Tag: Archery Association of India

  • Ram Charan takes aim at India’s Archery Premier League

    Ram Charan takes aim at India’s Archery Premier League

    NEW DELHI: Ram Charan, the pan-Indian film star whose performance in RRR helped secure an Oscar for the blockbuster, will be present at  the opening ceremony of the Archery Premier League (APL) on 3 October  at Yamuna Sports Complex in New Delhi. The appearance marks a bold bet by organisers that  glamour can fire up interest in a sport that has long languished in India’s crowded sporting landscape.

    The actor, celebrated for powerhouse performances in Rangasthaman, Magadheera and RRR, is lending his considerable star power to the nation’s first franchise-based archery tournament. It is a marriage of precision sport and mass entertainment that the league’s backers hope will transform archery from niche pursuit to mainstream spectacle.

    “I am proud to be part of the Archery Premier League, an extraordinary initiative that combines passion, precision and sportsmanship,” Charan said. “Archery is a sport that teaches focus and resilience, qualities we all aspire to. I believe my involvement with APL will encourage the youth to embrace this beautiful sport and support our athletes on this exciting journey.”

    An APL spokesperson struck a more ambitious tone: “We couldn’t be happier to have Ram Charan join us in shaping this important sporting calendar that will be foundational and remembered for years to come. Ram Charan brings more than fame—he brings narrative, influence and belief. With his support, APL is not just launching a league; we are launching a legacy.”

    The league, hosted by the Archery Association of India, aims to blend high-performance competition with fan engagement, bringing together India’s finest archers alongside international talent. Charan’s recent global recognition—RRR won the Oscar for best original song with Naatu Naatu—adds prestige to an initiative that organisers hope will elevate archery’s profile nationwide.

  • Ram Charan takes aim as brand face of Archery Premier League debut

    Ram Charan takes aim as brand face of Archery Premier League debut

    MUMBAI: When archery meets star power, the bullseye is bound to shine brighter. The Archery Association of India (AAI) has roped in actor and global icon Ram Charan as the brand ambassador for the first-ever Archery Premier League (APL), which will debut from 2–12 October 2025 at the Yamuna Sports Complex, New Delhi.

    The APL is a franchise-based spectacle set to feature six teams, bringing together 36 of India’s finest archers alongside 12 international sharpshooters including athletes from the world’s top 10 rankings. In a global first, recurve and compound archers will compete together under floodlights, promising a gripping format designed to dazzle fans and elevate the sport’s international profile.

    For Ram Charan, the association is more than symbolic: “Archery stands for discipline, focus, and resilience values I resonate with. The APL provides Indian archers a world-class platform while drawing global attention to the sport. I’m proud to support this pioneering initiative.”

    AAI President Arjun Munda called the league the realisation of a long-cherished dream: “The APL will create opportunities for young talent across India’s villages and take the sport to the next level. With Ram Charan on board, we believe archery will inspire countless new fans.”

    AAI Secretary General Virendra Sachdeva underlined the league’s transformative vision: “Much like leagues in cricket or kabaddi, the APL brings professional standards, visibility, and global competitiveness to Indian archery. It’s not just a league, it’s a stepping stone towards India’s Olympic dream.”

    Backed by World Archery, World Archery Asia, and India’s Sports Ministry, the league promises to be a landmark moment for Indian sport. With archers locked, stars aligned, and the countdown ticking, Delhi is set for ten days of precision, passion, and plenty of bullseyes.