ITV

Tag: appointment

  • Fan Anywhere assigns digital & comm mandate to Beeing Social and Mavcomm Consulting

    Fan Anywhere assigns digital & comm mandate to Beeing Social and Mavcomm Consulting

    Mumbai: Fan Anywhere, a start-up building the world’s first platform for celebrity NFTs, and NFTs & fan tokens of sports clubs, has assigned their digital & communications mandate to creative digital agency Beeing Social and boutique reputation consulting firm Mavcomm Consulting. 

    Beeing Social-Mavcomm Consulting team will deliver a whole host of solutions including communications strategy, planning, creatives, content, media relations and strategic social media outreach across mediums. 

    Co-founded by IIT Roorkee grads and experienced tech entrepreneurs Varun Chaudhary and Amit Kumar, Fan Anywhere aims to become one stop blockchain solution for a celebrity to engage the fan base and is in the process of raising investments and preparing to launch its Initial DEX Offering (IDO) in the near future. 

    Commenting on the association, Fan Anywhere co-founder and CEO Varun Chaudhary said, “We are building the world’s first platform for utility based celebrity NFTs,and NFTs & fan tokens of sports clubs, which will open gateways to Metaverses for celebrities. This is a rapidly emerging space which a lot of people beyond the immediate tech community are not very familiar with. Our emphasis will be on transitioning the celebrities as well as their fans towards the future of fan following and the Fan Anywhere way of ‘Reimagined Fandom.’ Beeing Social and Mavcomm Consulting showcased an in-depth understanding of the space and we are confident that they will position our messages accurately.”

    Powered by Polygon, Fan Anywhere wants to revolutionise the culture of fandom with fan token offerings, exchange for fan tokens, NFT marketplace and rewards traversing the entire ecosystem, said the statement.

    Beeing Social co-founder Abhishek Singh Rajpurohit said, “We are thrilled to be a part of FanAnywhere Project. Beeing Social and Mavcomm teams have delivered together on on multiple mandates and we are excited to partner again.”

    Mavcomm Group co-founder and MD Anand Mahesh Talari said, “Fan Anywhere is in a very exciting space. In a country such as India where fans celebrate their passion with extreme love for celebrities even to the extent of building temples for some, we are confident that they are going to see great success. We are pleased to partner with them at this early phase and looking forward to communicate their messaging effectively. We enjoy great synergy with the Beeing Social team with our joint emphasis on delivering the best, we are looking forward to working together again on this powerful mandate.”

  • Taneira onboards Shalini Gupta as GM to spearhead growth

    Taneira onboards Shalini Gupta as GM to spearhead growth

    Mumbai: Taneira – the women’s ethnic wear brand from Titan, the Tata Group company has announced the appointment of Shalini Gupta as general manager – marketing, category, design, and supply chain. Gupta will lead the way to achieve the ambitious growth target set for FY23 by the brand by solidifying the brand value proposition, said the brand in a statement.  

    An alumna from SVKM’s Narsee Monjee Institute of Management Studies (NMIMS), Gupta has been associated with Titan for almost two decades. She has donned numerous leadership positions in the company, such as heading marketing for Sonata watches, being the business head of Helios and licensed brands in the watches division of the company to being the CMO for Titan Eye Plus, the eyewear business of the company.

    Speaking on her new role, Gupta said, “Over the past few years, Taneira has brought the best Indian weaves under one roof for the progressive Indian women and has also supported the weaver community from across the country. The brand has won the hearts of many customers in a short period of time, and is now poised to scale up exponentially. I look forward to playing a role in making Taneira the most loved brand for women’s ethnic wear in India”.

    Taneira was launched in 2017 to bring about innovation in the women’s ethnic wear category, which   is still largely unorganised, through differentiated designs from over 65 weaving clusters in India, celebrating the diverse textiles and craftsmanship and authenticity of handcraft, said the brand.

    The business began with the launch of sarees and has now gradually expanded to festive & bridal lehengas, dress materials, ready-to-wear blouses, salwar and kurtas, stoles and dupattas.

  • WareIQ appoints Biswanath Dalai as head of sales

    WareIQ appoints Biswanath Dalai as head of sales

    Mumbai: Y-Combinator-backed modern e-commerce fulfillment platform WareIQ has appointed Biswanath Dalai as head of sales. In this role, Dalai will be responsible for driving growth for WareIQ with large-base merchant acquisition across SMBs & enterprises.

    Prior to joining WareIQ, Dalai worked with organisations like Indiamart & Cleartax where he was responsible for managing a national sales team targeting large SMB market opportunities in India. He has the expertise of managing large agencies, channels, and teams of 500+ people during his career and has been instrumental in the 0-1, 1-10, and 10-100 stages for start-ups, and corporates like HCL Infosystems, Vodafone, and Jio.

    “We are delighted to welcome Biswanath in the organisation and are confident that his expertise in building high-performance sales organisation & achieving ambitious growth goals will prove to be a major contributor in the success of WareIQ,” stated WareIQ founder and CEO Harsh Vaidya. “Under his direction, we will continue to strategise our sales initiatives for a large volume SMB acquisition as demonstrated by him with organisations like Indiamart, Cleartax, and Jio, and hope to take WareIQ to greater heights.”

    An engineering graduate from NIT Karnataka along with an MBA from SIBM Pune, Dalai brings with himself an extensive experience of over two decades in sales and P&L across market segments & industries. 

    “I am excited about the size of the market opportunity that WareIQ is targeting. They are on the cusp of disruption with a large volume of eCommerce brands & retailers coming online looking for a reliable supply-chain partner,” said Dalai on his new role. “With WareIQ’s proposition anchored on the speed with Amazon Prime-like fulfilment, I believe we can drive a large market share in the coming months. At WareIQ, my endeavor would be to align our go-to-market with major market trends that drive our growth.”

  • Clubhouse names ex-TikTok exec Parijat Kaushik as head of partnerships

    Clubhouse names ex-TikTok exec Parijat Kaushik as head of partnerships

    Mumbai: Social audio platform Clubhouse has announced its first-ever hire in India by appointing Parijat Kaushik as head of partnerships for the country. This is also the first country-specific appointment by the company outside the United States.

    In this role, Kaushik will be responsible for scaling Clubhouse’s operations in India.

    Prior to joining Clubhouse, Kaushik led marketing efforts for short video app TikTok and music streaming service Resso for the South Asia region.

    Kaushik is an integrated marketing generalist with experience in media, entertainment & technology domains.

    Previously, he also had stints at companies like Hungama, TinyOwl, and Sony Music Entertainment among others.

  • SPNI onboards Prashant Bhatt as head of programming for Sony SAB

    SPNI onboards Prashant Bhatt as head of programming for Sony SAB

    Mumbai: Sony Pictures Networks India (SPNI) has appointed Prashant Bhatt as head of programming for Sony SAB. He will report to Sony SAB business head Neeraj Vyas.

    In his new role, Bhatt will be spearheading the content and programming division for the channel and will be responsible for managing the content lineup and the channel’s creative strategy. “With an in-depth audience understanding and a master at content creation for the Hindi entertainment ecosystem, Prashant comes in with a rich and diverse experience in the entertainment genre,” said the company in a statement on Monday.

    “I am confident that Prashant’s expertise and his deep understanding of the industry will help us further strengthen our programming capabilities. Prashant will play a key role in ensuring we devise and execute a standout premium slate with ground-breaking narratives and high-quality content for our viewers,” said Neeraj Vyas.

    With a career spanning over 27 years, Bhatt has held key leadership positions across broadcast media, creating new show concepts and also headlining innovation strategies for Dangal TV, Zee Punjabi, Colors, etc. He commenced his career in television as a writer and creative director before going on to lead content teams across the industry.

    “As a brand, Sony SAB has been consistently making an endeavour to cut through the clutter of television content and offer narratives that are innovative, well-crafted and in alignment with their larger philosophy of delivering happiness. In my role at Sony SAB, I will be spearheading further developments in this space and ensure that we continue to push the envelope in impactful and entertaining storytelling,” said Bhatt on his new assignment.

  • Industry veteran Tarun Nigam joins Offbeet Media Group as ED

    Industry veteran Tarun Nigam joins Offbeet Media Group as ED

    Mumbai: Offbeet Media Group has onboarded media and entertainment veteran Tarun Nigam as its executive director (ED) in a bid to diversify business and widen the company’s portfolio. He will be working closely with Offbeet Media Group founder Jaideep Singh, Bhavya and the group’s creative and strategy teams.

    In this role, Nigam will help in the strategic outreach of the group’s recent acquisition of 101india.com and lead the teams across other business verticals such as celeb/influencer, branded content, and government sector initiatives, said the company in a statement.

    “Tarun’s deep understanding of the sector and strong equity within the media & entertainment industry will be of immense value to us. I am confident this will help us strategize and carve out a successful business plan in the future,” said Jaideep Singh.

    During his two decades of career, Nigam has led various businesses. His previous stints include companies like DDB Mudra, PM Media Solutions, and Starcom. He has also worked with brands like UTV, GroupM (MindShare, Maxus & Mediacom), and Vivaki Partnership Unit, across mainstream media, brand solutions, and digital assignments.

    “New age marketing solutions are what will drive brands in the post-pandemic era. The lines between linear and digital media are already blurred and I foresee them merging further,” said Nigam on his new assignment. “Offbeet Media Group has the right mix of offerings that can enable brands to make a larger impact on the consumer’s mind. I am very excited to join the group and am looking forward to helping create a positive influence.”

  • Blink Digital taps Dia Kirpalani and Suraj Karvi to head strategy, media

    Blink Digital taps Dia Kirpalani and Suraj Karvi to head strategy, media

    Mumbai: Independent digital agency Blink Digital has announced the appointment of two vice presidents Dia Kirpalani and Suraj Karvi, both practicing advertising professionals of over fifteen years.  

    “As we chase bigger ambitions, it is key to ensure the growth of the company along with the best set of talents in-house to keep pace with the evolving industry. Their appointment is another validation of our commitment and leadership in the industry,” said Blink Digital co-founder and chief business officer Rikki Aggarwal, welcoming new appointees on board.

    Kirpalani brings experience across finance, market research and advertising, having previously been associated with agencies like WPP, Leo Burnett, Rediffusion. She has worked across myriad industries including FMCG, retail, e-commerce, fashion, skincare, personal health, beauty, real estate, gaming, and financial services, including mutual funds, banking and insurance, across brands like Shoppers Stop, HSBC Bank, Sugarfree, and more. 

    At Blink, she will oversee the creative strategy vertical for the agency’s current and new clients. “My clear mandate is to bridge the gap between mainline and digital thinking that continues to exist in our industry and to ensure our clients get the benefit of a truly silo-less approach to their business problems. Under Dooj and Rikki’s setup, we have a strategy team that is underpinned by mainline thinking and yet strongly supplemented with digital expertise,” said Kirpalani on her new role.

    Karvi was until recently heading the media business for Marico & Atomberg technologies at Madison Media. Prior to Madison Karvi worked with GroupM & Starcom and has experience across industries like FMCG, OTT, Jewellery, Watches, Pharma, Lifestyle Retail, etc. He has also worked in the area of business strategy, planning and sales strategy during his stint with Viacom18 & NDTVMedia. 

    At Blink Digital, he will be leading the media vertical & be responsible for the current media businesses as well as acquiring new business. “Digital has been the key area of growth within the media marketing world and will continue to be so by creating further excitement & opportunities for brands & industry as a whole. Blink being an independent digital agency house bagging many award-winning works across client categories, my aim will be to add many more to the list. I look forward to working with the team that’s geared up for both business growth & delivering award-winning work hand in hand,” stated Karvi.

  • Manish Agarvwal joins social media startup Loktantra Mediatech as CMO

    Manish Agarvwal joins social media startup Loktantra Mediatech as CMO

    Mumbai: Manish Agarvwal has joined Loktantra Mediatech, a startup in the social media space, as chief marketing officer (CMO). He was previously associated with Zee Entertainment Enterprises Ltd (Zeel) as vice president and head of marketing for their lifestyle channel Zee Zest.

    Agarvwal has 15 years of experience out of which a decade was spent in the television broadcast industry. He joined Zeel in February 2014 as brand head for Zee Cinema SD and HD, Zee Action, Zee Anmol Cinema and Zee Cine Awards. Prior to that, he was associated with Times Network as content and digital marketing manager for Movies Now and Movies Now HD. He has also had stints at broadcasters Star TV Network and Sony Pictures Networks India.

    He is an alumnus of NL Dalmia Institute of Management Studies and Research.

  • Hirect strengthens its leadership team with two new appointments

    Hirect strengthens its leadership team with two new appointments

    Mumbai: Hirect, a chat-based direct hiring app designed specifically for high-growth startups, has announced two new appointments to strengthen its leadership team. As part of this strategic hiring process, the company has appointed Ramani Ganesh and Abhishek Singh for the position of head of HR and head of marketing, respectively. 

    “Hirect has grown immensely, gaining massive traction in a very short span. To take the company to new heights, we need industry leaders with significant potential and talent. The strategic hiring move has been taken in sync with this vision,” said Hirect global co-founder and India CEO Raj Das. “We are sure that Ramani and Abhishek, with their experience and excellence in their respective domains, will be a huge driver for Hirect, further accelerating its growth journey and positioning its stance as a leader in the ever-evolving business landscape.”

    At the company’s helm, Ganesh will be responsible for driving business strategy and people agenda. She has over fifteen years of experience in the HR domain across IT, import/export, and manufacturing. “I am delighted to be a part of a growing company like Hirect. The brand has done great work so far in the hiring sector by automating the manual processes. I am sure I will be able to contribute to the company’s growth and development,” Ganesh said on her new role.

    On the other hand, Singh will be accountable for handling overall marketing strategies, brand positioning along with sustainable growth and advanced marketing innovations. He has done his MBA in marketing specialisation from Bangalore University and comes with the experience of over 14 years. “All of us understand the business world around us is changing dramatically. And hiring the right talent is getting very critical for the success of any company and more important for startups. My idea is to help the brand position itself as the most preferred destination for startups for ramping up their teams in a smart and effective way,” Singh said.