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Tag: Arghya Chakravarty

  • Shemaroo dominates Promax Asia 2023 with unprecedented 25 awards

    Shemaroo dominates Promax Asia 2023 with unprecedented 25 awards

    Mumbai: Shemaroo Entertainment, a leading media and entertainment conglomerate, is thrilled to announce its outstanding accomplishment at the Promax Asia 2023 Awards. The company proudly secured an unprecedented 25 awards, including 13 Gold and 12 Silver across diverse categories.

    The Promax Asia Awards stand as a testament to excellence in entertainment marketing, applauding creativity, innovation, and outstanding promotional efforts. Having won 13 awards last year, this year’s achievement of 25 awards highlights Shemaroo’s unwavering success and commitment to pushing creative boundaries.

    Among the 25 accolades, Shemaroo bagged gold and silver in various prominent categories, with notable highlights like Creative Marketing Team of the Year, Best Promo Team, Best Movie, Best Movie Campaign, Something for Nothing, Print Campaign, Programme Campaign. These multiple victories underscore Shemaroo’s versatility and prowess across various facets of creative marketing.

    Shemaroo Entertainment COO Arghya Chakravarty, expressed gratitude for the recognition, stating, “Receiving 25 awards at the Promax Asia 2023, including the prestigious ‘Creative Marketing Team of the Year’ title as well as ‘Best Promo Team’ for the second consecutive year, brings us immense joy and pride. This achievement reflects the hard work and creativity of our brilliant team. This recognition reaffirms our commitment to consistently creating innovative campaigns and delivering diverse content that resonates with our consumers globally.”

    As Shemaroo Entertainment continues to celebrate its success at Promax Asia 2023, the company looks forward to a future marked by continued innovation, compelling storytelling, and strategic marketing endeavours that captivate audiences worldwide.

    Complete List of 25 Awards – 13 Gold and 12 Silver:

    • Creative Marketing Team Of The Year- Gold & Silver

    • Best Promo Team- Gold & Silver

    • Best Movie Promo- Gold

    • Best Movie Campaign- Gold

    • Best Programme Campaign- Gold

    • Best Themed Campaign- Gold

    • Best Promo Not Using Programme Footage- Gold

    • Most Outstanding Marketing Initiative- Gold

    • Best Use Of Design In Video- Gold

    • Best Promo Video On Social Media- Gold

    • Best Long Form Promotional Content- Gold

    • Something For Nothing- Gold

    • Best Print Campaign- Gold

    • The Rocket Award- Gold

    • Best Movie Promo- Silver

    • Best Movie Campaign- Silver

    • Best Programme Campaign- Silver

    • Best Script/Copy- Silver

    • Best Sound Design- Silver

    • Best Integrated Marketing Campaign- Silver

    • Something For Nothing- Silver

    • Best Print Campaign- Silver

    • Best Key Art- Silver

    • Best Static Image- Silver

    • Best Work Never Seen- Silver

  • Shemaroo Entertainment partners with The Sandbox, in the BharatBox destination

    Shemaroo Entertainment partners with The Sandbox, in the BharatBox destination

    Mumbai: Shemaroo Entertainment Ltd, one of India’s leading media and entertainment conglomerates, is elated to unveil its collaboration with The Sandbox, a leading decentralised gaming virtual world and a subsidiary of Animoca Brands, set within BharatBox, a new cultural metaverse hub in The Sandbox featuring high-profile artists and brands from India’s entertainment industry. This venture signifies Shemaroo’s progressive dive into the digital space, amalgamating cinematic heritage with state-of-the-art technology, bringing forth the Bollywood metaverse to BharatBox.

    With a legacy spanning over six decades in delivering unparalleled entertainment, Shemaroo’s foray into Digital Collectibles and Non-Fungible Tokens (NFTs) has solidified its presence in the metaverse. Together with BharatBox, this venture will reinvent entertainment, infusing iconic Bollywood IPs such as Jab We Met, The Great Gambler, Disco Dancer, Khuda Gawah, Blue, 22 Yards, and many more, offering fans an immersive virtual engagement with their cherished characters.

    Key Features of the Shemaroo x BharatBox metaverse experience:

    1    Central Land Parcel: Envisioned as the Bollywood heartland on The Sandbox. Activities range from film launches, award ceremonies, live concerts to screenings, ensuring continuous engagements.

    2    Gaming Zones:

    a   Retro Night Club (Inspired by Disco Dancer): Gamers can groove to iconic steps, earning rewards and purchasing digital collectibles.

    b   Gaming Club (Inspired by The Great Gambler, starring Amitabh Bachchan): Creating a casino-themed gaming experience.

    c   Underwater Treasure Hunt (Based on Blue): Navigate oceanic depths and treasures.

    d   Cricket Game (From 22 Yards): Experience the cricketing universe, with teams, tournaments, and virtual merchandising.

    e   Horse-riding (Rescue) Quest (Khuda Gawah themed): Embark on thrilling missions across majestic terrains.

    f   Café for Socializing (Jab We Met): A space to connect and converse amidst iconic movie moments.

    g   Action Game (Tango Charlie): Engage in strategic warfare, unlocking advanced weaponry and challenges.

    Shemaroo invites global fans to embark on this digital journey, blurring lines between reel-life entertainment and real-life experiences.

    Shemaroo Entertainment Ltd chief operating officer Arghya Chakravarty said, “Our alliance with The Sandbox is a testament to Shemaroo’s commitment to innovation and embracing the future of entertainment. As we bridge the illustrious world of Bollywood with the pioneering metaverse of BharatBox, we are creating more than just an experience. It’s a tribute to our fans, offering them an immersive journey into the heart of Indian cinema, where they can not only relive their favourite moments but also be a part of them. The future is digital, and we are thrilled to lead the charge with The Sandbox metaverse.”

    “Our core mission is to empower global creators and inspire them to launch new types of experiences based on true digital ownership, utilizing our #no-code Game Maker,” remarked The Sandbox co-founder and COO Sebastien Borget. “We’re thrilled Shemaroo chose The Sandbox to expand its metaverse experiences in association with BharatBox, as they are are helping to bring Bollywood and its millions of users to the metaverse to explore exciting new content.

    “We at BharatBox are incredibly excited to collaborate with a legacy brand like Shemaroo,” said BharatBox CEO Karan Keswani. He added, “This partnership is not just about bringing Bollywood to the metaverse but celebrating the rich cinematic history of India in a space that’s redefining the future. Merging traditional cinematic masterpieces with the limitless potential of the digital realm signifies the dawn of a new era for Bollywood enthusiasts globally.”

  • Shemaroo Entertainment triumphs with 20 wins at Promax India 2023

    Shemaroo Entertainment triumphs with 20 wins at Promax India 2023

    Mumbai: Shemaroo Entertainment Ltd, one of India’s leading media and entertainment conglomerates, has further solidified its triumphant journey, securing an impressive tally of 20 awards at Promax India 2023, in contrast to the 13 awards it had garnered in the previous year. As a testament to its creativity and innovation, Shemaroo claimed victory in highly competitive categories.

    Promax Awards, renowned globally as the epitome of excellence in entertainment marketing and design, have recognised Shemaroo’s exceptional contributions. Among the remarkable achievements, Shemaroo Bagged 13 Gold in the categories of Best Editing, Best Promo Team, Best Movies Promo, Best Directing – Above 60 Sec, Best Copywriting, Something for Nothing, Best Traditional Animation, Best Programme Campaign, Best Launch Campaign (In-House), Best Originated Promo (In-House) – Above 60 Sec, Best Original Music/Score W/O Lyrics, Best Use of Licensed/Adapted Music, Best Sound Design. The remaining seven were Silver awards for Best Brand Image Promo (In-House), Best Themed Campaign, Best Special Event Promo, Most Outstanding Design in Promotion, Best Traditional Animation, Best Key Art, and Something For Nothing.

    “Winning 20 awards at Promax India 2023 is a moment of immense pride and joy for us at Shemaroo Entertainment. We are absolutely thrilled to have won Gold for Best OAP Team for three consecutive years. These accolades stand as a validation of our team’s exceptional talent, creativity and dedication. We remain committed to pushing the boundaries and delivering excellence in the world of entertainment.” – Shemaroo Entertainment Ltd COO Arghya Chakravarty.

    Shemaroo Entertainment’s journey, spanning over six decades, has consistently upheld its reputation as a dynamic and pioneering force. These accomplishments come as a result of the company’s continuous drive to evolve, innovate, and set new benchmarks in the media and entertainment domain.

  • ShemarooMe OTT joins forces with global telcos for International content reach

    ShemarooMe OTT joins forces with global telcos for International content reach

    Mumbai: Continuing its dynamic expansion in the global telco, ISP (Internet Service Provider), and OEM (Original Equipment Manufacturer) landscape, Shemaroo Entertainment, one of India’s leading media & entertainment conglomerates, has successfully extended its OTT arm, ShemarooMe, to six additional international telecom operators. The collaboration with STC, Zain and Batelco in Bahrain, Grameenphone in Bangladesh, XL Axiata in Indonesia and Ooredoo in Oman, facilitated through esteemed DCB (direct carrier billing) partners Timwetech, Boost Connect and SLA Digital, signifies yet another noteworthy achievement in Shemaroo’s steadfast dedication to providing seamless and diversified entertainment experiences to global audiences. This partnership will offer customers the option to pay for the subscription of ShemarooMe through their mobile operator’s payment gateway.

    This strategic initiative extends the reach of ShemarooMe OTT to a wider demographic, establishing accessibility through around 15 telecom providers spanning key regions such as Southeast Asia, SAARC, and the MENA region. This expansion aligns perfectly with Shemaroo’s overarching vision of transcending entertainment barriers, delivering premium content across borders, and catering to an assorted range of viewer preferences.

    “Expanding our content’s reach in the global market remains a point of pride for Shemaroo Entertainment, and our latest collaboration with these esteemed international telecom operators marks a significant stride in that direction,” remarked Shemaroo Entertainment Ltd chief operating officer Arghya Chakravarty. “We are dedicated to breaking down barriers and making our diverse content accessible to audiences worldwide. This association underscores our commitment to enhancing the entertainment experience of viewers across different geographies, bringing them closer to the rich tapestry of Indian content through ShemarooMe OTT. We look forward to forging more such partnerships and continuing our journey of global expansion.”

    With the current integration and plans to further integrate ShemarooMe OTT with around 15 more telecom operators within the current financial year, Shemaroo is poised to solidify its standing as a global entertainment leader, embracing technological advancements and delivering captivating content to audiences worldwide.

    ShemarooMe OTT app is available in more than 150 countries globally and offers an enormous library of 7000 hours of content across Bollywood, regional, devotional and kids genres in Hindi, Gujarati, Marathi and Punjabi languages.

  • Shemaroo Entertainment appoints A Chakravarty as COO; K Gada becomes president- new business opportunities

    Shemaroo Entertainment appoints A Chakravarty as COO; K Gada becomes president- new business opportunities

    Mumbai: Shemaroo Entertainment has appointed Arghya Chakravarty as chief operating officer. Kranti Gada has been named president-new business opportunities.

    Chakravarty will be spearheading the overall business operations of Shemaroo and will work with CEO Hiren Gada and the senior management team to implement the strategic vision and values of the firm. His primary focus will be to scale and steer Shemaroo’s numerous business verticals.

    Chakravarty’s previous stint was with Disney Star where he was EVP – ad sales, entertainment business. In a career spanning close to three decades, he has held various leadership positions in different sectors across a gamut of reputed organisations like Times Innovative Media, PepsiCo, and Asian Paints.

    Moreover, Gada in her role as the COO was instrumental in transforming the organisation from a B2B entity to a successful B2C brand. Under her able leadership, the organisation has launched various initiatives such as a robust broadcast network, an OTT platform, and several digital initiatives. She will now pass on the baton to Arghya. As president of new business opportunities, Kranti will focus on her passion and strengths to identify & build new business opportunities for the organisation.

    Shemaroo Entertainment’s CEO Hiren Gada said, “In the last four years, Kranti and I have laid the foundation to build a strong, scalable, and professionally run organisation. I firmly believe that Arghya with his proven track record, expertise, and extensive experience is an ideal fit to attain Shemaroo’s ambitions. I welcome him to the Shemaroo family and wish him all the best.”

    Shemaroo Entertainment president-new business opportunities Kranti Gada said, “We are thrilled to have Arghya join us at this juncture as we are celebrating 60 years of Shemaroo. Aligned with our vision, he brings with him deep domain expertise and he can steer our company’s growth exponentially. With his three decades of experience with leading brands, I am confident that Arghya will help us scale new heights with a strong focus on B2C initiatives while staying true to our vision and core values.”

    “I am excited to come on board with Shemaroo, which has been a household name for entertainment in India for 60 years,” said Chakravarty. “I have been watching Shemaroo for the past few years and have been a great admirer of the way Hiren, Kranti, and the team have reinvented the businesses. They have kept the brand relevant to meet the modern consumer’s tastes and moods. I look forward to further build and expand the business across platforms to create even more compelling value for the brand and our loyal consumers.”

    Chakravarty completed his Bachelors in Electronics and Communication from Birla Institute of Technology Mesra, which was followed by a Post-Graduation in Marketing Management from IIM-Calcutta.

  • Star & Disney India expands roles of Kevin Vaz, Gaurav Banerjee

    Star & Disney India expands roles of Kevin Vaz, Gaurav Banerjee

    Mumbai: Star & Disney India has expanded the roles of senior executives Kevin Vaz and Gaurav Banerjee. 

    Previously, head of kids, infotainment and regional entertainment channels, Vaz has been appointed as head of entertainment, a newly created role and will be responsible for the entire entertainment channel business. Banerjee, previously head of English and Hindi entertainment channels, has been appointed as head of content and will spearhead content for HSM entertainment channels and Disney+ Hotstar including regional content on the OTT platform.

    The new roles were announced by The Walt Disney Company India and Star India, country manager, K Madhavan in an internal memo to staff.

    Vaz’s remit will expand to include Star Plus, Star Bharat, Star Utsav, Hindi movies, and English cluster. Star Plus, GM, Sumanta Bose, Star Bharat, GM, Arpit Mankar and Star India, GM – Hindi films, Hemal Jhaveri will report to Vaz. Additionally, Star India’s executive vice president – ad sales, entertainment business, Arghya Chakravarty will have a dotted line reporting to Kevin for HSM ad sales.

    The content heads of all Hindi channels will report to Banerjee. Hemal Jhaveri will also have a dotted line reporting to Banerjee for digital movie rights. Apart from Jhaveri and Dhawal Gusain, all regional channel GMs will also have a dotted line reporting to Banerjee for Disney+ Hotstar content.

  • Arghya Chakravarty takes over as CEO Times OOH

    Arghya Chakravarty takes over as CEO Times OOH

    MUMBAI: Times Innovative Media has appointed Arghya Chakravarty as its CEO. He will be directly reporting to Times OOH MD Sunder Hemrajani.

    On the new appointment, Hemrajani said, “He comes from a great pedigree and I’m sure that with his rich experience and insightful business acumen, he is sure to take Times OOH to even greater heights!”

    Prior to this, Chakravarty was with Pepsi Co where he was working as executive director, sales and beverages. He has more than 15 years of experience during which he has worked with several organisations such as Asian Paints, Akzo Nobel Coatings and Tata Steel.

    Chakravarty began as a trainee at Tata Steel in 1995 and after completing his post graduation in management from IIM Calcutta, went on to join Asian Paints in 1997. He spent eight years at Asian Paints, and after a short stint with Akzo Nobel Coatings went on to join Pepsi Co where he served in different capacities during his six year stint with them.