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Tag: Aqilliz

  • Dubai-based Landmark Reach hires Vivek Mishra as head of audience

    Dubai-based Landmark Reach hires Vivek Mishra as head of audience

    MUMBAI: He spent a good five years at Broadcast Audience Research Council (Barc India) between 2017 and 2022 as vice-president digital products & business. Vivek Mishra  then moved on to Dubai to work with Aqilliz – a Saas platform – for a couple of years. At Aqilliz, he  led the development of innovative data solutions across multiple markets, building privacy-compliant audience targeting solutions and managing large-scale data implementations.

    And now Vivek has joined  Landmark Reach, Landmark Group’s retail media team as head of audience in Dubai  The Landmark group  has  over 2,000 retail stores across the Middle East, India and south east Asia.

    “Vivek will be instrumental in developing our audience strategy, leveraging our first-party data from millions of loyalty customers to create value for our brand partners across the Landmark group ecosystem and the open internet. Looking forward to the impact he’ll make in shaping the future of our retail media business across the trinity of channels,” said head of media retail Landmark group Sohail Nawaz in a post on Linkedin.

    Prior to Barc, Vivek had stints with Nielsen and Tata Consultancy Service in the US.

     

  • Airtel acquires strategic stake in blockchain company Aqilliz

    Airtel acquires strategic stake in blockchain company Aqilliz

    Mumbai: Bharti Airtel on Thursday announced that it has acquired a strategic stake in blockchain-as-a-service company Aqilliz under the Airtel Startup Accelerator Programme. The deal is subject to applicable statutory approvals.

    Singapore-based Aqilliz has developed a patented hybrid blockchain platform Atom, that integrates differential privacy and federated learning on a distributed digital ledger. This allows brands to create secure and consent-based solutions to engage with customers in a rapidly evolving digital economy that’s becoming increasingly decentralised.

    Airtel aims to deploy Aqilliz’s advanced blockchain technologies at scale across its fast-growing ad-tech (Airtel Ads), digital entertainment (Wynk Music and Airtel Xstream) and digital marketplace (Airtel Thanks App) offerings.

    “We, at Airtel, are deeply researching new technologies that drive the future of a digitally connected India,” said Airtel Digital CEO Adarsh Nair. “This relentless focus on innovation is also enabling us to unlock new growth engines within Airtel. Blockchain technology is maturing and we see its application across areas such as adtech, creator economy, and loyalty programs. We are thrilled to have Aqilliz join our Startup Accelerator Program and be part of Airtel’s digital innovation factory.”

    “We are extremely excited to be a part of Airtel’s digital innovation play and bring this first of its kind blockchain technology to India,” said Aqilliz founding CEO Gowthaman Ragothaman. “Legacy customer engagement, ad tech and marketing technologies are built for centralised databases. The future of the digital economy is already pivoting to managing value exchanges between brands, platforms and the consumer. Aqilliz’s patented technology will enable Airtel to capture and carry this value exchange in the form of consent and provenance across the digital supply chain. We look forward to working closely with the team at Airtel.”

    Airtel Startup Accelerator Programme invests in early-stage start-ups working on technologies that have adjacencies to Airtel’s business offerings.

  • ZEE5’s Rajeev Dhal joins Aqilliz as global CBO

    ZEE5’s Rajeev Dhal joins Aqilliz as global CBO

    Mumbai: Singapore-based data collaboration platform provider Aqilliz has brought on board ZEE5 India’s chief revenue officer (CRO) Rajeev Dhal as global chief business officer (CBO). Dhal had moved on from ZEE5 in June and joined Aqilliz from 1 September. He will work closely with Aqilliz founder and CEO Gowthaman Ragothaman.

    At Aqilliz, his key responsibilities will be expanding the company’s operations and establishing new partnerships across the global footprint, said the company in a statement. Currently, the company operates in SE Asia, India, and Middle East with plans to expand across Europe and the US by next year, it added.

    Speaking about his new role, Dhal said, “When a service is free, that’s when you know you’re the product: The adage still stands today, reflective of the current status quo when it comes to user privacy across an increasingly digitised landscape. Yet, regulatory bodies are now looking to hold companies accountable and awareness is rising among users and brands alike. What we are seeing is the perfect recipe for disruption across the adtech and martech ecosystem and Aqilliz is here to address these challenges for the better. I couldn’t be happier to be joining the team at such a pivotal time in the industry.”

    “With its emphasis on cutting-edge technologies that place ethical use of data at the heart of its offering, Aqilliz is in a unique position and will soon become an extremely critical piece of the Web 3.0 value chain. I am extremely excited to be a part of this movement and looking forward to writing history with such an awesome and talented team,” he added.

    Previously, Dhal was the CRO for SHAREit where he has established a peer-to-peer app install business from a scratch across APAC, the Middle East, and Africa. Prior to SHAREit he was heading the revenue function at Dailyhunt and was instrumental in evangelising the Indic advertising demand across leading brands and agencies. An alumnus of MICA, Ahmedabad, he has worked across advertising & media companies of WPP for a decade.