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Tag: appointment

  • myclassroom brings in Joydeep Mukherjee as CMO

    myclassroom brings in Joydeep Mukherjee as CMO

    Mumbai: Ed-tech company myclassroom on Wednesday announced the appointment of Joydeep Mukherjee as chief marketing officer. myclassroom provides learning centers for students aspiring for competitive exams like JEE, NEET, NTSE, KVPY, and Olympiads across the country.

    In this role, Mukherjee will lead the marketing function, with end-to-end responsibility of brand building, business growth, and customer experience, said the statement.

    “The edtech industry is at a pivotal point in its evolution,” said myClassroom co-founder and director Prashant Sharma. “The recent Covid-19 crisis brought out the importance of Phygital (Physical + Digital) learning models, that enrich traditional learning models and have the power to deliver top-quality education, to any student, in any part of the country by leveraging technology.”

    “Joydeep has a very good understanding of the higher education landscape and Indian consumer behavior, along with strong expertise in customer acquisition and customer lifecycle management. We feel we found the right person in Joydeep, and we couldn’t be more excited to welcome him to the team,” he further said.

    An alumnus of XLRI, Mukherjee is a seasoned marketer, strategist, and business leader, with over 15 years of experience and an extensive background in marketing, sales & distribution, P&L leadership, product management, and consulting. He is a highly experienced marketing leader with a proven track record of building brands and designing high-impact marketing strategies.

    “myClassroom has been building an excellent track record of bringing together India’s top teachers, state-of-the-art smart classrooms for immersive learning, and an AI-driven platform for personalised learning. I am looking forward to this opportunity of making quality education accessible to all,” said Joydeep Mukherjee on his new assignemnt.

  • Banijay Asia names Rajesh Chadha as EVP & business head of scripted content

    Banijay Asia names Rajesh Chadha as EVP & business head of scripted content

    Mumbai: Banijay Asia has named Rajesh Chadha to head the scripted business as the executive vice president and business head. As part of this role, Chadha will be responsible for developing the scripted slate for the media company.

    A media veteran with a career spanning over 27 years in the M&E industry, Chadha has spearheaded projects at prominent companies like Endemol, BBC Studios and RBNL. Leading the content execution for the award-winning OTT series – “Criminal Justice” and “Out of Love” at BBC Studios, he was also involved in Ajay Devgn’s digital debut “Rudra” and “Guilt & Press” in early 2022.

    “The Indian streaming space is under content revolution and Banijay Asia is leading the shift seamlessly,” said Rajesh Chadha. “Producing premium content, associating with top streaming platforms, and collaborating with national and international studios to churn out newer formats, Banijay Asia is a uniquely positioned production house in the industry. I am looking forward to contributing towards the growth and success of Banijay Asia along with Deepak Dhar.”

    “Innovation and creation are the way forward in the rapidly changing content industry and we are delighted to have Rajesh join the leadership team,” said Banijay Asia CEO and founder Deepak Dhar. “His determination and affluent experience in the space will certainly add immense value to our future endeavours.”

  • Digitas India appoints Abraham Varughese as chief creative officer

    Digitas India appoints Abraham Varughese as chief creative officer

    Mumbai: Global marketing and technology services brand Digitas India on Wednesday announced the appointment of Abraham Varughese as chief creative officer.

    Varughese will be based out of Mumbai and will work closely with Digitas India’s leadership team which includes Unny Radhakrishnan (CEO) and Sonia Khurana (COO) in driving the creative output and strategic direction for numerous brands at Digitas India.

    Varughese has moved from Publicis Groupe Malaysia where he was chief creative officer and responsible for integrating the holding company’s agencies to deliver the value of ‘Power of One’ for clients which includes Samsung, Maxis Telecom, McDonald’s and Mondelez, said the company in a statement. Before that he was in Dubai with Leo Burnett, TBWARAAD and FP7/McCann-Erickson.  

    Welcoming him to the agency, Sonia Khurana said, “As CCO, Abraham will play a key role in setting and driving the future direction of our creative strategy. With his creative firepower, we look forward to unlocking more opportunities to connect with our client’s audiences in meaningful ways, combining creative thinking, tech, data and media. He is a modern communicator, a courageous leader and his lived-in experiences from around the globe adds great texture to our team.”

    As a chief contributor of ideas and solutions across the creative arena, Varughese has written, co-created and guided work that has been recognised at D&AD, The One Show, Cannes Lions, WARC, Clio Awards, The Art Directors Club (ADC), AdFest and Effie, that includes Grand Prix, Best in Show and a rare Black Cube.

    Sharing his views on joining the agency, Abraham stated, “As the entire industry attempts to adapt and navigate a plethora of platforms that are constantly evolving, I can’t think of a better place to be at than Digitas India. It’s a rare opportunity to collaborate with the best minds in Creative, CX Design, Technology, Strategy and Data –capabilities that are key to bridging the gap between the real world and tomorrow’s all-encompassing virtual spaces. I look forward to co-creating compelling brand experiences for our clients, and ultimately delivering consumer journeys that are truly memorable.”

  • Manish Kapoor named as Pepe Jeans India MD & CEO

    Manish Kapoor named as Pepe Jeans India MD & CEO

    Mumbai: Denim retailer Pepe Jeans London has promoted Manish Kapoor as managing director in continuation of his current role of chief executive officer, India. 

    According to a statement, India is one of the most crucial markets for Pepe Jeans and Kapoor will be instrumental in growing the existing businesses aligned with the broader global strategy.

    Kapoor joined Pepe Jeans India in 2014 and was promoted to the role of sales director within a span of two years. Owing to his strategic contribution towards the growth of the brand in the Indian market, he was elevated to chief business officer in April 2019 and subsequently appointed as CEO in September 2019.  

    “Under Kapoor’s leadership, Pepe Jeans India strengthened its balance sheet position by strategic reduction of inventory and debtors along with substantial reduction of debt. His effective leadership has enabled the company to successfully generate free operating cash during this difficult period,” said the brand in a statement. “E-com contribution for the brand accelerated from 8 per cent in 2019 to 28 per cent this fiscal year, reflecting the benefit of leveraging omnichannel initiatives,” it added.

    In 2021, Kapoor was recognised as The Economic Times Inspiring CEO for his efforts in helping steer Pepe Jeans to great heights even during unprecedented times of the Covid 19 aftermath. In the same year, he was also acknowledged for his efforts towards sustaining a high-trust high-performance culture by Great Place to Work – India’s best Leaders in Times of Crisis 2021.

    “I am delighted to lead Pepe Jeans India into the next phase of growth and continue on the digital and consumer-focused transformation journey that we started 18 months ago,” said Manish Kapoor on his appointment.

    Kapoor is a strategist and implementer with demonstrated abilities in accomplishing business growth on a consistent basis. He has previously held key leadership roles in brands such as French Connection, Sisley, Benetton India, Pantaloons and Madura Garments to name a few.

    He acquired a B-tech degree from the Technological Institute of Textiles and Science in 2000 and further continued to pursue a diploma degree in apparel marketing and merchandising management from NIFT in 2002. He was awarded the gold medal for academic excellence at NIFT and was an all-India topper in his PGDAMMM course across all NIFT centers.

  • Amazon appoints Vivek Srivastava as head of partnerships Prime Video Channels, India

    Amazon appoints Vivek Srivastava as head of partnerships Prime Video Channels, India

    Mumbai: Amazon has appointed Vivek Srivastava as head of partnerships for Prime Video Channels, India. Amazon had launched Prime Video Channels in India in September 2021.

    In his previous role, Srivastava was with Times Network as president strategy and operations, digital and broadcast.

    He has two decades of experience with most of it in the broadcast sector across business planning, programming strategy, content acquisition and syndication, distribution strategy and planning, international business, audience behaviour and research, digital marketing and integrated communication.

    Srivastava was previously associated with Viacom18 as head of digital and commercial for their flagship GEC Colors. He has also had a stint with TAM Media Research.

  • AVIA appoints Matthew Cheetham as GM of Coalition Against Piracy

    AVIA appoints Matthew Cheetham as GM of Coalition Against Piracy

    Mumbai: The Asia Video Industry Association (AVIA) has appointed Matthew Cheetham as general manager of the Coalition Against Piracy (CAP), with immediate effect.

    In his new role, Cheetham will take over from Aaron Herps and build on the accomplishments achieved by CAP to date, with the aim of creating a stronger and healthier environment in which the video industry can prosper, said the statement.

    Over the last four years, CAP has made real inroads into the systemic problems of video piracy faced by the broadcast and streaming video industry in the Asia Pacific (APAC). “CAP is critically important to AVIA and the industry as a whole and I am delighted that in Matt we have such a seasoned and experienced executive taking over,” said AVIA CEO Louis Boswell. “Matt will bring his own ideas and energy to the role and I am confident CAP and the industry’s anti-piracy efforts will grow in strength under him.”

    Cheetham is a qualified lawyer specialising in intellectual property, more specifically copyright protection, with over 20 years of experience working in APAC for some of the largest content producers in the world. Prior to taking up his role at CAP, he was the Premier League’s head of business affairs, APAC. In this role, Cheetham opened and headed up the Premier League’s APAC office in Singapore, the Premier League’s first office outside the UK, and oversaw all enforcement, policy and outreach efforts for the Premier League in APAC.

    Prior to working for the Premier League, Cheetham spent ten years as the Motion Picture Association’s (MPA) regional legal counsel and assistant policy officer for APAC following which he was the managing director of the MPA’s New Zealand office, the New Zealand Screen Association (NZSA) that oversaw all enforcement, policy and outreach efforts for MPA member companies in New Zealand.  

  • Ankit Desai rejoins Marico as media & digital marketing head

    Ankit Desai rejoins Marico as media & digital marketing head

    Mumbai: Disney+ Hotstar’s former executive Ankit Desai has joined Marico as head – media and digital marketing (India & global centre of excellence). 

    Desai had quit the FMCG major in 2019 to join Disney+ Hotstar as vice president and head – product revenue strategy (entertainment). He spent close to three years at the streaming platform. 

    Armed with nearly 18 years of professional experience, Desai is a media professional with expertise in digital marketing, strategic media planning/buying and revenue strategy. 

    He joined Marico in March 2011 as media manager before getting elevated as group media manager – India in 2014. Before Marico, he was with NDTV, where he was in charge of marketing, communication, and brand management. He has also worked with GroupM as media planner and with Dainik Jagran as ad sales executive.

    Desai has completed his PG in advertising from Symbiosis International University in 2006.

  • CredAvenue appoints Krishnendu Majumdar as chief product officer

    CredAvenue appoints Krishnendu Majumdar as chief product officer

    Mumbai: Debt marketplace CredAvenue on Monday announced the appointment of Krishnendu Majumdar as chief product officer.

    In his new position, Majumdar will drive CredAvenue’s product strategy and build deeper synergies within different product verticals through technology-oriented solutions, said the statement.

    Krishnendu has over two decades of extensive experience in building scalable solutions for complex and disruptive businesses in both – B2B & B2C domains. He has derived customised solutions for complex business challenges and has managed and mobilised cross-functional teams under the product, engineering and operations verticals in multiple leadership roles at InMobi, SGT Global and TCS, among others.

    “We are redefining debt markets through our product-first approach. We have built India’s most comprehensive debt product suite under one marketplace, and we aim to only expand our product offerings across each of our sub platforms in the near future” said CredAvenue founder and CEO Gaurav Kumar. “We are delighted to have Krishnendu in this mission-critical role. Krishnendu’s deep domain expertise will help us elevate the operations of our current product portfolio while also driving the development of innovative new products to fuel further growth. Krish will be integral to our leadership team as we continue to penetrate deeper into the Indian financial market.”

    Most recently, Krishnendu served at Flipkart at vice president of catalogue and buying experience. He has experience across domains like banking, online brokerage, supply chain management, advertising, and e-commerce. 

    At Flipkart, he played an instrumental role in automating the entire cataloguing experience by leveraging hundreds of ML/AI models. Over the years, Krish has demonstrated strong product management, operational, technical and strategic leadership capabilities.

    “CredAveneue is a category creator and has built a truly one-of-a-kind debt marketplace paving the way for a transformational approach to the Debt markets. I am elated to be joining them at this juncture of their journey,” stated Krishnendu Majumdar. “India has been underserved with respect to the availability of credit to the largest section of the population. With the democratisation of credit availability, India can truly aspire to become a $5 trillion economy. CredAvenue has also demonstrated immense potential to unlock significant economic growth by allowing easier credit accessibility which is aiding growth and aspiration of people.”

  • Havas Group India onboards Chandra Dobhal as EVP-investment

    Havas Group India onboards Chandra Dobhal as EVP-investment

    Mumbai: Media professional Chandra Dobhal has joined Havas Group India as executive vice president – investment. 

    “I’m happy to share that I have re-joined the #media planning & buying industry and have started a new inning as Executive Vice President – Investment at Havas Group from 1st Feb ’22. I must mention thanks to Venkat, Mohit Joshi and Uday Mohan all my seniors at Havas Group for providing me this opportunity to come back to the mainline media business. I am also seeking best wishes and cooperation from all the friends, partners and stakeholders I am going to work with,” Dobhal said in a LinkedIn post.

    Prior to joining Havas, Dobhal was associated with dentsu International as executive vice president – national head, buying and operations.

    He had a 17-year stint at dentsu where he was responsible for developing process of buying and implementation and setting benchmarks to deliver the best products and value to clients.

    In a career spanning over two decades, he has also worked with Carat Media Services, Percept H, and Concept Communication.

  • Lenovo India appoints Chandrika Jain as marketing director

    Lenovo India appoints Chandrika Jain as marketing director

    Mumbai: Tech major Lenovo has appointed Chandrika Jain as marketing director for India, effective 1 March. 

    Jain commands more than 22 years of experience in multiple sectors, and currently manages Lenovo’s Worldwide Marketing Hub in India. 

    In this new role, she will be based in Bengaluru and lead the marketing functions across the consumer, commercial, tablets, and solutions and services portfolios. She will also be responsible for the overall corporate Lenovo brand in India, including areas such as innovation, workplace, and ESG (environment, social, and governance), said the tech company in a statement.

    “Chandrika’s previous experiences in leading large, global teams and delivering innovative, brand-building campaigns with the customer at the centre of it all, will readily accelerate our mission to strengthen Lenovo’s reputation as a trusted global brand,” said Lenovo India managing director Shailendra Katyal. “I am delighted to welcome her in this new role at Lenovo, where she’ll lead the marketing initiatives across businesses and look forward to have her an enriching experience at Lenovo.” 

    Jain has worked with Lenovo in various marketing roles for more than a decade. Previously in her roles at various advertising agencies, she worked for technology clients such as Dell, as well as clients in the consumer sector like Himalaya, Carbon (diamond jewelry), and Unilever.

    She has also worked with PSI for an USAID funded campaign to raise HIV awareness, and at ING bank. 

    “Lenovo is undergoing a fundamental transformation that will take us beyond our currentposition as a global #1 in PCs, and establish the company as a comprehensive leader in technology solutions and services. India is a crucial market in spearheading this transition, and Chandrika is the right person to make the change a reality for the Lenovo brand in India,” commented Lenovo Asia Pacific executive director of marketing Bhaskar Choudhuri. “In her current role she pioneered the first-ever global brand campaign, and she has demonstrated her business and marketing acumen in driving global campaigns for Lenovo’s consumer laptop brands, Yoga and Legion. I have full confidence that her experience will help bring Lenovo innovation to India, and further our vision of ‘Smarter Technology for All.’”