ITV

Tag: Arab Digital Distribution

  • ART to bring FIFA World Cup live on Pehla, FirstNet & Al Awael

    ART to bring FIFA World Cup live on Pehla, FirstNet & Al Awael

    MUMBAI: Arab Radio and Television (ART) will be presenting the live coverage of 2006 FIFA World Cup for Middle East viewers on Firstnet, Pehla and Al Awael.

    64 matches from 12 cities across Germany will be shown live, starting from Germanys opening match against Costa Rica on 9 June to the final on 9 July.

    This marks the second consecutive time ART will exclusively broadcast the games for millions across the region. Apart from the large number of sport channels enjoyed by subscribers of Firstnet, Pehla and Al Awael fans can also look forward to brand new channels dedicated purely to the biggest sports event.

    Arab Digital Distribution executive vice president – group strategy and planning Vinod DMello said, “For some, football is a game played by 22 people. To us it is passion lived by millions of sports fans. Weve responded to this passion by bringing the best in football including the English Premier League and the UEFA Champions league to our subscribers. We are thrilled to be able to offer the unprecedented television coverage of the worlds most exciting, prestigious and popular sporting event, the FIFA World Cup 2006.”

  • SS Music joins Pehla ‘Navratna’ bouquet

    SS Music joins Pehla ‘Navratna’ bouquet

    MUMBAI: Pehla, Arab Digital Distribution’s (ADD) pay television platform targeting viewers from the Indian subcontinent, has announced the entry of music channel Southern Spice Music in its Navratna bouquet.

    Pehla plans to assemble together the bouquet with nine South Indian channels for a specific target audience in the Middle East region.

    Southern Spice Music targets music lovers in all the four south Indian languages which are Tamil, Telugu, Kannada and Malayalam.

    Commenting on the launch Arab Digital Distribution executive vice-president Network Development & Marketing Vinod D’Mello said, “Pehla continues to live up to its commitment of continuously enhancing viewers feedback and satisfaction by adding new channels and showcasing exclusive regional programs for the various Asian communities in the region. With SS Music on the platform we move closer to our goal of providing Asian entertainment in the region and transport them emotionally back home.”

    SS Music MD Usman Fayaz said, “SS Music has gained immense popularity in South India as it addresses the need of the youth in all the four South Indian languages- Tamil, Telugu, Kannada and Malayalam in the Asian subcontinent. We are proud of our association with Pehla, this tie-up will give us an opportunity to cater to the large South Indian and Sri Lankan community across the Middle East.”

  • Pehla offers three-channel Bangla subscription package

    Pehla offers three-channel Bangla subscription package

    MUMBAI: Pehla, Arab Digital Distribution’s (ADD) pay television platform targeting viewers from the Indian subcontinent, has announced the launch of Pehla Bangla. This new buy thru subscription option on its platform will cater to Bengali expatriates in the Middle East.

    Pehla Bangla has three entertainment channels – ATN Bangla, NTV Bangla and Tara Bangla – and is being offered as an “add-on” package. What this means is that only existing subscribers of any of the Pehla packages Pehla Basic, Pehla Silver or Pehla Gold, can avail of Pehla Bangla.

    ADD executive VP network development and marketing Vinod D’Mello said, “Pehla has always lived to its commitment of showcasing exclusive regional programmes for the various Asian communities in the region. The addition of Pehla Bangla promises to make the Bengali speaking community in the region now feel closer to home.”

    Last month Pehla had launched Sahara One.