ITV

Tag: appointment

  • Siddhesh Maldikar joins Zee TV as director of marketing

    Siddhesh Maldikar joins Zee TV as director of marketing

    Mumbai: Siddhesh Maldikar has joined Zee Entertainment Enterprises Ltd-owned Hindi GEC Zee TV as director of marketing.

    In his most recent role, Maldikar was associated with Sony Pictures Networks India, where he worked as senior manager of marketing.

    “New Beginnings as I start my journey with Zee TV as Director – Marketing,” Maldikar wrote in a LinkedIn post, announcing his move.

    An alumnus of N L Dalmia Institute of Management, Maldikar is a marketing professional with experience in FMCG and media & broadcasting.

    Prior to Sony, he worked with Hindustan Unilever Ltd as a senior brand executive, Magnum Ice Creams. While at HUL, Maldikar helmed the launch of Magnum in India in five cities which includes a test launch in Chennai in 2013. He also had a stint at Temptation Foods Ltd.

  • Lucinda Martinez joins Netflix as VP, multicultural marketing

    Lucinda Martinez joins Netflix as VP, multicultural marketing

    Mumbai: Netflix has brought on board veteran marketing executive Lucinda Martinez as vice president of multicultural marketing. She is set to take on her new role later this month and will report to Netflix CMO Bozoma Saint John, reported Variety.

    In this newly created position, Martinez will build a multicultural marketing team and lead Netflix’s targeted marketing efforts to the Latino, Black, Asian, LBGTQ, and faith audiences.

    She is a strategic marketing and management professional with a strong record of contributions in sales, marketing, new business development, new product launches, promotions, and brand management, for both business-to-business and direct-to-consumer products & services.

    Martinez previously served as executive vice president of HBO and HBO Max brand marketing for more than 20 years. She was responsible for developing a distinct, resonant and inclusive brand narrative for HBO and HBO Max. She also led the expansion of talent development and emerging artist programs across all WarnerMedia brands.

    “We want our marketing to be just as entertaining and inclusive as our films and shows, and want to ignite conversations about our brand worldwide,” said Bozoma Saint John, as mentioned by Variety. “Lucinda is a leader in the space and under her direction, we will continue to sharpen the inclusion lens in our marketing and engage our audiences in authentic and culturally relevant ways.”

    “When I received the call from Netflix with the opportunity of building from the ground up a global multicultural marketing team, it was a pivotal moment that I could not resist,” said Martinez about her new role. “I look forward to amplifying Netflix’s authentic storytelling and continue to elevate and celebrate diverse audiences worldwide.”

  • QuEST onboards Yumi Clevenger-Lee as global CMO

    QuEST onboards Yumi Clevenger-Lee as global CMO

    Mumbai: Product engineering and lifecycle services company QuEST Global on Thursday announced the appointment of Yumi Clevenger-Lee as global chief marketing officer (CMO). She will be based out of Connecticut, USA, and will report directly to QuEST Global, chairman & CEO, Ajit Prabhu.

    Yumi will be responsible for marketing strategy, brand positioning, advertising, and corporate communications to build the QuEST brand across geographic regions, industry verticals, and services, said the company in a statement.

    A marketing veteran, Yumi joins QuEST Global with 17 years of experience in consumer-packaged goods. Her vast marketing experience includes new product innovation, reinventing brands through purpose, developing engaging campaigns and creating new communication and business models. With her marketing expertise, she has built many well-known brands around the world including  S Pellegrino, Perrier, Cheerios, and Green Giant.

    Extending a warm welcome to Yumi on joining QuEST, Ajit Prabhu said, “She is known as a passionate brand builder who has been instrumental in developing strategies that have helped organisations accelerate growth. I believe under her able leadership and in-depth understanding of marketing; we will be able to further strengthen the QuEST brand and drive growth across our engineering services portfolio.”

    Yumi has robust global experience spanning her career. Before joining QuEST, she was the executive vice president and chief marketing officer for Nestle Waters North America, where she was responsible for a $4.5 billion portfolio of 16 brands. Previously, she served as the director of marketing for the Latin America region of Cereal Partners Worldwide (CPW), head of innovation globally based in Switzerland for CPW, and led the Cheerios brand for General Mills Canada.

    Commenting on her appointment, Yumi said, “QuEST has an excellent track record of helping its clients reinvent their businesses through innovation. With a strong vision to build solutions that advance the way we live, work, travel, and engage with each other, I look forward to helping QuEST strengthen its global leadership to be both a force for growth and a force for good.” 

  • Kimberly-Clark appoints Radhika Tomar as CHRO

    Kimberly-Clark appoints Radhika Tomar as CHRO

    Mumbai: FMCG brand Kimberly-Clark on Thursday announced the appointment of Radhika Tomar as chief human resources officer (CHRO).

    In her new role, Tomar will lead Kimberly-Clark’s human resources strategy, focused on transformation, cultural development, talent management, D&I initiatives and continued growth. She will work closely with the leadership team and look after employee and stakeholder engagement, alongside talent development, underscoring the company’s aim to be the employer of choice in India.

    “With Tomar joining Kimberly-Clark, the company now proudly boasts of 45 per cent diversity, with four out of nine women in leadership positions, further strengthening its commitment towards D&I,” said the statement.

    With a career spanning across 15 years, Tomar joins Kimberly-Clark after having served at Dyson as global head of learning and development. Her diverse experience in human resources and talent development also includes stints with multinational giants like Microsoft, McKinsey, and Aon Hewitt.

    Welcoming Tomar on board, Kimberly-Clark India’s MD, Mainak Dhar said, “At K-C, we believe in providing an inclusive and safe work environment while hiring a diverse workforce, that is beneficial to the growth of our business. Leading by example, I am thrilled to have Radhika as a part of our India leadership team.  With her wealth of knowledge and collaborative, people-first leadership style, Radhika brings a fresh perspective to employee development, and I look forward to benefitting from her leadership as we shape the next phase of our growth.”

    Commenting on her new role, Tomar said, “As I begin my new journey at Kimberly-Clark, I look forward to collaborating across the organisation to help shape the culture, capabilities and organisation for the future and contribute to building an engaged, passionate and diverse workforce to fuel our ambitious vision.”

  • Lowe Lintas appoints Kedar Teny as CEO

    Lowe Lintas appoints Kedar Teny as CEO

    Mumbai: Lowe Lintas on Wednesday announced the appointment of Kedar Teny as its CEO, effective 1 September. Teny has moved from Avataar.me, a visual discovery platform, where he served as senior VP & country head.

    “Teny will spearhead transformation and widen its sphere of impact through Hyperbundled solutions to clients and brand owners. His proven track record in advertising and marketing as a business and brand leader makes him the ideal candidate to take on this mandate,” said the agency in a statement.

    Welcoming Teny on board, MullenLowe Lintas Group, group CCO & chairman, Amer Jaleel said, “As Lowe Lintas we are partners to marketing. And there’s no better way of serving that than getting leadership from marketing. It’s almost as if Kedar’s education and achievements with marketing were ordained and timed beautifully for Lowe Lintas’ transformation and make us best placed to be both hub and spokes to brand needs. His insider understanding of the requirements of brands alongside his belief and grooming on the strategic centrality of brand visioning to business success is quite unmatched in the industry today.”

    MullenLowe Lintas Group, group CEO, Virat Tandon added, “Over my interactions, I found that Kedar was totally made for this job as he has strategic clarity on the future of our industry. He brings with himself invaluable expertise in marketing and a passion for brands and creative product. Moreover, he is a great believer and practitioner of technology in marketing to drive growth. And of course, he is a great fit culturally and is fun to work with. So, he fits perfectly into our vision for the future of Lowe Lintas.”

    Spanning a little over two decades, Teny‘s career is a rich blend of advertising and marketing. He first joined Lintas in 1999 and built his decade-long career in advertising. While at Lintas, he led account management and strategic planning functions for key businesses in multiple geographies across India and SEA. Later, he held senior marketing and business leadership roles across blue-chip organisations such as Airtel, HUL, McDonald’s, and Sony Entertainment Television. He has also shaped early-stage startups such as Tilt Brand Solutions and Avataar.me.

    Looking forward to his new role, Teny said, “I am really excited as I return to Lowe Lintas after 14 years. Lowe Lintas is not an advertising agency, it is an institution that has built some of the most iconic brands. I look forward to working closely with the accomplished MullenLowe Lintas Group leadership team as well as partnering with some old friends and new collaborations to build brands for the future.”

  • Zirca appoints Tarun Abhichandani as head of products & solutions

    Zirca appoints Tarun Abhichandani as head of products & solutions

    Mumbai: Zirca Digital Solutions on Wednesday announced the appointment of Tarun Abhichandani as head of products & solutions.

    “Abhichandani will be responsible for bringing the company’s product-centric development and services at the forefront and work with the board to lead new business agenda in India and global markets,” said the statement.

    He is a specialist in media measurement products with a deep understanding of data analytics, consumer behaviour, product development as well as strategic planning and management.

    Before joining Zirca, Abhichandani was with Kantar/IMRB. He led the growth in the research/insights business in the domain of digital media and technology. In leading this growth, he delivered large-scale research projects for digital, media, and telecommunication companies. Previously, Abhichandani started his own business centered on identifying behavioural biases through gaming, getting recognition in multiple avenues for innovation.

    On the new appointment, Zirca’s CEO and director, Neena Dasgupta commented, “We are excited to have Tarun’s experience and leadership as the head of products and solutions. His expertise will drive our new and existing products, transforming businesses as part of our vision at Zirca.”

    On his new role, Abhichandani said, “Zirca offers 360-degree digital solutions and has a bouquet of products which are unique. I am confident to deliver the best to our clients with the support of our team.”

  • Havas Group India onboards Pritha Dasgupta as CMO

    Havas Group India onboards Pritha Dasgupta as CMO

    Mumbai: Havas Group India has further reinforced its leadership team with the appointment of Pritha Dasgupta as chief marketing officer (CMO), effective immediately. She will be based in Mumbai and report to Havas Group India, group CEO, Rana Barua.

    “Dasgupta will be driving the marketing and communications function of the group and all the network companies and will be working closely with the senior leadership team in India and the global marketing and communications team,” said the statement.

    Welcoming Dasgupta on board, Rana Barua said, “As a group CMO, her vast experience and in-depth knowledge of the media ecosystem will prove to be invaluable to our network. She is a highly accomplished journalist and a professional with effective leadership and people skills. We are all thrilled to have her on board and look forward to a totally new way of marketing and communication in today’s times

    “We have extremely ambitious plans of further expansion, acquisitions and creating a meaningful difference in the overall Indian media and advertising ecosystem,” he added.

    Dasgupta is a media professional with over 15 years of work experience across marketing communications and journalism. She began her career in business journalism in 2005, following which she worked with leading publications, including Afaqs, Financial Express, CNBC-TV 18 Storyboard, Campaign India, and The Economic Times, through the next decade. In 2016, Dasgupta made the transition from journalism to corporate communications by launching the function for IPG Mediabrands India, where her most recent role was that of senior director, marketing & communications.

    Commenting on her new role, Dasgupta said, “It’s hard to define the dynamic transformation the advertising and the marketing industry has gone through in the last decade, especially in the space of martech. This led to a huge transformation in the way networks built their communications strategies.”

    “The industry is once again going through tectonic shifts, and Havas Group India is the only advertising network in the country that has created the role of a CMO. The visionary leadership at Havas Group India realises that only companies with the most impactful stories can own and lead this metamorphosis. That’s where I come in. I am extremely grateful to Rana and the entire team at Havas Group India for entrusting me to tell their stories,” she added.

  • Abhishek Roy takes charge as Just Dial PR head

    Abhishek Roy takes charge as Just Dial PR head

    Mumbai: Hyperlocal e-commerce platform Just Dial on Tuesday appointed Abhishek Roy as head of PR.

    In this role, Roy will lead the PR function offering communications counsel to the executive team, business units, and the functional areas.

    A seasoned communicator with 16 years of experience, Roy has worked across multiple sectors in corporate communications. Prior to joining Just Dial, Roy was the senior communications manager with Magicbricks. In the past he has also worked with the corporate communications functions in Aircel and Star TV. Prior to that, he has spent almost a decade as a sports journalist with IANS and The Telegraph.

    Talking about his new role, Roy said, “Being India’s largest hyperlocal ecommerce platform, Just Dial is ingrained in our daily lives. I am looking forward for this opportunity to strategically position the communications function to help the brand reach its business objectives.

  • Publicis names Varun Shah EVP & head of Prodigious India, Content Factory India

    Publicis names Varun Shah EVP & head of Prodigious India, Content Factory India

    Mumbai: Publicis Groupe has consolidated the content production arm under Varun Shah and appointed him as executive vice president and head of Prodigious India and Content Factory India. Further strengthening the team, the organisation has elevated Akshay Multani to executive producer (EP), Prodigious and appointed Deepak Bulchandani as head of brand partnerships at Content Factory.

    Designed to serve a content-driven media landscape, Prodigious & Content Factory brings together specialist production expertise in video, digital and print to design, produce and deliver branded content across all channels, using the best talent, workflow processes, and tools. “This consolidation furthers the Groupe’s agenda to be future-ready and bring in the needed efficiencies and agility to the production process and capabilities while delivering quality content for brand partners,” said the statement.

    Speaking about the new appointments, Publicis Groupe, South Asia CEO, Anupriya Acharya said, “Varun has been instrumental in growing the Prodigious India capabilities and under his leadership we have witnessed phenomenal growth over the past few years. He is a new age production leader with strong appreciation of international and local creativity and demonstrated experience in quality, reliability and business acumen. I am confident that Varun will take Prodigious and Content factory to newer heights.”

    On his new assignment, Varun Shah said, “Currently we are one of the country’s leading production houses and our ambition is to bring cutting edge technology and expertise to the market, setting new benchmarks for the industry. The new structure provides a platform to create volume content solutions for our clients across all content types and will help fuel our growth in the platform world. This consolidation will help us streamline our efforts by creating a production model which drives efficiency while delivering world-class branded content across media to our partners.”

  • Digitas India onboards Shourya Chaudhuri as senior creative director

    Digitas India onboards Shourya Chaudhuri as senior creative director

    Mumbai: Digitas India, the global marketing and technology services brand from Publicis Groupe has brought onboard Shourya Ray Chaudhuri as senior creative director.

    Chaudhuri will be based out of Bangalore and will be responsible for strengthening and growing the creative capabilities across Bangalore and Mumbai regions. He will report to Digitas India, executive vice president and head of creative, Mark McDonald.

    He joins the agency from Tonic Worldwide where he was managing partner and creative head managing some of the key brands for over three and half years.

    Welcoming Chaudhuri on board, McDonald said, “We are thrilled to have Shourya on board as part of the creative leadership team. He brings with him not just a sharp mind and a great set of creative chops, but also an in-depth knowledge of the digital ecosystem beyond just formats and platforms. As a connected marketing agency with capabilities spanning experience, content and campaigns, the ability to play well with data, strategy, media and technology is crucial, and Shourya has the perfect creative mindset to do just that.”

    Chaudhuri has also worked for agencies such as Saatchi & Saatchi, Interactive Avenues and Wavemaker managing brands like ABInBev, Arvind, SpiceJet, Enamor, ITC, Titan, Infosys, Toyota, Mead Johnson, Oberoi Group, Murugappa Group among others.

    Talking about his new assignment, Chaudhuri said, “My primary reasons for joining an agency are people, pursuit, and energy. At Digitas India, I loved the people I interacted with, be it Mark McDonald, Unny Radhakrishnan or Sonia Khurana. From these interactions, the pursuit of the agency was clear – to help brands forge intense and genuine connections with people through digital platforms, primarily. That would also be my core responsibility – to craft genuine, memorable brand interactions. As for the energy I’ve seen here, it is positively contagious.”