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Tag: Apurva Sircar

  • Leander Paes’ Flying Man Ventures snares Apurva Sircar as CEO

    Leander Paes’ Flying Man Ventures snares Apurva Sircar as CEO

    MUMBAI: Very few sportsmen can cross the rubicon and move into running successful businesses. Tennis veteran and legend  Leander Paes is attempting the same with his outfit Flying Man Ventures (FMV). He has hired marketing veteran Apurva Sircar as the company’s CEO. The goal: grow its business in various verticals like sports, sports education, health & wellness, corporate collaborations and  entertainment.

    Sircar announced his joining at the beginning of this week. Despite his experience, he expressed his nervousness.

    Said Sircar on Linked in: “On Monday, I joined a legend in the world of sports to help him execute his vision of making the world a better place through sports and fitness. As I begin my days at at FMV, I feel excitement and nervousness in equal measure. The latter gets taken care of whenever Leander says (and says often), “I got you, champ!” It is my privilege to be Leander’s full-time professional partner off the court. He’s a global icon, having played professional tennis for nearly four decades. He is a man with amazing human values, Lee is an inspiration to so many across the globe.”

    Sircar has had a career of 20 years having headed marketing at Bandhan Bank, brand, insights, corporate communications and digital markting at Aegas Federal Life Insurance, channel marketing at Birla Sun Life Insurance, worked as a brand manager with Kotak Mahindra Bank, apart from stints with Heinz India and Blowplast.

    As he begins his journey at FMV, the gut feeling is that both he and Leander are going to hit it out of the park. Even if they are entering the sports business game a little late. That’s because the sports ecosystem is going to explode in the next decade as India works on building a sports culture. 

  • Bandhan Bank unveils its sonic identity, ‘Call of Bandhan’

    Bandhan Bank unveils its sonic identity, ‘Call of Bandhan’

    Mumbai: Bandhan Bank announced the launch of sonic identity on the occasion of the Bank’s eighth-anniversary celebration. This sonic identity, ‘Call of Bandhan’, has been composed by renowned nationally acclaimed sound designer and renowned music composer, Amit Trivedi.

    This musical piece is more than just a tune; it is a melody representative of what Bandhan Bank stands for – empowerment, freedom, inclusivity and warmth. In a world where multiple media with various sensory cues help build recall, Bandhan Bank has added a sonic identity to its brand assets to remind audiences of the brand.  

    Sharing his thoughts, Amit Trivedi said, “It’s a matter of great privilege and honour for me to compose the ‘Call of Bandhan’ which will be a part of Bandhan Bank’s identity. I found Bandhan Bank’s story very inspiring. With such humble beginnings, today they are among the fastest growing in the country and this transformation is what I have tried to capture through the musical piece. I would urge everyone who likes my music and or appreciates music in general, to listen to it, share it, and live with it… because, well, this really is the Call of Bandhan!”

    Bandhan Bank head of marketing Apurva Sircar said, “Music has the power to evoke emotions without words. We live in a world where there is an overload of content and brands need to appeal to the audiences quickly by engaging several senses. The ‘Call of Bandhan’ has been composed keeping this objective in mind. We are deep-rooted in India and Indian culture, yet are a modern bank for all. Amit is a magician and he has captured this attribute of the brand very well. I am confident that the ‘Call of Bandhan’ will resonate with audiences and help us create a stronger recall.”

    Commenting on the association, Leo Burnett Orchard’s creative head Pravin Sutar  Bandhan Bank’s creative partner, said, “It is not every day that one gets to work on an assignment as important and exciting as this one. The key task was identifying what the ‘Call of Bandhan’ needed to capture. For us, it’s not just a tune, it’s a symphony of empowerment, inclusivity and warmth, the very emotions that Bandhan Bank embodies. I am happy that we worked with an artist like Amit Trivedi who knows the pulse of the Indian music lover.” 

    To hear the Sonic Identity, please scan the QR code below –