MUMBAI: Fasten your seatbelts! Maruti Suzuki Smart Finance (MSSF) is racing ahead, crossing the landmark of two million car loans in just five years. Bossing the car-buying experience since its launch in 2020, the platform has partnered with 28 finance institutions to offer seamless, transparent, and hassle-free financing solutions across the Arena and Nexa channels.
Maruti Suzuki India senior executive officer for marketing and sales, Partho Banerjee, said, “Five years ago, Maruti Suzuki pioneered a digital, end-to-end car financing solution, transforming the car-buying experience in India. Today, almost 50 per cent of our car finance cases are being done through MSSF, reflecting our commitment to enhancing the convenience of our customers with innovative digital solutions. Furthermore, using this platform, customers can get their cars financed 24×7, 365 days a year from anywhere.”
Designed to put customers in the driver’s seat, MSSF offers tailored loan plans, competitive financing options, and rapid approvals, sometimes within a day. The platform’s industry-first features, including on-road price configuration, credit score-based interest rates, pre-approved and customised loan offers, and real-time loan status tracking, have made car financing faster, more flexible, and effortless.
