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Tag: appointment

  • Zolo onboards Rishi Sharma as chief marketing officer

    Zolo onboards Rishi Sharma as chief marketing officer

    Mumbai: Homegrown co-living brand Zolo has appointed Rishi Sharma as a chief marketing officer.

    In his new role he will be responsible for strengthening the brand’s external and internal communication along with developing an overarching strategy for new vertical launches, the brand said.
    Sharma comes with over 20 years of experience in marketing. Prior to joining Zolo, Sharma was working with companies like Aditya Birla Group, Liva, and Kara. His previous stints also include Samsung India Electronics and advertising agencies like McCann, Publicis, Euro RSCG (HAVAS) as a planner.

    Welcoming Sharma on board, Zolo’s CEO & co-founder, Dr Nikhil Sikri said, “Rishi brings in new ideas and industry insights that will add to our existing strength. He will focus his attention on the Zolo-ite community, consumer journey, and expanding our customer base. With innovative ideas rooted in experience, he will lead the marketing communication team towards setting a new bar in the industry.”

    Talking about his new role, Sharma said, “Zolo has emerged as a trendsetter to redefine the way people live, work and play. In the last 12 months, the team has demonstrated unmatched integrity and credibility as they pivoted to meet the expectations and help their consumers cope with the new reality. I am looking forward to working with them to help build and consolidate their position in the industry as they expand to create new verticals in the sector.”

  • Rediffusion onboards Tathagat Jena as branch head, Delhi

    Rediffusion onboards Tathagat Jena as branch head, Delhi

    Mumbai: Ad agency Rediffusion has announced the appointment of Tathagat Jena as the head of its Delhi branch. Jena moves from the Chinese smartphone company Transsion as CMO of Infinix mobiles.

    Jena comes with over two decades of experience in brand management. He was previously associated with Samsung India where he led the marketing team for the smartphone division for nine years. Prior to that, he worked in executive roles with ad agencies like Lowe Lintas, Ogilvy & Leo Burnett, and retail brand Lladro.

    “At a time when clients are increasingly seeking ‘marketing partnerships’ from their communication agencies, Rediffusion aims to offer the complete suite of digital-first solutions & demonstrate capabilities beyond just communications,” Jena said. “Along the way, I hope to have some fun co-creating success stories that Rediffusion is famous for.”

    Welcoming Jena on board, Rediffusion’s joint president Navonil Chatterjee said, “In Tatha we have a good combo of a good agency man and a matured client hand, especially one who has worked in a highly competitive category like mobile handsets. He will now bring all those learnings to Rediffusion Delhi. For us Delhi was one of our most important geographies with Maruti, Airtel, Pepsi all being our clients born in that office. Tatha is tasked to bring back the effervescence to the Delhi office. We have signed up some very interesting and live-wire businesses in Delhi and we look forward to a big Rediffusion operation in India’s capital city in the days to come. Delhi is a big priority for us going forward.”

  • Metro Brands brings on board Nissan Joseph as CEO

    Metro Brands brings on board Nissan Joseph as CEO

    Mumbai: Homegrown fashion footwear retailer Metro Brands has announced the appoinment of Nissan Joseph as its chief executive officer, effective 1 July.

    The company will continue to be helmed by its founding members, managing director Farah Malik Bhanji, and chairman Rafique A. Malik, it said in a statement on Friday.

    Prior to joining Metro Brands, Joseph was associated with Philippines-based MAP Active & Planet Sports Inc, a lifestyle retailer in Southeast Asia, where he was the CEO since March 2020. During his 18 year-long experience in retail and brand management, he has held key roles for five years at Crocs, for which Metro Brands operates retail stores in India. He has also worked with Payless Shoes Pty Ltd and Hickory Brands, Inc.

    As of March 31, 2021, Metro Brands Ltd’s pan India network comprises 586 stores in over 130 cities with brands like Metro Shoes, Mochi, Walkway, and Crocs under its banner.

  • GroupM India elevates Atique Kazi to president – data, performance and digital products

    GroupM India elevates Atique Kazi to president – data, performance and digital products

    Mumbai: GroupM India, WPP’s media investment group, Friday elevated Atique Kazi to president – Data, Performance and Digital Products, with effect from 2 August. 

    Kazi will be based out of the agency’s Mumbai office and report to GroupM South Asia CEO Prasanth Kumar and Xaxis APAC CEO Arshan Saha. He will also be joining the conglomerate’s executive committee, the company said in a statement.

    Kazi has been a part of the GroupM family since 2013. He was integral in launching Xaxis in India before moving to Singapore to take over a regional role. He established the agency’s AI-enabled influencer marketing solution, INCA across 10 key markets.

    In his new role, Atique will continue to build on the brand’s best practices and technologies across the fields of data analytics, deep learning, process mining, performance marketing and business intelligence to create efficient, fast, and scalable value-added processes, it further said.

    Welcoming Kazi on board, Prasanth Kumar said, “At GroupM our focus is to continue evolving by offering flexible, scalable and innovative solutions. Atique joining the core team at GroupM India is the reflection of our commitment towards offering digital solutions that can create great value-add for brands in this ever-evolving market. I look forward to working closely with Atique and I am confident that he will continue to grow our digital offerings. His expertise of aiming at innovation and providing value-propositions will be key towards Digital Transformation of our clients and partners.”

    Arshan Saha said, “The scale and speed of digital transformation and the fact that India as a market has demonstrated its leadership in this area means that we need to have our best talent to fulfil this demand. Atique is one of our very best with a proven track record locally and most recently regionally in APAC where he launched and scaled GroupM’s Influencer and content arm – INCA.  Having worked with Atique for over 8 years, I can attest to his leadership, curiosity, knowledge and drive which are invaluable in defining and determining client success.”

    Before joining GroupM Kazi was a part of Yahoo! in London heading planning and strategy for emerging markets in EMEA. His career pedigree also spans The Economist, The Times Group, JVC etc over the past 18+ years.

    On his new role, Kazi said, “I am excited by this role given the scale of the opportunity to drive further growth within GroupM. I strongly believe that digital acceleration provides agility to organizations. With the support of better data, analysis, innovation, stronger performance, and result orientation we can better respond to brand challenges and accelerate their transformation journeys and help them achieve faster business outcomes. India is a market of opportunities and by leveraging GroupM’s digital expertise we can redefine the ecosystem.”

  • Schbang announces key appointments to senior leadership team

    Schbang announces key appointments to senior leadership team

    Mumbai: In announcement of two key appointments, marketing solutions agency Schbang on Friday introduced Amisha Gulati as vice president – integrated solutions, and Sharmeen Indorewala as head of new business, especially for its technology transformation service.  

    Gulati was previously associated with Zee5 as the marketing manager. At Schbang, she will report to co-founder and CEO Akshay Gurnani. She comes with ten years of industry experience with stints at organisations such as The Glitch, Spark Eighteen Lifestyle, and Vyas Gianetti Creative.

    Gulati said, “Schbang has done a fantastic job in the short six years and I am very excited to be part of its trailblazing journey. Work doesn’t feel like work when you are living your passion. Fueled by such passion, I aim to bring about Impact in society – through the company, its clients and my team. Hence, it’s my endeavour to build teams and work that deliver value and that we are proud of, at Schbang,”    

    Indorewala will report to Schbang’s co-founder and chief technology officer Sohil Karia. She joins from Proof Analytics (a Schbang partnership) where she was the head of business. Prior to that, she was also the founder and CEO at The Parfait Co. At Schbang, she will responsible for growth strategy and new business development for the technology vertical.  

    Indorewala said, “My prior business experience working with startups like The Parfait Co. and Proof Analytics has enabled me to work towards the company goal of building out the technology transformation division while showcasing our deep research and consultancy capabilities, our consumer-centricity focused skills, with a keen eye on brand meditation as well as our established and rapidly growing tech department under Sohil’s leadership.”

    Speaking on the new development, Schbang founder Harshil Karia, said, “It is great to see our leadership team strengthen with both Sharmeen and Amisha, extremely strong women with varied and diverse experience. They are bringing in with them an entirely new perspective to the leadership at Schbang. Sharmeen growing our technology transformation and Amisha to bring in depth of strategy to our work, both will act as pillars for Schbang as we grow. Both of them will help in strengthening our offering to companies and groom our strong talent pool of over 600 Schbangers.”

  • magicpin names Pranay Gupta as VP, growth & business development

    magicpin names Pranay Gupta as VP, growth & business development

    MUMBAI: Homegrown savings app magicpin has appointed Pranay Gupta as the new vice president of growth and business development. His appointment comes on the heels of other key strategic additions to the leadership team of magicpin. 

    Gupta will be responsible for building ecosystem partnerships for driving magicpin’s growth, the company said in a statement. 

    Gupta was the co-founder of 91 Springboard and is well-networked in the technology ecosystem. A graduate of IIM Ahmedabad and IIT-Delhi, he has decades of experience as an entrepreneur and investor.

    On his new role, Pranay Gupta stated, “magicpin is a fantastic platform that lets consumers save, while driving growth for its 150K+ merchants. I am eager to join the team and build partnerships that take magicpin’s massive savings network to many more consumers.”

    magicpin co-founder and CEO Anshoo Sharma said, “We are excited to welcome Pranay to the magicpin family. He brings a lot of experience, expertise, and valuable insights to the position, and we look forward to him playing a key role in the company’s next phase of growth.”

  • Clevertize brings on board Suman Mani as creative director

    Clevertize brings on board Suman Mani as creative director

    Mumbai: Clevertize, the integrated marketing agency, has appointed Suman Mani as its creative director. He moves from Cheil India where he worked as creative director, digital.

    Mani brings with him 14 years of experience in the advertising industry across various platforms – creative, design, art, and building influential brand experiences. His professional stints also include names like Dentsu Webchutney, JWT, and Hakuhudo Percept.

    Clevertize founder and CEO Sagar Nidavani said, “I am delighted to welcome Suman into the leadership team at Clevertize. As we dial up our creative abilities and drive content lead innovations, Suman will be a great fit for the same. He has done clutter-breaking creative work for some of the top brands in the country. Suman will lead our vision to transition Clevertize into a creative-led integrated marketing agency.”

    Speaking on his new role, Mani shared, “With the world now at our fingertips, integrated digital marketing solutions is the way forward for our industry. Clevertize is at the cusp of this shift and this is what excites me as I join their team. With the dynamic changes that we are experiencing in the digital space, new avenues of creative expression and digital innovations have become key driving factors and I look forward to unlocking a world of possibilities with this team of enthusiastic and eager minds. My mandate is to raise the bar and take the agency to the next level of creative existence.”

  • The Coca-Cola Company names Aditi Anand as head of creative strategy

    The Coca-Cola Company names Aditi Anand as head of creative strategy

    Mumbai: The Coca-Cola Company has appointed Aditi Anand as the head of creative strategy for brand Coca-Cola for India and South-West Asia.

    Before joining Coca-Cola, Aditi was HMD Global’s head – brand, media, and digital marketing where she was at the helm of brand and media strategy for Nokia mobiles in India.

    Aditi brings with her 14 years of industry experience in large-scale global and Indian brands like Flipkart, Bharti Airtel, and Micromax Informatics. She has led teams across multiple marketing sub-functions like brand strategy & media, digital content & experiences, consumer insights, retail, eCommerce, and marketing analytics.

    “Excited to start a new inning with The Coca-Cola Company as Head of Creative Strategy on Brand Coke for India & Southwest Asia,” Aditi wrote in a LinkedIn post.

  • Airtel Business appoints Harish Laddha as CEO-emerging business

    Airtel Business appoints Harish Laddha as CEO-emerging business

    Mumbai: Airtel Business, the B2B unit of Bharti Airtel, announced the appointment of Harish Laddha as chief executive officer for emerging business. He will report to Ajay Chitkara, director and CEO – Airtel Business, the company said in a statement.

    Laddha will be responsible for identifying and leveraging growth opportunities in emerging categories such as the small and medium business (SMB) segment. He will lead a dedicated team to bring to market highly differentiated offerings for these emerging segments, it added.

    Welcoming Laddha on board, Chitakara said, “As the Indian economy evolves over the next decade, the SMB segment, in particular, offers a massive opportunity to enable the digital transformation of tens of millions of traditional businesses. Airtel Business with its end-to-end portfolio is well-positioned to serve the requirements of these businesses. I am delighted to welcome Harish on board and am confident that under his leadership we will create sharper focus on the emerging growth opportunities.”

    Laddha comes with over 25 years of experience, having worked in companies like Ingram Micro, Tata Communications, and Tech Pacific. He is an alumnus of Narsee Monjee Institute of Management and holds a bachelor’s degree in electronics and telecommunication from MIT, Pune.

  • Hansa Research announces Ashish Karnad as EVP and head-media and digital business

    Hansa Research announces Ashish Karnad as EVP and head-media and digital business

    Mumbai: Hansa Research on Monday announced the appointment of Ashish Karnad as executive vice president and head -media and digital business. In his most recent role at Nielsen Media, he was in charge of IRS, the print currency in India.

    Karnad brings over 25 years of experience in media research. His key expertise lies in Media and ROI measurement.

    Speaking on the appointment, Karnad said, “It’s a great feeling to be joining the Hansa Research Group. The Indian media and digital scenario is an ever-evolving phenomenon and hence there is a constant need for newer information and better usability of research insights. This asks for a different perspective and a fresh approach when it comes to research processes and that is precisely what I have been mandated to do while I try to build a profitable media and digital business at the Hansa Research Group. I’m really excited and looking forward to this opportunity.”

    In the past, Karnad also worked with Kantar India (both IMRB and Millward Brown). Some of his key achievements at Kantar have been launching India’s first meter-based TV measurement system (TAM) and then extending the same to Sri Lanka and Bangladesh.