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  • Rediffusion elevates Pramod Sharma to national creative director

    Rediffusion elevates Pramod Sharma to national creative director

    Mumbai: Rediffusion has fostered its creative leadership by elevating Pramod Sharma to the position of national creative director. He earlier served as executive creative director at the agency’s Mumbai office.

    In his new role, Sharma will lead the creative team and drive the next phase of growth for multiple brands under the Rediffusion umbrella with a focus on further cementing the creative value proposition across all disciplines – creative, media, health, digital and design, said the statement.

    Sharma joined Rediffusion seven years ago and has played a pivotal role in some of its acclaimed work, especially for State Bank Of India, SAB TV, Parle Products, PGIM, Exide, TVS Tyres, Shyam Steel and creation of investor education campaigns for Nippon India Mutual Fund. This is his second innings at the agency.

    He has been credited with the creation of the iconic ‘Tata Motors Ace Gold Campaign.’

    “In the past year, our focus has been to build a strong business foundation, strong client partnerships and bring back Rediffusion’s past glory,” Rediffusion managing director Sandeep Goyal said. “We want to focus on building great brands and elevate the agency ranking to the top five, therefore it is imperative for us to re-establish a strong creative reputation to maximise our ability to create work that works and wins for our client partners. Pramod is a great creative leader who has worked closely with me at Dentsu too. He will closely work with me, Navonil Chatterjee, Kalyani Srivastava and Rajendra Gupta to take the agency to higher pinnacles.”

    “At Rediffusion, as we head into our 50-years celebration, there is a huge amount of energy and enthusiasm,” Sharma said, about his new role. “We have been hiring some very fine talent over the past year. More recruitments are in the pipeline. We are looking at a whole lot of new-age formats that clients desire, and we deliver. Rediffusion 2.0 is about customer joy at every touchpoint of the brand’s journey. My job is to make creatives that bring happiness and satisfaction to our clients’ consumers through messaging that is cut-through and highly memorable.”

  • Ruchi Mathur named as CGO at Mindshare India

    Ruchi Mathur named as CGO at Mindshare India

    Mumbai: Mindshare, the flagship agency from GroupM on Wednesday announced the elevation of Ruchi Mathur as chief growth officer (CGO) for India, with immediate effect. She will be based out of Gurugram and report to Mindshare South Asia CEO Amin Lakhani.

    Mathur, who was previously head of client leadership at Mindshare North & East, will now be responsible for expanding growth metrics for Mindshare through new business development and unlocking growth opportunities within existing businesses, said the agency in a statement.

    “Along with Mindshare, she will closely work with the GroupM leadership to scale in partnerships, capability offering, and drive Mindshare’s good growth agenda,” the agency further added. 

    “Ruchi is a passionate leader and has a proven record of driving excellent business results within the Mindshare group, in the North and East especially. She is instrumental in boosting operational efficiency for helping our clients achieve their objectives,” commented Amin Lakhani. “With more than two decades of media expertise, Ruchi brings in a unique set of perspectives and skills that will help hone our strategic direction and grow our organisation. I am looking forward to her continued contribution within the system and am confident that with her expertise, we will continue leading towards client delight.”

    Speaking on her role, Mathur said, “At Mindshare, our aim is to continuously focus on strong and sustainable ‘Good Growth,’ while creating an impact for our brands, consumers, and the society at large. I would like to thank team Mindshare for believing in me and look forward to this opportunity to continue transforming our client businesses.”

  • Carat India onboards Sayami Podder as AVP – strategy

    Carat India onboards Sayami Podder as AVP – strategy

    Mumbai: Carat India, the media agency from the house of dentsu India has announced the onboarding of Sayami Podder as associate vice president (AVP) – strategy. 

    In her new role, Podder will be spearheading strategic thinking for the agency. She will also offer insights to the existing agency clients across the West and South regions. She will report to Carat India CEO Anita Kotwani, said the agency on Wednesday. 

    “Talent today is the key differentiator that clients look for. Our core focus is to always ensure that we have the best talent that comes on board and joins the Carat family,” commented Anita Kotwani. “Sayami’s diverse expertise across data & analytics, research, communication planning and media strategy, is certainly something that will drive growth for the clients. We see her as the ideal team player to lead Carat’s vision of ‘Designing for People’ in the West & South markets.”

    Armed with more than 12 years of experience, Podder is specialised in brand, media & communication strategy, consumer research, and market mix modelling. She has worked across a wide range of categories including FMCG, beverages, fashion, BFSI, e-commerce & manufacturing. She has helped brands strengthen their market shares by developing effective communication and media investment strategies, leading to exponential business growth and measurable outcomes.

    Prior to joining Carat India, Podder was with Mindshare India where she led strategy for brands like Ultratech Cement, Castrol, SBI Life, ICICI and Kellogg’s. She has also worked with significant retail brands like Pantaloons & Max Fashion and new-age brands like Upstox, Byju’s & TCS Ion, to name a few.

    “The consumer journey is no more linear, and the media ecosystem is constantly evolving to accommodate our new age audience. Carat is already known for its strategic thinking and integrated approach,” stated Sayami Podder. “With my expertise in data science and creative thinking, I am looking forward to building an insight-led strategy that will generate incremental and sustainable growth for our clients. I am delighted to begin this new journey under Anita’s dynamic leadership and contribute to Carat’s growth story for India.” 

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  • Prakash Nair promoted as president & head of office at Ogilvy Gurugram

    Prakash Nair promoted as president & head of office at Ogilvy Gurugram

    Mumbai: Ogilvy India has announced the promotion of Prakash Nair to the position of president and head of the office, Ogilvy Gurugram. Nair takes over from Shouvik Roy who decided to move on from the agency.

    Nair has been associated with Ogilvy for 19 years. Prior to his move to lead Ogilvy Gurugram, he was associate president at Ogilvy Mumbai, leading work across a large portfolio of clients including all of Mondelez, Tata Motors, and BP Castrol.  

    “One of the great things about Ogilvy is the wealth of talent in the company,” said Ogilvy India CEO Kunal Jeswani. “It’s been wonderful to have had Shouvik’s energy in Ogilvy over the last few years and we are deeply grateful to him for his time with us. As Shouvik moves on, Prakash Nair will take on the role of president and head of office, Ogilvy Gurugram. Prakash is a champion of great creative work and has been instrumental in driving some of our most modern, integrated and award-winning work over the past few years.”  

    “After having led some big brands, the opportunity to be part of Ogilvy Gurugram and drive the growth story for Ogilvy India presents a new challenge,” commented Prakash Nair. “Also, personally to me, Ogilvy Gurugram has been the benchmark for great craft. I’m extremely excited to start my new chapter at Ogilvy here.”

    “The past two years at Ogilvy were straight out of a thriller. I came in to lead the office just before the pandemic and it was a joy to see how everyone came together to support and grow during such uncertain times,” said Shouvik Roy. “Here, I had the opportunity to work with the finest minds in the industry. As I step away from the advertising industry – I can clearly see that this was the best job in the industry I could have had. And am happy that I made this journey – it was a truly remarkable one. I go away from here as an Ogilvy fan, pretty much as I came in.

  • BC Web Wise announces top management rejig

    BC Web Wise announces top management rejig

    Mumbai: Digital marketing agency BC Web Wise on Monday announced major changes in its top management. The company has appointed Arijit Basu as VP – strategy & growth, Gaurang Menon as chief creative officer, and Krishal Mehta as AVP – media head.

    Commenting on the new development, BC Web Wise founder and MD Chaaya Baradhwaaj said, “Over two decades as a digital agency, we can now see that digital has totally come of age and is becoming a top priority for CMOS and CEOs. It is also getting a bigger share of the ad spend. So today, as we evolve from a digital agency to a marketing agency partner to the client, we are ensuring that we also beef up our top of pyramid strength with carefully hand-picked talent.”

    Menon was previously associated with companies such as Madison, and iContract. This is his second stint at BC Web Wise. “Having worked with Chaaya and some of the existing team members years back it’s great to see that the soul of the company is still intact and buzzing after all these years. My mandate is very clear and simple – to help take the Creative product to the next level, along with key stakeholders, and to enable more digital innovations for our clients,” said Menon.

    Basu has been in the industry for over 17 years and has made significant contributions to content and business development. Talking about his new role, he said, “As a new fish in the organisation, I look forward to working across different functions and teams in building sustainable growth through strategic planning. My aim is to help build more efficient client offerings via creative solutions and new tech offerings.”

    “I will be actively engaging in brand discussion for building metaverse and creating NFTs. Exciting days ahead with a visionary like Chaaya at the helm, I am looking forward to exploring a whole new dimension of brand solutions in the digital formats and constructing new age solutions for clients and partners in the coming months,” added Basu.

    Speaking about his role within the organisation, Mehta said, “Given the new normal we are rapidly seeing technology adoption like AI, blockchain & IoT which will emerge at the forefront of disruption. It is a privilege to have the opportunity to spearhead the Media vertical with a veteran-like Chaaya and drive the agency’s integrated media. My task is to elevate existing media functions by crafting MarTech solutions with deep tech integration to solve business problems.”

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  • Vikram Lalvani appointed as Sterling Holidays MD & CEO

    Vikram Lalvani appointed as Sterling Holidays MD & CEO

    Mumbai: Leisure hospitality brand Sterling Holiday Resorts on Monday announced the appointment of Vikram Lalvani as the new managing director and CEO of the company, effective 1 April.

    After seven years of overseeing various strategic responsibilities at Sterling, which included – customer engagement, revenue maximisation, hotel sales and resort operations, Lalvani succeeds Ramesh Ramanathan, who will now continue to guide the company as its chairman.

    As CMD for Sterling since 2011, Ramesh Ramanathan has been instrumental in steering the company’s turn-around and making it profitable and establishing the Sterling brand in the Leisure Holiday space, said the company in a statement. “Over the past decade, Sterling has expanded its footprint from 10 resorts to over 38 resorts with over 2,500 rooms, spread across hills, beaches, jungles, rivers, heritage, pilgrimage and drive-to locations pan-India,” it added.

    “I am extremely pleased with the appointment of Vikram to lead Sterling towards newer avenues. I look forward to working with him toward our common vision of making Sterling the top leisure hospitality brand in India,” said Ramesh Ramanathan. “On behalf of the board and the team, we are confident that Vikram’s vast experience in the hospitality industry will be a huge advantage for us. His energy, passion and eye for detail will also boost the team in delivering exceptional services and make Sterling the preferred brand for our guests. I congratulate him and wish him all the best for his next chapter.”

    In his previous role as COO, of Sterling Holidays, Lalvani has been responsible for strengthening the preferred partners’ network, launching new revenue-focused projects, and spearheading the expansion plans across the country which now includes 38 plus resorts in operation and many more in the pipeline, according to the company.

    Commenting on his new role, Lalvani said, “I am honored to be given this responsibility. We will continue on the growth path set for us and drive to double our inventory and footprint to over 5,000+ rooms by 2025. With focus on digitisation, we will bring innovation in services for our guests and create a unique place for Sterling in the leisure space. I look forward to further strengthening the brand and building market leadership in the coming years.”

    Lalvani has over 25 years of leadership experience in hospitality, leisure and ITeS industries with proven expertise in revenue maximisation and technology solutions. In the past, he has held crucial positions in companies such as The Indian Hotels and Sutherland Global Services.

  • Hrishikesh Shende joins RP Sanjiv Goenka Group as COO – sports

    Hrishikesh Shende joins RP Sanjiv Goenka Group as COO – sports

    Mumbai: Hrishikesh Shende has joined Kolkata-based multinational conglomerate RP Sanjiv Goenka Group as its chief operating officer – sports, according to his LinkedIn update.

    In a career spanning 17 years, Shende is a sports industry professional with experience in brand marketing, consumer product marketing, sports market, sponsorship sales, and contract negotiations. Under RP Sanjiv Goenka Group, he will be managing the sports brands Lucknow Super Giants (IPL franchise), RP-SG Mavericks (table tennis), and ATK Mohun Bagan Football Club.

    His previous assignment was sports lead at RoundGlass, an Indian NGO based in Punjab. He was associated with adidas for eight years and was business director sports – emerging markets before he moved on from the sports giant in 2021. He also had a stint with IMG Reliance as general manager – football. Prior to that, he was working at Liverpool Football Club.

    Shende has completed his MBA in the football industry from the University of Liverpool and LLB from Government Law College, Mumbai.

  • Havas Creative Group India names Samarpita Banerjee as director marketing & comms

    Havas Creative Group India names Samarpita Banerjee as director marketing & comms

    Mumbai: Havas Creative Group India, the creative conglomerate of Havas Group India has named Samarpita Banerjee as director of marketing & communications. She will be based out of Mumbai and report to Havas Group India chief marketing officer Pritha Dasgupta.

    Banerjee will work across all agencies of Havas Creative Group India, including Havas Worldwide, Havas CX, Think Design, Conran Design Group Mumbai, and Shobiz Havas Experiential. Sneha Pillai Ahuja, senior manager – marketing & communications, will continue to lead corporate communications of Havas Media Group India.

    “The complete transformation that the network has witnessed is not just on the back of outstanding business growth but also a result of several industry-first initiatives, like Havas Spark, UN Unstereotype Alliance, Women Who Inspire, Women Bounce Back programme, etc,” said Pritha Dasgupta. “This undoubtedly makes Havas Group India, perhaps the most progressive agency network in India that is deeply invested in making a meaningful difference to the industry and the community at large. With Samarpita coming on board, we will be able to build stronger, more meaningful chronicles around the legacy and the future we are building.”

    A media professional with over 10 years of work experience, Banerjee is a senior journalist having worked with some of India’s most reputed print and digital media organisations. She started her journalism stint with The Times of India in 2009, before foraying into the advertising and marketing beat in 2015 with Exchange4media’s weekly magazine, Impact. In her last assignment as Business Insider’s deputy editor, she set up a new vertical for the publication to bring to life engaging stories from the world of advertising, media, and marketing.

    “Having interacted with some of the best global and Indian minds in advertising, marketing, and media over the last six years, I wanted to experience the ad world from even closer quarters,” said Banerjee on her new role. “I have been following Havas Group India and its progress work for a long time. When I met Rana and Pritha and heard about the future plans, the new initiatives, and most importantly the progressive culture they are building, I felt like being a part of this journey and building a stronger narrative.”

  • Manish Menghani elevated as director of content licensing at Prime Video & Amazon Studios

    Manish Menghani elevated as director of content licensing at Prime Video & Amazon Studios

    Mumbai: Amazon India has elevated Manish Menghani as director of content licensing for Prime Video and Amazon Studios. 

    Menghani has been associated with the e-commerce giant since it launched Prime Video in India.  

    He previously held the position of head of acquisition – India content at the company.

    Prior to Amazon, Menghani has worked with media organisations such as Reliance Broadcast Network as head of programming and Hungama as AVP and head of content. 

  • DDB Mudra names Anand Murty, Mehak Jaini as India strategy chiefs

    DDB Mudra names Anand Murty, Mehak Jaini as India strategy chiefs

    Mumbai: DDB Mudra Group on Thursday announced the onboarding of Anand Murty and Mehak Jaini as strategy chiefs of DDB Mudra and 22feet Tribal Worldwide, respectively. 

    Both Murty and Jaini will lead the group’s promise of a cohesive view across advertising, digital marketing and media, the company said in a statement.

    “We are so excited about Anand and Mehak taking charge of the strategy department at the group. They are the key to the kind of success we want to create for our people and clients,” commented DDB Mudra Group CEO and MD Aditya Kanthy. “From brilliant creative work and beautiful, seamless experiences through to measured and disproportionate brand and business growth – the strategists are at the heart of the action here.  While one part of the task is to bring changes to the ways of traditional marketers, equally, they will help bring the basics of brand building and consumer thinking to help set a foundation for long-term sustainable growth for digitally forward companies.”

    Murty and Jaini are also part of DDB Worldwide’s Global Strategic Council which brings together the network’s strategy leaders.  The India chapter of the council seeks to bring together the ‘best-in-class’ Omnicom tools, integrating insights and understanding from across advertising, digital and media to partner with clients across workstreams – from brand consulting to creative strategy, said the statement.

    “It is an absolute privilege to lead the strategy team at DDB Mudra and build the network’s strategic product with a partner like Mehak,” said DDB Mudra national strategy head Anand Murty. “The agenda is to continue to build a team that helps drive growth for our clients and partners with creative to deliver on Unexpected Works – on repeat. I look forward to continuing the momentum on DDB’s effectiveness charter and the deep work on insights and culture that has enabled us to build some solid work across our vast and diverse client portfolio.”

    “The timing couldn’t be better,” stated 22feet Tribal Worldwide national strategy head Mehak Jaini. “With traditional businesses experimenting with their digital presence, and digitally native brands challenging what qualifies as marketing – be it exclusive experiences, metaverse extensions, or NFTs; an integrated strategy agenda like ours ensures no client is left behind. And with Anand’s team of brand & communication strategists, and 22feet’s specialist teams of digital evangelists, technologists, brand and business analysts, SEO & listening experts, data nerds and media mavericks, the full funnel wins are ripe for reaping.”