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Tag: Apurva Jani

  • Apurva Jani gets expanded marketing role at Intel India

    Apurva Jani gets expanded marketing role at Intel India

    MUMBAI: He’s spent a large part of his early career in the automotive industry at leading brands and firms. However, Apurva Jani  has been at global chip leader Intel for the almost a decade, rising to director of marketing for Intel’s sales, communications, and marketing group in India. 

    Now the chip maker has expanded his remit to include the amplification of the company’s brand presence and driving growth in both consumer and B2B markets, according to a news report on storyboard18.

    A mechanical engineer and a  PGDBA in marketing from NMIMS, Apurva began his career at Tata Motors, moved onto Ford Motor as regional sales manager, then worked with Mahindra & Mahindra as DGM – marketing, crossed industries into health care as director of advertising promotions at GE Healthcare, before landing up at Intel as consumer marketing head in 2015, where he has stayed put since.

    According to Apurva, he has  have been successful in disrupting the norms in highly competitive industries over his 23-year long career. Intel probably is relying on him to do so once again!

  • dentsu gaming & Intel transform college gaming with SCGC in India!

    dentsu gaming & Intel transform college gaming with SCGC in India!

    Mumbai: In today’s dynamic gaming landscape, with over 500 million amateur gamers, including 30 million passionate college students, it is pivotal to provide high-performance machines. Interestingly, a staggering 90 per cent of gaming enthusiasts expressed the desire to experience gaming on a laptop or desktop before making a purchase decision.

    To bridge this gap and revolutionise the gaming experience for amateur gamers, dentsu gaming- the gaming practice from dentsu India, in association with Intel, collaborated with digit- one of the most trusted and popular technology media portals in India, to execute a campaign harnessing the potential of SKOAR! college gaming club (SCGC) – India’s innovative amateur college gaming program.

    The campaign commenced with SCGC appointing campus ambassadors across 35 colleges in India. Leveraging platforms like Discord and WhatsApp, the ambassadors interacted with gamers, organising online playoffs and setting the stage for the subsequent phases of the campaign.

    Furthermore, SCGC hosted a day-long Intel-powered offline esports event within five selected campuses. Showcasing the prowess of Intel-powered computers, the events featured experiential zones, workshops, and activities, culminating in an esports tournament. During the casual gaming sessions, it also had machines put through their paces which led to them emerging as the driving force behind the triumph of top college esports teams.

    A key milestone was that the intel-powered online tournament, ‘Campus Clash’, witnessed the participation of teams from 35 colleges, further amplifying the campaign’s reach. A robust social media strategy was effectively executed with over 150 content pieces disseminated on Instagram and YouTube through the offline and online phases of the campaign.

    Over 10,000 amateur gamers from 50 colleges were exposed to the innovative campaign. Gamers also got their hands on PCs with powerful Intel ARC GPUs, giving them a taste of Intel’s latest dedicated GPU line-up that packs some serious firepower with built-in machine learning, graphics acceleration, and hardware-based ray tracing.

    Intel India marketing director, sales, marketing & communications group, Apurva Jani said, “Denstu has been an integral part of all our gaming activations for Intel, they help us identify the right media-led activations which drive reach and efficiency for Intel. SKOAR! college gaming club (SCGC) is a unique initiative from digit that is on a mission to build college-level gaming communities at the grassroots level across the country. The objective for this association was to enhance Intel’s brand resonance among college amateur gamers by facilitating hands-on trials of its personal computers across various colleges over three months.”

    dentsu CEO of media South Asia Anita Kotwani added, “The strategy adopted by dentsu gaming through this partnership was built on engagement, education, experience, and empowerment. The collaboration has undeniably heralded a game-changing victory in the gaming arena, setting new benchmarks within the gaming community.

    SCGC  head Arun Yadav commented, “At SKOAR! college gaming, we are relentlessly pushing the boundaries of what’s possible in the world of grassroots gaming and esports. Our unwavering commitment is to provide students with the support and tools they need to level up their gaming. Collaborating with industry leaders like dentsu gaming and Intel, we are poised to shape the future of esports and ignite a transformative era for the next generation of gamers.”

  • Intel collabs with Dentsu Gaming & StreamO for their latest campaign

    Intel collabs with Dentsu Gaming & StreamO for their latest campaign

    Mumbai: Intel in association with Dentsu Gaming & StreamO – India’s first live-stream sponsorship bazaar where brands meet live-streamers to reach Gen Z, collaborated for the biggest gaming festival of the year – ‘Intel Gamer Days 2023’. Titled ‘Intel Gamer Days X Dentsu Gaming X StreamO’, the campaign aimed to target the Gen Z audience, who are engaged with the gaming community across 29 countries around the world. It effortlessly focused on reaching out to millions of gaming enthusiasts while also unlocking the potential of Gen Z gaming communities.

    The brand, in association with Dentsu Gaming – a solution from dentsu India that captures the gaming’s explosive audience growth, and StreamO, aspired to address the challenges of targeting Gen Z gamers who typically dislike traditional advertising and frequently use ad-blockers while also dealing with issues faced due to continuous live-streaming.

    The ‘Intel Gamer Days X Dentsu Gaming X StreamO’ campaign was a huge success. It demonstrated the gaming community’s extraordinary power as well as the enormous potential of the Indian gaming business. The campaign exemplifies the power of the correct channels, understanding, and marketing strategy.

    It garnered over four million YouTube live views and over 35 million overall impressions, over 30 million YouTube impressions, and over 2.3 million Instagram impressions. The campaign featured leading OEMs including ASUS, Acer, Dell Technologies, HP, Lenovo India, MSI, GIGABYTE, and ASRock Inc. along with over 300 gamer influencers, six vernacular languages, and eight top games. The content was offered through known platforms such as Instagram Reels, Instagram Collaboration Posts, and YouTube Shorts, to efficiently reach out to Gen Z gamers.

    Speaking on the campaign, dentsu CEO media, South Asia and Dentsu Gaming lead Anita Kotwani said, “Each game live-stream is typically 3 to 5 hours long with no natural breaks or half-time. So, an interruptive pre-roll or mid-roll during the crucial game-play in a stream can be an irritating and frustrating experience for GenZers who hate traditional forms of advertising and also apply ad-blockers to not watch ads.

    Stream O solved this problem with their scalable tech that works across multiple platforms like YouTube Live and Twitch and all popular games live-streams, so GenZers react, interact, and engage with the Intel Gamers Day in a way like never before.”

    Intel India marketing director, sales, marketing & communications group Apurva Jani added, “With Intel Gamer Days, we have created an impact on the gaming community year-on-year. India’s gaming market is booming, and we at Intel are glad to be part of this growth. For the 2023 edition of Intel Gamer Days, we brought together 4000 gaming enthusiasts and more than 42 gaming influencers for celebrating gaming on the latest and greatest Intel powered devices.”

    StreamO founder and CEO Tushaar Garg commented, “We are thrilled to be supporting Dentsu Gaming and Intel with the Intel Gamer Days for a third year in a row. This partnership illustrates conviction in StreamO’s gaming-marketing product to attract, retain, and nurture high-caliber partnerships.”

    It is pertinent to note here that the gaming industry primarily targets Gen Z audiences – individuals aged 18 to 24 and is expected to reach a stunning $5 billion in India by 2025, making it a thriving arena for brands to engage with the younger generation.