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Tag: appointment

  • Hashtag Orange onboards Gaurav Singh as chief growth officer

    Hashtag Orange onboards Gaurav Singh as chief growth officer

    Mumbai: Digital communication agency Hashtag Orange has brought Gaurav Singh on board as chief growth officer. In this role, Singh will be responsible for all three verticals: creative, media, and technology, said the agency.

    Singh is a marketing professional with multifold experience across brand strategy, marketing communication, and digital transformation programs. He has launched multinational brands, built online businesses, and managed large digital transformation programs in India and other SEA (South East Asia) markets.

    “Glad to have Gaurav with his astute and proven experience in building brands and online business. I am confident Gaurav adds fresh thinking and energy to our leadership team and adds value to our existing and new clients,” said Hashtag Orange founder Mukesh Vij, welcoming Singh on board.

    Prior to joining Hashtag Orange, Singh’s last stint was with Telenor, where he worked in India, Thailand, and Myanmar. He also played a key role in the launch of Virgin brand in India, which bagged multiple awards including a coveted Cannes nomination.

    “Today the line between offline and online is disappearing and brands are looking for a partner who can offer integrated marketing solutions including brand strategy, creative, media & technology to deliver business growth,” said Singh on his new role. “Team at HO is already doing some great work in this direction, I am looking forward to working with them to accelerate this process.”

  • Tilt Brand Solutions appoints Michelle Suradkar as COO

    Tilt Brand Solutions appoints Michelle Suradkar as COO

    Mumbai: Brand and communications consultancy Tilt Brand Solutions has announced the appointment of Michelle Suradkar as chief operating officer, effective 15 November. In her new role, she will report to founder and CMD Joseph George, said the agency in a statement.

    ”We have been fortunate to have had a terrific run the first three years of our existence, and this has given us the confidence to shift gears as we ready up to manage scale and the accompanying complexities,” stated George. “Michelle is someone whom I have worked with very closely for almost a decade when at Lintas; and her competencies, interests, work ethic and energy is just what we all at Tilt need as we embark on the next phase of our journey at Tilt.”

    An MBA from Bajaj, Suradkar started out with The Coca-Cola Company before joining Lintas, where she was, for almost 20 years. She was previously associated with MullenLowe Lintas Group up until 2020 as group chief HR officer. She was also part of the group’s managing committee.

    An active advocate for gender equity in the workplace, Suradkar was a co-founder of IPG’s Women’s Leadership Network in India, running initiatives for greater gender balance and enhancing gender sensitivity across all levels in the organisation. She co-founded and ran several agency-wide initiatives to further improve the group’s governance and build future-facing capabilities.

    She also co-founded the crisis response and management team which worked towards preparing the organisation’s response to a wide variety of man-made and natural crises situations. She created and ran the Lowe Lintas apprenticeship program, an industry first, reaching out to the untapped potential of students across India beyond metro cities.

    Suradkar has been awarded the ‘Most Influential HR Leader’ award by the World HRD Congress and has also been counted among the ‘100 Most Influential Global HR Professionals’ by CHRO Asia. She is also a certified extended DISC administrator and a certified POSH trainer.

    “I have watched with admiration how Tilt has gone about building itself these past three years, and I am not surprised with what they believe they can achieve from here on,” said Suradkar. “Scaling up while continuing to deliver to clients the brave and effective work they have come to expect from Tilt is a task that is as exhilarating as it is challenging. I am looking forward to us building a world-class, made-in-India model which becomes the benchmark for our industry.”

  • Sukkhi ropes in Karisma Kapoor as brand ambassador

    Sukkhi ropes in Karisma Kapoor as brand ambassador

    Mumbai: Online-first fashion jewellery brand Sukkhi has roped in Bollywood star Karisma Kapoor as its brand ambassador. The actress will be seen as the face of the brand, promoting its premium quality products which are available at attractive prices across India, said the statement.

    As the festive season is approaching, Sukkhi is expecting a huge demand in the fashion jewellery segment. With Kapoor as its brand ambassador, the brand aims to leverage its marketing efforts by launching its new designs and collections across the country.

    “Kapoor has always been a well-known face across India. She has her own unique style which resonates with Indians and expresses her true glorious self which aligns with Sukkhi’s ethos of being fashionable and trendy,” stated Sukkhi founder and CEO Bhavesh Navlakha. “We are extremely excited to collaborate with Karisma Kapoor for our various branding initiatives on marketplaces, our website, our offline touchpoints, and ATL BTL marketing across India.”

    Adopting an omnichannel presence, Sukkhi is widely available on various e-commerce platforms such as Amazon, Flipkart, Myntra, Nykaa amongst others along with its own website sukkhi.com as well as 125+ offline touch-points spread across India to meet the rising demands of consumers.

    “I am glad to be collaborating with Sukkhi as the brand has a wide collection of jewellery which complements the modern Indian women and their style,” said Kapoor. “Personally I am always looking for versatile pieces that I can pair with multiple outfits. Jewellery makes women feel confident and brings out their true personality.”

  • Priti Murthy joins GroupM as president, GroupM Services India

    Priti Murthy joins GroupM as president, GroupM Services India

    Mumbai: GroupM India on Thursday announced the appointment of Priti Murthy as president, GroupM Services India. In her new role, Murthy would also be part of the GroupM India executive committee.

    Murthy will work closely with GroupM’s regional leadership team in ensuring seamless adoption of all the initiatives. She will report to GroupM South Asia CEO Prasanth Kumar and GroupM Asia Pacific COO Jon Thurlow. GroupM Services India leadership team would report to Murthy, stated the agency.

    As president of GroupM Services, she will be leading the centre of delivery excellence that comprises biddable, non-biddable, analytics, and reporting. Along with her strong leadership team, Murthy would work closely with agencies to understand their needs, incorporating best-in-class delivery metrics with ‘improvise and improve’ as the approach to continued excellence, said the statement.

    “It is a homecoming for Priti and strengthening of GroupM India leadership team with yet another remarkable industry leader. Priti’s product mindset powered by a unique blend of experience in setting and executing an organisation-wide vision will enrich the GroupM teams alike,” said  Prasanth Kumar. “As one of the most regarded women leaders in the industry, Priti also believes in GroupM’s future centric business approach and has always focused on building purpose-driven culture as a key leadership responsibility.”

    As an industry veteran, Murthy has spent a large part of her over a 22-year long career with GroupM. She has been an immensely effective leader contributing to the organisation in all her previous roles held within Wavemaker (née Maxus Global) during her 13-year stint. Her last held role with GroupM was as the chief strategy officer at Maxus Global. She has been heading OMD India as the chief executive officer for the last four years.

    “It is one of the best eras in the media industry, revival and rejuvenation being the focus. I am delighted to join GroupM, to walk the path to the future transformation of GroupM offerings in the marketplace and magnify the operational excellence that it is known for,” stated Murthy. “With GroupM’s focus on creating the best in class and house of excellence, my role will be to bring in the right mix of talent, process, and tech to ensure quality assurance and continuous improvement for biddable and non-biddable media for our partners and clients. I am looking forward to working with Prasanth and the entire ExCo in driving this focus.”

  • Heads Up For Tails appoints Samriddh Dasgupta as CMO

    Heads Up For Tails appoints Samriddh Dasgupta as CMO

    Mumbai: Homegrown D2C pet care company Heads Up For Tails (HUFT) on Thursday announced the appointment of Samriddh Dasgupta as chief marketing officer.

    In his new role, Dasgupta will be responsible for scaling growth across the levers of brand and marketing, partnerships, community culture and engagement, and product innovation, said the company in a statement.

    “We at HUFT have always focused on building teams that are able to bring in perspectives that help us push the envelope of how we think about our business today. We are very excited to have Samriddh join us in our growth journey,” stated HUFT founder Rashi Sanon. “In his past roles across D2C, FMCG, content, and media, he has a proven track record of building strong brands in large categories. Samriddh will be helping us expand our omnichannel brand presence and help take our purpose forward across various consumer touchpoints.”

    Dasgupta brings with him over 19 years of diverse leadership experience across sales, marketing and advertising and has worked on growing traditional and digital-first businesses across categories.

    Prior to HUFT, he led marketing and communications for Bombay Shaving Company as its vice president – marketing & new brands. Previously, he was head of marketing at Akiva Superfoods, Aakash Digital, Xynteo, a Norwegian sustainability firm, and Dineout. The first decade of his career was spent as an entrepreneur in advertising, where he supported the growth of emerging businesses across India, from industries as diverse as education, healthcare, diagnostics, FMCG, NBFCs, pharma, footwear, and infrastructure.

    “Heads Up for Tails is a formidable category creator brand in the pet-care industry and I am excited to be part of their vision of becoming a trustable go-to-destination for all pet parents,” said Dasgupta on his new role. “Rashi and her team have built a purpose-driven and innovation-led business bringing products and services to help pets and pet parents live their best lives, together. As a part of the marketing and communications mandate, we will be focussing on combining the richness of consumer insights and data intelligence in the system.”

  • SoCheers names Aanchal Kohli as head of corporate communications

    SoCheers names Aanchal Kohli as head of corporate communications

    Mumbai: Digital-first full-service advertising agency SoCheers has named Aanchal Kohli as head of corporate communications.

    In her new role, Kohli will be focusing on strengthening the agency’s internal and external communications along with award participation, therefore expanding its media outreach at global platforms, said the statement.

    “Aanchal comes with a truck-full of industry experience and invaluable perspective and we are extremely excited about building a strong PR & Communications department under her leadership,” stated SoCheers director – brand experience & employee engagement Rajni Daswani. “Her expertise in previous agencies and with multiple clients will help the agency widen its avenues at various national and international platforms, along with building and strengthening SoCheers’ media presence.”

    Kohli comes with over 10 years of experience in the field of journalism and corporate communications. Having started her career as a journalist she has given much to the media industry covering the nuances of the advertising and entertainment industry. Prior to SoCheers Aanchal Kohli was with Adfactors, WATConsult & Enormous Brands.

    “I am eagerly looking ahead to bringing something new to the table, seeing the agency reach newer heights and further strengthening the mark that it has already made for itself in the industry,” said Kohli. “A genuine shout-out to Mehul Gupta (SoCheers co-founder and CEO) and Rajni Daswani, along with the entire #cheersquad, for welcoming me into the family with utter warmth and joy. I can say with utmost confidence that it indeed feels like the start of something cheerful!”

  • Usha International appoints Anshuman Chakravarty as VP, marketing

    Usha International appoints Anshuman Chakravarty as VP, marketing

    Mumbai: Usha International has appointed Anshuman Chakravarty as vice president – marketing. He will report to executive chairman Krishna Shriram and will handle the operations from Gurugram.

    Chakravarty is a brand management and marketing communications practitioner with experience in working in India and international markets (Asia & Europe), with exposure in B2C & B2B domains. He is armed with over 23 years of experience in strategising and executing brand launches, re-positioning strategies, media planning and buying, internal and external communication, social & digital marketing, PR & reputation management, and crisis communication.

    An MBA in marketing & post-graduate in journalism and mass communication, Chakravarty started his career at Sahara Group as manager of brand and corporate communications. 

    He later joined DS Group, where he served as associate head of corporate communications and post that, he worked with Jindal Stainless and Kaefer as head of corporate communications.

    In his most recent role, he was associated with electrical equipment manufacturer Orient Electric as head of brand and corporate communications for over seven years.

  • Gaurav Khetan joins Koo as VP, business

    Gaurav Khetan joins Koo as VP, business

    Mumbai: Gaurav Khetan has joined homegrown microblogging site Koo as vice president-business, as per his updated LinkedIn profile.

    Khetan was last associated with Star Sports as vice president, rights acquisitions and strategy. He managed various portfolios in his nine-year stint at the Star network channel.

    Prior to Star Sports, Khetan had a four-year stint at PwC as a business consultant, working on CXO suite projects across industry sectors.

    He is an alumnus of IIM, Ahemdabad.

  • Prashant Gupta joins Bolo Live as CTO

    Prashant Gupta joins Bolo Live as CTO

    Mumbai: Social live streaming platform Bolo Live has appointed Prashant Gupta as chief technology officer. 

    Gupta brings with him over 13 years of diverse engineering experience. Previously, he was associated with Pratilipi as co-founder and CTO, and has also had a stint with Amazon. Besides Pratilipi, he co-founded Hubblestellar Technologies and a fintech product called Zero65 technologies. 

    “I look forward to working closely with the exceptional leadership team and a group of the most talented people at Bolo Live.  I am also excited about starting my new role and playing my part in helping take Bolo Live onto the next phase of its transformation journey by building a world-class technology team and innovative culture,” Gupta said. “Building scale for technology-driven products keeps me going. I am confident that, together, we will capture the next wave of growth for Bolo Live and create a positive impact in the lives of millions.”

    In his role at Bolo Live, Gupta will lead the technology team to bolster the scale of the platform to achieve the company’s Indian and global expansion goals, while driving tech innovation to enhance user experience, said the statement.

    “We are elated to onboard Prashant as he comes with a strong track record of building and scaling technology-driven products. His experience across technology companies like Amazon and Pratilipi will help us create a significant improvement in value for our users,”stated Bolo Live co-founder and CEO Varun Saxena. “Bolo Live has an incredible opportunity with its USP of democratising monetisation for content creators, by leveraging the active engagement of live streaming.  Prashant will be integral to our leadership team as we get set to enter the next phase of our growth journey at Bolo Live.”

    “We are currently ramping up the team aggressively and in the next few weeks will see announcements of prominent hiring across technology, product, and marketing roles,” Saxena further said. 

  • Bharati Balakrishnan joins Shopify India as country head and director

    Bharati Balakrishnan joins Shopify India as country head and director

    Mumbai: Global e-commerce company Shopify has appointed Bharati Balakrishnan as country head and director to spearhead its business in India. 

    Balakrishnan will be leading a growing team that will continue to focus on supporting made-in-India companies of all sizes and flavours on their journey to becoming leading global DTC brands. She will leverage her deep ties with the Indian e-commerce and start-up communities to strengthen Shopify’s robust ecosystem of partners and developers as a key source of tailored apps and tools to help merchants start, scale, grow and manage their businesses, said the statement.

    She joins Shopify with more than 15 years of experience in various roles at global management and tech firms including Alibaba, Bain & Co, Future Group, and Paytm. Her skills in building national brands from the ground-up, coupled with broad expertise straddling brick-and-mortar, distribution, e-commerce, and India’s burgeoning start-up ecosystem, will help drive Shopify India’s continued growth.

    “I have three simple goals – reinforcing Shopify’s position as the go-to commerce platform for Indian businesses of all sizes, strengthening its reputation as a merchant-first platform, and growing Shopify’s key merchant and partner relationships,” said Balakrishnan on her new role.