Tag: Appy Fizz

  • Highest-paid TV actress Sofia retained small screen queen with $43 million

    Highest-paid TV actress Sofia retained small screen queen with $43 million

    MUMBAI: TV is said to be seeing its best era. Audiences have sea of quality content to pick from, be it from cable networks, broadcast television, or a streaming service. But, how far does that monetarily help those on the screen?

    For the fifth year running, Sofia Vergara has topped the list of the world’s highest-paid TV actresses, with her most significant take yet of $ 43 million. The Colombian actress led the list of the highest-paid TV artistes, bringing in $ 43 million in the 12 months to June.

    The vital part of her pay is ironically not for her role as Gloria Delgado-Pritchett that is responsible for her 66% earnings jump over the last year. It’s licensing and endorsement deals she struck – for products including dandruff shampoo Head and Shoulders and a line of furniture, and nurse scrubs –which have turned out to be most beneficial.

    Kaley Cuoco, the runner-up, however, made the most as her performance fee. She pocketed $ 24.5 million in the same period, mostly from her role as Penny on Big Bang Theory.

    Between June 2015 and June 2016, the 15 highest-paid female stars of the small screen earned a combined $ 208.5 million, almost $ 43.5 million more than last year’s.

    This growth can be attributed to new worthwhile endorsement deals (such as Julia Louis-Dreyfus’ with Old Navy and Vergara’s with the Ninja Coffee Bar).

    A crucial new entry in the list is Priyanka Chopra, who stars on ABC’s Quantico. While Chopra is relatively new to an American audience, she is one of the most well-known actresses in India. In 2015, she featured in two leading Bollywood films (Jai Gangaajal and Bajirao Mastani). Later this year, she will be seen in one of the lead roles in Baywatch alongside Hollywood leading lights such as the world’s best-paid actor Dwayne Johnson.

    But, like most actresses, her millions were not made from acting alone. Chopra recently bagged a seven-figure deal with the juice brand Appy Fizz.

    Stana Katic, the lead of ABC’s mystery series Castle, has lately been added to the list. The network received consistent ratings although the show saw little critical attention. Katic returned for the final season after haggling a handsome deal.

  • Highest-paid TV actress Sofia retained small screen queen with $43 million

    Highest-paid TV actress Sofia retained small screen queen with $43 million

    MUMBAI: TV is said to be seeing its best era. Audiences have sea of quality content to pick from, be it from cable networks, broadcast television, or a streaming service. But, how far does that monetarily help those on the screen?

    For the fifth year running, Sofia Vergara has topped the list of the world’s highest-paid TV actresses, with her most significant take yet of $ 43 million. The Colombian actress led the list of the highest-paid TV artistes, bringing in $ 43 million in the 12 months to June.

    The vital part of her pay is ironically not for her role as Gloria Delgado-Pritchett that is responsible for her 66% earnings jump over the last year. It’s licensing and endorsement deals she struck – for products including dandruff shampoo Head and Shoulders and a line of furniture, and nurse scrubs –which have turned out to be most beneficial.

    Kaley Cuoco, the runner-up, however, made the most as her performance fee. She pocketed $ 24.5 million in the same period, mostly from her role as Penny on Big Bang Theory.

    Between June 2015 and June 2016, the 15 highest-paid female stars of the small screen earned a combined $ 208.5 million, almost $ 43.5 million more than last year’s.

    This growth can be attributed to new worthwhile endorsement deals (such as Julia Louis-Dreyfus’ with Old Navy and Vergara’s with the Ninja Coffee Bar).

    A crucial new entry in the list is Priyanka Chopra, who stars on ABC’s Quantico. While Chopra is relatively new to an American audience, she is one of the most well-known actresses in India. In 2015, she featured in two leading Bollywood films (Jai Gangaajal and Bajirao Mastani). Later this year, she will be seen in one of the lead roles in Baywatch alongside Hollywood leading lights such as the world’s best-paid actor Dwayne Johnson.

    But, like most actresses, her millions were not made from acting alone. Chopra recently bagged a seven-figure deal with the juice brand Appy Fizz.

    Stana Katic, the lead of ABC’s mystery series Castle, has lately been added to the list. The network received consistent ratings although the show saw little critical attention. Katic returned for the final season after haggling a handsome deal.

  • Appy Fizz ‘chills’ with Saif Ali Khan

    Appy Fizz ‘chills’ with Saif Ali Khan

    MUMBAI: Aerated apple drink from Parle Agro Appy Fizz has signed on Bollywood actor Saif Ali Khan to star in the new television campaign.

    The TVC is conceptualised by Creativeland Asia, the communications partner of Parle Agro.

    In the new TVC, Appy Fizz (the bottle mascot) is seen hanging out with Saif while he shoots for films or chills with friends and Appy Fizz keeps him in high spirits with his sparkling wit and his famous one-liners.

    The TVC will be supported by strategic point-of-sale branding and BTL activities. New table top dispensers and chillers introduced to display Appy Fizz will add to the overall visibility of the brand at retail outlets.

    In a major shift in marketing strategy, this is the first time that Parle Agro has used a Bollywood actor for any of its brands. Khan was chosen mainly because of his status as an icon for youthfulness, maturity and fun.

    Appy Fizz is a youth brand, mirroring the youth in everything it does.

    Parle Agro joint managing director and CMO Nadia Chauhan said, “Saif Ali Khan is a great youth icon who loves his work as much as his life. The actor brings in the cool quotient to Appy Fizz’s friends circle, and both together compliment each other and make a very entertaining duo. We’re sure the two will make a winning pair. We see huge potential in this brand and its massive acceptance has us led us to invest heavily in it. We see a very large growth contribution from Appy Fizz this year and in the years to come.”

    Set in a film studio, the ad opens with Khan taking a break with his friends at his cool hang-out pad. When he opens the fridge to offer them drinks, Appy Fizz jumps out screaming ‘Saaaiifffff’ scaring everyone. Khan introduces him to his bunch of friends and in his typical witty style; Appy Fizz exclaims his long-standing friendship with him that takes even Khan by surprise. Appy Fizz recalls his days with Khan since Dil Chahta Hai, Omkara, Hum Tum and Main Khiladi Tu Anadi. His moment comes when the actor isn’t able to place him in those days, to which Appy Fizz snaps, “Next to the popcorn. During the interval!” which is when the gang bursts out laughing.

    The TVC ends with one of Khan’s friends asking Appy Fizz what he was doing in the fridge to which Fizz smartly quips “chilling”, setting everyone laughing again.

    Creativeland Asia founder and creative chairman Sajan Raj Kurup, who also directed the films, said: “I’m glad we have been able to design a campaign that preserves the sanctity of Appy Fizz communication over the years and yet build in a popularity factor through Saif Ali Khan as a celebrity cast. What makes it even cooler is the fact that it has been able to depict Saif Ali Khan as a hangout buddy and not necessarily a celebrity endorser in the campaign.”

    Parle Agro has also used the occasion to introduce Appy Fizz in 300ml packs aiming to attract new consumers to the brand.