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Tag: appointment

  • Publicis In-Motion appoints Shonali Sharma as head of Arc Worldwide’s Delhi office

    Publicis In-Motion appoints Shonali Sharma as head of Arc Worldwide’s Delhi office

    Mumbai: Publicis In-Motion on Monday announced the appointment of Shonali Sharma as head of Arc Worldwide’s Delhi office.

    “Shonali will head an adept team of experts and focus on making Arc Worldwide a preferred partner for brands looking to ace their customer connect across channels and platforms,” said the statement. Shonali will closely work with the India leadership team of Arc worldwide helmed by Pravin Vadhera.

    Shonali brings with her eighteen years of experience in experiential marketing, brand development, sports marketing, integrated marketing and communication. In the past, she has worked with agencies like Candid Marketing Services, Ogilvy Action, Cheil Communications, along with managing the PGAI Tour and launching Delhi Daredevils at the IPL. She has worked across a range of brands from telecom (Idea, Vodafone, Motorola), FMCG (Pepsi, Cadbury’s, Revlon, Samsung) and media (National Geographic, Discovery Networks) to technology (Microsoft, Lenovo) and pharma (Novartis) amongst others. Her work has earned her numerous awards.

    “In 2022, Publicis In-Motion is looking at scaling up in a big way,” said Publicis In-Motion head Praveen Vadhera. “I am thrilled to have Shonali on board. She brings with her expansive experience and keen insight into future trends. I am excited about the value we can create for our clients with her expertise.”

    “I am excited to be a part of Arc’s continued success in India,” said Shonali Sharma. “Parveen has always been a great visionary and the team in India has an eclectic mix in terms of skill sets and an attractive client portfolio across our group companies. I want to leverage my expertise and creativity to complement these skills and help clients further unlock their potential through innovative and effective experiential marketing strategies.”

    A part of Publicis Groupe India, Publicis In-Motion is a specialist entity focused on building brands by creating experiences and engagement with consumers while they are on the move. It has a team of 150 professionals and its expertise lies in crafting ideas that move people to like, share, participate, advocate and explore brands, thereby moving them to purchase.

    Arc Worldwide specialises in brand activation, experiential engagement and shopper marketing. In India, Arc has been the partner of choice for leading brands like Diageo, Acko, Airtel, Isuzu, and HP to name a few. Most recently the team executed the launch of Airtel’s 5G experience with the recreation of in-stadia experience of Kapil Dev’s legendary 175 run innings from the 1983 Cricket World Cup with India’s first live 5G powered hologram.

    Shonali is deeply passionate about the impact of art on society’s culture and has launched a label called ‘Breathe’ – a unique initiative to make art more accessible in everyday life thereby supporting local artists. ‘Breathe’ brings together works of various artists in the form of soulful, ethical merchandise – apparel, stationery and home décor.

  • Anuradha Aggarwal joins Amazon as CMO and director of user growth

    Anuradha Aggarwal joins Amazon as CMO and director of user growth

    Mumbai: Anuradha Agarwal has joined Amazon as CMO and director of user growth, according to her LinkedIn profile update. She was previously associated with Disney Star India as cluster head of kids, infotainment and English channels.

    In a career spanning almost two decades, Aggarwal has experience across FMCG, telecom and broadcast sectors in India and South Asia. Prior to joining Star TV Network, she was associated with Marico as chief marketing officer. She has also had stints at Mondelez International, Vodafone India (Vodafone Idea), and Unilever.

    She is an alumnus of Sri Ram College of Commerce, Delhi University and PGDBM in marketing management from the Indian Institute of Management, Bangalore.

  • Clevertap brings in Honey Bajaj as SVP and global chief of consumer experience

    Clevertap brings in Honey Bajaj as SVP and global chief of consumer experience

    Mumbai: Clevertap has brought Honey Bajaj on board as senior vice president (SVP) and global chief of consumer experience. Bajaj is a design strategist, an innovation leader and a social entrepreneur with extensive work in India and the US.

    Before joining Clevertap, Honey built an innovation pipeline for several Fortune 500 companies, including Boston Consulting Group Digital Ventures, Disney, Microsoft Research, MIT Media Lab and Tata Group. At Tata Group, she developed detailed market segmentation frameworks based on purchase behaviour to orchestrate product launches and go-to-market strategies.

    She is also a dual degree holder with a master’s degree in engineering and management and a master’s in sustainability studies from the Massachusetts Institute of Technology. She is currently pursuing her PhD in design and innovation methodologies in the digital world.

    “As we scale Clevertap into a global category creator for ‘retention cloud,’ we realise that our customers are eager to co-create experiences that will fuel growth and the future of their own digital businesses,” Clevertap chief growth officer Vikrant Chowdhary. “For this reason, we are expanding our leadership team with a new appointment that benefits the most important stakeholder: our customers’ customers.”

    He further added, “From fintech to ecommerce, and from on-demand super apps to media and streaming services, companies need the inspiration and tangible examples of the ‘art of possible’ to unleash human-centered design thinking, unlock new perspectives and drive powerful momentum and positive results for all stakeholders. “This outcome is inextricably linked with our customers’ abilities to realise and hyper-personalise omnichannel journeys for their customers.”

    “I have always focused on designing for impact and inventing for scale by contextualising tech for the consumers,” said Honey Bajaj. “The truth is, no matter what we think we’re doing, we are all in the customer-experience business. Before you can accomplish it, you need to envision it. The digital behaviour and expectations of customers is evolving faster than most industries are able to deliver. I am looking forward to my journey with Clevertap to embed human-centered principles and design thinking into a series of initiatives and programs,”

    She added, “These efforts will allow digital-first companies to co-create and simulate digital journeys that will fuel growth through superior customer experience and will enable Clevertap’s customers to realise their consumer journeys in a more seamless and contextual manner as the lines of the digital and omnichannel world are no longer separated.”

  • Mercer | Mettl appoints Vineet Singh as CMO to lead its global expansion

    Mercer | Mettl appoints Vineet Singh as CMO to lead its global expansion

    Mumbai: Mercer|Mettl, the global leader in talent acquisition and skill assessment has appointed Vineet Singh as chief marketing officer (CMO) to lead its marketing and customer engagement functions, along with strengthening its global footprint.

    In this role, Vineet intends to deliver innovative marketing process automation and omnichannel digital marketing strategies for the product-led-growth. He will work closely with sales, products, and operations to achieve marketing growth objectives.

    Vineet comes with two decades of global experience in building highly functional marketing teams. He has led teams of more than 450+ across geographies and industries such as automobile, retail, health, education, and BFSI and FMCG sectors.         

    Commenting on Vineet’s appointment, Mercer | Mettl CEO Siddhartha Gupta said, “I am delighted to welcome Vineet onboard. His high-performance record, combined with his in-depth expertise and strategic acumen, will play a vital role for us as we take our brand to the next level. I cannot think of a better fit than Vineet to lead us as we further advance our market position.”

    Prior to joining Mercer | Mettl, he was the co-founder and CMO of CopperBridge Media and Appylika. In addition, he has led renowned business teams at Ford, Whirlpool, and Hudson.

    On his appointment, Vineet Singh said, “It is rare to find a company with great people, culture, and opportunity that Mercer | Mettl currently has. I aim to provide value beyond the mandate as it allows growth not only personally, but also helps the organisation grow exponentially. I look forward to working with all internal and global stakeholders to develop a robust growth story.”

    An alumni of IIT Kharagpur and Cornell University, Vineet is an aspiring chef, wildlife hiker, and bike enthusiast.

  • Ixigo onboards Rahul Gautam as group CFO

    Ixigo onboards Rahul Gautam as group CFO

    Mumbai: Travel app ixigo has announced the onboarding of Rahul Gautam as group chief financial officer. He will replace former group CFO Ravi Gupta, who has resigned due to personal reasons.

    Rahul brings considerable experience in capital markets, corporate finance, and business advisory and will be leading the finance function for ixigo with a specific focus on corporate finance and corporate development, mergers and acquisitions, public markets and investor relations, growth, risk management and financial reporting.

    Rahul has held various leadership roles, most recently serving as senior vice president – finance at PVR Ltd, where he was responsible for various roles including corporate finance and mergers and acquisitions. Prior to this, he has worked with organisations such as SBI Capital Markets Ltd, Religare Capital Markets Ltd and Deloitte Haskins and Sells. 

    Rahul holds a bachelor’s degree in commerce (honours) from the University of Delhi. In 2004, he also became a member of the Institute of Chartered Accountants of India.

  • DDB Mudra appoints Aniruddha Deb as EVP and head of business – North

    DDB Mudra appoints Aniruddha Deb as EVP and head of business – North

    Mumbai: DDB Mudra Group has appointed Aniruddha Deb as executive vice president and head of business – North.

    In his new role, Aniruddha will lead the integrated business between DDB Mudra and 22feet Tribal Worldwide in the North office. He will report to DDB Mudra Group managing partner – North Ashutosh Sawhney.

    In his 19+ years of brand stewardship experience in advertising and marketing, Aniruddha has worked with global businesses like Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC, and Subway. He began his career with MullenLowe Lintas Group, where he rose through the ranks to lead Unilever’s detergents, oral care and deodorants business in SE Asia, operating out of Thailand.

    After working with agencies such as Ogilvy, Publicis Groupe and Cheil Worldwide, he took on a marketing role and served as head of marketing at Mobiistar. Here, he launched the Vietnamese smartphone brand in India, both online and retail. His last stint was with Wunderman Thompson as senior vice president & executive business director, where a major part of his role was as the branch head, ADK Fortune, Bangalore.

    “The last two years have accelerated clients’ needs for ‘Through the Line’ consumer-focused marketing,” said Ashutosh Sawhney. “The leaders for this hybrid discipline in our business are rare as they ought to have one foot planted in brand, human insights and strategy and the other in digital, platform-out thinking. Aniruddha’s appointment is in sync with this growing need as he complements both these skill sets with aplomb and has a keen appreciation of what is effective, creative work. We’re excited to see what the future of this hybrid model at the group holds with him on board.”

    “With the changing landscape of creative agencies and an ongoing digital transformation, only a few networks have truly been able to shape themselves as a truly integrated agency in India and DDB Mudra Group is clearly one of them,” said Aniruddha Deb. “What attracts me is the company’s constant endeavour to grow and build great brands through recognisable and effective creative work and the ability and eagerness to provide integrated solutions irrespective of the kind of business they hold. It really excites me to come on board and lead client partnerships across mainline and digital. I hope to play a significant part in the group’s ongoing growth journey.”

  • Haptik appoints Mukund Seetharaman as COO

    Haptik appoints Mukund Seetharaman as COO

    Mumbai: Jio Haptik Technologies Ltd on Wednesday announced the appointment of Mukund Seetharaman as its chief operating officer (COO).

    In this role, Seetharaman will be responsible for managing global sales, partnerships, marketing & GTM, customer success and overall P&L of the organisation, said the statement.

    Seetharaman has more than 23 years of experience in seeding and scaling businesses across multiple markets. He spent a large portion of his career with global major Wipro, where he started and operated businesses across India, Middle East, UK, Continental Europe and Latin America. A multi-faceted executive, he was responsible for some of the large wins and establishing a strong presence in each of these markets. In his last role with Tech Mahindra, Mukund was the Chief Growth Officer for the Cloud business for EMEA and APJI markets. He is an electronics engineer and an MBA from Symbiosis, Pune.

    “I am excited to welcome Mukund to Haptik. He has a proven record of building high performing teams and scaling businesses across multiple continents & markets,” said Haptik co-founder and CEO Aakrit Vaish.  “His arrival marks a critical moment in Haptik’s growth journey where we are at an inflection point of unprecedented growth in the marketplace. I am confident that under his leadership, Haptik will mature as an organisation from a startup to a global software powerhouse. With Mukund’s arrival, we have our core leadership now in place and ready to accelerate our journey towards becoming a global leader in the conversational AI economy.”

    “I am thrilled to join Aakrit, Swapan, and the rest of the Haptik team at such an amazing time in the company’s evolution,” said Mukund Seetharaman. “Conversational commerce is starting to become a crucial avenue for leading brands to meet their customers wherever they are – from metaverses to phone lines – and giving the best possible experience from acquisition to advocacy. Haptik has already seen incredible momentum: not everyone can boast 500+ million users served with billions of interactions.”

  • Shayondeep Pal to head creative at Lowe Lintas Bangalore

    Shayondeep Pal to head creative at Lowe Lintas Bangalore

    Mumbai: Lowe Lintas has announced the appointment of Shayondeep Pal as a regional creative officer. Pal will work out of the agency’s Bangalore office and manage some of the flagship brands of the agency from the South region. The appointment is effective immediately, the agency said in a statement.

    Most recently, he led the creative campaigns for Surf Excel, Wheel, Vim, UltraTech and Nestle EveryDay. In his new role, Pal will strengthen the creative output of the agency’s Bangalore office working on brands like Tanishq, Swiggy, Unacademy and Fastrack, among others.

    In this role, Pal will report to Lowe Lintas CCO Sagar Kapoor.

     Commenting on Pal’s new role in the agency, Sagar Kapoor said, “Shayondeep (Shayon, as we fondly refer to him) has led the Lowe Delhi office in the past. He has worked on a diverse mix of brands across categories. Both his wisdom and creative talent will definitely take Lowe Lintas South to newer heights. I am excited about our partnership and along with him and the teams, hope to create some stunning work very soon.”

    Pal’s advertising career began about 24 years ago with a chance stint as a trainee writer at McCann-Erickson, having trained as a journalist after a post-graduate course at the Indian Institute of Mass Communication. In his first stint with Lowe Lintas between 2008 and 2015, he worked on brands such as Micromax, OLX, Hindustan Times, Havells and Maruti-Suzuki. Under his watch, Lowe Lintas has won numerous awards including the coveted Cannes and Effies, among others. Previously, he has also worked with Grey Group on brands like Halonix, Dominos and Greenlam and with Network Advertising as its CCO. He had also founded Amorphous Films where he worked on brands like Quikr, Havells, Gionee and Aegon Life.

    Talking about his new role, Pal said, “I am looking forward to an exciting phase in my advertising career. I am thrilled to be part of the team that created stellar work on some of the most iconic brands.”

  • Hiroshi Hamada appointed as Yakult Danone India MD

    Hiroshi Hamada appointed as Yakult Danone India MD

    Mumbai: Probiotic food company Yakult Danone India has announced the appointment of Hiroshi Hamada as managing director effective 4 April. Hamada took charge from Minoru Shimada who had led the company, a 50:50 JV between global probiotic majors Yakult Honsha, Japan and Groupe Danone of France for over ten years.

    With more than 33 years of experience in the corporate world, Hamada has had a chequered career in different verticals, which include accounts, corporate planning, sales and marketing. “Based in New Delhi at Yakult India’s head office, he will be leading the business operations for the Indian market,” said the statement.

    During his tenure at Yakult Honsha, the parent company located in Japan, Hamada was instrumental in the establishment of the Yakult European Research Institute in Belgium and played a critical role in joint clinical trials with the National Institute of Cholera and Enteric Diseases (NICED), Kolkata, according to the company. He also played a pivotal role in building an effective home delivery business model in Yakult Indonesia, before moving to Yakult Malaysia as marketing director for six years.

    “Probiotics is not new to India, but we continue to engage, propagate and educate the health benefits of the unique probiotic bacteria, Lactobacillus casei strain Shirota (LcS) in Yakult which is scientifically validated to improve intestinal health and build immunity,” said Hiroshi Hamada. “India offers immense opportunities for us by its vast consumer base and its diverse geography.”

  • Kush Kapoor joins Zee Media Digital as Vice President

    Kush Kapoor joins Zee Media Digital as Vice President

    Zee Media Corporation has appointed Kush Kapoor as the new Vice President-Zee Media Digital.

    He will be responsible for handling the business for Zee Media Digital where he will monetise products such as Zee News, Zee Business, India.com, DNA, WION, Bollywood Life, BGR, Healthsite.com and others.

    Kapoor has over 12 years of experience in digital sales and other marketing activities. Earlier, he was associated with Network 18 as National Lead-General News Cluster. In addition to this, he has also worked with Dainik Bhaskar and Dainik Jagran.