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Tag: appointment

  • Infectious Advertising appoints Vinu V Krishna as creative head

    Infectious Advertising appoints Vinu V Krishna as creative head

    Mumbai: Infectious Advertising, an integrated independent agency, on Wednesday announced the appointment of Vinu V Krishna as creative head with immediate effect. Krishna was previously associated with Nichemind as creative director.

    Krishna comes with over 15 years of experience as a copywriter having worked extensively on print and digital for brands like The Week, Federal Bank, Google, Yahoo!, Manorama Group, and GMR. He has worked with leading ad agencies like JWT, DDB, and 1pointsize. He has won major awards at AdStars and Big Bang Awards – Bangalore Advertising Club.

    “The hiring of Vinu would easily be one of the most long-drawn recruitments in the history of advertising,” Infectious Advertising, director & co-founders, Nisha Singhania and Ramanuj Shastry said in a joint statement. “We interviewed him in a pub in Bangalore in 2018 and told him we liked him, and he joined Infectious in 2021! But as they say – it’s better late than never. It took a pandemic and WFH to finally get a top Bangalore writer to join us.”

    “Infectious has a legacy of doing cutting-edge work in the digital space since its inception. And the culture nurtured by Ramanuj and Nisha is conducive to do clutter-breaking work,” Krishna said. “Infectious is a place where creativity, technology and data all come together to solve real business problems.”

  • Vedantu appoints Maninder Bali as head of brand marketing

    Vedantu appoints Maninder Bali as head of brand marketing

    Mumbai: Homegrown online learning platform Vedantu on Tuesday announced the appointment of Maninder Bali as head of brand marketing. Based in Bangalore, Bali will report to Vedantu’s chief operating officer, Arvind Singhal.

    In his new role, Bali will further build the brand and bring alive the Vedantu experience at every touchpoint. He will navigate the brand marketing playbook and drive impact at scale for Vedantu, said the press statement.

    Bali is an industry veteran who has 16 years of experience having worked with prominent advertising companies across India and Singapore, including Leo Burnett, Publicis Singapore, BBH, and Open Strategy and Design.

    Welcoming Bali on board, Arvind Singhal said, “His versatile experience will enhance our student-centric approach and strengthen our relationships with our stakeholders, allowing us to deliver excellence across all platforms. I extend a warm welcome to Maninder, and I am delighted to work with him.”

    Speaking about his new role, Bali said, “One rarely gets a chance to craft an entire brand out of a company’s culture and belief system. This is an extremely opportune time for me to be a part of the Vedantu journey. I’m excited to create a brand that becomes a force multiplier for our mission and creates impact at scale.”

  • Netflix India onboards Srivats TS as VP, marketing

    Netflix India onboards Srivats TS as VP, marketing

    Mumbai: Netflix India has brought on board Srivats TS as vice president, marketing. He will lead the marketing team in India and report to Netflix vice president, APAC marketing, Barry Smyth.

    Prior to Netflix, Srivats was associated with food delivery platform Swiggy as senior vice president, marketing and consumer experience. He holds strong experience in building brands and businesses across traditional and new-age consumer technology companies.

    Commenting on the new appointment, Smyth said, “Srivats is an original thinker and an incredible marketer. As we bring more great stories from India, he will lead marketing to drive conversations and form deeper connections with consumers.”
    Srivats started his career with Nokia, where he worked for close to nine years in roles across brand marketing, consumer insights, and key account management. He then joined Swiggy in 2016 as head of marketing. Prior to that, Srivats led digital brand marketing at Quikr.

    Speaking on his new role, Srivats said, “Netflix is home to incredible stories and characters that become a part of our lives and conversations. I am excited to be a part of this phenomenal team and find more creative ways to drive engagement with millions of Netflix fans in India.”

  • ShareChat appoints Akshat Sahu as director of marketing

    ShareChat appoints Akshat Sahu as director of marketing

    Mumbai: Homegrown social media platform ShareChat has brought on board Akshat Sahu as director of marketing. He will report to Moj and ShareChat chief commercial officer Ajit Varghese.

    Sahu will be at the helm of all the marketing efforts and drive the platform towards a more accelerated growth among the user community and build top-of-the-mind recall in the branding and advertising community, the platform said in a statement on Monday.

    Prior to ShareChat, Sahu was heading marketing for emerging sports at Star Sports. He led the marketing strategy for diverse Indian sports, including football, kabaddi, hockey, and badminton. He also led the entire marketing and strategy of Channel [V] India in his earlier role at Star India.  

    Commenting on the new appointment, Ajit Varghese said, “Akshat brings in a strong set of skills and his expertise in branding and marketing will add a lot of value to our team. He is a proven marketing leader with strong strategic acumen, in-depth consumer insights, and a highly efficient operational focus. We hope he will bring immense value and spread our brand reputation across the diverse group of stakeholders as we continue to build ShareChat on our long-term strategy.”

    An alumnus of MICA Ahmedabad, Sahu commands over 15 years of experience in branding, marketing, consumer research, strategy, sales, and P&L management.

    Speaking on his new role, Sahu said, “I have always been intrigued by the diversity of India and it is a special opportunity to be working with a company that is pioneering the Indic language conversations in the internet space. I am looking forward to contributing to the company’s growth with my core area of expertise and making ShareChat a household name in India.”

  • Mother Sparsh appoints Himanshu Chandel as head of marketing

    Mother Sparsh appoints Himanshu Chandel as head of marketing

    Mumbai: Baby & mother care brand Mother Sparsh has announced the appointment of Himanshu Chandel as head of marketing and growth. The on-boarding of Chandel is aligned with the brand’s vision to achieve a landmark feat in the D2C space by clocking 10 times growth in the website sales, it said on Monday.

    In his new role, Chandel would spearhead the brand’s overall marketing & growth strategy along with analytics to focus on product innovation.

    Mother Sparsh co-founder and CEO Himanshu Gandhi asserted that the appointment of Chandel is also “in sync with the brand’s next growth chapter that majorly is around building the world class brand that thrives in a digital-first world”. “Speed, precision, and timing will play a major role in our next phase of growth journey, as winning customer loyalty and improving customer lifetime value are sacrosanct for us,” he added.

    Prior to Mother Sparsh, Chandel has been instrumental in scaling a number of brands such as Pipa Bella – now acquired by Nykaa, Homescapes Europa Ltd and Passion Gaming, which registered multi-fold growth in terms of user acquisition under his leadership. He has served as a senior-level executive across different segments like gaming, dating & matrimony, e-commerce, cryptocurrency, and BlockChain.

    “We intend to scale Mother Sparsh to being a 100 crore brand by FY ’23, and alongside other prerequisites, we are committed to enhancing brand loyalty among the consumers,” said Chandel. “The key growth lever for us would be placing end consumers at the centre of the overall strategy while we would strongly leverage retention marketing strategies along with advanced mar-tech stack. The brand would continue to scale acquisitions with the right set of the marketing mix.”

  • Kaizzen Communications appoints Joshy Mathews as regional director

    Kaizzen Communications appoints Joshy Mathews as regional director

    Mumbai: Kaizzen Communications, a public relations and digital media agency, has appointed Joshy Mathews as its regional director.

    Mathews is an industry professional armed with over 25 years of experience in corporate communications. He specialises in high growth, people-centric multinational environments.

    Prior to joining Kaizzen, Mathews worked as an independent consultant for eight years. Previously, he served at Vox Public Relations as managing director, where he oversaw the firm’s operations across India for over three years. 

    He was also associated with Text 100 as general manager – South India. During his over eight years tenure at the media company, Mathews led highly profitable south India operations. He won the 2003 award for the best run office in APAC and the 2006 APAC Star Award for Excellence in People Management.

  • Vandini Gupta named 1441 Pizzeria brand and business head

    Vandini Gupta named 1441 Pizzeria brand and business head

    Mumbai: 1441 Pizzeria has announced the appointment of Vandini Gupta as brand and business head.

    As the brand expands into new domains, this appointment comes as a crucial and strategic decision to lead the brand as a QSR available in every part of the country and give it a fresh and unique direction in the hospitality industry, the brand said in a statement.

    Founder Krisha Gupta said that this announcement works as a great start for the brand’s newly launched ‘vegan pizza’ which was a “brilliant” initiative suggested by Vandini herself. “In the past two years, Vandini has been an active part of 1441 Pizzeria. Her instincts and passion for food are tremendous and we are thrilled to see our brand reach a much higher standard with her expertise. We are extremely excited for this new journey and looking forward to elevating the brand as a leader in the QSR in India,” Gupta added.

    Vandini has experience in finance and has worked with luxury brands in India. She was previously associated with Morgan Stanley in London and Tano Capital in India. In addition, she also manages the French beauty brand – Mary Cohr and has also worked with the luxury brand – Truefitt & Hill.

    Speaking on her new role, Vandini said, “Hospitality is largely intangible and the key to success in the F&B industry translates far deeper than just the transactional sense of filling in the tables and serving food. It is important to connect the brand with audiences and 1441 has achieved this with many successful collaborations and initiatives. Looking forward, one of the important aspects for us is to revolutionise the concept of pizzerias in India by reaching in every part of the country as a leader in QSR and introducing the audiences to truly authentic Italian pizzas in both dine-in and delivery formats.”

  • ZEE appoints Gaurav Kanwal as chief revenue officer, digital and SMB

    ZEE appoints Gaurav Kanwal as chief revenue officer, digital and SMB

    Mumbai: Zee Entertainment Enterprises Ltd (ZEEL) has appointed Gaurav Kanwal as chief revenue officer, digital and small and medium businesses (SMB), South Asia.

    Kanwal was last associated with Disney+ Hotstar as executive vice president, ad sales for two and a half years. He was at the helm of identifying new avenues to drive revenue in a profit and loss management capacity for the company.

    Kanwar commands over 17 years of multi-industry and multi-channel experience in sales, marketing, online business as a strategist and manager. He specialises in distribution channels, marketing strategy, sales processes, SMB & mid-market, GTM plan, management, emerging markets, P&L ownership, people management.

    Prior to Disney+ Hotstar, Kanwal has had stints with Adobe as head of SMB and channel sales (South Asia), Symantec Corporation as country sales manager for India and SAARC, International SOS Services as marketing and communications manager for India, Corning International, and Feedback Ventures.

  • Shipsy onboards Mohamed Reza as VP-head of marketing

    Shipsy onboards Mohamed Reza as VP-head of marketing

    Mumbai: Supply chain and logistics management platform Shipsy has brought on board Mohamed Reza as vice president – head of marketing. This development comes when the company is rolling out aggressive expansion plans and strengthening its foothold in the global supply chain and logistics market.

    In his new role, Reza will be responsible for the marketing function with an extended focus on building Shipsy’s presence in newer regions, primarily the Middle East, which holds the company’s RHQ and eventually to other geographies, said the statement.
    Reza was previously associated with MetricStream for ten years, where he headed essential portfolios of the director of strategic initiatives and the head of marketing for Europe. He also worked with Microsoft for more than four years.

    “Going forward, we need a strong suite of leaders to drive our business at a global stage,” said Shipsy CEO & co-founder, Soham Chokshi. “We are certain that the recent hirings and elevations will bring a mix of the domain-expertise and fresh outlook, needed to assist our efforts in achieving our growth objectives.”

  • The Q appoints Pankaj Rai as head of ad sales, North & East regions

    The Q appoints Pankaj Rai as head of ad sales, North & East regions

    Mumbai: Hindi GEC, The Q on Tuesday announced the appointment of Pankaj Rai as head of ad sales for North and East regions, effective immediately. He will be based out of the company’s New Delhi office.

    In his new role, Rai will be responsible for driving the advertising sales for the channel in the respective regions and report directly to CEO, Simran Hoon, said the company in a statement.

    Rai is a seasoned media professional armed with over 15 years of expansive industry experience. Prior to joining The Q, he was associated with Zee Network, Mid-Day, and Shaadi Dot Com in various capacities. He has handled key accounts for linear TV channels including Zee TV, Zee Cinema, &TV among others. With hands-on media sales experience across TV, print, and digital, he has successfully contributed to top-level revenues. Rai also has a deep understanding of traditional and new media functioning.

    Speaking on the appointment, Hoon said, “We are delighted to welcome Pankaj to The Q. This is one of our most-awaited and critical hires in ad sales for the North and East regions and we are confident of the value he will add to our growing portfolio of advertisers. Given his exceptionally strong relationships and business acumen with stakeholders in the market, we look forward to him bolstering our businesses to new heights.”

    Talking about his new role, Rai shared, “I am delighted and grateful for this opportunity with The Q. The Q brings to the market an exciting proposition unlike any other channel in the GEC space. The channel has also seen tremendous growth within a short span and continues to gain popularity among viewers and advertisers which by itself speaks volumes. I am excited about this new innings and look forward to working closely with Simran and the team entire team as we steer towards the next wave of growth.”