Tag: Argentina

  • Fifa finals get a record audience in Europe

    Fifa finals get a record audience in Europe

    MUMBAI: Football’s governing body Fifa’s marketing agency Infront has announced that the viewing audiences in Europe for the key final matches of the 2006 Fifa World Cup in Germany exceeded predictions and broke records.

    Infront says that the high in-home audience figures are even more impressive in comparison to past viewing, given today’s fragmented television market. There was also a lot of out-of-home viewing.

    Italy – The Italian team’s penalty shoot out triumph over France in the final attracted a new tournament – and recent history – record audience for Italian television. An average audience of 23.9 million in Italy watched the Azzurri win the golden trophy for the 4th time in history. The figure represented 84 per cent of Italians that were watching television at that time. Italy’s top rated match during the 1998 event was 23.5 million. During the 2002 event, it was 23.7 million.

    The record figure of 23.9 million does not include the large number of Italians who watched the games out of home at public viewing events, bars and restaurants. For example, at the capital city’s ancient Circus Maximus, a reported 200,000 fans watched the final on three giant screens. In Milan, a further 150,000 fans watched the victory on large screens in the Piazza del Duomo.

    France – In France, national broadcaster TF1, attracted 22.1 million French viewers to its coverage of the Final between Italy and France. This figure represented over 80% of the available TV audience at that
    time, the highest audience share of any French coverage of this year’s tournament.

    France’s defeat on a penalty shoot out was endured by 800,000 more French viewers compared to the 1998 final when France triumphed over Brazil.

    Germany – The German national side’s impressive progress through the event drew a consistently high television audience at home in the host nation and ended with a new record for the tournament – past and
    present – despite millions watching out-of-home at public sites.

    Germany’s 2-0 loss to Italy in the semi-finals was watched live by 29.7 million viewers at home in the host nation, scoring a market share of 84.1 per cent. Germany’s previous highest audience at this tournament was the 24.8 million who watched the side defeat Argentina in the quarterfinals.

    The figure also beats the German audience in the final in 2002, when 26.5 million witnessed Germany lose to against Brazil. It also surpasses the hitherto unbeaten record in German football viewing of 28.66 million registered for the Germany v Argentina final back in 1990. However that figure does not include the new German states in the east of the country.

    The 29.7 million audience also beats the highest German audience (24.4 million for USA v Germany) attained in 1998. As that eevnt was in France, was aired at comparable times to this year’s competition in Germany.

    Germany’s six matches this year have scored a combined TV audience on German public service broadcasters ZDF and ARD of 142.1 million, which gives an average of 23.7 million per match. This represents a 45 per cent increase in viewing over 2002.

    Neutral viewing – Data from Spain and France shows that the Germany vs Italy match was one of the most popular with ‘neutral’ viewers – those who watch a match that does not feature their own national side.

    In Spain, the match had a combined audience on Cuatro and La Sexta of 5.9 million and a market share of 41.7 per cent. This Spanish audience was also higher than both the “neutral” semi-finals in 2002 but not as high as the 2002 final.

    In France, the Germany vs Italy match was shown live on both C+ and TF1 and had a combined audience of 13.3 million and a market share of 57.2 per cent. This figure is higher than any audience during the 2002 edition when France made an early exit.

  • Yahoo! & Microsoft to merge online chat services

    Yahoo! & Microsoft to merge online chat services

    MUMBAI: In a significant development that the web business space witnessed, Yahoo! and Microsoft announced limited public beta testing of interoperability between their instant messaging (IM) services.

    This would enable users of Windows Live Messenger, the Next Generation MSN Messenger and Yahoo! Messenger with Voice to connect with each other.

    To be made available to their consumers in the coming months, this interoperability between the two global consumer IM providers is expected to form the world’s largest consumer IM community, approaching 350 million accounts, informs an official release.

    Consumers worldwide from Microsoft and Yahoo! will be able to join the limited public beta program and exchange instant messages across the free services, see their friends’ online presence, view personal status messages, share select emoticons, view offline messages and add new contacts from either service at no cost.

    The new beta program will be rolled out in Argentina, Australia, Brazil, Canada (English and French), China, France, Germany, Hong Kong, India, Italy, Korea, Mexico, Netherlands, Singapore, Spain, Taiwan, Turkey, the UK and US (English and Spanish).

    Windows Live Messenger and Yahoo! Messenger with voice users in the US and more than 15 international markets can register to participate in the IM interoperability beta by visiting Yahoo! at http://messenger.yahoo.com or Microsoft at http://ideas.live.com, adds the release.

    Microsoft’s Windows Live Platform corporate vice president Blake Irving comments about the landmark agreement, “This first-of-its-kind interoperability between consumer IM leaders Microsoft and Yahoo! gives our customers tremendous control, convenience and freedom in their Web communication experiences with Windows Live. We’re proud to deliver this latest advancement in IM services that empower people to communicate with virtually whomever they want, wherever they want and whenever they want.”

    “Interoperability between IM services has consistently topped our users’ wish lists, and through the collaborative efforts between Yahoo! and Microsoft we are delighted to provide our combined global users with the ultimate IM experience. A new era for staying connected with friends and family is here, and the bridge between Yahoo!’s and Microsoft’s IM communities is bringing people around the world closer together,” adds Yahoo! Communications, Community and Front Doors senior VP Brad Garlinghouse.

  • Women increasingly tuning in to the soccer World Cup

    Women increasingly tuning in to the soccer World Cup

    MUMBAI: If you thought that only men follow soccer think again! Soccer’s governing body Infront’s governing body Infront has announced the results of a study that show that women are increasingly following the football World Cup.

    It thus reaches far beyond the traditional male football audience in its universal appeal.

    Almost four in 10 viewers are women. The figures reveal that an impressive 37 per cent of the global adult audience watching the Fifa World Cup are women. Sponsorship Intelligence, a UK-based research driven consultancy appointed by Infront Sports and Media and Fifa Marketing and TV, has thus farcollated overnight ratings in 44 markets globally.

    The audience in Argentina demonstrates the greatest equality – 50 per cent of the viewers are women. 44 per cent of Argebntian’s viewership during the 2002 World Cup were women. Indeed, evidence to date, suggests that the Fifa World Cup TV audiences in Latin America especially Argentina, Venezuela, Uruguay and Mexico, are more gender-balanced than in many other parts of the globe.

    In Korean 45 per cent of viewers in this country are reportedly women. This trend continues across Asia with audiences in Singapore and Malaysia comprising 45 per cent and 41 per cent women respectively.

    Germany has experienced a 17.6% percentage upsurge in the number of women viewers since the 2002 Fifa World Cup (40 per cent versus 34 per cent) and the Netherlands (38 per cent ), Hungary (38 per cent) and Switzerland (37 per cent) also experienced substantial increases.

    The female viewership figures are higher for Portugal (43 per cent), Italy (42 per cent) and Serbia (40 per cent). Major football markets like the UK and Spain are not far behind, with 36 per cent of viewers being women. In France, the figure is 34 per cent.

    However in the Czech Republic and Greece the World Cup is mainly watched by men. 24 per cent of women watch the World cup in these two countries.

  • Azlan Shah Cup Hockey live on ESS

    Azlan Shah Cup Hockey live on ESS

    MUMBAI: ESS will telecast the 15th Azlan Shah Cup tournament live & exclusive starting 18 June 2006. Staged every two years till 1998, the tournament is now an annual feature owing to growth of popularity of the game in Malaysia.

    This year, the tournament is divided into two pools with India, Australia, Malaysia and Korea in one pool and Pakistan, Netherlands, Argentina and New Zealand battling in the other. The top two teams after a round robin clash in each pool will clash in the semi finals of the tournament.

    Schedule of matches to be telecast live on ESPN Star Sports

    18 June 2006 06:00 Argentina Vs New Zealand Star Sports
    18 June 2006 12:30 India Vs Australia Star Sports
    18 June 2006 7:30 Malaysia Vs South Korea Star Sports

    19 June 2006 06:00 Netherlands Vs Pakistan Star Sports
    19 June 2006 12:30 Korea Vs Australia Star Sports
    19 June 2006 2:30 India Vs Malaysia Star Sports

    20 June 2006 12:30 Netherlands Vs Argentina ESPN
    20 June 2006 2:30 Pakistan Vs New Zealand ESPN

    21 June 2006 12:30 India Vs Korea Star Sports
    21 June 2006 2:30 Malaysia Vs Australia Star Sports

    22 June 2006 12:30 Pakistan Vs Argentina Star Sports
    22 June 2006 2:30 Netherlands Vs New Zealand Star Sports

    23 June 2006 12:30 Semi Final I Star Sports
    23 June 2006 2:30 Semi Final 2 Star Sports

    24 June 2006 05:00 7th/8th Placing Star Sports
    24 June 2006 07:00 5th/6th Placing Star Sports
    24 June 2006 12:30 3rd/4th Placing Star Sports

    25 June 2006 2:30 Final Star Sports

     

  • Amrita TV lines up Fifa World Cup specials

    Amrita TV lines up Fifa World Cup specials

    MUMBAI: With the countdown to the 2006 Fifa World Cup fast approaching, Amrita Television, is now running a Fifa segment in its news bulletins.

    For a duration of about six minutes, the World Cup tele-clip will include, a history of World Cup, team profiles and a general item on the warm-up matches.

    A reciepient of 15 Kerala State TV Awards, Amrita TV in preparation for the big sporting event, has already profiled participating teams including Brazil, Argentina, England, Germany, Italy, France, Spain, Holland and Portugal. 

    The channels coverage of the World Cup will also feature famous personalities and celebrities selecting their favourite team, accompanying reasons for that selection.

    With the commence of the World Cup on 9 June, Amrita TV plans to invite guests on the breakfast show to analyse the game, telecast the Goal of the Day, with pop-ups on the sidelights of the day’s game. Another segment includes, Players to Watch.

    In addition, Amrita TV has also published a leaflet containing the match schedule for the World Cup, along with additional attractions on the Channel. It has been distributed free of cost, across various centres, informs an official release.

  • Star World to air Gillette football show

    Star World to air Gillette football show

    MUMBAI: One of English general entertainment channel Star World’s strategies to hook viewers is to offer entertaining specials around current events.

    The biggest event coming up is the Football World Cup. As a run up to the event, Star World will air the Gillette 2006 Fifa World Cup.

    The 12 part half an hour show will air every Saturday from 3 June at 7 pm. Gillette had commissioned UK production firm Sunset+Vine to make the show.

    Information available with Indiantelevision.com indicates that the show will provide a comprehensive overview of the tournament. Viewers will learn a lot about the teams and players who’ll be travelling to Germany to take part in football’s greatest competition. From David Beckham to Zinadine Zidane, Argentina to Trinidad and Tobago the show will present the biggest stars, teams and most exciting new talent playing the game.

    The aim of each episode is to be diverse and fast moving. It will contain a number of features, some of which are regular items, others will appear on a bi-weekly basis.

  • ‘The spring of Hong Kong’s film industry is in Mainland China’ : Wong Kar Wai – Hong Kong film director ( published in ‘Yazhou Zhoukan’ )

    ‘The spring of Hong Kong’s film industry is in Mainland China’ : Wong Kar Wai – Hong Kong film director ( published in ‘Yazhou Zhoukan’ )

    Wong Kar-wai believes that the culture and language of films in Hong Kong and mainland China share much in common. With the opportunities made possible by CEPA, there is plenty of room for the development of Hong Kong films in mainland China. The trick lies in how to capitalise on Hong Kong films’ uniqueness and strengths to plant seeds for their growth in the mainland.

    In Hong Kong, Wong Kar-wai is the film director who has won the most awards in international film festivals, yet he finds that the spring of Hong Kong’s film industry is in mainland China, since “the biggest market for Hong Kong films now is mainland China”. Wong is currently in New York preparing for his new film. He will act as the president of the jury in the Cannes Film Festival in May.

    In an exclusive interview with Yazhou Zhoukan, Wong shared his views on the development of Hong Kong’s film industry.

    Excerpts:

    You have recently become the first Chinese to be the president of the jury in the Cannes Film Festival. You seem to be closely associated with France, and a number of French people said they could easily relate to your films without any cultural barriers. What do you think are the reasons?
    The success of a film depends not only on the film’s quality, but good publicity and good film guides are also crucial. In this regard, my French distributor has been doing a superb job. The popularity of “In the Mood for Love” is mainly due to its relatively simple plot and characters. The film’s story and background as well as the characters’ relationships can be found in almost any city. For this universality, the film has been able to touch audiences in many different regions.

    All your films, from “As Tears Go By” to “Days of Being Wild”, “Happy Together” and “2046”, feature stories happening in Hong Kong, yet they can arouse empathy from audiences in different communities and races. They have an international audience. Can you share with us some tips and insights?
    The stories in my films happen mostly in Hong Kong, as Hong Kong is the place where I grew up. I have strong feelings for this city. Over the years, my creative experiences have been intertwined with happenings in this city. In filming “As Tears Go By” and “Days of Being Wild”, most of the shots were taken on Hong Kong streets. For “Happy Together”, although the film was shot in Argentina, the theme is also about Hong Kong. The city in “2046” is also a simulated Hong Kong created out of my subjective impressions from images taken in Thailand, Shanghai and Macau. Like most modern cities, Hong Kong has its own charm and all the characteristics of a cosmopolitan city. Stories happening here may very well happen in any other city. As I’ve said just now, because of this universality, my films can touch audiences outside of Hong Kong.

    The film industry in Asia including mainland China, Korea and Thailand have enjoyed increased box office sales and won wide acclaim. On the contrary, although Hong Kong films dominated the Chinese film market in the 80s and 90s, the industry’s development has not seen any major breakthroughs in recent years. What do think about the present Hong Kong film industry?
    Hong Kong films are now in a stage of transformation. Looking back, the boom in Hong Kong’s film industry had its historical reasons. Hong Kong’s film industry began to develop rapidly in the 40s in the last century. It catered not only to the local market then, but also met the needs of the numerous Chinese residing overseas. By the 70s, 80s and 90s, Hong Kong films basically dominated the Asian market. Backed by such a vast market, the Hong Kong film industry had grown to be so prosperous that not only did mainstream action films and comedies have a market, but other film genres could also exist.

    Take myself as an example, when I first joined the film industry, opportunities abounded for newcomers. But in the past several years, strong competitors have surfaced and eroded Hong Kong’s share in the film markets. Today, the future for Hong Kong’s film industry lies very much in mainland China where there is a population of 1.3 billion who speak Putonghua or Mandarin. Following the opening up of mainland China’s film industry to Hong Kong under CEPA (Mainland and Hong Kong Closer Economic Partnership Arrangement), coupled with the gradual easing of restrictions in the market, the mainland China is a good way out for Hong Kong’s film industry. We definitely have competitive advantages over Thai and Korean films, but have to think hard to identify our niche and strengths in the mainland market. We should revitalise the Hong Kong film industry with the backing of the mainland market on the one hand and have our eyes set on the world market on the other.

    So how do you think Hong Kong films should be positioned in the mainland China market?
    In the past two decades, Hong Kong has made significant contributions towards the development of mainland China’s film industry. Apart from investment in capital, Hong Kong film workers have also influenced their mainland counterparts in areas such as film techniques, creative thinking and marketing concepts. We should seize the opportunities made available by the current expansion of the China film market. Our greatest difficulty now is how to modify our films to meet with the needs of this enormous market, as moviegoers’ tastes in Hong Kong and the mainland differ a lot. We may easily find ourselves ending up in a situation where we pay too much attention to one and lose sight of the other. If we cater only to the needs of the mainland Chinese audience, we may lose our Hong Kong audience and perhaps also the essence of Hong Kong films.

    To address this “indigestion” problem, we have to be familiar with our own strengths and maximise our creative freedom to produce more film genres so that we can tap into more markets.

    What are Hong Kong’s competitive advantages in the mainland China market?
    In the mainland China market, Hong Kong has at least three competitive advantages. Firstly, in terms of culture, for historical reasons, Hong Kong is the point where east meets the west. In dealing with cross-culture themes in films or in partnering with western filmmakers, we definitely have a competitive edge. Secondly, in terms of themes, we have more freedom to create. All along, we have had a rather lenient censorship regime, giving us great flexibility in the choice of themes. Thirdly, in terms of financing, Hong Kong has a healthy and stable economic and finance systems, providing a favourable environment for film financing. This is also one of the strengths of our film industry.

    ‘Restrictions on films gradually easing in the Mainland China market

    The Korean film industry has been flourishing in recent years. What are its lessons for Hong Kong?
    Some people think that the boom in the Korean film industry in recent years is related to the Korean government’s protectionist measures, whereas in fact such measures have been in place for a long time. The prime reason for the boom in Korean films is that the Korean government has lifted restrictions on themes allowed in films in response to the major changes taking place in Korean society. As a result, themes banned in the past are now all of a sudden put on cinema screens. These films have made people sit up and attracted more moviegoers. The success of Korean films therefore lies in filmmakers’ ability to grasp the changes in Korean society and launch a facelift for their films.

    On the other hand, the Hong Kong film industry is very conservative. Perhaps because of the shrinking market, filmmakers are unwilling to take risks and tend to stick to old thinking and work patterns. Hong Kong film workers should widen their horizons and keep a close watch on our fast-changing world. They should not just reminisce on the glory of the past.

    For instance, when Hong Kong film workers complain about the lack of talents, have they ever considered where our talents have gone? If we can export our first-rate action choreographers to other countries, why can’t we borrow talents from other places? I believe that with the solid foundation of Hong Kong films and an open attitude, the prospects of Hong Kong’s film industry are still very promising.

    What are the areas for improvement in Hong Kong’s film industry?
    There are at least three areas where improvements can be made. Firstly, we need to strengthen our communication with banks. Although Hong Kong has a relatively stable finance system, banks are rather passive when it comes to talking about film financing. Secondly, the Hong Kong film industry lacks new blood. Although the government and community bodies have been organising filmmaking training programmes, the problem is that trainees do not have many career prospects when they have completed the training. This has put people off.

    Let’s take a look at the Directors Guild of America. They also organise training programmes in which trainees are put on every process in film production so that they can try out what they have learned. Hong Kong’s operating conditions are less favourable, and we do not have in place a mechanism to find jobs for trainees before the programmes are organised. This is a predicament of Hong Kong’s film industry. Thirdly, Hong Kong lacks professional film producers.

    The creative head and the producer are often the same person. Therefore, it may be difficult for them take a more macro perspective on the mainland China market or the international market.

    What do you think should be the division of work between a film’s creative head and its producer?
    A good analogy will be to liken the creative head to a seed and the producer to a gardener. A good seed needs the gardener to put it in good soil and water it. A good gardener with good soil but without a good seed cannot do much. Hence, the two should complement each other in their roles. For example, the theme of Ang Lee’s Brokeback Mountain was originally catered for a small audience. The director’s role is to film it to the best of his ability, while the producer should provide an environment, under limited costs, where the director can deliver his best, and bring the film to the right market. When a film has the ability to touch people, it can produce a good harvest given the right soil. If we say that a director is the soul in the creative process, the producer is then the guide of the film.

    Being part of the Hong Kong film industry, how do you wish the government can help and support the industry?
    The more urgent and short-term assistance needed is to clamp down on the piracy of films and BT, and the government is working hard on it now. In the long term, the film industry should sit together and discuss the issues that should be brought to the government’s attention. In fact, officials in the related government departments do not come from the film industry and will have difficulty in understanding our needs. It is best that we think about and express our needs to them.