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Tag: Arghya Chakravarty

  • Shemaroo wins ‘creative marketing team of the year’ at Gema 2025

    Shemaroo wins ‘creative marketing team of the year’ at Gema 2025

    MUMBAI: Shemaroo has done it again, twenty times over. The entertainment pioneer was crowned “creative marketing team of the year” for the second straight year at the Gema India awards 2025, while also sweeping up an impressive 20 trophies across categories.

    The wins included eight golds and 12 silvers, with standout honours in sound design, music usage, editing, promos, campaign design, animation, and key art. Celebrated projects such as The Rings of Time, Vash, The Goat movies, Bhraanti – An Illusion, and applause-worthy movies stood out for originality, cultural resonance, and audience impact.

    Speaking on the recognition, Shemaroo Entertainment Ltd., chief operating officer, Arghya Chakravarty said, “Shemaroo Entertainment winning ‘Creative Marketing Team of the Year’ at Gema India awards for the second consecutive year, is a reflection of the consistency and creative leadership we have built over time. We have always believed in staying ahead of the curve, combining innovation with cultural relevance to engage audiences meaningfully. These wins are not isolated achievements but part of a sustained journey where year after year, our teams have set new benchmarks in creativity.”

    Now in its seventh decade, Shemaroo continues to cement its reputation as one of India’s most inventive entertainment brands, pioneering in storytelling, creative campaigns, and cultural engagement.

  • Shemaroo’s Father’s Day film tugs heartstrings with a downpour of silent sacrifices

    Shemaroo’s Father’s Day film tugs heartstrings with a downpour of silent sacrifices

    MUMBAI: Some superpowers don’t make noise.

    They just hold the umbrella and quietly step into the storm.

    This Father’s Day, Shemaroo Entertainment handed the spotlight to dad—the family’s emotional backbone—with a poignant short film under its new campaign #UnderHisUmbrella.

    The film, crafted around a rainy-day metaphor, captures a father leaving shelter so his wife and daughter remain dry. He says nothing, demands nothing. But the gesture hits home. The moment becomes a symbol for a father’s enduring role in Indian households—stoic, quiet, and unyieldingly protective.

    Shemaroo Entertainment launched the film on 13 June, drawing attention to the small sacrifices that often go unnoticed but shape every Indian family. Unlike the usual parade of Father’s Day commercials filled with overt gestures, Shemaroo went with subtlety.

    The result?

    A powerful tug at the heart.

    “For over 60 years, Shemaroo Entertainment has been telling stories that reflect the heart of Indian families. With #UnderHisUmbrella campaign, we continue that legacy, celebrating the fathers who often remain in the background yet form the backbone of the family. Their strength lies in their silence and their love in small acts of care. This campaign is a tribute to that unspoken emotional bedrock”, said Shemaroo Entertainment Ltd COO Arghya Chakravarty.

    The campaign wasn’t just a tearjerker. It worked as a brand strategy.

    “From a strategic perspective, this initiative allows us to connect deeply with our audience on an emotional level. We recognize the profound yet often understated role that fathers play in every household. The #UnderHisUmbrella campaign is our way of celebrating that universal truth. The visual metaphor of an umbrella represents security, warmth, and selflessness. By bringing this to life in a relatable context, we hope to spark recognition and appreciation for the unsaid ways fathers protect and nurture”, said Shemaroo Entertainment Ltd CMO Anuja Trivedi.

    Backed by Shemaroo’s social media platforms like YouTube and LinkedIn along with their long-standing brand ethos ‘India Khush Hua’, the film strengthens the company’s legacy of heartfelt storytelling. The message is simple-sometimes, love doesn’t roar; it quietly shelters.

    Watch the campaign film here: 

  • Shemaroo rewrites the script on gender bias with ‘HarRoleIsHerRole’

    Shemaroo rewrites the script on gender bias with ‘HarRoleIsHerRole’

    MUMBAI: We talk about equality, but do we really see it? This Women’s Day, Shemaroo Entertainment is holding up a mirror to the invisible biases shaping our world with its powerful campaign, ‘HarRoleIsHerRole’. More than just a conversation starter, the initiative challenges deeply ingrained stereotypes, proving that representation is the first step toward real change.

    As part of the campaign, Shemaroo conducted a social experiment with 10 artists, asking them to paint professionals across various fields a chef, cricketer, scientist, army officer, and more. The outcome? Every single portrait depicted a man. A stark reminder that gender bias is so ingrained, we don’t even notice it.

    Shemaroo Entertainment Ltd chief operating officer Arghya Chakravarty reinforced the need for action beyond rhetoric. “We recognise the power of media in shaping perspectives. With ‘HarRoleIsHerRole’, we are not just starting a conversation—we are taking action. Equality is about visibility. When we challenge outdated norms and promote balanced representation, we ensure that talent and ambition, not gender define success.”

    Shemaroo isn’t stopping at awareness, it’s pushing for change at the very roots of learning. School occupation charts, which traditionally depict men in leadership roles and women in caregiving professions, are getting a gender-equal makeover. Shemaroo is redesigning and distributing these charts across schools and NGOs, ensuring that children see equality, believe in it, and grow up living it.

    “Stories inspire change,” added Shemaroo chief marketing officer Anuja Trivedi. “HarRoleIsHerRole is more than a campaign, it’s a shift in mindset. We want a generation to grow up without the biases that have held us back. True change begins with how we see the world, and we are committed to making that vision more inclusive and powerful.”

    Shemaroo’s initiative is a call to rethink, reimagine, and rewrite the narrative because when every role truly belongs to everyone, India smiles. And standing by its ethos, India Khush Hua, Shemaroo continues to craft stories that inspire change.

  • Shemaroo Entertainment and PWR Chain announce strategic partnership

    Shemaroo Entertainment and PWR Chain announce strategic partnership

    Mumbai – Shemaroo Entertainment, a prominent media and entertainment leader in India with over sixty years of industry experience, has announced a strategic partnership with PWR Chain, an advanced Layer 0 blockchain infrastructure. Through this alliance, PWR Chain becomes the official blockchain partner for ShemarooVerse, Shemaroo Entertainment’s immersive platform set to deliver next-generation immersive content. This partnership is a landmark step in India’s entertainment and technology landscape, combining Shemaroo Entertainment’s vast content offerings with PWR Chain’s scalable and environmentally efficient blockchain capabilities.

    New Digital Frontiers with ShemarooVerse

    With an expansive digital footprint across more than 50 content channels on YouTube, Shemaroo Entertainment commands over 200 million subscribers and garners 100 million views daily across diverse categories, including Bollywood, regional, television, devotional, and children’s entertainment. ShemarooVerse is designed as a next-generation digital content platform that allows users to explore, discover, and engage with a diverse array of entertainment offerings in a fully immersive environment. The platform will leverage PWR Chain’s high-speed, decentralized infrastructure to create an immersive, interactive digital experience for audiences in India and beyond.

    PWR Chain’s blockchain technology is among the most sustainable on the market, operating with a minimal carbon footprint. Unlike conventional blockchains that require high energy resources, PWR Chain achieves high throughput with minimal power, processing over 300,000 transactions per second while using only a single CPU core per validator node. This efficiency allows ShemarooVerse to scale seamlessly without environmental impact, setting a new standard in green blockchain technology for the entertainment industry.

    As Shemaroo Entertainment transitions its expansive IP portfolio onto the blockchain, PWR Chain’s infrastructure offers creators unique opportunities to monetize their content through tokenization and digital collectibles, a pivotal innovation in India’s content landscape. With PWR Chain’s cost-effective fixed-fee structure, creators can realize predictable revenue while engaging with audiences through exclusive experiences, limited releases, and other novel formats.

    The advanced interoperability and scalability of PWR Chain enable ShemarooVerse to support an array of personalized, interactive features across devices, connecting fans to their favorite content and personalities like never before. ShemarooVerse leverages PWR Chain’s developer-friendly design, the first blockchain that allows the deployment of full software applications in traditional coding languages, making it easy for developers to build both smart contracts and applications. With PWR Chain’s instant finality and quantum-resistant security, ShemarooVerse offers users a secure, dynamic, and immersive digital space for authentic engagement with Shemaroo Entertainment’s iconic content.

    Shemaroo Entertainment Ltd., COO Arghya Chakravarty said, “Partnering with PWR Chain marks a transformative leap in digital engagement for Shemaroo Entertainment. ShemarooVerse will benefit from the speed, scalability, and sustainability of PWR Chain’s blockchain infrastructure, offering audiences a more immersive, secure entertainment experience while providing creators with unique monetization avenues. We are thrilled to bring ShemarooVerse to life in a way that resonates with the evolving preferences of digital consumers.”

    PWR Labs CEO Melanie Mohr added, “Shemaroo Entertainment’s leadership in Indian entertainment provides an ideal platform to demonstrate PWR Chain’s high-performance, eco-friendly blockchain technology. This partnership not only underscores the potential of blockchain for enhancing digital experiences but also positions PWR Chain to drive growth and create engaging opportunities within India’s entertainment industry.” 

  • Recrd partners with Shemaroo Entertainment

    Recrd partners with Shemaroo Entertainment

    Mumbai: RECRD has announced a partnership with Indian media & entertainment giant Shemaroo Entertainment, as part of its ongoing efforts to drive a new wave of social engagement led by blockchain tech. The move will see Shemaroo Entertainment- one of the largest owners of entertainment IP globally, transform its catalogue of Bollywood movies and music into unique digital collectibles. This collaboration will unlock blockchain-powered monetization and offer fans exclusive access to unique content and experiences tied to their favorite movies.

    Through this strategic partnership, Shemaroo Entertainment will launch series of digital collectables from its renowned Bollywood film library, including popular titles like Jab We Met, Khakee, Golmaal Returns, and Masti, among others on RECRD’s platform. This collaboration is further expected to change how users interact with Bollywood content, by providing an avenue for engage-and-earn opportunities through Recrd’s proprietary dynamic video responses feature – REBND (REBOUND).

    Recrd is at the forefront of a new wave in digital interaction, offering a platform where creators can post and monetize their content through blockchain technology. By leveraging this cutting-edge technology, RECRD enables creators to engage with their audiences in unprecedented ways, allowing for direct monetization and deeper fan connections.

    Shemaroo Entertainment Ltd., COO Arghya Chakravarty said, ‘’Our partnership with RECRD marks a significant milestone as we become the first Indian media company to adopt the innovative SocialFi platform. This bold step positions us as a pioneer in the integration of blockchain technology within the entertainment sector, setting new standards for global media. By leveraging these advancements, we empower our audiences to connect with their favorite films in exciting and immersive ways, enhancing user engagement and content monetization. We are eager to explore the transformative possibilities this collaboration will unlock for the industry, solidifying Shemaroo Entertainment’s role as a trailblazer in the future of digital content.’’

    Founded by tech entrepreneurs Anoir Houmou and Dominic Frazer-Imregh, Recrd enables instant monetization of expressive videos and converts them into digital collectables, creating a mutually rewarding experience where every participant, including advertisers, engage through tradeable content. The platform presently has three tiers: Platinum, Diamond and Gold, each offering varying levels of revenue share and benefits to creators.  Under the partnership, Shemaroo Entertainment will be onboarded as a Platinum Creator.

    Speaking on the partnership, RECRD co-founder & CEO Anoir Houmou said, “As a global SocialFi platform, we are ushering in a new wave of monetization for the $250 billion creator economy. Our strategic partnership with Shemaroo Entertainment and foray into India allows us to bring some of Bollywood’s most-loved IPs to a global user base, while empowering the country’s massive base of digital creators and influencers to monetize content and create their own success stories. With digital users preferring to engage directly with their favourite creators, our proprietary REBND feature allows this through dynamic video interactions, as opposed to plain comments or likes. Our integration on the Sui Blockchain will be key to bringing greater transparency and creating an ecosystem where every interaction is mutually rewarded.”

  • Shemaroo Entertainment launches ‘Jab We Met’ avatar digital collection

    Shemaroo Entertainment launches ‘Jab We Met’ avatar digital collection

    Mumbai: Shemaroo Entertainment has announced their partnership with Sandbox-BharatBox, to launch their first digital collectible of the character ‘Geet’ from the movie ‘Jab We Met’. The initiative will host renowned IPs, and multiple digital collectibles based on Shemaroo Entertainment’s movies and characters including immersive games on The Sandbox-BharatBox metaverse platform.

    This innovative offering of ’Geet’s‘ digital collectible, will bring the beloved Bollywood film ‘Jab We Met’ to life in a digital realm. Fans will now have the opportunity to interact with iconic characters through a range of digital collectibles and engaging games, along with the chance to win exclusive merchandise.

    As part of this initiative, Shemaroo Entertainment and BharatBox are launching an extensive campaign to educate fans about the metaverse and the numerous opportunities it offers. This campaign aims to open new revenue streams through digital collectibles and enhance fan engagement through interactive experiences, thereby building perpetual value for the IPs beyond just the movies.The ‘Jab We Met’ IP will feature an avatar collection of 3333 unique digital collectibles of ‘Geet,’ the iconic character portrayed by Kareena Kapoor in the movie. This collaboration will also showcase Shemaroo Entertainment’s extensive library of Bollywood content, including titles like 22 Yards, Great Gambler, and many more, creating a hub of multiple IPs moving forward. Fans on the metaverse platform will have the opportunity to perform activities, undertake quests, and earn rewards through gaming quests. Moreover, multiple social quests will allow users to participate and win exciting prizes. In addition to unique digital collectibles, fans will also be able to purchase exclusive merchandise related to characters from the movie.

    Jab We Met is one of the most popular films from Shemaroo Entertainment’s diverse IP library. Geet’s character from the movie has universal appeal and affinity, making this collection significant not just for Indian audiences but also for the global Indian diaspora.

    At the launch, Shemaroo Entertainment Ltd. COO Arghya Chakravarty said, “By embracing new technologies, we aim to be future ready, catering to evolving needs of the consumers. The launch of the ‘Jab We Met’ immersive game and digital collectibles represents a significant step in our strategy to leverage the metaverse and expand our digital footprint. The blend of traditional entertainment with cutting-edge digital experiences will provide fans with unique and interactive forms of entertainment.”

    “By creating these avatars, we are offering fans a novel way to interact with their favorite character,” said The Sandbox Co-founder and COO Sebastien Borget. He added, “The Jab We Met avatar collection not only honors a film that has touched many lives but also sets a precedent for how we can keep cinematic wonders relevant and alive for years to come.”

    “Jab We Met became more than a film; it became an emotion that stayed with us for years. Launching this avatar collection allows fans to own a piece of their beloved movie and engage with it in an innovative way,” said BharatBox CEO Karan Keswani. He added, “This launch is a significant step in merging the intent driven interactive engagement of blockchain and the timeless charm of Bollywood.”

    BharatBox and Shemaroo Entertainment will be enabling the creation of more games, IPs, and user experience on The Sandbox metaverse platform. BharatBox, part of the Sandbox ecosystem, will support the production of game design, gameplay, and creating immersive user experiences. This partnership will also enable Shemaroo Entertainment to engage with BharatBox and The Sandbox’s ecosystem of players and creators across 12+ countries.

  • ShemarooVerse launches futuristic immersive AI gaming experience in partnership with GMetri

    ShemarooVerse launches futuristic immersive AI gaming experience in partnership with GMetri

    Mumbai: Shemaroo Entertainment, a pioneer in the Indian entertainment industry, is excited to announce a groundbreaking partnership with GMetri, a leader in AI-powered immersive learning and game development. This collaboration signifies the expansion of ShemarooVerse- Shemaroo’s metaverse platform, into the realm of immersive AI gaming, bringing IP-based gaming to the Web3 platform.

    As part of this innovative venture, ShemarooVerse has introduced IP-based games which leverage the power of Artificial Intelligence and allow fans to experience immersive games in the metaverse. The launch features games based on popular Bollywood films owned by Shemaroo Entertainment, such as Jab We Met, Golmaal, Disco Dancer, Amar Akbar Anthony and more, offering fans a new, interactive way to connect with their favourite movies and characters. As metaverse adoption continues to see traction, more films will be incorporated into this interactive gaming realm.

    Shemaroo Entertainment Ltd. COO Arghya Chakravarty highlighted the significance of this collaboration, stating, “At Shemaroo, we have always led the way in innovation, and ShemarooVerse, our metaverse platform, exemplifies our dedication to creating future-forward entertainment. By incorporating AI-based gaming, we aim to deliver an even more captivating experience for our consumers. Our collaboration with GMetri represents a pivotal advancement in transforming audience interaction with our popular movies, and we are excited to be developing groundbreaking innovations in the immersive entertainment and gaming space in India.”

    GMetri CEO Utsav Mathir commented on the partnership: “We’re thrilled to bring our FruitSalad.ai technology to ShemarooVerse, showcasing the power of our immersive learning and gaming platform. This collaboration allows us to demonstrate how our AI-driven solution can transform entertainment IP into engaging, interactive experiences. By leveraging our expertise in creating gamified, immersive 3D worlds, we are not only enhancing fan engagement but also showcasing the versatility of our technology across various sectors, from corporate learning to entertainment. This partnership with Shemaroo is a testament to the adaptability and effectiveness of our platform in creating compelling, personalized experiences at scale.”

  • Shemaroo Entertainment promotes Diversity with the Confluence initiative

    Shemaroo Entertainment promotes Diversity with the Confluence initiative

    Mumbai: This International Women’s Day marks an important moment for Shemaroo Entertainment Ltd. as it celebrates the impact of its Diversity, Equity and Inclusion (DEI) initiative, “Confluence – Where Diversity Becomes Strength,” launched this year in January. Committed to promoting DEI, Shemaroo has achieved a significant milestone with women now constituting 25 per cent of its workforce, reflecting a strong emphasis on gender diversity and increased representation of women across various levels.

    To catalyze this transformative journey, Shemaroo has implemented a suite of initiatives – from flexible working hour policies to the creation of a nurturing mother’s room for new mothers, and the facilitation of sensitization workshops, Shemaroo ensures every employee feels valued and supported.

    Central to this ethos are internal communities like “Femme Power” and “Sisters In Shemaroo (SIS),” providing a haven where women can exchange insights, receive mentorship, and revel in shared triumphs, nurturing a culture of mutual respect and inclusivity.

    Speaking about ‘Confluence’ and its significance to the organisation, Shemaroo Entertainment Ltd CEO of Hiren Gada said, “At Shemaroo, inclusivity is not just a principle; it’s ingrained in our ethos. From our very inception, we’ve held the firm belief that diversity strengthens us, and women have been an integral part of our journey. We’ve always honoured and recognized their power, understanding that their contributions are essential to our success. As we celebrate International Women’s Day, we reaffirm our commitment to fostering an environment where everyone feels valued, respected, and empowered to thrive.”

    Elaborating upon the initiatives Shemaroo Entertainment Ltd COO Arghya Chakravarty. said, “With the launch of our ‘Confluence’ initiative, we embrace the power of diversity, equity, and inclusion to drive meaningful change. Our commitment is not just about celebrating women today; it’s about fostering a culture where everyone, regardless of gender or background, feels equally empowered to contribute to our collective success.”

    Human Resources head Shiza Ansari added, “Our ‘Confluence’ initiative has been vital in promoting inclusion at Shemaroo. It has sparked conversations about diversity and inclusion, encouraging everyone to share their stories and perspectives. By embracing diversity, we’re making sure that every voice matters and every person is included. We are looking forward to a future where equity and inclusion are even stronger.”

    Aligning seamlessly with the International Women’s Day 2024 theme – “Inspire Inclusion,” Shemaroo transcends gender boundaries, extending its DEI initiatives to embrace all diverse groups. By promoting dialogues on the challenges men encounter in the workplace, Shemaroo champions a holistic approach to inclusion, ensuring every voice resonates in the corporate landscape.

    As an important step towards progress in DEI, Shemaroo’s “Confluence” initiative emphasises the significance of inclusive practices. By embracing diversity and augmenting equity and inclusion, Shemaroo is committed to continually enhancing its workplace, ensuring every voice is heard, and every individual is equally empowered to succeed.

  • Shemaroo Entertainment became first Indian company to be a finalist at Promax Global Awards 2023

    Shemaroo Entertainment became first Indian company to be a finalist at Promax Global Awards 2023

    Mumbai: Shemaroo Entertainment, a mainstream player in the media and entertainment industry is to share its success at the Promax Global Excellence Awards 2023 securing a total of 13 trophies. This achievement elevates Shemaroo’s total Promax Trophies count to 117.

    The triumph at this global event underscores the company’s steadfast commitment to delivering marketing campaigns and promoting content. Among the 13 accolades, Shemaroo bagged 6 gold awards in the categories of in-house program promo campaign, sound design, total program package, micro video content, something for nothing, best use of music. The company secured 2 silver awards for stunt promotion and holiday/seasonal/special event design Promo. The remaining 5 were bronze awards for directing, marketing creativity-animation, art direction & design, animation, vertical video, best use of score or music without lyrics.

    Reflecting on these achievements, Shemaroo Entertainment Ltd COO Arghya Chakravarty said, “We are elated to have clinched 13 trophies at the Promax Global Excellence Awards 2023. Becoming the first Indian company to be a finalist for the esteemed ‘creative marketing team of the year’ at this global event fills us with pride. We consistently strive to set new benchmarks by capturing the essence of storytelling through innovative campaigns. This recognition further fuels our team’s dedication to push creative boundaries and deliver impactful content worldwide.”
     

  • Shemaroo Entertainment launches a metaverse revolution – ShemarooVerse on NEAR Protocol

    Shemaroo Entertainment launches a metaverse revolution – ShemarooVerse on NEAR Protocol

    Mumbai: Shemaroo Entertainment Ltd, India’s leading media and entertainment conglomerate, proudly introduces ShemarooVerse, an innovative and groundbreaking public metaverse poised to redefine the landscape of digital entertainment and social interaction.

    ShemarooVerse emerges as a digital universe where entertainment seamlessly integrates with Web3 and AI. Built on the secure and efficient NEAR protocol, with an expansive content library, engaging interactive games, Bollywood avatars, live concerts and events in vast expanse spaces, immersive VR cinema, wellness zone, devotional zone, dynamic workspaces, vibrant social spaces, and storefronts, ShemarooVerse boasts a diverse range of offerings, ensuring there is something for every user’s taste.

    This marks the beginning for ShemarooVerse, which has a continuous journey ahead, as it unlocks novel spaces and experiences. As the metaverse opportunity unfolds and consumers increasingly embrace new technologies, ShemarooVerse aspires to become the preferred destination for immersive entertainment.

    On the launch of ShemarooVerse, Shemaroo Entertainment COO Arghya Chakravarty said, “We are thrilled to embark on this exciting journey with the launch of ShemarooVerse, a digital universe where entertainment seamlessly merges with Web3 technology. It is a transformative experience that pushes the boundaries of what is possible in the digital realm. We believe ShemarooVerse will revolutionise the way users engage with content, and we are confident that the audience will embrace and enjoy the new platform that Shemaroo, a legacy brand, is bringing to them.”

    The creation of ShermarooVerse was made possible in part by a strategic partnership with the NEAR Foundation,  a non-profit organisation that focuses on supporting sustainable, community driven innovation to benefit people around the world.  One of its core areas of focus is the NEAR ecosystem, which includes a NEAR protocol, a fully operational decentralized blockchain-based platform for building decentralised applications.

    NEAR Foundation’s MD India, Asia, and Middle East, Arpit Sharma said, “NEAR is thrilled about this collaboration with Shemaroo. Users can expect a unique and enjoyable experience as entertainment meets the blockchain. This marks an exciting chapter in the evolution of Indian entertainment on the blockchain.”

    ShemarooVerse aims to become a central hub for digital enthusiasts, content creators, and socializers, setting a new standard for the future of entertainment in the digital age. It will be accessible on Web, mobile, and on JioDive VR headsets.

    ShemarooVerse’s dynamic metaverse is powered by a key partnership with Seracle, a leading Web3 full- stack infrastructure company. Leveraging Seracle’s Web3 expertise, ShemarooVerse has become a hub of innovation on blockchain, offering users a cutting-edge digital experience.

    Shemaroo Entertainment invites users to explore the limitless possibilities that ShemarooVerse offers, as the metaverse is set to become a hub for digital enthusiasts, content creators, and socializers.