ITV

Tag: Archana Anand

  • Ditto TV sees more demand for regional content

    Ditto TV sees more demand for regional content

    MUMBAI: With an aim to be the default app on every internet enabled smartphone in India for content delivery, Zee’s dittoTV seems to have got its marketing pitch correct with #BeeskaTV and #DeshkaTV campaign.

    Poised to clock an annual revenue of Rs 150 crore (according to a media analyst) from a base of approximately six million installs (downloads), mostly in the Hindi speaking markets (HSM), the OTT service is attracting audience from a segment that is still growing in India.

    “We have received a phenomenal response across all our platforms— six million installs and counting! The viewers loved our television commercial and we trended at no. 3 worldwide on Youtube when the campaign went live,” gushed dittoTV business head Archana Anand.

    #BeeskaTV and #DeshkaTV were among the top 10 Twitter trends worldwide, according to Anand who added that the the dittoTV app trended at #1 in the entertainment category in both the Android and iOS app stores.

    With an aim to build on this trending success and further enhance penetration, the digital platform has tied up with sister company Siticable, which is one of the oldest and largest MSOs in the country. Both come from the Subhash Chandra and family-promoted Essel group.

    As part of this collaboration, Siticable will be pushing the authentication and subscription to dittoTV from its portal to the subscribers of its cable TV service for free. The cable TV service will share 20 per cent as revenue for every ditto TV subscription that the operator sells.

    dittoTV subscription charges for three months, six months and one year are Rs 50, Rs 90 and Rs 170, respectively.

    “They say well begun is half done. By that theory, we are in an extremely good position. With the new alliance rolling out and the masses sharing the phenomena of #BeeskaTV, we see the start of a fun and exciting journey,” Anand explained, adding a strong uptake is also reflected on the service’s usage and good content consumption.

    Anand and her team are working on getting new business partnership for the platform and some alliances are said to be in the pipeline, which were not disclosed.

    The platform credits its success to a combination of factors: width and depth of content and its incredible pricing. dittoTV offers access to over 100+ Hindi, English and regional-language channels encompassing general entertainment, sports, movies, news and lifestyle at just Rs 20 a month.

    What worked best on Indian television (general entertainment) seems to have mirrored on the OTT service too as GECs were key drivers of dittoTV, followed by regional and news channels.

    “Regional language content performs superbly across all our platforms and is rising steadily,” opined Anand claiming that regional viewer is also a `returning viewer’ and spends higher time compared to the platform average.

    “On certain days, we’ve actually seen higher consumption for certain regional GECs as compared to key Hindi GECs. Sports and News are very event based and do extremely well for us in bursts when there is a sporting event or breaking news,” Anand said.

    The average view time on the platform has been up to 24 minutes per user. What the reason? Events like cricket (the West Indies vs. India series) and the bundling of dittoTV with data packs with telcos like Idea Cellular have contributed to this substantially.

    dittoTV has deliberately positioned itself differently from other similar players in the markets like HotStar, Sony Liv and Voot as they follow a simple and clear strategy of providing live content similar to what is available on television.

    An aggressive pricing strategy notwithstanding, dittoTV is still far away from replacing cable TV or DTH from consumer homes as a primary source of video consumption, but Anand is upbeat.

    “TV is synonymous with entertainment for the Indian masses and dittoTV being a linear TV offering remains synonymous with TV. I strongly believe that our platform will be a game changer and will help us drive volumes as well as change the way people consume content on-the-go,” she concluded.

  • Ditto TV sees more demand for regional content

    Ditto TV sees more demand for regional content

    MUMBAI: With an aim to be the default app on every internet enabled smartphone in India for content delivery, Zee’s dittoTV seems to have got its marketing pitch correct with #BeeskaTV and #DeshkaTV campaign.

    Poised to clock an annual revenue of Rs 150 crore (according to a media analyst) from a base of approximately six million installs (downloads), mostly in the Hindi speaking markets (HSM), the OTT service is attracting audience from a segment that is still growing in India.

    “We have received a phenomenal response across all our platforms— six million installs and counting! The viewers loved our television commercial and we trended at no. 3 worldwide on Youtube when the campaign went live,” gushed dittoTV business head Archana Anand.

    #BeeskaTV and #DeshkaTV were among the top 10 Twitter trends worldwide, according to Anand who added that the the dittoTV app trended at #1 in the entertainment category in both the Android and iOS app stores.

    With an aim to build on this trending success and further enhance penetration, the digital platform has tied up with sister company Siticable, which is one of the oldest and largest MSOs in the country. Both come from the Subhash Chandra and family-promoted Essel group.

    As part of this collaboration, Siticable will be pushing the authentication and subscription to dittoTV from its portal to the subscribers of its cable TV service for free. The cable TV service will share 20 per cent as revenue for every ditto TV subscription that the operator sells.

    dittoTV subscription charges for three months, six months and one year are Rs 50, Rs 90 and Rs 170, respectively.

    “They say well begun is half done. By that theory, we are in an extremely good position. With the new alliance rolling out and the masses sharing the phenomena of #BeeskaTV, we see the start of a fun and exciting journey,” Anand explained, adding a strong uptake is also reflected on the service’s usage and good content consumption.

    Anand and her team are working on getting new business partnership for the platform and some alliances are said to be in the pipeline, which were not disclosed.

    The platform credits its success to a combination of factors: width and depth of content and its incredible pricing. dittoTV offers access to over 100+ Hindi, English and regional-language channels encompassing general entertainment, sports, movies, news and lifestyle at just Rs 20 a month.

    What worked best on Indian television (general entertainment) seems to have mirrored on the OTT service too as GECs were key drivers of dittoTV, followed by regional and news channels.

    “Regional language content performs superbly across all our platforms and is rising steadily,” opined Anand claiming that regional viewer is also a `returning viewer’ and spends higher time compared to the platform average.

    “On certain days, we’ve actually seen higher consumption for certain regional GECs as compared to key Hindi GECs. Sports and News are very event based and do extremely well for us in bursts when there is a sporting event or breaking news,” Anand said.

    The average view time on the platform has been up to 24 minutes per user. What the reason? Events like cricket (the West Indies vs. India series) and the bundling of dittoTV with data packs with telcos like Idea Cellular have contributed to this substantially.

    dittoTV has deliberately positioned itself differently from other similar players in the markets like HotStar, Sony Liv and Voot as they follow a simple and clear strategy of providing live content similar to what is available on television.

    An aggressive pricing strategy notwithstanding, dittoTV is still far away from replacing cable TV or DTH from consumer homes as a primary source of video consumption, but Anand is upbeat.

    “TV is synonymous with entertainment for the Indian masses and dittoTV being a linear TV offering remains synonymous with TV. I strongly believe that our platform will be a game changer and will help us drive volumes as well as change the way people consume content on-the-go,” she concluded.

  • Can OTT players leverage market opportunities & rationalize rising content costs?

    Can OTT players leverage market opportunities & rationalize rising content costs?

    MUMBAI: In a bid to grab eyeballs, spending on digital advertising is on the increase, but this increase also comes with challenges, if KPMG is to be believed.

    KPMG director Girish Menon said that digital advertisement is likely to cross Rs 25,500 crore in 2020, but digital ads do not come without challenges with major concerns being inability to track mobile activity, ad fraud, ad blocking and measurement.

    Making a presentation at an event organised by FICCI here yesterday, Fast Track India: Bolstering Growth in the Digital Content, Menon added, “OTT video is likely to become the holy grail in digital media. The advent of OTT services and on-the-go content, aided with competitive tariffs and falling average retail price of smartphones, has helped to drive video consumption in India.”

    According to him, approximately 40 per cent of mobile data traffic is being driven by video and audio consumption.

    The Indian market is highly price sensitive and broadcast services are well accepted, making the growth and profitability of OTT video players an uphill task. As digital media consumption grows in the country, content owners and delivery platforms need to reflect on innovative ways of monetizing digital content. OTT players need to leverage market opportunities while rationalizing rising costs of acquiring or producing digital content.

    “Profitability still continues to be a major challenge coupled with infrastructure and affordability of data tariffs and payments models. It is imperative for the OTT players to address these concerns through innovative means to achieve the medium’s full potential,” added Menon.

    Discussing future trends to grow this market, through effective monetization of content, while delivering consumer value, in addition to evaluating various payment models at FICCI Knowledge Series 2016 were Film Producer Vishesh Bhatt, DittoTV business head Archana Anand, Arre co-founder and CEO AJay Chacko and Eros Digital COO Karan Bedi.

    Sparking the discussion was Bhatt who observed how this conversation flagged off last year with everyone talking about content that has come to a point where it’s annoying. He is of the opinion that serious content makers fuelling the various platforms have to first understand the ecosystem. “In my opinion, even the platforms have not taken initiatives to educate the content makers. The ecosystem currently is extremely poor. The content makers have to understand the economics first or open my own platform to air content and then make money out of it.”

    Various content monetization options are being explored with the rapid adoption of digital platforms. Ad remains the major source of advertising. Short format made-for-digital content is being leveraged for immediate monetization opportunity. Existing content is being repackaged and delivered across digital platforms owned and 3rd party (YouTube, Mobile Apps, etc.). Existing content infrastructure is being leveraged to create purpose built content (interactive shows, online polls, etc.).

    The focus has now shifted to original/exclusive content for digital media, to drive subscription revenues

    Enlightening the audience further, Chacko pointed out how the content consumption medium has evolved from print to broadcast and now to digital. While there is 70 per cent investment in content creation for digital, the showdown does not stop there. “Investing more on content is the rule.”

    Citing the example of Pokemon Go, Bedi asserted how the game is earning roughly 1.6 million per day which is just 10 per cent of what they can make if monetised properly. “The cost of data, infrastructure, etc, remains an issue for us. We are definitely not there yet with the subscription model, but it’s not far.”

    Anand though strongly surmises that platforms need to set their strategies right. “You have to establish with masses first to get subscribers. We followed the consumer behaviour trend on mobile and made it affordable for them. Like anyone else, we never told them to download our app, rather gave them the option to give a miss call to download it. To solve bandwidth constraints, we tied up with Telcos and payment wallets and the usage has been phenomenal.”

    dittoTV has a clear road map set wherein it has first focused on getting eyeballs to its platform. Anand also opined that the platform does not have to necessarily follow a linear model in future.

    But how will the value change make money? Answering that, Bedi said that the three levers- revenue generation, content creation and marketing acquisitions. “Netflix does not invest on marketing acquisitions. In the end, it depends on the platform to decide what model it wants to follow and it has to make it work right.”

    “SVOD also allows multiple things to be done. There is an inherent ability to share piece of profit with partners by tying up with various partners”, added Anand.

    With various global players like Netflix, Amazon Prime Video, etc, entering India, the players will have to focus on producing original quality content to drive viewers. But is it beneficial to the creators here to put their content on the different platforms. Bhatt strongly affirmed that the West has made its content makers worth. It’s no more only about money but about environment.

  • Can OTT players leverage market opportunities & rationalize rising content costs?

    Can OTT players leverage market opportunities & rationalize rising content costs?

    MUMBAI: In a bid to grab eyeballs, spending on digital advertising is on the increase, but this increase also comes with challenges, if KPMG is to be believed.

    KPMG director Girish Menon said that digital advertisement is likely to cross Rs 25,500 crore in 2020, but digital ads do not come without challenges with major concerns being inability to track mobile activity, ad fraud, ad blocking and measurement.

    Making a presentation at an event organised by FICCI here yesterday, Fast Track India: Bolstering Growth in the Digital Content, Menon added, “OTT video is likely to become the holy grail in digital media. The advent of OTT services and on-the-go content, aided with competitive tariffs and falling average retail price of smartphones, has helped to drive video consumption in India.”

    According to him, approximately 40 per cent of mobile data traffic is being driven by video and audio consumption.

    The Indian market is highly price sensitive and broadcast services are well accepted, making the growth and profitability of OTT video players an uphill task. As digital media consumption grows in the country, content owners and delivery platforms need to reflect on innovative ways of monetizing digital content. OTT players need to leverage market opportunities while rationalizing rising costs of acquiring or producing digital content.

    “Profitability still continues to be a major challenge coupled with infrastructure and affordability of data tariffs and payments models. It is imperative for the OTT players to address these concerns through innovative means to achieve the medium’s full potential,” added Menon.

    Discussing future trends to grow this market, through effective monetization of content, while delivering consumer value, in addition to evaluating various payment models at FICCI Knowledge Series 2016 were Film Producer Vishesh Bhatt, DittoTV business head Archana Anand, Arre co-founder and CEO AJay Chacko and Eros Digital COO Karan Bedi.

    Sparking the discussion was Bhatt who observed how this conversation flagged off last year with everyone talking about content that has come to a point where it’s annoying. He is of the opinion that serious content makers fuelling the various platforms have to first understand the ecosystem. “In my opinion, even the platforms have not taken initiatives to educate the content makers. The ecosystem currently is extremely poor. The content makers have to understand the economics first or open my own platform to air content and then make money out of it.”

    Various content monetization options are being explored with the rapid adoption of digital platforms. Ad remains the major source of advertising. Short format made-for-digital content is being leveraged for immediate monetization opportunity. Existing content is being repackaged and delivered across digital platforms owned and 3rd party (YouTube, Mobile Apps, etc.). Existing content infrastructure is being leveraged to create purpose built content (interactive shows, online polls, etc.).

    The focus has now shifted to original/exclusive content for digital media, to drive subscription revenues

    Enlightening the audience further, Chacko pointed out how the content consumption medium has evolved from print to broadcast and now to digital. While there is 70 per cent investment in content creation for digital, the showdown does not stop there. “Investing more on content is the rule.”

    Citing the example of Pokemon Go, Bedi asserted how the game is earning roughly 1.6 million per day which is just 10 per cent of what they can make if monetised properly. “The cost of data, infrastructure, etc, remains an issue for us. We are definitely not there yet with the subscription model, but it’s not far.”

    Anand though strongly surmises that platforms need to set their strategies right. “You have to establish with masses first to get subscribers. We followed the consumer behaviour trend on mobile and made it affordable for them. Like anyone else, we never told them to download our app, rather gave them the option to give a miss call to download it. To solve bandwidth constraints, we tied up with Telcos and payment wallets and the usage has been phenomenal.”

    dittoTV has a clear road map set wherein it has first focused on getting eyeballs to its platform. Anand also opined that the platform does not have to necessarily follow a linear model in future.

    But how will the value change make money? Answering that, Bedi said that the three levers- revenue generation, content creation and marketing acquisitions. “Netflix does not invest on marketing acquisitions. In the end, it depends on the platform to decide what model it wants to follow and it has to make it work right.”

    “SVOD also allows multiple things to be done. There is an inherent ability to share piece of profit with partners by tying up with various partners”, added Anand.

    With various global players like Netflix, Amazon Prime Video, etc, entering India, the players will have to focus on producing original quality content to drive viewers. But is it beneficial to the creators here to put their content on the different platforms. Bhatt strongly affirmed that the West has made its content makers worth. It’s no more only about money but about environment.

  • Siticable partners dittoTV; to push OTT to cable TV and broadband subscribers

    Siticable partners dittoTV; to push OTT to cable TV and broadband subscribers

    MUMBAI: It was over the weekend that Zee Digital Convergence’s unleashed a TVC blitzkrieg, promoting its low priced over the top (OTT) service dittoTV. And now it has announced that it is partnering with Essel group cable TV MSO and sister company Siticable.

    As part of this, Siticable will be pushing the authentication and subscription to dittoTV from its portal to the subscribers of its cable TV service. Its broadband customers will be able to subscribe to OTT service at no extra cost to them. Siticable and dittoTV will do joint promotions on the ground even as last mile operators will also work on further distributing the OTT platform and servicing those who subscribe to it.

    Says dittoTV business head Archana Anand: “We are excited to be partnering with Siticable to give a push to our OTT service. We are looking at maximizing our distribution through the partnership. We launched our TVCs over the weekend and the response has been way beyond our expectations.”

    Adds SitiCable CEO V.D. Wadhwa: “The partnership is an exclusive one for Siticable as an MSO. And it is going to be a win win for both of us.”

    SitiCable has 12 million subscribers nationally to its cable TV service – an attractive potential captive audience for dittoTV.. Last mile operators who push the OTT service will benefit as a revenue share is being given to them.

    The 132,000 Siti Broadband users in Kolkata and Delhi are another lucrative bunch of potential subscribers for dittoTV, especially since it is being bundled with it and being given away free to them. In Delhi, SitiCable delivers broadband using Docsis 3,0 modems to its 30,000 odd subscribers while in Kolkata the number is in excess of 100,000 but the delivery mode is Ethernet on cable. Average revenue per user (ARPU), according to Wadhwa, in Delhi is at Rs 600 while in Kolkata it is Rs 500. While the average bandwidth consumption is 30 GB in Delhi, the figure is half that in the eastern city.

    “Broadband users will be able to watch dittoTV’s 100 channels on their laptops, tablets, and smart TVs in the comfort of their homes using our broadband,” says Wadhwa.

    That probably should lead to a lift in bandwidth consumption, say observers, and an increase in broadband ARPU for Siticable once customers start using the dittoTV app and streaming the linear 100-odd channels that it is providing.

    This apart, SitiCable’s cable TV subscribers, who are using other broadband services – dongles or Chromecast or what have you – will also be able to sign up and stream dittoTV on different devices.

    Anand says the two of them will observe how the partnership is panning out in its Delhi pilot before rolling it out into other towns. Overall she has already said ZDCL was looking at 6 million subscribers in FY-2017. Of these, she says about a million should come courtesy its SitiCable partnership.

    In all probability, dittoTV is going to serve as Siticable’s offering of an anywhere TV app – a la Tata Sky – as the operator says it is not interested in launching one of its own in the foreseeable future.

    As a recap, dittoTV was relaunched last month with an offer of 100 + Hindi, English and regional language channels (excepting Sun TV and Star India) encompassing general entertainment, sports, movies, news and lifestyle following its relaunch last month. It has come in as a low price warrior with its price tag being Rs 20 for a month, Rs 50 for three months, Rs 90 for six months and Rs 170 for a year.

    “We are definitely serious about OTT, hence we have priced it so low and are targeting large subscriber volumes,” says Anand. “We are investing in it for the future.”

  • Siticable partners dittoTV; to push OTT to cable TV and broadband subscribers

    Siticable partners dittoTV; to push OTT to cable TV and broadband subscribers

    MUMBAI: It was over the weekend that Zee Digital Convergence’s unleashed a TVC blitzkrieg, promoting its low priced over the top (OTT) service dittoTV. And now it has announced that it is partnering with Essel group cable TV MSO and sister company Siticable.

    As part of this, Siticable will be pushing the authentication and subscription to dittoTV from its portal to the subscribers of its cable TV service. Its broadband customers will be able to subscribe to OTT service at no extra cost to them. Siticable and dittoTV will do joint promotions on the ground even as last mile operators will also work on further distributing the OTT platform and servicing those who subscribe to it.

    Says dittoTV business head Archana Anand: “We are excited to be partnering with Siticable to give a push to our OTT service. We are looking at maximizing our distribution through the partnership. We launched our TVCs over the weekend and the response has been way beyond our expectations.”

    Adds SitiCable CEO V.D. Wadhwa: “The partnership is an exclusive one for Siticable as an MSO. And it is going to be a win win for both of us.”

    SitiCable has 12 million subscribers nationally to its cable TV service – an attractive potential captive audience for dittoTV.. Last mile operators who push the OTT service will benefit as a revenue share is being given to them.

    The 132,000 Siti Broadband users in Kolkata and Delhi are another lucrative bunch of potential subscribers for dittoTV, especially since it is being bundled with it and being given away free to them. In Delhi, SitiCable delivers broadband using Docsis 3,0 modems to its 30,000 odd subscribers while in Kolkata the number is in excess of 100,000 but the delivery mode is Ethernet on cable. Average revenue per user (ARPU), according to Wadhwa, in Delhi is at Rs 600 while in Kolkata it is Rs 500. While the average bandwidth consumption is 30 GB in Delhi, the figure is half that in the eastern city.

    “Broadband users will be able to watch dittoTV’s 100 channels on their laptops, tablets, and smart TVs in the comfort of their homes using our broadband,” says Wadhwa.

    That probably should lead to a lift in bandwidth consumption, say observers, and an increase in broadband ARPU for Siticable once customers start using the dittoTV app and streaming the linear 100-odd channels that it is providing.

    This apart, SitiCable’s cable TV subscribers, who are using other broadband services – dongles or Chromecast or what have you – will also be able to sign up and stream dittoTV on different devices.

    Anand says the two of them will observe how the partnership is panning out in its Delhi pilot before rolling it out into other towns. Overall she has already said ZDCL was looking at 6 million subscribers in FY-2017. Of these, she says about a million should come courtesy its SitiCable partnership.

    In all probability, dittoTV is going to serve as Siticable’s offering of an anywhere TV app – a la Tata Sky – as the operator says it is not interested in launching one of its own in the foreseeable future.

    As a recap, dittoTV was relaunched last month with an offer of 100 + Hindi, English and regional language channels (excepting Sun TV and Star India) encompassing general entertainment, sports, movies, news and lifestyle following its relaunch last month. It has come in as a low price warrior with its price tag being Rs 20 for a month, Rs 50 for three months, Rs 90 for six months and Rs 170 for a year.

    “We are definitely serious about OTT, hence we have priced it so low and are targeting large subscriber volumes,” says Anand. “We are investing in it for the future.”

  • dittoTV to launch new youth centric web series ‘Strugglers’

    dittoTV to launch new youth centric web series ‘Strugglers’

    MUMBAI: Zee Digital Convergence Limited’s OTT platform dittoTV has a new feather added to its hat. Zee Digital-Original Content will release a web series titled Strugglers which will go on air from 22 March 2016. The youth centric series revolves around four young boys contemplating a common dream to make a mark in bollywood.

    With only lucky few getting an opportunity to get into the glamorous entertainment industry, the group decides on taking the ‘not so taken’ adventurous road by turning into making a porn movie.

    Catering to the younger mindsets, the 10 episodic series has been divided into two parts. With a long weekend right round the corner, the first four episodes will go on air on 22nd while the rest 6 episodes will entertain the viewers on 23rd.

    The story sheds light on four oddball characters played by Meherzaan Mazda, Errol Marks, Vaibhav Raj Gupta and Ajay Jadhav. They share a common ambition of entering the film industry to which they fail. The group of boys decide on making a porn film in order to gain recognition which kick-starts a great mis-adventure taking them on a roller-coaster ride of sleepless nights, hilarious happenings, devastating heartbreaks and self-liberation.

    Speaking about the new series, DittoTV business head Archana Anand says, “The plot of the series is extremely funny and positive. This is a highly entertaining and youth centric offering and we are hoping to get the audience hooked to dittoTV via a continuous stream of such interesting and engaging series. We have placed it back-to-back so that the viewers can binge-watch the entire series on the coming long weekend”.

    Produced by RPG group, the series might also move to the other channels under ZDCL’s umbrella. The web series will launch simultaneously with its opening episode on Ditto TV and YouTube.

    The platform is focused on markets like the US, UK, Europe, Australia, New Zealand, Middle East, Asia Pacific and some parts of Africa and had recently launched advertiser based video on demand model Ozee.

    dittoTV also plans to carry non-Indian content shortly in the markets where it has been launched.

    With a presence in over 175 countries and a strong content base of over 1000 movies, 4000+ shows and 450+ TV shows, dittoTV has already obtained the largest base for OTT content consumed across the country.

  • dittoTV to launch new youth centric web series ‘Strugglers’

    dittoTV to launch new youth centric web series ‘Strugglers’

    MUMBAI: Zee Digital Convergence Limited’s OTT platform dittoTV has a new feather added to its hat. Zee Digital-Original Content will release a web series titled Strugglers which will go on air from 22 March 2016. The youth centric series revolves around four young boys contemplating a common dream to make a mark in bollywood.

    With only lucky few getting an opportunity to get into the glamorous entertainment industry, the group decides on taking the ‘not so taken’ adventurous road by turning into making a porn movie.

    Catering to the younger mindsets, the 10 episodic series has been divided into two parts. With a long weekend right round the corner, the first four episodes will go on air on 22nd while the rest 6 episodes will entertain the viewers on 23rd.

    The story sheds light on four oddball characters played by Meherzaan Mazda, Errol Marks, Vaibhav Raj Gupta and Ajay Jadhav. They share a common ambition of entering the film industry to which they fail. The group of boys decide on making a porn film in order to gain recognition which kick-starts a great mis-adventure taking them on a roller-coaster ride of sleepless nights, hilarious happenings, devastating heartbreaks and self-liberation.

    Speaking about the new series, DittoTV business head Archana Anand says, “The plot of the series is extremely funny and positive. This is a highly entertaining and youth centric offering and we are hoping to get the audience hooked to dittoTV via a continuous stream of such interesting and engaging series. We have placed it back-to-back so that the viewers can binge-watch the entire series on the coming long weekend”.

    Produced by RPG group, the series might also move to the other channels under ZDCL’s umbrella. The web series will launch simultaneously with its opening episode on Ditto TV and YouTube.

    The platform is focused on markets like the US, UK, Europe, Australia, New Zealand, Middle East, Asia Pacific and some parts of Africa and had recently launched advertiser based video on demand model Ozee.

    dittoTV also plans to carry non-Indian content shortly in the markets where it has been launched.

    With a presence in over 175 countries and a strong content base of over 1000 movies, 4000+ shows and 450+ TV shows, dittoTV has already obtained the largest base for OTT content consumed across the country.

  • dittoTV to air Zee Cine Awards 48 hours before its television premiere

    dittoTV to air Zee Cine Awards 48 hours before its television premiere

    MUMBAI:  A great treat for all Indian movie lovers is in store this year, with dittoTV, India’s first OTT platform created by ZDCL (Zee Digital Convergence Limited, the digital arm of Zee Entertainment Enterprises Limited). dittoTV is all set to show this year’s Zee Cine Awards 48 hours before its television premiere, through its beforeTV feature. With this pioneering move, dittoTV viewers will be on top of things – knowing what their favourite stars were wearing, what they said, the heart-warming speeches, and most importantly,  the winners and the electrifying performances. The awards show, which would be first aired on TV on Saturday, March 5, 2016, will be available for dittoTV viewers on 3rd and 4th of March 2016. 

    Ditto TV business head Archana Anand elaborated,“ dittoTV was developed with an effort to empower viewers to consume their favourite content anytime they want and anywhere they want. With our beforeTV feature, we have been able to take this to the next level by telecasting content even before it hits the tube. We are excited to telecast this year’s Zee Cine Awards two days before its television premiere, and we hope our viewers are going to love it! We look forward to bring more content to our viewers with our beforeTV feature truly saying, ‘Pehle Aap’”

    This year, the award function will be hosted by Shahid Kapoor and Karan Johar. The event will be in the presence of celebrities such as Salman Khan, Ranveer Singh, Sonakshi Sinha, Anil Kapoor, Arjun Kapoor, Parineeti Chopra, Kriti Sanon, Subhash Ghai, Sonam Kapoor, Shatrughan Sinha, Sushant Singh Rajput and Ankita Lokhande, Rohit Shetty, Vidyut Jamwal, Kajol, Riteish Deshmukh. 

    Apart from the Zee Cine Awards 2016, dittoTV subscribers can also view top rated shows such as Kumkum Bhagya on Zee TV, Dil Dosti Duniyadaari on Zee Marathi and Bhabiji Ghar Par Hai on &TV amongst others. To know more, follow us on Twitter #ZCA2016beforeTV.

  • dittoTV to air Zee Cine Awards 48 hours before its television premiere

    dittoTV to air Zee Cine Awards 48 hours before its television premiere

    MUMBAI:  A great treat for all Indian movie lovers is in store this year, with dittoTV, India’s first OTT platform created by ZDCL (Zee Digital Convergence Limited, the digital arm of Zee Entertainment Enterprises Limited). dittoTV is all set to show this year’s Zee Cine Awards 48 hours before its television premiere, through its beforeTV feature. With this pioneering move, dittoTV viewers will be on top of things – knowing what their favourite stars were wearing, what they said, the heart-warming speeches, and most importantly,  the winners and the electrifying performances. The awards show, which would be first aired on TV on Saturday, March 5, 2016, will be available for dittoTV viewers on 3rd and 4th of March 2016. 

    Ditto TV business head Archana Anand elaborated,“ dittoTV was developed with an effort to empower viewers to consume their favourite content anytime they want and anywhere they want. With our beforeTV feature, we have been able to take this to the next level by telecasting content even before it hits the tube. We are excited to telecast this year’s Zee Cine Awards two days before its television premiere, and we hope our viewers are going to love it! We look forward to bring more content to our viewers with our beforeTV feature truly saying, ‘Pehle Aap’”

    This year, the award function will be hosted by Shahid Kapoor and Karan Johar. The event will be in the presence of celebrities such as Salman Khan, Ranveer Singh, Sonakshi Sinha, Anil Kapoor, Arjun Kapoor, Parineeti Chopra, Kriti Sanon, Subhash Ghai, Sonam Kapoor, Shatrughan Sinha, Sushant Singh Rajput and Ankita Lokhande, Rohit Shetty, Vidyut Jamwal, Kajol, Riteish Deshmukh. 

    Apart from the Zee Cine Awards 2016, dittoTV subscribers can also view top rated shows such as Kumkum Bhagya on Zee TV, Dil Dosti Duniyadaari on Zee Marathi and Bhabiji Ghar Par Hai on &TV amongst others. To know more, follow us on Twitter #ZCA2016beforeTV.