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Tag: appointment

  • Initiative Media becomes media AOR for Urban Company

    Initiative Media becomes media AOR for Urban Company

    Mumbai: Online home service platform Urban Company has named Initiative Media, the full-service media arm of Mediabrands India as its media agency on record. The account was won following a closely contested multi-agency pitch and will be managed out of the agency’s Gurugram office.

    According to a statement, the business mandate includes both online and offline media duties and will focus on providing comprehensive media solutions to augment business outcomes.

    “We are extremely delighted by this association and prepared to position Urban Company as the country’s go-to platform for all of their listed services. Our approach is designed to deliver client-centric results and will ensure elevating the growth momentum for the brand,” said Initiative CEO Vaishali Verma.

    Urban Company aims to rapidly expand its national footprint while also launching new products and services pan India, said the brand in a statement. “Initiative’s strategic and audience-first approach and understanding of their unique business model, aligns perfectly with Urban Company’s expectations for their future endeavours, making this a fitting partnership,” it added.

    “We are stepping into the next phase of our evolution and expansion now and confident that Initiative will prove to be our trusted partner in this growth story,” stated Urban Company SVP Abhinav Tyagi. “The seamless combination of their superior strategic planning, the robust experience of managing new-age clients, backed by a passionate young team made the mark for us. We are looking forward to a great run together.”

  • Viacom 18’s Jyoti Deshpande appointed as co-chair of FICCI media & entertainment board

    Viacom 18’s Jyoti Deshpande appointed as co-chair of FICCI media & entertainment board

    Mumbai: FICCI on Monday announced the appointment of Viacom 18 Media CEO Jyoti Deshpande as the co-chair of the FICCI media and entertainment board. This is the first time that a woman executive from the media industry has been appointed as one of the office bearers of this very important vertical.  

    Deshpande is an industry veteran with over 29 years of experience across the country’s foremost media and entertainment companies. She pioneered Eros’ early entry into the OTT space (through Eros Now) and established Jio Studios as a key player in the entertainment value chain. She is currently serving as the CEO of Viacom18, making her the first woman to lead a big-four media and entertainment company.

    She has featured among Fortune India as well as Business Today’s 50 Most Powerful Women in Business lists, both of which celebrate the journeys and triumphs of women who not only impact their organisation but are also thought leaders in their industry.

     “FICCI has always been at the forefront of collaborating with various stakeholders across Indian commerce and the government to effect meaningful policy discussions and adoption,” commented FICCI director general Arun Chawla. “Given the very dynamic nature of the media and entertainment industry, this engagement is crucial for the development of the sector and the allied ecosystems. Jyoti’s experience across the value chain of this industry makes her an apt choice to lead the Committee’s holistic advisory agenda. I look forward to working with her.”

    “I feel truly fortunate to be part of an industry that is at the cusp of phenomenal growth, straddling traditional theatres to the metaverse and everything in between like television and OTT,” said Jyoti Deshpande. “I look forward to working with industry captains, custodians of brands that fuel consumption in our economy and the government as we look to leverage the confluence of technology, content and distribution to move the needle rapidly towards the $100 billion industry that we have been aspiring to be for a number of years now.”

    “The M&E industry can very much be a true embodiment of the ‘Make in India and Show the World’ mantra and I thank Sanjiv Mehta and FICCI for offering me this platform to meaningfully collaborate on shaping the future of an industry that I have invested my whole life in and am very passionate about,” she further said.

    FICCI media and entertainment board drives the media and entertainment committee. It counts promoters and CEOs of the media and entertainment industry across verticals like TV and radio broadcast, film production and exhibition, print, animation, visual effects, gaming, comics, AR/VR/MR (AVGC-XR), entertainment events, OOH etc. It remains at the forefront for policy changes towards the growth and development of the media and entertainment industry in India.

  • Do Your Thng brings in Proteek Dey as business head

    Do Your Thng brings in Proteek Dey as business head

    Mumbai: Do Your Thng (DYT), a creator-first tech platform has brought Proteek Dey on board as business head. 

    In this role, Dey will shoulder the responsibility for all post-sale relationships and the delivery of all DYT services, said the statement.

    He brings more than 17 years of experience in digital and integrated communication for marketing and advertising companies, implementing creative solutions and managing teams that drive revenue growth.

    “I am excited and delighted to welcome Proteek. He brings a proven track record of scaling client-focused marketing services and improving customer satisfaction,” said DYT founder and CEO Ankit Agarwal. “Combining it with his extensive knowledge of digital strategy, planning, advertising, and mobile marketing, he makes an incredible addition to the team to strengthen adoption and retention and ensure brands get the most out of our platform.”

    Most recently, Dey was with RF Thunder India as SVP – digital. His previous professional stints include companies like Zeno Group, Starcom and Performics, Publicis Media, Isobar, Zenith Media, Uninor, BC Web Wise, and Hungama.

    “There is tremendous disruption occurring in the influencer marketing niche, and DYT is in the unique position to help brands tap into it. But to achieve new heights of success, we need to effectively scale our post-sales processes,” commented DYT co-founder and chief growth officer Hemant Dua. “I am confident that Proteek’s experience and deep understanding will help the team deliver just that.”

    “I am super thrilled to join DYT on its amazing journey and become a partner of growth and transformation, not just for our clients but the creators as well,” said Proteek Dey. “I have been following Do Your Thng ever since its inception, so I am extremely pleased to be a part of it at this exciting stage of its growth.”

  • Former chairman of Turkish Airlines Ilker Ayci named Air India CEO

    Former chairman of Turkish Airlines Ilker Ayci named Air India CEO

    New Delhi: Tata Sons on Monday announced the onboarding of former chairman of Turkish Airlines Ilker Ayci as chief executive officer and managing director of Air India. He will assume his responsibilities on or before 1 April, Tata Sons said.

    “The board after due deliberations approved the appointment of Ilker Ayci as the CEO & MD of Air India. This appointment is subject to requisite regulatory approvals,” Tata Sons said in a press statement.

    The Air India board met on Monday to approve the candidature of Ilker Ayci. Tata Sons chairman N Chandrasekaran was a special invitee to this board meeting.

    “Ilker is an aviation industry leader who led Turkish Airlines to its current success during his tenure there. We are delighted to welcome Ilker to the Tata Group where he would lead Air India into the new era,” said N Chandrasekaran on Ayci’s appointment.

    Recently, Tata Group has officially taken over Air India from the government. Tata Sons is the holding company of the business conglomerate.

    “I am delighted and honored to accept the privilege of leading an iconic airline and to join the Tata Group,” Ayci said. “Working closely with my colleagues at Air India and the leadership of the Tata Group, we will utilise the strong heritage of Air India to make it one of the best airlines in the world with a uniquely superior flying experience that reflects Indian warmth and hospitality.”

  • Wow Skin Science onboards Varman M as GM – media, research & corporate comms

    Wow Skin Science onboards Varman M as GM – media, research & corporate comms

    Mumbai: FMCG personal care brand Wow Skin Science has announced the onboarding of Varman M as general manager – media, research and corporate communications. 

    In this role, Varman will be responsible for defining a media investment plan to drive maximum ROI for Wow Skin Science, Wow Life Science and Body Cupid. “His role will also entail amplifying the corporate communications for all the brands through brand awareness, brand messaging and capitalising on opportunities to elevate the positioning of the brands,” said the company in a statement.

    “We welcome Varman to the Wow family,” said Wow Skin Science co-founder Manish Chowdhary. “With his hands-on experience and knowledge in establishing strategies, I believe his leadership skills will help Wow Skin Science in the path of growth, innovation, creativity and development.” 

    In his career spanning over 13 years, Varman has donned multiple hats from the agency to the advertiser side of the business. His core competencies lie in developing a data-driven media strategy for FMCG, automobile, e-commerce and electronics industries. 

    He has led both offline and digital media to drive integrated media planning and delivered investment strategies for clients like TVS Motor Company, Cadbury, and Flipkart. He also led the media and brand PR for Himalaya Wellness Company prior to joining Wow Skin Science.

    “With the escalation of social media and the exponential rise in content generation across platforms, what sets a brand apart, is the strategic planning, data-driven multimedia approach that ensures a holistic growth, thus driving maximum eyeballs,” said Varman M. “I am looking forward to building Wow Skin Science in a way that helps us elevate our positioning through trends and analytics and of course creativity.”

  • FCB Interface appoints Aditi Patwardhan as chief strategy officer

    FCB Interface appoints Aditi Patwardhan as chief strategy officer

    Mumbai: FCB Interface has announced the appointment of Aditi Patwardhan as the chief strategy officer, as a part of the agency’s reorganisation towards becoming future ready and providing strategic partnership to its clients. She will be based out of the Mumbai office.

    In her role, Patwardhan will be leading the strategy mandate to drive the next level of growth for the agency, said the statement.

    “With Aditi on board, I look forward to some scintillating work emanating from razor-sharp strategy,” stated FCB Interface vice chairman and chief creative office Robby Mathew.

    A brand and business builder, Patwardhan’s expertise comes from her 25 years of marketing and advertising experience that includes stints at Lowe Lintas and Leo Burnett.  She has partnered with global brands for multinationals like  Unilever, P&G. Whisper, Fair & Lovely, Pureit, Knorr, Kissan & McDonald’s. Her Marketing stints include DCW Home Products, International Bestfoods, Dabur India and Mattel. Having been on both sides of the table, she is well versed in the intricacies of business and the pressures of P&L.

    FCB Interface vice chairman and CEO Joe Thaliath said, “Aditi is a strong believer and practitioner of media agnostic solutions to real problems. Her well rounded experience and expertise is indeed a perfect fit to lead the agency in its next phase of growth! We look forward to creating inspiring Never Finished brand building stories with Aditi at the helm.”

    “The agency’s strong strategy fundamentals and client partnerships made for a natural fit. But it’s the strong solutioning focus of the much awarded ideas like the ‘Punishing Signal” that excites me,” said Aditi Patwardhan on her new assignment. “I look forward to the mandate of taking the momentum to next level and sharpening the strategy offering.  We are in process of building a powerhouse planning team which offers clients multidisciplinary competencies. Powered by the strong philosophy of Brand Bedrock and a suite of tools that have proven results within the network.”

  • Lodestar UM taps Vijayalakshmi Ramesh to drive its strategy function

    Lodestar UM taps Vijayalakshmi Ramesh to drive its strategy function

    Mumbai: In a bid to strengthen the strategy function for the Southern market, media agency Lodestar UM has appointed Vijayalakshmi Ramesh as head of strategy – South.

    In this new role, Vijayalakshmi will be responsible for enhancing the strategy product for existing and new clients for the South market and will be based out of Lodestar UM’s Bengaluru office.

    In her previous role, Vijayalakshmi was associated with Mindshare. Her professional experience includes an analytics role at IMRB, account planning at HTA, Media planning at Mudra & Initiative Media, as well as a stint as a marketing strategist for IBM at GPJ.

    “We are delighted to have Viji as an integral part of our strategy function,” said Lodestar UM CEO Nandini Dias. “Bengaluru is home to several established technology-based businesses and our office has shown a robust growth rate across categories in the region over the last couple of years. Bangalore office handles many prestigious businesses like Wipro, Accenture, PhonePe, Ather Energy, Exide Life, Inbisco, etc.”

    “The ever-evolving media landscape compounds the challenge,” commented Lodestar UM executive vice president Laya Menon. “Viji’s deep understanding of this entire spectrum will further strengthen our product that’s underpinned by Lodestar UM’s philosophy of Better Science Better Art Better Outcomes.”

    During her career of 18 years in media and communications, Vijayalakshmi has worked with both B2C and B2B clients extensively. Her vast area of experience ranges from FMCG, retail, fashion, technology (B2B & B2C), new age services and startups.

    “Lodestar has several cutting-edge products & planning tools, and I would endeavor to strengthen our strategic offerings to our clients on the back of those products to drive better business outcomes. I am looking forward to working closely with Laya and the Lodestar UM leadership team in driving this agenda,” said Vijayalakshmi Ramesh about her new role.

  • Hockey India names Digital Latte as its social media agency

    Hockey India names Digital Latte as its social media agency

    Mumbai: Hockey India has announced the signing of Digital Latte as its new digital media agency for the management of its social media requirements. 

    Digital Latte, a full-service creative digital agency, will be working towards presenting fresh digital ideas to push for engaging content on all social media platforms, and will also be using consumer insights to connect with the hockey fans in India and abroad, said the statement.

    “We are delighted to partner with Digital Latte as our new social media agency. In the growing digital world, it is important to connect with your audience digitally, and Digital Latte’s growing reputation over the past decade has convinced us that it is the ideal agency for us to work towards that goal,” stated Hockey India president Gyanendro Ningombam.  

    Following the success of the Indian Men and Women’s Hockey Teams at the Olympic Games Tokyo 2020 where the Indian Men ended a 41-year medal drought with their bronze medal feat and the Women team’s historic fourth-place finish, Hockey India believes it is the right time to seize the popularity of the sport and engage with global fans with right digital messaging and promotion of the players across teams.

    “Particularly after the Olympic success, Indian Hockey is gaining popularity not just in India but across the world and the sport’s digital presence is of paramount importance. We see this as an opportunity to further build the Hockey India brand and explore commercial opportunities for the future development of the sport,” Ningombam further said.  

    Commenting on the new association, Digital Latte founder and director Chintan Vora said, “Hockey is a sport of intrinsic value to our cultural and national identity in India. It is a great opportunity for Digital Latte to associate so closely with an organisation of national importance such as Hockey India.”

  • Ashika Group brings in Vishesh Sharma as CMO

    Ashika Group brings in Vishesh Sharma as CMO

    Mumbai: Finacial services provider Ashika Group has appointed Vishesh Sharma as chief marketing officer (CMO). He will be based in Mumbai and report directly to Ashika Group CEO Chirag Jain.

    The bolstering of the company’s leadership ranks is in line with its vision of fortifying the personal finance ecosystem and transforming how New India manages its savings and investments with the newly-launched My Dhanush app, said the statement.

    At Ashika Group, Sharma will be responsible for brand building, content marketing, social media, and corporate communications for the retail business, which is stacked under the company’s master brand, My Dhanush, it added.

    “We are excited to welcome Vishesh, a passionate brand-builder, and are confident he will play a vital role in building a truly world-class FinTech brand,” said Chirag Jain. “I believe under his able leadership and in-depth understanding of customer communication, we will strengthen Ashika further and drive growth across our portfolio.”

    A communications veteran, Sharma joins Ashika Group with 13 years of extensive and diverse work experience across fields, including brand communication, content marketing, corporate communications, reputation management, internal communications, public affairs, and financial education. In his previous stint, he was with Angel One as head of content marketing, corporate communications, and strategic alliances, where he successfully transformed the company’s image from a traditional broker to a fintech. He also led the retail communication for Angel One’s IPO.

    Earlier, Sharma also served as the chief content strategist for Sharekhan by BNP Paribas, where he helped set up the digital assets department. He has worked with some prominent brands like Dalal Street Investment Journal, Progressive Media Group among others.

    In the last couple of years, he has been conferred with multiple marketing awards, including Corporate Communications Person of The Year, Marketing Leader of the Year (BFSI), and Content Marketing Professional of the Year.

    “I am excited to join such a fast-growing organization and play a part in building one of India’s very first personal finance super app My Dhanush. Ashika has an excellent track record of helping its clients grow their wealth by helping them invest wisely,” said Vishesh Sharma. “With a strong vision to build solutions that revolutionize the way new India invests, I look forward to helping Ashika strengthen its national leadership to be both a force for growth and a force for good.”

  • Kinnect bolsters senior creative management with key appointments

    Kinnect bolsters senior creative management with key appointments

    Mumbai: Media company Kinnect has announced the key appointments in order to continue its focus on the product offering, people and consolidating client businesses under the new operating system. 

    The agency has promoted Kartiyeka Tiwari to national creative director from his prior role of VP- creative strategy, Mithun Mukherjee to executive creative director from senior creative director, and Ashish Tambe to executive creative director from his past role senior creative director.

    “The new structure enables the agency’s greatest people to provide a focused and committed collaboration to our customers, bringing the disruptive creative vision, agility, and fluidity that is required today to transform our clients’ businesses and create memorable brands,” said the statement.

    Commenting on the elevations, Kinnect COO Chandni Shah said, “This step will help us accelerate growth, build on our digital craft capabilities and propel the agency to new heights. In terms of clients, business, accolades, and fame, 2021 was a hard but incredibly successful year for the agency.”