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Tag: Aqualogica

  • Honasa Consumer Elevates Meetu Mulchandani as VP- head of Brand Factory

    Honasa Consumer Elevates Meetu Mulchandani as VP- head of Brand Factory

     MUMBAI: Honasa Consumer Ltd, home to renowned brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr  Sheth’s, today announced the elevation of Meetu Mulchandani as vice-president & head of Brand Factory in the leadership team. Hitherto she was associate vice-president, head of Brand Factory – new brands and business.

    Brand Factory, Honasa’s dedicated division for launching and nurturing emerging brands, has been a pivotal driver of the organisation’s growth.

    Meetu has been instrumental in shaping the division, spearheading the success of brands like Aqualogica, The Derma Co, Dr Sheth’s, and Staze.

    In her expanded role, Meetu will lead the end-to-end journey of crafting new brands within Honasa’s house of brands portfolio. This will encompass ideation, in-depth market research, consumer insights, concept testing, and shaping business and marketing strategy, with a strong emphasis on innovation, and market dominance through strategic growth initiatives. 

    Said Honasa Consumer CEO & co-founder Varun Alagh: “Brand  Factory is central to Honasa’s vision of building India’s largest beauty and personal care (BPC) house of brands. By identifying market gaps and understanding evolving consumer needs, we’ve consistently launched and scaled successful brands. Meetu has been instrumental in this journey, driving innovation and growth for brands like Aqualogica and Dr Sheth’s, transforming them into Rs 100 crore success stories. I am confident she’ll continue to excel in this expanded role and bring her unique perspective, creativity and strategic mindset to lead the Brand Factory team.”

    “I am both honored and excited to step into this new role at a time when Honasa Consumer is poised for even greater innovation and growth. It’s been incredibly fulfilling to be part of this dynamic team, and I’m eager to continue building impactful brands that resonate with our customers. This is just the beginning, and I look forward to driving forward our vision of creating brands that not only disrupt the market but also make a meaningful difference in people’s lives,” added Meetu.  

    She brings nearly two decades of experience in the beauty and personal care industry. She has been with Honasa for nearly four years now and has been at the helm of building young brands. Her career spans impactful roles at Nyumi, The Mom’s Co, Healthkart, Alteus Biogenics, and Mankind Pharma.   
     

  • Honasa Consumer onboards Pratik Mukherjee as vice president of Brand Factory

    Honasa Consumer onboards Pratik Mukherjee as vice president of Brand Factory

    Mumbai: Fast growing house of brands for personal care and parent company of Mamaearth, The Derma Co., Ayuga, & Aqualogica, Honasa Consumer (HCPL) has appointed Pratik Mukherjee as vice president, Brand Factory, where he will be responsible for crafting, launching, and building new brands business for Honasa. Mukherjee will be based out of the Honasa Consumer head office in Gurgaon.

    With over a decade of experience, Mukherjee has been a part of prestigious brands like P&G, Gillette, and Urban Company. He began his professional career with Tata Consultancy Group before moving on to IIM-Ahmedabad to complete his master’s degree. Thereafter, he joined Procter & Gamble, where he worked on the Gillette brand and oversaw brand launches and campaigns, earning him awards. He served as the head of Procter & Gamble’s DTC business for India and South Asia.

    Later, he joined Urban Company as the marketing head for beauty, grooming & cleaning verticals. As the head of marketing at Infra.Market (a construction unicorn), A Cannes awardee, Mukherjee has been acknowledged with various other awards like the Asia President’s Award and Global President Awards.

    Speaking on his role, Pratik Mukherjee said, “I am honoured and excited to join Honasa and contribute towards the journey to build a house of consumer-loved brands leveraging the digital-first D2C playbook. Honasa Consumer’s brands have created tremendous displacement, capturing sizable market share and garnering consumer trust in a very short period. I look forward to joining this trailblazing team and contributing to the next wave of growth for the company.”

    Honasa Consumer co-founder and CEO Varun Alagh said, “Honasa has emerged as the fastest growing D2C brand and being a digital-first brand, it is critical to constantly innovate and stay ahead of competition in this extremely dynamic digital ecosystem.”

    “Pratik has extensive experience of building millennial brands, and he will elevate and support us as we plan to implement efficient strategies to launch new brands and take the businesses to the next level with his knowledge and expertise. We are thrilled to have him on board as we expand the company,” he further said.