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Tag: Archana Anand

  • ZEE5 announces strategic partnership with Wego

    ZEE5 announces strategic partnership with Wego

    KOLKATA: Streaming service ZEE5 Global today announced its strategic partnership with the online travel marketplace Wego. This partnership will provide a chance to Wego customers to get a one-month premium subscription of ZEE5 free for an unlimited entertainment journey.

    This novel partnership will entertain and engage Wego customers across the Middle East and APAC in countries including UAE, KSA, Kuwait, Oman, Bahrain, Qatar, Egypt, Morocco, Turkey, Singapore, Indonesia, Malaysia, and Australia.

    “We are immensely delighted to announce yet another exciting partnership for the Middle East and APAC markets. This association with Wego will enable their large customer base across countries to now have easy access to all the premium entertainment content on ZEE5 and watch the latest Originals and Movies on-demand,” ZEE5 Global chief business officer Archana Anand said.

    Wego MENA and India managing director Mamoun Hmedan said, “We’re excited to partner with ZEE5 Global, one of the leading OTT players across regions. This collaboration is crucial to provide our users with more shopping choices and a wider and premium range of entertainment.”

  • ZEE5 Global announces its latest partnership with Cashback App ZNAP

    ZEE5 Global announces its latest partnership with Cashback App ZNAP

    MUMBAI: ZEE5 Global has announced its partnership with cashback mobile app ZNAP in UAE. The application offers users a unique shopping experience with rewards and bonuses while sitting at home. The partnership will provide users a chance to earn cashback credit and a monthly subscription to premium content on ZEE5 Global.

    ZEE5 Global intends to engage with ZNAP’s large user base through an engaging video that plays on the app upon login. A ZEE5 content composite video is placed on the app including titles like Chintu Ka Birthday, The Casino and Lalbazaar. Users who complete watching the full video get a chance to be a part of a lucky draw hosted by ZNAP to win AED 50 worth credit into their ZNAP account which can be used for further purchases.

    Furthermore, ZNAP entitles anyone enrolled with the app to a free ZEE5 Global monthly subscription with access to more than 100,000 hours of on-demand content, including popular ZEE5 premium and originals.

    ZEE5 Global chief business officer Archana Anand said, “We are delighted to announce yet another collaboration in the Middle East region. This partnership will enable ZNAP’s extensive user base across the UAE to access and experience our huge bouquet of premium entertainment content, while staying home.”

  • ZEE5 now available on the Huawei App Gallery in international markets

    ZEE5 now available on the Huawei App Gallery in international markets

    MUMBAI: Further expanding its accessibility around the globe, ZEE5 has recently partnered with leading global smart device provider Huawei. The partnership makes ZEE5’s Android App available on the Huawei App Gallery, thereby reaching the platforms 570+ million global monthly active users across international markets.

    This partnership will reinforce and strengthen ZEE5’s presence not only in the Middle East as one of Huawei’s strongest markets, but also in the other markets as well. Huawei app gallery users will be able to access ZEE5’s huge library of more than 100,000 hours of on demand content across genres, 60+ live TV channels, latest Bollywood hits like Sandh Ki Aankh and Judgementall Hai Kya, popular Originals like Kaafir, Fittrat and Cold Lassi Chicken Masala as well as favourite TV shows like Kumkum Bhagya or Sembaruthi.

    Commenting on the announcement, Archana Anand, Chief Business Officer, ZEE5 Global  said, “The Huawei App Gallery has a massive global reach and this partnership will ensure that ZEE5’s rich content library can now be accessed by Huawei’s user base across countries  At a time where we are aggressively ramping up our global presence, this partnership will only further accelerate our growth and accessibility.”

  • ZEE5 Global appoints DMS as its ad sales partner for the Middle East market

    ZEE5 Global appoints DMS as its ad sales partner for the Middle East market

    MUMBAI: ZEE5 has appointed DMS – the digital arm of Choueiri Group– as its Exclusive Media Representative for the Middle East market.

    ZEE5’s content caters perfectly to not only the South Asian diaspora in the Middle East but also the local population that loves Bollywood movies. The platform offers over 100,000 hours of content including 2000+ movies including latest blockbusters, exclusive Originals, TV shows and more across 17 languages (including Hindi, Malayalam, Tamil, Bengali and Marathi). ZEE5 also packs in 60+ Live TV channels, making it a completely integrated entertainment offering. The platform follows a freemium pricing model.

    Commenting on the announcement, ZEE5 Global Chief Business Officer Archana Anand said, “We’re excited to introduce brands and advertisers in the Middle East to ZEE5 and help them effectively reach out to their desired audiences. Our tie-up with DMS is part and parcel of this drive to make ZEE5 a premier advertising platform for regional advertisers in the market.”

    DMS chief operating officer, Michel Malkoun also expressed his views on the new partnership and stated, “We are excited to partner up with ZEE5, and welcome them to the DMS family. As video content leaders in their own respective right, we are confident that ZEE5 will be able to extend unmatched audience engagement opportunities to regional brands”.

  • ZEE5 Global partners with EUROSTAR Group in Middle East to roll out offline subscriptions

    ZEE5 Global partners with EUROSTAR Group in Middle East to roll out offline subscriptions

    Dubai, UAE, 19 August 2019: In yet another key announcement for the Middle East region, Global digital entertainment platform ZEE5, today announced its partnership with UAE based digital retail giant, the EUROSTAR Group This strategic partnership will enable people across the GCC countries to access ZEE5’s huge library of 100,000 hours of entertainment content through subscription packs available at any of Eurostar and its partner outlets across GCC.

    Customers in UAE and other GCC markets can now buy any ZEE5 subscription pack by simply walking into their nearest EUROSTAR retail outlet and choosing between ZEE5’s daily, weekly, monthly and annual subscription packs, at 1.49 AED, 5.99 AED, 18.99 AED and 149.99 AED respectively without needing a credit card. Select outlets will also provide a full product demo for interested customers.

    A subscription to ZEE5 will provide EUROSTAR customers in the GCC access to 100,000 hours of content in 17 languages, including Hindi, Malayalam, Tamil, Bangla and Marathi. ZEE5’s content catalogue spans across 2000+ movies including Bollywood Blockbusters and World Digital Premieres like Simmba (Ranveer Singh), Kedarnath (Sushant Singh Rajput, Sarah Ali Khan), Veere Di Wedding (Kareena Kapoor Khan), TV shows like Sembaruthi, Chembaruthi and Kum Kum Bhagya, Originals like Kaafir (starring Dia Mirza) and The Final Call (starring Arjun Rampal) and much more. The bouquet also packs in 60+ Live TV channels including ZEE TV, ZEE Keralam, ZEE Tamil, ZEE Marathi, top news channels, and others.

    Archana Anand, Chief Business Officer, ZEE5 Global said, “With the largest range of Indian content including 2000+ movies and exclusive TV shows across genres, ZEE5 is fast becoming the go-to destination for Indian content for multiple audience segments in the GCC who want compelling stories in the language of their comfort. Reaching these audiences through every touchpoint, to enable them to discover and experience ZEE5 Is critical and enabling offline subscriptions via retail is a key initiative. We’re very happy to announce our partnership with Eurostar, one of the leading digital retail Groups across the GCC to make ZEE5 available through their outlets.”

    Shaan Jethwani, Executive Director of Eurostar said "We are thrilled and privileged to join hands with ZEE5. The current paradigm shift on consumers TV watching, coupled with Eurostar's legacy on Pay TV distribution along with ZEE5’s unmatchable content prepositions are poised for sure success and it's going to create a new experience for audiences in their living room.”

    Customers can access ZEE5’s huge content bouquet on five different devices at any given time across mobile phones, tablets, laptops, desktops, smart TVs, etc.

  • ZEE5 Global kickstarts its partnership with LuLu in the Middle East with their “Celebrating India” Festival

    ZEE5 Global kickstarts its partnership with LuLu in the Middle East with their “Celebrating India” Festival

    ZEE5 Global has kickstarted its partnership with LuLu, the top retailer in the Middle East, by powering their bi-annual Indian-themed festival “Celebrating India” rolling out across its stores in the UAE, coinciding with the Indian Independence Day. The week-long festival will highlight food, offers, cultural shows and celebrity visits from 14th to 20th August 2019.

    The festival was inaugurated by H.E. Navdeep Suri, Indian Ambassador to the UAE, alongside Archana Anand, Chief Business Officer of ZEE5 Global, the official partners of this promotion, Saifee Rupawala, LuLu Group Chief Executive Officer and other top officials and government authorities at LuLu Hypermarket Al Wahda Mall, Abu Dhabi.

    H.E. Suri shared: “This is a wonderful initiative by LuLu in showcasing the rich culture and food heritage of India. I am looking forward to welcoming the residents and citizens of UAE to come and explore the delicious flavours of India. I am sure these products will be highly appreciated not only by Indian nationals, but also the local and other expat communities residing here.”

    Commenting on the partnership, Archana Anand said: “With a huge demand for Bollywood and Indian content from not only the South Asian diaspora but also mainstream audiences, and a highly conducive digital and payment ecosystem, the Middle East is an extremely exciting market for us. As the largest retail conglomerate in the Middle East, LuLu has an extremely strong presence in the market and our partnership with them will help us reach our fabulous content bouquet to audiences in this market. I’m thrilled to be here today at the inauguration of the Celebrating India Festival, which marks the first step of this partnership.”

    Powered by ZEE5, the global entertainment app for the best of Bollywood movies, Indian TV shows and more, LuLu gives customers a chance to join and win a free annual subscription of ZEE5 for every AED 50 purchase. LuLu customers will also have access to the latest movie releases exclusively on ZEE5, and a chance to meet with their favourite stars.

    Speaking on the occasion, Rupawala said: “We have always taken pride for showcasing the beauty and diversity of Indian culture through a festival like “Celebrating India”. This is our humble tribute to the glorious tradition, food and offerings of India, which have been widely popular and embraced by the UAE population with more than 200 nationalities residing in it. More than 5 Million shoppers are expected to experience India through this festival. Other than the wide product range that we offer in store, this is our initiative to bind together all communities for a common interest.” 

  • ZEE5 Intensifies outreach in the middle east; rolls out a slew of initiatives

    ZEE5 Intensifies outreach in the middle east; rolls out a slew of initiatives

    MUMBAI: Close on the heels of its success across various SAARC markets and its recent rollout of content in international languages, global digital platform ZEE5 now embarks on the next phase of its international journey with its new global campaign ‘Full-on Entertainment’. Deepening our connection with audiences across countries, this new campaign will define ZEE5’s global identity as the go-to destination for high-impact, high-octane entertainment.

    As part of this campaign, the global streaming platform now rolls out a slew of initiatives across multiple priority markets, with the Middle East being amongst the first few that it initiates its immersive customer engagement activities in.

    South Asian audiences in the Middle East get treated to a set of on-ground experiences especially curated by ZEE5. The initiatives include a 4-week movie experience every Thursday at different locations. The first screening was held at Al Naboodah Ruwayyah in Dubai on 4th July and will be followed by another at DIP 2, Dubai on 12th July. Over the next few weeks more screenings will be organised at several other locations including Jabel Ali and Saja Sharjah. ZEE5 will screen the Bollywood box-office hit Simmba, starring Ranveer Singh and Sara Ali Khan, giving audiences a taste of classic Indian entertainment filled with drama, action and emotion.

    ZEE5 has also partnered with leading local brand Choithrams and looks to further increase this footprint through these and other partnerships. 

    Commenting on the initiatives, Archana Anand, Chief Business Officer, ZEE5 Global said, “Given the vast diaspora of South Asians in The Middle East as well as its appetite for desi content, this is the first of the three markets where ZEE5 kicks-off a range of consumer engagement activities. Our new campaign ‘Full-on Entertainment’ invites people into a world of entertainment that takes them on a journey of emotions and keeps them on the edge of their seats. For this we are rolling out a multitude of interactive initiatives, where we have the chance to engage with our audiences across the Middle East and build deep conversations with them.”

  • ZEE5 Partners with DViO to drive its social media strategy in international markets

    ZEE5 Partners with DViO to drive its social media strategy in international markets

    MUMBAI: Global digital entertainment platform ZEE5 today announced that the multi-country, integrated social media and marketing agency, DViO has been brought onboard to drive its social media strategy for APAC, MENA and Europe. The mandate was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office.

    DViO Digital gets onboarded at a time when ZEE5 is aggressively ramping up its expansion across markets. Launched across 190+ markets in October 2018 with over 100,000 hours of content across TV Shows, Movies, Originals and more, ZEE5 has already seen tremendous success in key international markets among South Asian audiences. The streaming platform recently announced the addition of content across 5 international languages Thai, Malay, Bahasa, Russian and German, making its vast bouquet of content accessible now even to mainstream audiences in these markets who love Indian movies and TV Shows.

    DViO has been mandated to drive cohesive social media strategies for ZEE5 with a digital first approach across APAC, MENA and Europe and craft experiences that will further strengthen the connect that ZEE5 has built with its international audiences in these markets.

    Commenting on this appointment, Archana Anand, Chief Business Officer, ZEE5 Global said, “We are growing exponentially and as we ramp up our presence across global markets, it is imperative for us to have the right partners on board to further propel this growth. DViO brings to the table strong strategic and creative expertise in the social media space and we’re looking at working closely with them to help us drive deeper engagement with our audiences across markets.”

    Sowmya Iyer founder & CEO Dvio Digital said, "We see fantastic synergies in our partnership with ZEE5. Our deep experience in the entrainment business and our international footprint in the markets ZEE5 is already growing in will help us work on strategic and cultural nuances of each market to strengthen and rapidly grow ZEE5’s presence. The platform has already been getting great responses from its audiences, especially in the APAC, MENA and Europe regions. ZEE5 is a brand built on legacy and has a great story to tell every single day. We are entrusted with the responsibility to build a digital communication framework to inspire, strengthen, connect and shape the brand globally. This is really exciting for us and we are looking forward."

  • ZEE5 announces partnership with Zeasn

    ZEE5 announces partnership with Zeasn

    MUMBAI: Zee Entertainment Enterprises Ltd’s digital entertainment platform, ZEE5, today announced a key strategic alliance with home digital entertainment service provider, Zeasn. The partnership will make ZEE5 available on millions of Zeasn devices across Asia, the Middle East and Africa.

    ZEE5 global chief business officer, Archana Anand said, “Asia, Middle East and Africa are among the fastest growing markets in the world for online entertainment content and are key markets for us, given the huge South Asian diaspora, and the universal love for Bollywood content even among the locals there. By enabling over 2.5 million Zeasn users to access our unparalleled content library, this partnership further underscores our commitment to bring the best of language entertainment to viewers across devices of their choice.”

    On the partnership Zeasn chief executive officer, Jason said, “Bollywood content has a large number of fans around the world and it is a very important part of the world's cultural treasure. The strategy partnership will enable the consumers to enjoy wonderful Bollywood content efficiently on their smart TV devices, which will greatly help enrich the content of family digital entertainment system.”

    Available across 190+ countries globally, ZEE5 offers multi-genre and multi-lingual content across English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi. 

    ZEE5 comes packed with 1,00,000 hours of On Demand content, including movies and TV shows, music, and health and lifestyle videos along with a slew of Originals, across 12 languages. It also has an extensive Live TV offering with 60+ popular Live TV channels, including ZEE’s best loved channels.

    With over 2.5 million Zeasn connected device users now being able to watch ZEE5 across any screen of their choice, this partnership further strengthens ZEE5’s international reach, while giving Zeasn users access to the largest library of over 1,00,000 hours of language content across genres. Over the next year, the ZEE5 app will be made available on all Zeasn enabled devices, offering Whale Eco consumers access to ZEE5’s premium content.

  • ZEE5’s Northern Warriors emerge victorious in their first ever season of the T10 League 2018

    ZEE5’s Northern Warriors emerge victorious in their first ever season of the T10 League 2018

    Mumbai: After a spectacular second season of the T10 Cricket League, Northern Warriors, who made their debut this season, defeated the Pakhtoons in a resounding 22 run victory to lift the title of Champions of the T10 Cricket League 2018. The nail biting finals were played at the Sharjah Cricket Stadium, UAE on 2nd December 2018.

    ZEE5, the digital entertainment platform from ZEE Entertainment Enterprise Ltd, is the title sponsor of the Northern Warriors for the tournament, and the team is owned by Mohomed Morani (Managing Director) & Shabaz Elias (Founding Director).

    Congratulating the team on their win, Archana Anand, Chief Business Officer, ZEE5 Global said, “As title sponsors of the team, we are extremely thrilled to have been a part of Northern Warriors journey through the tournament and through each successive victory. The team has displayed an enormous passion to win – the same quality that ZEE5 embodies as we foray into 190+ countries to win the hearts of millions of South Asians across the globe.”

    Northern Warriors defeated Maratha Arabians on 1st December 2018 in the semi-finals. They faced the Pakhtoons in the T10 final battle where they defeated them by 22 runs. With an undefeated 61 runs in 25 balls, Rovman Powell was declared Man of the Match, whereas Hardus Viljoen was declared as the Player of the series.

    ZEE5 has recently gone live in over 190 countries, offering South Asian audiences and beyond the largest width and depth of multi-genre content across English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi. ZEE5 comes packed with 1,00,000 hours of On Demand content, including Indian Movies and TV Shows, Cine plays, Music, and Health and Lifestyle videos along with a slew of exclusive Originals, across 12 languages. It also has an extensive Live TV offering with 60+ popular Live TV channels, including ZEE’s best loved channels.

    The ZEE5 App can be downloaded from Google Play Store as well as the iOS App Store and can be accessed by visiting www.ZEE5.com. The app is also available on Samsung Smart TV, Apple TV and Android TV as well as Amazon Fire TV.