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Tag: Archies

  • Archies-Magicpin partner to expand gifting to digital-savvy audience

    Archies-Magicpin partner to expand gifting to digital-savvy audience

    MUMBAI:  They have gifted a magical relationship to each other.  Gifting and social expression company Archies has partnered with hyperlocal discovery, delivery and savings platform Magicpin to create a seamless and impactful gifting experience. This collaboration leverages Archies’ legacy of thoughtful gifting with Magicpin’s robust digital ecosystem, targeting a wider, tech-savvy audience.

    Archies, with over 45 years of expertise in offering greeting cards, photo albums, perfumes, stuffed toys, and more, operates 325 exclusive outlets across 15 states and 66 cities. The brand has consistently evolved with modern culture and urbanisation, becoming synonymous with sentiment-driven gifting.

    Magicpin, with a user base exceeding 10 million across 20 cities, connects consumers with 275,000 plus retailers and 3,000 plus  brands across categories such as food, fashion, and entertainment. It processes over $3 billion in annual spending, offering substantial savings and rewards to its members.

    The collaboration aims to expand  Archies reach among Magicpin’s digitally-savvy audience as well as  enhance value for  the latter  which will be enriching its offerings for high-intent shoppers by adding a gifting option to its platform. .

    Archies executive director Varun Moolchandani said: “This collaboration allows us to engage with a dynamic audience, enhancing their gifting journey with our innovative offerings.”

    Magicpin, CXO of enterprise brands Naman Mawandia, highlighted the mutual benefits: “Our partnership with Archies reinforces our commitment to empowering businesses and customers. We are excited to offer additional savings to our users while helping Archies connect with a broader customer base.”

    The collaboration will feature seasonal campaigns and promotional activities to maximize impact during peak 
    gifting periods. Both brands aim to redefine the gifting experience by merging Archies’ expertise with Magicpin’s tech-driven marketing. Success will be measured through key performance indicators such as sales growth, customer engagement, and repeat purchases.

  • Archies celebrates Daughter’s Day with a digital ad campaign

    Archies celebrates Daughter’s Day with a digital ad campaign

    Mumbai: Archies, a brand in the gifting industry, renowned for nurturing heartfelt relationships, is thrilled to launch its latest digital ad campaign to celebrate Daughter’s Day this year, titled “Show Her That You Know Her”. The campaign aesthetically captures the essence of the relationship between fathers and daughters, emphasizing how they shape each other’s lives emotionally.

    The campaign highlights how daughters bring warmth, understanding, and connection into their fathers’ lives as it creatively explores the scenario wherein fathers are seen as ‘alpha’ figures in the Indian household, taught to be strong and unemotional, this campaign addresses the silent but real struggles many Indian fathers face. It beautifully portrays a daughter’s journey in helping her father express his feelings, share his hardships, and rewrite their relationship with love, compassion, and acknowledgement.

    “Daughters are the emotional pillars, studious and courageous, who not only support but also inspire family members to be more expressive”, said Archies executive director Varun Moolchandani. The campaign, through its vivacious story of a single father and his daughter, draws inspiration from the poetry and emotional sensitivity that girls carry within them.

    Moolchandani further stated “With this campaign, we want to showcase the transformative power of a daughter’s love and care in a father’s life. It’s about acknowledging her strength and presence in every moment, big or small. On this Daughter’s Day, Archies invites everyone to recognize and celebrate the irreplaceable bond between fathers and daughters.”

    Archies is honouring the special and powerful relationship between fathers and daughters with this campaign. “Show Her That You Know Her” is a heartfelt reminder to cherish the little things that make these relationships genuinely meaningful.

  • Archies launches digital ad campaign for Rakshabandhan “RishteJazbatonKe”

    Archies launches digital ad campaign for Rakshabandhan “RishteJazbatonKe”

    Mumbai: Archies, the beloved and iconic gifting brand with a rich legacy in the industry, has consistently been spreading love, joy, and heartfelt connections. This Raksha Bandhan, celebrates Rishte with Archies as it is thrilled to announce the launch of its campaign video, “Rishte Jazbaton Ke”.

    This campaign is launched digitally to cherish the siblings’ love and the unbreakable bonds shared between a sister and a brother, from those petty fights over a TV remote to complaining about to parents to cover for each other in adulthood, Archies aims to bring to life the cherished memories and deep connections that make this festival special.

    The video beautifully portrays the emotions, affection, and rituals associated with Raksha Bandhan, demonstrating how Archies’ broad gift selection can make the occasion even more unforgettable. Archies continue to provide a diverse range of personalized presents, such as Rakhi hampers, greeting cards, and customized keepsakes, all designed to strengthen the bonds of love between siblings.

    With this launch, Archies executive director Varun Moolchandani said, “We are excited to launch the ‘RishteJazbatonKe’ campaign this Raksha Bandhan, we want to celebrate the timeless and unbreakable ties of love that define this celebration. We hope that our campaign and carefully curated range of gifts bring joy and create lasting memories for siblings everywhere.”

    Express the love you have for your sibling with Archies this Raksha Bandhan as it has something special for every brother and sister. Whether you are together or miles apart, Archies’ unique and personalized gifts ensure that your love and appreciation are beautifully conveyed.

     

     

  • Archies launches interactive friendship day campaign #FriendshipByChance

    Archies launches interactive friendship day campaign #FriendshipByChance

    Mumbai: Archies foremost gifting brand, is excited to announce the launch of its innovative and interactive digital campaign for Friendship Day, titled #FriendshipByChance. This campaign aims to drive engagement and involvement of the masses on the @archiesonline account, encouraging people to share their unique friendship stories and celebrate with their friends.

    The #FriendshipByChance campaign is designed to prompt people to acknowledge their friends and wish them a Happy Friendship Day through engaging activities. Participants are invited to share their friendship stories with Archies, creating a wave of heartwarming and inspiring content across social media.

    In addition to the social media engagement, Archies has rolled out exclusive Friendship Day merchandise available both online and in stores. These specially curated gifts, including personalized cards, mugs, and photo frames, are designed to help friends express their love and appreciation in the most heartfelt way possible.

    “We are thrilled to launch the #FriendshipByChance campaign, which aims to celebrate the beautiful bonds of friendship, Friendship Day is all about cherishing those special relationships, and we want to provide a platform for people to share their stories and express their gratitude towards their friends. This interactive campaign is our way of bringing people closer and spreading joy,” said  Archies Ltd executive director Varun Moolchandani.

    Join Archies in celebrating Friendship Day by participating in the #FriendshipByChance campaign and making this day unforgettable for your friends.

     

     

  • Archies launches heartwarming digital campaign #DadTimelessPride

    Archies launches heartwarming digital campaign #DadTimelessPride

    Mumbai: Archies, a gifting brand, is delighted to announce the launch of its special digital campaign for Father’s Day, titled #DadTimelessPride. This campaign aims to honour and celebrate the unwavering love, guidance, and sacrifices of fathers across the country.

    The #DadTimelessPride campaign is designed to create memorable moments for fathers and their children, encouraging everyone to share their unique stories and experiences. The initiative includes a variety of engaging activities, heart-warming stories, and exciting contests, all aimed at making this Father’s Day truly special.

    As part of the celebration, Archies is offering exclusive discounts on a wide range of Father’s Day gifts, including personalized cards, mugs, photo frames, and more. Customers can avail of these offers both online and at Archies’ stores nationwide. The campaign will also feature interactive content, including quizzes, polls, and videos, encouraging followers to express their love and appreciation for their fathers in creative ways.

    “We are excited to launch the #DadTimelessPride campaign to celebrate the incredible bond between fathers and their children. This Father’s Day, we want to provide a platform for everyone to share their love and gratitude, creating a sense of community and togetherness. At Archies, we believe in the power of heartfelt connections, and this campaign is our way of honouring fathers who play such a pivotal role in our lives.” said Varun Moolchandani, executive director of Archies Ltd.

     

     

  • Archies and Revaa join forces to celebrate Menstrual Hygiene Day

    Archies and Revaa join forces to celebrate Menstrual Hygiene Day

    Mumbai: Archies, renowned as India’s foremost name in social expression, and Revaa, a leading D2C menstrual hygiene brand, announced their partnership on the occasion of Menstrual Hygiene Day which is on 28 May 2024. This partnership emphasizes the value of motherhood and femininity in our community while fighting for sustainable sanitary product development and good menstrual health.

    Menstruation Hygiene Day is a global initiative aimed at promoting awareness and encouraging conversation about menstruation health and hygiene. Revaa and Archies endeavour, through this collaboration, to raise awareness on the importance of healthy habits that protect and strengthen the cornerstones of our communities and families.

    With its reputation for honouring deep connections and emotional expression, Archies contributes its heritage of compassion and understanding to this partnership. “At Archies, we value fostering the relationships that determine who we are as women and honouring all aspects of womanhood. We come together to honour and support the well-being of women and mothers everywhere, so partnering with Revaa for social cause on Menstrual Hygiene Day perfectly aligns with our ethos,” said Archies executive director Varun Moolchandani.

    “Revaa is completely devoted in improving women’s health and self-determination while also transforming menstrual hygiene practices. We can reach a wider audience and spread our message more effectively thanks to our partnership with Archies, which highlights the value of sustainable hygiene solutions and menstrual health” said Revaa CEO and founder Mahipal Singh.

    This first-of-its-kind initiative promises not only to nourish but also to empower, this collaboration aims to empower Revaa and Archies to work together to strengthen the fundamentals of motherhood and womanhood. Together, the two brands encourage everyone to take part in the discussion, dispel the stigma associated with menstruation, and open the door to a more inclusive and health-conscious society.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by I am Revaa (@revaaforu)

     

  • Archies kickstart brand campaign on the 45-year celebration

    Archies kickstart brand campaign on the 45-year celebration

    Mumbai: Archies, the iconic brand synonymous with heart-warming greetings and expressions of love, is celebrating 45 years of fostering joyous connections with a milestone announcement. This cherished legacy marks a new chapter in the brand’s journey, as Archies introduces its latest campaign #ArchiesHaiToCelebrationHai and unveils an all-new merchandise collection catered for kids.

    In conjunction with this celebratory occasion, Archies has also released an evocative digital Ad campaign video, titled #ArchiesHaiToCelebrationHai, encapsulating the essence of shared love and moments. The video, capturing the spirit of friendship, love, and companionship, is a testament to the brand’s ability to evoke nostalgia and heartfelt connections among people of all ages.

    Archies executive director Varun Moolchandani expressed his delight, stating, “With the launch of #ArchiesHaiToCelebrationHai, Archies continues to embody its commitment to spreading love and joy in every moment of people’s lives. The campaign echoes our dedication to understanding the pulse of every heart and providing a platform for expression and celebration.”

    The campaign emphasizes Archies’ role as the “wing man” for many generations, always standing by to create and celebrate memorable moments. Moolchandani added, “From birthdays to weddings, from friendship to love, Archies has been there, marking every occasion with joy and warmth.”

    To complement the campaign, Archies has also introduced a special merchandise collection designed for kids. This collection will not only delight young hearts but also provide a medium for them to express their emotions and foster connections with their friends and loved ones.

    The launch of #ArchiesHaiToCelebrationHai and the kid’s merchandise collection mark a significant milestone in Archies’ journey, reaffirming its commitment to celebrating life’s every moment with love and warmth.

     

     

  • Archies unveils heart-warming digital campaign #ArchiesHaiToValentineHai

    Archies unveils heart-warming digital campaign #ArchiesHaiToValentineHai

    Mumbai: Archies, the quintessential brand synonymous with expressions of love, unveils its digital campaign for Valentine’s, #ArchiesHaiToValentineHai, just in time for the season of romance.

    The heart-warming narrative unfolds with the tale of a young man ensnared in the chaos of life, inadvertently forgetting the most romantic day of the year – Valentine’s Day. As his beloved is left understandably disheartened, an unexpected hero emerges in the form of his wise and seasoned father. Proposing a timeless remedy, the father advises a visit to Archies, urging his son to select a thoughtful gift from the store to mend the momentarily broken heart.

    The campaign’s essence is beautifully encapsulated in the tagline: “Archies Hai To Valentine Hai” — a sentiment that resonates with the very foundation of Archies. Since its inception, Archies has been a trailblazer in crafting cards and gifts that weave seamlessly into countless love stories. Archies is not merely a brand; it symbolizes love and timeless expressions.

    “Archies Hai To Valentine Hai because Archies has been weaving the threads of love since the inception of the company. Our cards and gifts have borne witness to countless love stories, and we take immense pride in being a part of those special moments,” said Archies executive director Varun Moolchandani.

    This digital campaign is more than just a celebration of love; it serves as a poignant reminder that a heartfelt gesture has the power to heal any rift, especially when packaged in the signature warmth of Archies. With a diverse array of gifts and cards tailored for every expression of love, Archies ensures that no heartfelt apology goes unnoticed. In matters of the heart, Archies stands as the timeless choice. With Archies, every love story becomes a timeless tale.

     

     

  • Archies and Mondelez India unite for unforgettable moments

    Archies and Mondelez India unite for unforgettable moments

    Mumbai: Archies, the gifting brand, has joined hands with Mondelez India, makers and bakers of iconic brands like Cadbury Dairy Milk, Oreo, Bournvita, etc. Together, they are set to redefine the gifting experience, just in time for the Valentine’s season.

    Archies, with its rich legacy in the gifting industry, has always been synonymous with spreading love and joy. The partnership with Mondelez India aligns seamlessly with Archies’ commitment to offering unique and heartfelt gifting solutions for every occasion. Mondelez India, the force behind Cadbury, has been instrumental in establishing chocolates and biscuits as integral components of gifting traditions across India for several decades. This collaboration aims to enhance and expand the “Meetha” occasions in millions of households by offering a delectable range of customised Mondelez gift hampers.

    “We are excited about the possibilities this collaboration brings,” expressed Archies executive director Varun Moolchandani. “Mondelez’s reputation for crafting delightful and high-quality chocolates perfectly complements our mission to provide customers with an array of choices that symbolize affection and thoughtfulness. This Valentine’s season is just the beginning, and we look forward to creating countless sweet moments for our customers together. By coming together in this partnership, customers visiting stores, whether online or in-person, will now be able to explore Mondelez India’s thoughtfully curated collection of gift hampers. Be it for birthdays, anniversaries, Valentine’s Day, or any other special event.

    Mondelez India – VP of sales Desmond D’Souza added, “We are excited to offer our differentiated gift hampers across Archies India’s stores and website. We look forward to jointly building a compelling gifting proposition for Indian shoppers, and to entrench our products as a gift item across multiple occasions, both large and small.”

    The collaboration officially kicks off with an exclusive line-up of Mondelez India’s gift hampers will be available at Archies stores, promising a perfect blend of sweetness and sentiment. Whether it’s expressing love, celebrating milestones, or simply indulging in the joy of giving, Archies and Cadbury invite everyone to explore the art of gifting in a truly delightful way.

  • Archies unveils “Naye Gifts Banaye Nayi Yaadein” Diwali campaign

    Archies unveils “Naye Gifts Banaye Nayi Yaadein” Diwali campaign

    Mumbai: Archies, a market leader in the social expression industry is thrilled to announce the launch of its Diwali campaign video, “NayeGiftsBanayeNayiYaadein.” This campaign is designed to inspire customers to associate Archies’ gifts with the delight of crafting new memories during the festive season.

    “Archies’ ki Diwali: Naye Gifts Banaye Nayi Yaadein,” encapsulates the essence of the season. It’s an invitation to celebrate the festivities and make cherished moments with our loved ones, stated Archies executive director Varun Moolchandani.

    The heart of the campaign revolves around a poignant video that tells the touching story of an elderly man who discovers solace and unexpected love through his faithful companion. This narrative beautifully captures the spirit of Diwali, emphasizing the joy and happiness the festival brings, even when family seems distant. It’s a reminder that Archies’ gifts can bridge that gap and make every moment special.

    As part of the campaign, Archies is introducing exclusive Diwali gift packages designed to delight family members of all ages. From infants to the elderly, there’s a thoughtful gift for everyone in these carefully curated packages. These gifts are not just objects; they are a means to create new memories, fill homes with happiness, and rekindle the love of family.

    The campaign will have a strong digital and social media presence, ensuring it reaches a diverse audience and touches the hearts of people from all walks of life. At its core, “NayeGiftsBanayeNayiYaadein” celebrates the tradition of preparing for Diwali and the love that comes with it.

    The campaign reaches its heart-warming climax when the elderly man receives a thoughtful Diwali gift package, including a family photo frame. This gift rekindles the love of his family and fills his home with happiness and laughter. The emotional journey of the protagonist is a testament to the magic of companionship, even in the absence of physical presence.

    In a surprise twist, the old man shares a special gift – Archies’ new mascot, AMA, a symbol of a true friend and family member. Archies’ “Naye gifts, Nayi Yaadein” campaign embodies the spirit of Diwali, celebrating the joy, colours, and happiness that come with togetherness.

    This Diwali, we invite you to join Archies in creating “NayeGiftsBanayeNayiYaadein” and make your festival even more memorable with the magic of companionship and cherished moments. Archies is committed to spreading love and joy during this festive season.