us to scale our AI-driven solutions, delivering even greater customer value. Together, we will revolutionise how content is programmed and distributed in the digital era.”

    Amagi provides a complete suite of channel creation, distribution, and monetisation solutions. The company’s clients include some of the world’s biggest names, including Hearst Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.