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Tag: appointment

  • MSL appoints Shashanka Nanda as vice president North & West of 20:20 MSL

    MSL appoints Shashanka Nanda as vice president North & West of 20:20 MSL

    MUMBAI: MSL, Publicis Groupe’s exclusive strategic communications firm, Monday announced the appointment of Shashanka Nanda as vice president, north and west at 20:20 MSL, based in Delhi NCR. With over two decades of experience, Nanda brings deep knowledge of integrated communications, leading multi-stakeholder campaigns across verticals including technology, automotive, aviation, and infrastructure across public and private sectors. Prior to this appointment, he held the position of vice president and technology lead at Edelman, India.

    MSL South Asia CEO Amit Misra said, “Shashanka is an accomplished professional. His depth of experience will add strategic value across our diverse client portfolio. As a strategic thinker and team player, his knowledge of the communication environment will be complementary to our operations. I am confident that he will be a great asset to our teams and I look forward to working closely with him.”

    “We are delighted to have Shashanka join our team,” said 20:20 MSL MD Viju George. “With his deep expertise in the technology sector, he will be a terrific addition to our leadership team as we continue to focus on expanding our bouquet of services and up-scaling our offerings.”

    During the course of his career, Nanda has advised global corporations, start-ups, not for profits and governments on developing and executing effective communication strategies. A few clients that he has managed include organizations such as Microsoft, HP, TrendMicro, Oracle, Hitachi Data Systems, Airbus, GMR, Maruti Suzuki, the ministry of renewable energy, government of India, the government of Rajasthan and Madhya Pradesh, and  the World Bank, among others.

  • DDB Mudra ropes in Pallavi Chakravarti as creative head – West

    DDB Mudra ropes in Pallavi Chakravarti as creative head – West

    MUMBAI: DDB Mudra on Monday announced the appointment of Pallavi Chakravarti as the creative head of the West office. Her last stint was at Taproot Dentsu, where she led the creative function for the Mumbai office as executive creative director.

    In her new role, Chakravarti will work closely with DDB Mudra Group, CCO, Rahul Mathew to take on the responsibility of driving the agency’s creative product. “Over the last couple of years, we’ve been slowly gathering momentum as an organisation – number two at Effies, topping the new biz league, back-to-back Grand Prixs at Spikes Asia and our more recent performance at Kyoorius. And Pallavi is just the person to help us keep this momentum going and add more kick to it. She strengthens our belief and our ambition to do unexpected work that gets disproportionate results for our clients,” said Mathew.

    In a career spanning over 17 years, Chakravarti has been instrumental in building effective brand campaigns across categories. Her ability to craft compelling narratives is evident in her body of work on brands like Facebook, Airtel, Parle, Uber, Pepsi, Times of India among others, said the agency on Monday. Previously, she has worked with Saatchi & Saatchi, JWT and Grey.

    “I’m here to build, to enjoy the creative process, to love the business of advertising even more than I already do. I’m here because it felt like the right place to be. And I’m looking forward to the journey,” said Chakravarti on her new role.

    Pallavi has over a hundred awards to her credit. Over the years, her work has been recognised at coveted platforms such as Cannes Lions, One Show, D&AD, New York Festival, Adfest APAC, Spikes Asia and The Dadasaheb Phalke Awards. She has also served on the jury panels of creative festivals including Cannes Lions, Dubai Lynx, New York Festival, Global Awards, Gerety Awards etc.

  • Mamaearth appoints Karan Bajwa as vice president- HR

    Mamaearth appoints Karan Bajwa as vice president- HR

    MUMBAI: FMCG brand Mamaearth has appointed Karan Bajwa as vice president, human resources for Honasa Consumer Pvt. Ltd.

    Bajwa has eight years of experience across talent functions like total rewards, business partnering and HR shared services in companies across telecom and FMCG.

    Mamaearth has grown exponentially over the past few years and is expanding at a rapid rate. Adding Bajwa to the team is part of their plans to identify and implement long-term strategic talent management goals, the company said on Thursday. Bajwa has years of experience at Airtel and Reckitt under his belt.

    Mamaearth co-founder and CEO Varun Alagh said, “Being the fastest-growing D2C brand, we don’t want to simply add to the volume of our workforce, but want to grow as a family. Mamaearth wants to ensure that our employees are well looked after, have access to benefits, and experience a happy company work culture. We’re excited to grow our family and are glad to have someone as experienced and able as Karan to help us achieve our goals.”

    Karan Bajwa will be based out of the Gurgaon office. The appointment comes on the heels of other critical and strategic additions to the leadership team of the brand.

    “Mamaearth is a brand that has made a difference, not just to the consumer market, but also to the way FMCG companies conduct business. I am honoured to be part of the management team and look forward to helping create an impactful talent strategy by streamlining existing processes in addition to implementing new initiatives for the positive growth of the company,” said Karan Bajwa on his new role. 

  • Dinesh Nair appointed Director of Consumer Business for Lenovo India

    Dinesh Nair appointed Director of Consumer Business for Lenovo India

    Mumbai: Chinese technology major Lenovo has appointed Dinesh Nair as the director of consumer business for the India region.

    Nair succeeds Shailendra Katyal, who was recently elevated as site leader for Lenovo India and managing director of Lenovo’s PC and Smart Device business in India.

    Nair has been associated with Lenovo India’s consumer business for over 11 years in various roles. Most recently, he was the sales and channel management lead for the company’s consumer segment in India.

    He has handled leadership responsibilities across offline general trade retail, distribution management, field sales, e-commerce, large format retail, and category management.

    “I am proud to hand over the reins of the consumer business to Dinesh. At the same time, this is a demonstration of our commitment to developing talent internally. I am sure he, along with the consumer leadership team, will propel the business to new heights,” said Lenovo India managing director Shailendra Katyal.

  • Shiprocket hires Amit Bhatia as vice president – marketing

    Shiprocket hires Amit Bhatia as vice president – marketing

    NEW DELHI: Logistics start-up Shiprocket has brought on Amit Bhatia as vice president of its marketing division. He moves from BannerBuzz, where he was head of marketing.  

    Bhatia’s mandate is to increase the customer base, improve brand awareness and scale performance marketing to achieve growth.   

    In a career spanning 15 years, he has also worked with Droom, Times Internet and Interactive Avenues.   

    Shiprocket CEO and co-founder Saahil Goel said, “Shiprocket is fiercely expanding its leadership team as more businesses in India continue to join the digital bandwagon. To scale our services and drive innovation as India’s leading post-order fulfilment platform, we are pleased to welcome Amit Bhatia as our new vice president for marketing. A young, motivated professional with rich experience in marketing and a proven track record, we are confident that his analytical and strategic style of working will elevate Shiprocket towards greater heights.”  

    Bhatia said, “I am thrilled to be a part of a distinguished platform such as Shiprocket in the next phase of my career. My plans for Shiprocket a few years down the line include scaling 5X, making it a default choice for e-commerce shipping for any d2c brand, and making it the most popular and used independent shipping platform. I look forward to working closely with the team to jointly achieve these goals.”   

  • Starcom onboards Niti Kumar as chief operating officer

    Starcom onboards Niti Kumar as chief operating officer

    NEW DELHI: Media agency Starcom has strengthened its leadership team with the appointment of Niti Kumar as chief operating officer. She will be responsible for client deliverables, revenue growth, and new business development across the agency’s offices.

    Kumar will report to Starcom India CEO Rathi Gangappa, and will work closely with the senior leadership at Publicis Media to consolidate businesses and drive integrated solutions.

    During her 20 years in the media and marketing industry, she has dabbled in media planning, marketing, digital communications, and media investment management, and has worked across a variety of categories like publishing, FMCG, telecom, automobiles, garments, and BFSI.

    Gangappa said, “I believe that there is immense growth potential in the market today, especially considering the shifts we are likely to see in consumer and workplace habits in a post- pandemic era. This is the right time for Starcom to recruit the right talent, drive future-focused capabilities and to grow the agency’s business through innovative and organic streams.”

    Before joining Starcom, Kumar was the senior vice president at Penguin Random House India, where she spearheaded marketing along with the digital and data initiatives of the organisation. A graduate from MICA, she has held leadership roles at GroupM (managing partner north & east at Mediacom) and Mudra Communications (office head, media, Delhi & Kolkata).

    A TEDx speaker, Kumar has closely led and managed media investments and strategy for global and local businesses like Mars Wrigley, Shell Plc, Makemytrip.com, Gillette, Amway and Reckitt Benckiser, to name a few.

     “I’ve always believed in the power of communications to influence a brand’s business impact and their relationship with consumers,” said Kumar. “Starcom has a diverse and interesting portfolio of clients, and I’m looking forward to working with them to drive more value, innovation and effectiveness for their media investments while also using the agency’s unique offerings to grow and strengthen the teams and the business.”

  • Sudhir Sitapati moves on from HUL, to be replaced by Srinandan Sundaram

    Sudhir Sitapati moves on from HUL, to be replaced by Srinandan Sundaram

    NEW DELHI: Hindustan Unilever (HUL) executive director foods and refreshment Sudhir Sitapati is moving on from the FMCG major. He will be replaced by Srinandan Sundaram, currently executive director – customer development. The appointment will be effective 1 July 2021.

    Sitapati is leaving the organisation to pursue an external opportunity.

    He joined HUL as a management trainee in 1999 and has successfully managed roles across sales and marketing. As executive director – foods and refreshment, he led the transformation of the brand’s Tea portfolio into a purpose-led category that regained market leadership and gained shares for the last three years.

    During his tenure, he also led the merger of Adityaa Milk and more recently, GSK Consumer Healthcare business into HUL, bringing iconic brands like Horlicks and Boost into the Unilever family. The Unilever Food Solutions business was also rewired and transformed into a growth engine.

    Sundaram joined HUL as a management trainee in 1999 and over the last 22 years, has had a strong track record in both customer development and marketing. In his current role, Srinandan has been at the forefront of bringing in leading-edge technology and transforming the company’s CD organisation into a high tech – high touch team. The Shikhar app, launched under his leadership, has lent a competitive edge to the business, especially during the pandemic and is the largest eb2b app in India today.

    HUL chairman & MD Sanjiv Mehta said, “I would like to thank Sudhir for his immense contributions to the company over the last two decades. We cherish iconic ad campaigns like Daag Acche Hain and Swad Apnepan Ka that were created under his leadership. He played a pivotal role in the merger of GSK CH into HUL. I wish him the very best as he embarks on a new chapter in his career. I am delighted with the appointment of Srinandan as head of foods and refreshment and I’m certain that he will take the business to the next level of performance.”

  • Nykaa onboards Vikas Gupta as CEO – B2B Business

    Nykaa onboards Vikas Gupta as CEO – B2B Business

    MUMBAI: Flipkart’s head of customer, marketing and digital business Vikas Gupta has joined online beauty & personal care products marketplace Nykaa as CEO of its b2b business.

    The e-commerce portal posted the development on its LinkedIn page.

    “We are delighted to welcome on board, Vikas Gupta, the new CEO of our B2B business at Nykaa. Having held leadership roles for over two decades, Vikas is an expert at building business for digital-first enterprises that are data driven and fast-evolving. We are excited to have him on the team to drive a new wave of growth at Nykaa,” read the post.

    Gupta has over two decades of leadership experience at companies such as Unilever and more recently, Flipkart, where he was the head of customer and marketing function, the company said. 

    His work over the years has won him several recognitions including 14 effectiveness awards (Effies and AMEs), 27 innovation and creative awards (16 Cannes Lions) and 10 top Unilever awards.  

    Gupta shared the news of his appointment on LinkedIn saying, “Incredibly excited to start this new journey at Nykaa. Big Thank you to the wonderful people at #Flipkart for the lasting learnings and friendships and an everlasting gratitude to my family at #Unilever #hindustanunilever as I begin this new chapter of my life.”

    At Nykaa, Gupta will be setting up the e-distribution arm that aims to become the one-stop shop for retailers across the country to source beauty and personal care products, the company said.

  • L’Oréal elevates Asmita Dubey as group chief digital officer

    L’Oréal elevates Asmita Dubey as group chief digital officer

    NEW DELHI: Beauty brand L’Oréal has elevated Asmita Dubey as chief digital officer and member of the group’s executive committee. Dubey succeeds Lubomira Rochet, who is moving on from the global cosmetics giant.

    Dubey was chief media officer for the group and chief digital officer for L’Oréal’s consumer products division. She is entrusted with the responsibility of driving the second phase of the brand’s digital transformation.

    With a background in both statistics and economics, Dubey started her career in the Indian advertising industry. Later in China, she activated campaigns for some of the world’s biggest FMCG companies. As part of the group, she laid the foundations for L’Oréal’s e-commerce acceleration in China. She built L’Oréal’s first joint-business partnerships with Alibaba and Tencent and established a broader start-up ecosystem. As chief marketing officer for China and Asia Pacific for L’Oréal, she strengthened L’Oréal’s digital footprint in the region.

    L’Oréal deputy chief executive officer – divisions Nicolas Hieronimus remarked, “Asmita is a real expert in her field and is a true strategic thinker, with a unique ability to simplify within complexity. With her long-term experience in digital marketing, trend-spotting and consumer centricity, she is the perfect choice to build the next big phase of our digital transformation.”

  • Gozoop onboards Sushil Anantharaman as media director

    Gozoop onboards Sushil Anantharaman as media director

    MUMBAI: Integrated marketing agency Gozoop has onboarded Sushil Anantharaman as media director. Previously, he was associated with Hansa Cequity as the associate director.

    With over 10 years of experience in the digital media workforce, Anantharaman has a detailed understanding of media planning and buying. He has also worked with agencies like Madison, PHD, Maxus, Carat in the past.

    Anantharaman will report to Gozoop CEO & co-founder Ahmed Aftab Naqvi. He will be responsible for media strategies for mandates like EuroSchool, GNC, Ace Blend, Bisleri, 3M, Times Interact & Tata Steel, the agency said in a press statement.

    “Gozoop aligns well with my core belief that everything is constantly evolving and, we, with the aim of being a force in the digital media space, or for that matter just human beings, should also be ready to evolve and constantly keep learning. The digital-first and integrated digital approach will help us build brands and make them more visible in their landscape. Together, we look forward to creating path-breaking strategies that will be remembered by marketers and aspirants in the industry,” Anantharaman said.

    “Sushil is one of those rare professionals in our industry who comes with deep expertise and at the same time has profound humility. I am confident of our media capabilities rising to the next level under his leadership and becoming an unmatched force when coupled with our existing creative capabilities,” Naqvi added.