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Tag: appointment

  • Esprit signs up Ananya Pandey as brand ambassador

    Esprit signs up Ananya Pandey as brand ambassador

    Mumbai: American watch brand Esprit is all set to strengthen its position in India and has appointed Bollywood actor Ananya Pandey as its celebrity brand ambassador.

    Esprit’s India partner AP Group looks to pursue an aggressive expansion plan for Esprit watches in India and the brand is eyeing to regain the market share in the watch category.

    Announcing the association, the company said that the actor’s youthful persona, confident outlook, and positive vibes resonate completely with the brand and made her an obvious choice.

    Founder & CEO of Time Management Services (TMS), the official licensee of Esprit Watches, Marco Sieber said, “Since 1968 Esprit as a brand has come a long way. In the last 50 years, the brand has maintained the image of being the most transparent fashion brand in the world, connecting with the customers through positivity, innovation, and sustainability. The Indian market is very important to us as we do see that customers are always looking for new designs and trends. We are ready to bedazzle Indian customers with a specially crafted range of watches just for them. Ananya Pandey being a youth icon is the right choice to bring on board to re-create the connect of Esprit with Indian youth.”

    Talking about her association with Esprit, Ananya Panday said, “I am delighted to be part of the Esprit community, as its intricately designed watches are a style statement on their own. Esprit watches are not only sturdy and fashionable but are classy as well, which appeals to my design aesthetics.”

    “We have noticed that the Indian customer buying behaviour is not as it was a decade back. Indian customers are always looking for new trends and designs, but now they are also looking for brands with which they can connect on a much deeper level. So, to build trust and a bond of familiarity with Esprit Watches, we chose Ananya Pandey to endorse Esprit Watches. She will be promoting our new collection of watches specially tailored as per the need of Indian customers and priced attractively,” said AP Group managing director Hamza Patel.

  • Zeno appoints Ketan Pote as national practice lead- technology & reputation

    Zeno appoints Ketan Pote as national practice lead- technology & reputation

    Mumbai: Global integrated communications agency Zeno India announced the appointment of Ketan Pote in dual roles as head of the Mumbai office and the national practice lead- technology and reputation. This appointment is intended to spearhead the growth of the company’s Mumbai operations and to establish a strong technology and reputation practice in India.

    With more than 18 years of deep experience in tech and reputation comms, Pote will play a pivotal role in expanding its technology practice in the booming digital transformation wave, helping clients manage their reputation in the dynamic, always-on, conversation environment. Based in Mumbai, Pote reports to Zeno India managing director Rekha Rao.

    “Zeno is truly a new-age agency, converting data into compelling, platform-agnostic strategies and ideas. I am excited about the prospect of continuously learning new ways of delivering impactful communications to our clients while rounding these up with my nearly two decades of experience, and of course the fearless philosophy,” said Ketan Pote.

    Pote has handled the communications mandates of leading global technology & B2B corporate brands including AWS, Infosys, Oracle, Veeam, CA Technologies, McAfee, A10 Networks, manufacturing companies like SKF, Kirloskar Motors, Parag Foods, and corporates like Sony Sports, Skechers etc. He also led the India corporate communications division for NASDAQ-listed Lionbridge Technologies.

    “Ketan’s experience adds strength to the Mumbai office while also expanding our expertise in the B2B and enterprise technology space. His deep understanding of the business, clients and industry communication trends, makes him a great asset, both for the agency as well as our clients,” said Zeno Group India MD Rekha Rao.

  • BasicFirst appoints Ravi Kapoor as head of sales

    BasicFirst appoints Ravi Kapoor as head of sales

    Mumbai: BasicFirst Inc, a Jharkhand Innovation Lab-selected ed-tech startup, on Tuesday announced the appointment of Ravi Kapoor as head of sales for its India operation.

    Kapoor is joining the startup with close to three decades of diverse experience in sales, service excellence, order management, and business operations and will drive the expansion of BasicFirst’s sales team across the country.

    “We have had a long-standing relationship with Ravi as one of the key distributors for BasicFirst. We are delighted to welcome him to our leadership team,” stated BasicFirst Inc founder and CEO Randhir Kumar. “He comes with an exceptional capability of developing and implementing organisational strategies, and we are confident that his skills and expertise will aid BasicFirst to embark on the next phase of growth and realise our mission to provide one-of-a-kind best possible education to five million students by mid-2022.”

    Kapoor is a seasoned professional with a proven track record in local market strategies and programmes for the execution of the business. He holds strong business and financial acumen with a deep understanding of the economic drivers of various sized and startup businesses including experience and success in managing a large P&L budget. 

    Before joining BasicFirst, he worked with various known brands like Deutsche Quality System, Aircel, Tata Communications Ltd, and Eureka Forbes. 

    “I am excited to be associated with BasicFirst. As a partner, I have been associated with BasicFirst for a long time, and over the years I have personally observed the constant growth and expansion of the startup across markets,” stated Ravi Kapoor. “I look forward to contributing to the organization’s progress and helping build, scale, and make BasicFirst the most preferred e-learning platform for students across the country.”

  • Dentsu India onboards Ramsai Suriyanarayanan as managing partner – trading, media

    Dentsu India onboards Ramsai Suriyanarayanan as managing partner – trading, media

    Mumbai: Dentsu India has appointed Ramsai Suriyanarayanan as managing partner- trading, media. In his new role, Suriyanarayanan will lead media investments for Reckitt and play an integral role in developing dentsu Media’s investment model and portfolio, said the company.

    Speaking on the appointment, dentsu Media South Asia  CEO Divya Karani said, “We are elated to welcome Suriyanarayanan to the team. He will collaborate with our agencies and media partners to create ROI and deliver value to our clients across media in today’s dynamic media industry.”

    Suriyanarayanan has over 25 years of experience, with almost 14 years at senior positions across procurement, sales and marketing functions in the media industry. In the past, he has driven many industry-first innovations across multiple clients and sectors.

    Commenting on his new journey, Ramsai Suriyanarayanan stated, “It is a privilege to join this team that combines the needs of the clients with consumer intelligence insights, unlocking unique possibilities for sustainable value and lasting change. I look forward to the association and contribute to the greater objectives of dentsu and our clients.”

  • Indiassetz names Kapil Mishra as brand & creative consultant

    Indiassetz names Kapil Mishra as brand & creative consultant

    Mumbai: Real estate banking platform Indiassetz has named Kapil Mishra as its brand and creative consultant.

    In this role, Mishra will be overseeing marketing, social media, and related communications focused on building a strong brand presence and establishing Indiassetz as a leader in the segment, said the company in a statement.

    “Mishra joins us from one of the most important sectors for any business – communication and brand management,” said Indiassetz CEO Shivam Sinha. “We are confident in his expertise and that it will enhance and effectively communicate the ideas, beliefs, and products offered by Indiassetz to all the stakeholders. Together, the goal is to help clients make the right choices in selecting and investing in real estate. We are excited to have him on board.”

    Mishra comes with a background of creative excellence in advertising having worked at companies like Lowe Lintas as a regional creative officer, Contract Advertising, Leo Burnett, JWT, Ogilvy on brands such as Cadbury, Asian Paints, Flipkart, Swiggy, Tanishq, Complan, Britannia etc.

    “It’s not sufficient for companies to do business differently. They should be seen as that too,” said Kapil Mishra. “The whole approach is to build brand Indiassetz as a category creator. Indiassetz must be seen like a very professional, expertise and technology-driven company, with wit and panache as its tone of voice.”

  • ZebPay brings in Geetika Mehta as chief human resources officer

    ZebPay brings in Geetika Mehta as chief human resources officer

    Mumbai: Crypto asset exchange ZebPay has brought Geetika Mehta on board as its chief human resources officer (CHRO). Mehta will take the lead on designing and implementing the people strategy, culture transformation, talent management initiatives, and building ZebPay into an organisation for the future, the company said.

    ZebPay has tripled its headcount in the past year and is planning to hire more engineers to continue scaling up and building industry-first products.  

    In her last role, Mehta was the chief people officer at Jubilant Industries and has held leadership roles in OYO, Urban Ladder, and Puma prior to that. With a career spanning 15 years across consumer goods, retail, and e-commerce, Mehta possesses rich and progressive HR leadership experience from both premier multinational companies and start-ups. She is passionate about the start-up ecosystem in India and has worked extensively with business leaders in scaling up organisations at various stages of evolution.

    “I am glad to have Geetika on board the ZebPay Ohana (family),” said ZebPay co-CEO Avinash Shekhar. “We are growing as an organisation and Geetika’s expertise will support ZebPay’s path towards the next phase of development. As we build and launch new industry-first products, I look forward to Geetika’s support towards team expansion and business transformation.”   

     At ZebPay, Mehta will work closely with the leadership team on business transformation and change management projects.

    “This is an exciting time for the crypto ecosystem in India and we are seeing a dynamic set of talent becoming interested in driving its progress. We aim to recognise the budding talent in nascent fields that still largely lack specialised expertise, mainly in blockchain development, and hone their skills,” stated stated Geetika Mehta. “I am looking forward to building an inclusive and supportive culture at ZebPay that encourages upskilling and personal development to align with its overarching objectives.”

  • Hashtag Orange appoints P Sridharan Iyer as chief strategy officer

    Hashtag Orange appoints P Sridharan Iyer as chief strategy officer

    Mumbai: Digital communication agency Hashtag Orange on Monday announced the appointment of P Sridharan Iyer as chief strategy officer. 

    A brand strategist and communication veteran, Iyer has been instrumental in creating immense brand wealth within a number of consumer categories for organisations. Over a journey spanning more than 25 years, he has led the execution of transformational brand strategy for a number of international and Indian brands. His last stint was with Publicis Groupe, where he worked as EVP and head of office.

    “I am really excited to welcome Sridhar into the Hashtag Orange Family,” stated Hashtag Orange founder Mukesh Vij. “He has a proven record in managing large businesses and teams and his expertise helps us drive more value for our diverse portfolios of clients.”

    An MBA in marketing from IBMR, Pune, Iyer has multiple agency experiences like Everest Advertising, TBWA Anthem, FCB Ulka, J Walter Thompson, Publicis Groupe. 

    “I am looking forward to this journey, journey entailing sharing of learnings, old and new coming together to create inspiring stories,” said P Sridharan Iyer on his new assignment.

  • Twin Health expands into India, onboards Prabh Singh as CEO

    Twin Health expands into India, onboards Prabh Singh as CEO

    Mumbai: Twin Health has announced the appointment of Prabh Singh as the CEO for its India operations. The health tech firm had recently raised $155 million series C funding to scale its presence in India and the United States.

    Singh is currently associated with Disney+ Hotstar as EVP and head of subscriptions and he will take over his new position at Twin Health in January 2022.

    At Twin Health, Singh will head the India operations for strategy, marketing, regulatory, public policy, go-to-market, product, and technology divisions. He will be responsible for scaling the health company in India as the country has the second-highest number of lifestyle-related diseases in the world after China, said the statement.

    Prabh Simran Singh moves on from Disney+ Hotstar

    “I am delighted to have the opportunity to transform the quality of life for millions in India through the revolutionary technology invented by Twin Health,” said Prabh Singh. “Twin Health’s consumer-centric technology will be a game-changer in reimagining and redefining healthcare in India. I look forward to partnering with Twin Health’s missionary founder – Jahangir, who wants to make a huge and positive impact on the World.”

    Singh has two decades of consumer and technology experience across India and Asia. He has worked at Hindustan Unilever, Google, and most recently with Hotstar. He is an alumnus of the Indian Institute of Management, Lucknow and College of Business Studies, University of Delhi.  

    “Prabh is a tremendous leader and has demonstrated expertise in strategically growing strong businesses. His track record, experience, and excitement about joining our team makes him an ideal leader for India as we continue to grow the business, transform healthcare and impact lives,” stated Twin Health founder and CEO Jahangir Mohammed.

  • OML appoints Zoya D’Costa as campaign lead

    OML appoints Zoya D’Costa as campaign lead

    Mumbai: Only Much Louder (OML) has appointed Zoya D’Costa as campaign lead in the GCN (Global Creator Network) India team, as per her LinkedIn update.

    In this new role, D’Costa will be leading the mandate of driving 360-degree marketing and content efforts globally to deliver impactful campaigns for Bacardi 1862, along with other brand accounts and clientele like Netflix, Bumble, Amazon, Zomato, Cred etc within GCN.

    Before joining OML, D’Costa was associated with Times Network for over six years as assistant brand manager – marketing for Zoom, The Zoom Studios, and Flick.

    “From being part of the Network Marketing Team that enabled me to work on 12 distinct brands to building & scaling Zoom, The Zoom Studios & Flick over the last few years…These 6 & a half years have indeed been memorable, challenging & transformative as a Marketing Lead of these brands,” she wrote in an Instagram post announcing her latest professional move.

    D’Costa leads a diverse portfolio of brands with expertise in key facets of brand, digital and content marketing coupled with the power of content development, transformative IPs & brand solutions backed by sound business expansion goals, monetisation plans and revenue strategies.

  • iProspect India appoints Nitin Sabharwal as managing partner-North

    iProspect India appoints Nitin Sabharwal as managing partner-North

    Mumbai: iProspect, the digital-first end-to-end media agency from the house of dentsu India, has appointed Nitin Sabharwal as managing partner, North. He will also lead the agency’s affiliate marketing function, nationally.

    As per the mandate, Sabharwal will be responsible for client relationship management, business operations and new channel development. He will report into Vinod Thadani, CEO iProspect India & digital growth officer India, dentsu Media.

    In his new role, Sabharwal will bring on board a vast depth of knowledge and real-world experiences, which will be further combined with data-driven insights from across industry implementations, said the company.

    Armed with 25 years of experience, Sabharwal has worked with some of the first digital marketing ecosystems in India, especially in the performance marketing space. Digital customer acquisition is one of his key specialisations, using 360-degree digital demand generation. Additionally, Sabharwal has been instrumental in developing full-funnel digital marketing ecosystems for some of the largest advertisers in the performance space.

    Speaking on the appointment, Vinod Thadani said, “Nitin embodies iProspect’s vision efficaciously. With his understanding of our clients, industry and the market, he is undoubtedly the successor for the role. We look forward to welcoming him at iProspect and working with stakeholders to unlock greater potential and empowering our clients to make better and swifter decisions. I am confident that he will lead the organisation to greater heights and accelerate the momentum of growth.”

    Sabharwal’s first stint with dentsu India was for seven years wherein he held the position of chief operating officer with SVG Media and also led the network’s Columbus brand, nationally. He moved on from dentsu in January 2021 to join Optimise Media, a UK-based performance marketing ecosystem, as chief operating officer. Some of the other companies that Sabharwal has worked with include DGM India, IndiaHomes.com and MediaTurf.

    Commenting on his new role, Nitin Sabharwal stated, “I am really excited to work with the leadership team at iProspect. This is a great opportunity to carry forward the torch of digital performance marketing for brands in India. I am also looking forward to building new channels of performance delivery via strategic partnerships along with creating a robust team that is client-focused, data-driven, and insight-oriented.”