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Tag: appoints

  • Epic TV appoints Rajiee Shinde as president

    Epic TV appoints Rajiee Shinde as president

    MUMBAI: Infotainment channel EPIC TV has announced the appointment of Rajiee M Shinde as president. In her new role at EPIC, she has been entrusted with the responsibility of expanding the business and building the EPIC network.

    Prior to joining EPIC, Shinde has served as CEO and director at PTC Network and was instrumental in establishing the network while spearheading the launch of multiple channels. She has also served as the business head of ETC Punjabi of the Zee Group and was responsible for the launch of the Punjabi music channel.

    EPIC Television Network MD Aditya Pittie said, “I am delighted to welcome Rajiee to the EPIC family. She brings with her immense experience of establishing and building new businesses and is the perfect resource to have on board to drive outgrowth plans.”

    With a career spanning over 2 decades, Shinde has held various leadership positions both internationally and with leading media houses in India. A recipient of numerous awards and accolades for her contribution to the media and entertainment ecosystem, her notable awards include – FICCI women entrepreneur 2018, women of the decade in media and social change by women economic forum 2017 (WEF), Punjabi Icon award 2017 by Punjabi cultural heritage board, Mumbai, Excellence in Media in the BIMSTEC – SAARC women empowerment forum 2017 organized by ASSOCHAM under MEA. She has also been conferred with Punjab State Brand Leadership Award 2017 and among many others.

    Shinde said, “I am happy to be a part of the EPIC group and my primary role would be to expand the EPIC brand into a network and a cluster of new channels. This role also presents me with a wider canvas to promote new and fresh talent on a national level.

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  • A+E Networks appoints two execs, bolsters international biz

    A+E Networks appoints two execs, bolsters international biz

    MUMBAI: A+E Networks president of international and digital media Sean Cohan has brought in new executives to strengthen the international business of A+E. Strengthening its international team, A+E Networks appointed Edward Sabin and Patrick Vien to serve as executive managing directors.

    Cohan said that the appointments would support A+E Networks’ rapidly expanding global footprint across all platforms for both short and long-form entertainment. To be based in New York City starting January, Vien joins A+E Networks from Pulse Films as the executive managing director for international where he would oversee all of A+E’s businesses throughout Europe, the Middle East and Africa (EMEA).

    Vien will also lead acquisitions, programming strategy, and production for the company’s channels outside the U.S. and collaborate on international marketing initiatives. Vien will also oversee all aspects relating to the company’s international content sales across 220 territories.

    Sabin, who joined A+E Networks in 2015 as the managing director for the Americas and head of commercial operations, has been elevated. He manages key relationships, partnerships, channels and digital media activities in Latin America and Canada, leads the company’s global strategic and operational teams, and heads up format programming and production. Sabin would now oversee of Asia, Australia and New Zealand. He is based in Los Angeles.

  • A+E Networks appoints two execs, bolsters international biz

    A+E Networks appoints two execs, bolsters international biz

    MUMBAI: A+E Networks president of international and digital media Sean Cohan has brought in new executives to strengthen the international business of A+E. Strengthening its international team, A+E Networks appointed Edward Sabin and Patrick Vien to serve as executive managing directors.

    Cohan said that the appointments would support A+E Networks’ rapidly expanding global footprint across all platforms for both short and long-form entertainment. To be based in New York City starting January, Vien joins A+E Networks from Pulse Films as the executive managing director for international where he would oversee all of A+E’s businesses throughout Europe, the Middle East and Africa (EMEA).

    Vien will also lead acquisitions, programming strategy, and production for the company’s channels outside the U.S. and collaborate on international marketing initiatives. Vien will also oversee all aspects relating to the company’s international content sales across 220 territories.

    Sabin, who joined A+E Networks in 2015 as the managing director for the Americas and head of commercial operations, has been elevated. He manages key relationships, partnerships, channels and digital media activities in Latin America and Canada, leads the company’s global strategic and operational teams, and heads up format programming and production. Sabin would now oversee of Asia, Australia and New Zealand. He is based in Los Angeles.

  • Hero Cycles appoints Rohit Sharma as chief communications officer

    Hero Cycles appoints Rohit Sharma as chief communications officer

    MUMBAI:  Hero Cycles announced another senior level executive appointment of Rohit Sharmaas as Chief Communications Officer. His core responsibility is leading and driving all communications for the Hero Cycles group and thereby heading and managing the Public Relations and Corporate Communications functions as well.

     

    According to Pankaj Munjal, CMD, Hero Cycles MD Pankaj Munjal said, “We extend a warm welcome to Rohit Sharma. He joins us as an integral part of our key marketing team. We value the space we occupy in the collective consciousness of the Indian people and amongst our well-wishers. Hero Cycles is fast growing into a brand which stands for quality, friendliness and health. I am sure that Rohit will help develop our reputation capital at all levels and for multiple audience sets simultaneously. I wish Rohit Sharmaall the best in his new innings with us.”

     

    Commenting on his appointment Sharma said, “In my role as the CCO, my endeavour would be to create a brands which people would like to spend their time with and make a part of their everyday lives. I believe that Hero Cycles is a strong culture brand which is both timeless and age agnostic. It represents a free-spirit which and is loved both by the masses as well as the classes. As part of the kaleidoscope of the mother brand Hero, UT and FireFoxbrands hold immense potential and promise. I look forward to assisting our CMD, Mr. Pankaj Munjal in all international and domestic acquisitions as well as entrepreneurial projects which would help further expand the groups’ business and reach across the country and the globe.”

  • Rediffusion Y&R appoints Navonil Chatterjee as chief strategy officer

    Rediffusion Y&R appoints Navonil Chatterjee as chief strategy officer

    MUMBAI: Rediffusion Y&R has roped in Navonil Chatterjee as its chief strategy officer. 

     

    Chatterjee joins the group from JWT where he worked for 15 years. He will be reporting to Rediffusion Y&R president Dhunji S. Wadia. 

     

    With over 17 years of experience in advertising, Chatterjee has headed the planning function across clients like Hindustan Unilever, Levi’s, Pepsi, Godrej, Madura Garments, ITC, United Spirits Limited (USL), United Breweries (UB), ING Bank and Landmark Group to name a few. 

     

    But the one brand that is perhaps closest to his heart is Nike, where he has played a key role ever since he pitched for it successfully at the Chinnaswamy Stadium in Bangalore in 2005. 

     

    Wadia said, “Our No. 1 priority is to focus on strategic thinking that will help us create breakthrough work. And I can confidently say that in Navonil, we have the best in the industry to lead our strategic planning. I have known and worked with him before. He has a real respect for good ideas, great work and results. He is a bit of an ‘Un-Planner’ since he is extremely cynical about conventional research and over-intellectualization, and prefers simplicity above all else. We have now strengthened the core team at Rediffusion-Y&R with Rahul, JD and Navonil.”

     

    Chatterjee added, “There seems to be a renewed vigour and buzz around the place with the new leadership team coming on board and new hirings. From the outside I have always perceived Rediffusion as this spunky kind of place, which delivers good creative work. Also, I have worked very successfully with Dhunji in the past, so looking forward to forming a great partnership with him and Rahul (CCO). And as far as I am concerned, I strongly believe that passion makes the world go round, and that’s what I intend to bring to the table. The rest should follow.”

  • IPG Mediabrands appoints Sandeep Bastikar as head of performance marketing

    IPG Mediabrands appoints Sandeep Bastikar as head of performance marketing

    MUMBAI: IPG Mediabrands has appointed Sandeep Bastikar as the head of performance marketing for APAC.

     

    In this position, Bastikar will oversee IPG Mediabrands’ programmatic offering – Cadreon, while integrating search, paid social and data strategy to deliver business results for global clients across APAC, as well as accelerate performance marketing for World Markets Asia local clients.

     

    Bastikar has worked in the digital space for over 20 years. Previously, as the managing director of Singapore-based Brandneu Consulting, he ran the digital marketing and e-commerce consulting agency across the region, servicing global and regional brands. Prior to this, Bastikar set up Leo Burnett’s digital interactive arm in Singapore, responsible for business development and project delivery of its local and regional servicing clients such as P&G, Prudential Asia, Singapore Tourism Board in the region.

     

    Bastikar said, “I am inspired by Mediabrands’ vision to be the ‘Agency of the Future.’ The investments it is making in digital performance and the integration of its digital domains, namely Cadreon, Reprise and Ingenuity in its overall framework, is bound to drive up marketing ROI, while bringing true integrated solution for consumers. I have not seen any other agency understand and invest into the digital domain with such foresight. I am very excited to take on this role and help grow the business in the region.”

     

    IPG Mediabrands, World Markets Asia president Prashant Kumar added, “Sandeep’s entrepreneurial background, his keen understanding of the full spectrum of performance marketing – cross-funnel, whole brain, and consumer-centric, will help us accelerate the marketing futures for our clients. He will be a key ingredient to the ‘Agency of the Future’ we are trying to build in the region. We are very excited.”

     

    Bastikar reports into Kumar in this role and will be based in Singapore.

  • Hathway appoints Aidem ventures for ad sales

    Hathway appoints Aidem ventures for ad sales

    MUMBAI: One of India’s biggest multi system operators (MSOs), Hathway Cable & Datacom has appointed Aidem Ventures to reach out to the country’s marketing and advertising fraternity.

     

    It has launched high impact advertising solutions’ suite on its digital platform to reach out to a captive audience through its TV channels. Its ad capabilities include:

     

    1.       EPG Banner – appears when and as long as the electronic programme guide is on display

     

    2.       Programme banner – served up for 10 seconds every time the programme ID is displayed; hence appears each time a user lands on a destination channel

     

    3.       Boot and Boom – displayed on the boot up screen each time it is launched

     

    4.       Aston pop-up – displayed at the bottom of the screen when the user is in full screen video

     

    5.       Volume pop-up – appears on the screen each time one increases/decreases the volume

     

    6.       Advertisement on mute – displayed when and as long as the mute popup is displayed on the screen

     

    7.       Synopsis Banner – displayed when and as long as the synopsis banner is shown on the screen

     

    8.       DCA Banner – displayed when the digits to the destination channel are entered on the remote control

     

    9.       Co-branded solutions on their national TV channels viz Hathway Music – a non-stop 24 hours Hindi music channel, CCC Cine channel – a Hindi movie channel and Hathway Life – the best of National Geographic channel’s content managed by NGC broadcast team. These channels are available across all Hathway and Asianet platforms.

     

    10.    Channel partnership solutions on all Hathway channels

     

    Announcing the news, Hathway MD and CEO Jagdish Kumar said, “We are confident that once advertisers experience these ad capabilities, they will be back for more. We plan to roll out more ad products over the coming year, while ensuring that they offer great ROI to advertisers and build a long term partnership.  We are happy to partner Aidem in this journey in creating a market place for Hathway’s ad products and I am confident that they will be able to successfully bridge these partnerships.”

     

    Aidem Ventures director Vikas Khanchandani said, “The Hathway ad solutions suite provides clutter-free and exclusive space on TV. It is already emerging as a powerful media option in the hands of advertisers. It is great to see such a positive response in the market. We are very happy about our association with Hathway.

     

    Hathway has operations across 140 cities and towns with subscriber base for cable TV services of analogue and digital at 11.7 million homes. Hathway has been awarded the best MSO by the Indian Telly Awards for its quality services nine times in a row.

     

    “In spite of the proliferation of various screens, time spent with TV continues to dominate viewing. Advertisers are seeing a huge captive reach and SOV in the Hathway ad platform. They will benefit immensely by the number of organic and inorganic exposures that it delivers,” added Aidem Ventures Hindi entertainment and niche channels business head Nikhil Sheth.

  • DD appoints Tauquir Zaidi as ad sales head

    DD appoints Tauquir Zaidi as ad sales head

    MUMBAI: The public broadcaster has added another executive to strengthen its advertising and sales division. Tauquir Zaidi has been appointed as network sales head.

     

    The move is in coherence with its aim to roll out its full fledged professional advertising and sales team. Zaidi will be based in New Delhi.

     

    He said, “Most of us have grown watching DD and the programs are still fresh in our minds. Serials like Buniyad, Mahabharat, Humlog, Nukkad and so many others are still a cult of this industry. This is the only organisation that believes in ‘finite fiction’ without falling into the trap of TVTs. Today all GECs start a fiction without planning its end /climax. The length of the serial depends on the ratings it gets, which does no justice to the story. Call of the hour is to put an effective strategy and recruit right team to implement those strategies.”

     

    He will be first developing a promotional strategy to identify core target markets and setting measurable goals to multiply revenue. According to him, the success of an organisation is to implement a well-thought marketing plan by providing feasible solutions to clients.

     

    Zaidi has over 17 years of experience in the field of ad sales with companies such as Star India, NDTV and Times Television Network