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Tag: appointment

  • PokerBaazi.com ropes in Shahid Kapoor as brand ambassador

    PokerBaazi.com ropes in Shahid Kapoor as brand ambassador

    Mumbai: PokerBaazi.com on Tuesday announced Bollywood superstar Shahid Kapoor as its brand ambassador. PokerBaazi aims to create a robust ecosystem for Poker in India, and Shahid’s association with the brand comes in line with its commitment to popularise and create awareness amongst the masses about Poker.

    With Shahid Kapoor onboard, PokerBaazi.com will soon roll out its latest marketing campaign, which will include the launch of a TVC in the coming days, promoting not only the association but the brand messaging of poker being a sport which someone can master with their skills.

    Welcoming Shahid Kapoor as their brand ambassador, Baazi Games founder and CEO Navkiran Singh said, “We are thrilled to have Shahid onboard as the newest member of our PokerBaazi family. With Shahid, we found the perfect match for our brand as not just his personality, but also his constant drive to experiment with his craft beautifully, blends with our vision to enable a new sport to get its desired recognition in the country. With this association we take a step further in our larger goal of creating a Poker ecosystem in India and making it a household sport. We look forward to a successful collaboration and with our upcoming campaigns hope to drive valuable discussions around the PokerBaazi story.”

    Speaking about the association, actor Shahid Kapoor said, “It’s a pleasure to be associated with PokerBaazi, India’s biggest poker platform, that’s at the helm of this brewing revolution. With its many unique features, it just makes learning & playing online poker so easy and quick, and in the process, helps players build life skills like thinking strategically, managing risks, etc. Our association isn’t only driven by the fact that we both believe in bringing a difference in our respective fields but also by the sheer will to entertain our audiences while trying to do so. I am looking forward to helping PokerBaazi reach wider audiences and create more advocates for the sport in India.”

    PokerBaazi.com recently celebrated a landmark of a billion hands played on its online platform. This association adds to the celebration for the unique milestone and PokerBaazi.com’s nearly eight-year journey of contributing to the fast evolving poker ecosystem in India.

  • Social Panga on boards Indrayudh Mitra & Archana Sudarsan; bolsters creative leadership

    Social Panga on boards Indrayudh Mitra & Archana Sudarsan; bolsters creative leadership

    Mumbai: Integrated digital marketing agency, Social Panga has further strengthened its creative team. The agency, founded by Gaurav Arora and Himanshu Arora, has appointed Indrayudh Mitra as senior creative director & Archana Sudarsan as creative director.

    Mitra comes on board with a vast experience of 15 years in the sector and has worked with agencies such as RK Swamy BBDO, Grey, Ogilvy, and Mudra. He has engaged with brands like Nokia, Vodafone, Marico, Dish TV, etc. In his new role at Social Panga, he will be leading brand engagements with an integrated mandate involving BTL, digital & films too. 

    Sudarsan brings in her experience of about more than 14 years of working with leading brands like Airtel, Honda, Toshiba, Canon, Philips, Medanta, Network 18, Adidas & many more. Prior to joining Social Panga, she worked with agencies like Ogilvy, Taproot Dentsu & few more. At Social Panga she will be leading a creative team to focus upon creative strategy, brand positioning & ad films.

    Commenting on the appointments, Social Panga co-founder Gaurav Arora said, “As we move forward to be a solution-driven, integrated advertising agency, we are excited to have Indra and Archana onboard who will play a crucial role in strengthening our creative team. Their role and contributions will play an integral part in our growth story over the coming years.”

    “We focus upon creative business solutions and how we can positively impact the brand. Digital or BTL is just a channel to reach out to the audience, our core will always remain the creative solutions, he further added.

    On joining Social Panga, Indrayudh Mitra stated, “After spending more than a decade in mainline, I have embarked on an integrated brand journey with Social Panga. I’m sure it will be an enriching and exciting ride.”

    Archana Sudarsan commented, “It’s very exciting to be a part of a set-up like Social Panga. The whole idea of being the solutions people have kept advertising interesting for me and to find myself in a place with the same mindset opens a lot of avenues. What makes my role envious is a great team of enthusiastic and proactive, creative people focused to deliver business results.”

  • Dev Kakkad joins CloudTailor as head of consumer activation & brand partnership

    Dev Kakkad joins CloudTailor as head of consumer activation & brand partnership

    Mumbai: Direct-to-consumer (D2C) fashion brand, CloudTailor has appointed Dev Kakkad as head of consumer activation and brand partnership.

    His responsibilities will include identifying and defining the growth plan that will take the business to the next level and bring stakeholder groups together to identify and build impactful solutions, providing strategic marketing expertise and innovative expertise to successfully drive revenue and brand awareness for national and international venues.

    Dev comes with a wealth of experience of over 10 years with the calibre to handle end-to-end customer acquisition, brand partnership, CRM/loyalty programme management, B2C marketing campaigns, and a complete range of operational functions. He has previously worked with Zee Entertainment Enterprises as a sales & marketing lead.

    Speaking about his new position, Dev said, “I am immensely excited to join CloudTailor, and lead activation & brand partnership. As I step into this new role, my main objective will be to drive growth by exploring different avenues through omni channel initiatives. I believe my expertise in B2C marketing campaigns, brand partnership, and customer acquisition would benefit the brand and pave the way for future growth.”

    Adding to this, Cloudtailor co-founder Mahesh Patel said, “To continue the customer acquisition journey and to meet CloudTailor’s massive growth ambition, I’m pleased to welcome Dev Kakkad to the team to lead activation and brand partnership. Dev comes with vast experience in marketing and has deep knowledge of how to build a strong customer acquisition channel and understand the customer’s needs. On the journey to make CloudTailor a household brand for every woman for their personalised fashion and tailoring, I’m confident that Dev will be a great asset to CloudTailor and will take activation and brand partnership to the next level.”

  • Rahul Mishra promoted as head of Shemaroo’s Web 3.0 initiatives

    Rahul Mishra promoted as head of Shemaroo’s Web 3.0 initiatives

    Mumbai: Rahul Mishra, formerly the head of marketing of Shemaroo Entertainment, has been promoted to head the company’s Web 3.0 initiatives. In the third wave of the internet, which is more transparent and employs technologies like blockchain, AI, and IOT to offer a more engaging user experience for the business, he will be working on identifying & building various opportunities.

    Rahul joined Shemaroo in 2018 and has been instrumental in carving an identity for its various consumer facing businesses. He played a pivotal role in the transformation of Shemaroo from a B2B to a B2C new-age digital company, and its new imagery roll out with the company’s foray into OTT and broadcast.

    On the elevation, Shemaroo Entertainment CEO Hiren Gada commented, “We are delighted to elevate Rahul Mishra to his new role. His long and steady contribution has helped the company scale great heights. Rahul’s promotion is aptly timed as we plan to accelerate our brand’s growth using Web 3.0 technologies.”

    Newly appointed Shemaroo Entertainment’s Web 3.0 initiatives head Rahul Mishra added, “I am grateful and thrilled to take up this new role. It’s an honour to be a part of the brand that has been entertaining India for 60 years and to work with the best minds in the industry. The future is exciting and bright with the arrival of newer technologies, and I look forward to navigating Shemaroo’s journey into the next stage of the evolution of the internet.”

  • Yes Bank names Nipun Kaushal as chief marketing officer

    Yes Bank names Nipun Kaushal as chief marketing officer

    MUMBAI: Yes Bank announced the appointment of Nipun Kaushal as the chief marketing officer (CMO) for the bank. In this role, he will be responsible for the marketing and corporate communication (MCC) and corporate social responsibility (CSR) functions of the bank. He will be involved in developing comprehensive marketing and communication strategies that will support the overall strategic objectives of the bank. 

    He will also be involved in accelerating the CSR initiatives to position Yes Bank as a leading and socially responsible organisation. His appointment will further strengthen the overall brand awareness and positioning of  Yes Bank in the domestic & international markets. He will be reporting into Global head – Retail Banking Rajan Pental.

    In his last assignment,  Kaushal was the CMO for PNB Metlife Insurance Co. Ltd (PMLI) and was responsible to develop and deliver business strategy and build a ‘Customer First’ culture. He is a seasoned marketing professional with over 22 years of rich experience in the financial services and automobile industry.

    Commenting on the appointment, Yes Bank’s managing director & CEO Prashant Kumar said, “We are delighted to welcome Nipun to lead the Marketing function of the Bank. We are sure that with his expertise and domain knowledge, he will play an instrumental role in this transformational journey of the Bank. With Nipun’s appointment as the Chief Marketing Officer, the brand will rely on him to leverage his capability of storytelling and brand building to help the Bank usher in the next level of growth and increase customer delight.”

    Speaking on the occasion, Nipun Kaushal said, “I am happy to be appointed as the CMO of Yes Bank and look forward to contributing my humble bit in this transformational journey. The Bank has always been a pioneer in launching creative brand campaigns over the years and I hope to draw inspiration from my prior experience to accelerate the marketing efforts and contribute to this growing, purpose-led organization.”

    Kaushal has delivered across brand management, digital marketing, distributor management sales, product management, e-commerce and digital strategy. He was involved in the launch of rebranding activity for PMLI and re-crafted the brand strategy and was instrumental in building brand resonance across 11,000 plus partner bank branches.

    Prior to PMLI, Kaushal has worked with Tata Asset Management, Star Union Dai-chi Life Insurance, ICICI Prudential Asset management and CitiFinancial Consumer Finance.

  • PrepInsta elevates Manish Agarwal to the position of CMO

    PrepInsta elevates Manish Agarwal to the position of CMO

    Mumbai: Ed-tech startup PrepInsta has elevated Manish Agarwal to chief marketing officer’s position of the brand and also given him co-founder status. Manish was earlier heading the business development at the brand and will now also be managing marketing activities for the brand.

    The development follows the recent announcement of the brand to go aggressive with its expansion in terms of associations with universities and widen its user base.

    In his new role, Manish plans to go aggressive not just with the mainstream but also in regional communications. He aims at tapping the potential audience in Tier II of India for which he will be introducing vernacular communication in the marketing strategy. Additionally, his focus will be towards strong digital marketing to increase the traction on the platform.

    “Edtech space is growing at an unexpected pace, and amidst this it is very important to catch up with continuous innovation and ideas,” said Agarwal. “In India, the one who cuts a sustainable slice of Tier II might stand out for longer, therefore, there is a dire need for business development targets to stay in sync with marketing approach. We at PrepInsta, have some ambitious objectives for the ongoing fiscal, and therefore we are upgrading our management structure which fits the larger plan. We are sure this is going to produce some fruitful results for the entire team, and I could not be more excited about my new responsibilities as the CMO.” 

    Manish has secured a BTech (ECE) from Vellore Institute of Technology. He started his professional career with Accenture as an ASE, working as MainFrames Developer for a reputed Insurance Client, post which he joined PrepInsta.

    “Manish has a very clear approach towards the company’s targets, and with his insights on the industry he is all geared up to drive the marketing front completely. Being the third most funded startups sector in India, edtech has a lot of opportunities, but so is the competition. Awareness and content quality are two main factors that break the ice for any brand. We are glad that our co-founder is handholding the first important factor for us,” said PrepInsta co-founder & CEO Atulya Kaushik. 

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  • Associated Broadcasting Company approves appointment of Barun Das as MD & CEO of TV9 Network

    Associated Broadcasting Company approves appointment of Barun Das as MD & CEO of TV9 Network

    Mumbai: The board of directors of Associated Broadcasting Company (ABCPL) has approved the appointment of Barun Das as managing director & CEO of TV9 Network with effect from 22 June.

    Das has been associated with TV9 Network since August 2019 and is currently serving as its CEO. Under his leadership, TV9 Network has achieved the distinction to become the undisputed number one news network in the country.

    He is an alumnus of the Indian Institute of Technology (IIT), Madras, Indian Institute of Management (IIM), Kolkata and the London School of Economics (LSE). His last corporate assignment was as the CEO of Zee Media Limited where he worked for over five years.

    ABCPL has also approved the appointment of veteran journalist Hemant Sharma, as whole time director on the Board.

    Hemant Sharma, Ph.D. from BHU, who has been associated with TV9 Network since early 2019, will continue to supervise the editorial affairs of TV9 Bharatvarsh.

    Sharma is an award-winning journalist, author and academician. He has earlier worked in leadership roles across major print and television news brands including Jansatta, Hindustan, and India TV, among others. He also serves as Visiting Professor at Banaras Hindu University (BHU).

    These appointments are subject to AGM and other statutory clearances.

  • ABP Network appoints Sameer Rao as CEO of ABP Creations

    ABP Network appoints Sameer Rao as CEO of ABP Creations

    Mumbai: ABP Network has appointed Sameer Rao as chief executive officer (CEO) of its content production arm ABP Creations. He will be operating from ABP Network’s Mumbai office.

    Rao is a seasoned media and entertainment professional, with wide-ranging experience of two decades across television, film, and digital platforms.

    Sameer is a well-regarded senior Indian media and entertainment industry professional with strong expertise in conceptualization, development, and execution of original content. He has formerly worked at YouTube, STAR India, Discovery Communications, Vinod Chopra Films, and UTV Motion Pictures in managerial and leadership roles. Moreover, Sameer holds a PGDBM from the Indian Institute of Management (IIM), Ahmedabad.

    In the recent past, ABP Studios has shown tremendous potential with its co-produced and critically acclaimed Marathi feature film, “Karkhanisanchi Waari” (Ashes on a Road Trip) which has been streaming exclusively on SonyLiv. The film was nominated into eight categories for the prestigious Marathi Filmfare Awards of which it won three Filmfare Awards including awards for ‘Best Picture’, ‘Best Director’, and ‘Best Supporting Actor Female’. It also had eight nominations for the Maharashtra Times Sanman Awards (MATA) and three wins. “Karkhanisanchi” was selected for the Cannes content market as well, as one of the films that the government used to showcase as an exemplary work in the Marathi cinema.

    “Say Yes to the Dress”, another ABP Studios production, streaming on Discovery Plus, has also been a hit among the audience. The series is an Indian adaptation of the American reality TV series by the same name that gives the audience an exceptional chance to experience the glitz and glamour of it all, as celebrated stylists try to get the brides say ‘yes’ to the elusive dress, whilst making it an intimate, poignant, and memorable experience for the audiences. ABP Studios was hand-picked by Discovery International to produce this runaway hit format for the Indian subcontinent.

    Within a year ABP Studios has bagged an impressive line-up of clients which includes Facebook, Google, Universal, SonyLiv, Hoichoi, Star Pravah, Discovery Plus and National Geographic. In 2022, ABP Studios is excited about developing and presenting content from its recent acquisitions in adventure, horror, and crime drama genres.

    ABP Network CEO Avinash Pandey said “We are pleased to welcome Sameer Rao to the ABP Network family. We are certain that with his expertise and accomplishments, he will take ABP Creations. to greater heights. In this dynamic period of digital growth, his vision will perfectly align with our goals for ABP Creations. I believe that over time, his knowledge, and ingenuity will further contribute to the organization’s success.”

  • Network18 appoints Arup Roy as business & product head of News18 Local

    Network18 appoints Arup Roy as business & product head of News18 Local

    Mumbai: Arup Roy has joined Network18 Group as business and product head of News18 Local.

    He will drive all aspects of business and work closely with editorial, technology and monetisation teams to accomplish the same.

    “The hyperlocal content roll out is one of the most important strategic initiatives for News18,” said the statement. “Over the past year, we have ramped up to get coverage across 100 districts. The traction that this content is driving is also quite encouraging. Over a period of time, it will be a big determinant of audience growth for News18 network and will be value accretive overall by driving newer audience, engagement and monetization models.”

    Roy has more than 17 years of experience building and managing diverse consumer-facing products. He was earlier associated with Hindustan Times Digital as the chief product officer where he successfully grew user engagement and monetisation across all digital properties. Prior to that, he was with Info Edge (Naukri.com) & Times Internet, where he was instrumental in building & managing multiple products in the entertainment and lifestyle space like ETimes, Times Food and Bombay Times Digital, among others. He completed his MBA from ENPC, France and has a Bachelor’s degree from IP University. He is a technology and automobile enthusiast.

    Roy lives in Delhi with his wife Aradhana, who is a yoga practitioner and teacher. She is currently building a Yoga-based start-up in the US remotely.

  • MMTC-PAMP names Amul Saha as chief digital officer

    MMTC-PAMP names Amul Saha as chief digital officer

    Mumbai: Indian gold & silver refinery accredited by the London Bullion Market Association (LBMA), MMTC-PAMP announced the appointment of Amul Kumar Saha as its chief digital officer. In his new role, Saha will create and drive strategy to scale up presence and achieve market leadership in the fast-growing consumer space. This would include building new business and revenue streams and presence in strategic and high growth spaces like eCommerce, digital gold, buyback and other related business lines. He will report to MMTC-PAMP managing director & CEO Vikas Singh.    

    Saha is a seasoned business leader with 12 plus years of experience in sales, business development, product marketing and technology. His recent specialisations are in the Online and E-Commerce domain and he was earlier associated with Samsung India. Under his leadership, the brand achieved online market leadership in the hyper competitive consumer durables sector.  

    Commenting on his new role, Saha said, “I am honoured to take up this responsibility that the company has entrusted me with. As a part of my new role, I will be exploring uncharted avenues to grow our consumer-facing business primarily through Digital and Omni-channel initiatives. My approach to solving complex problems is by breaking them down into smaller problem statements, identifying key input metrics, and laying down processes that can help the organization scale in a predictable and organized manner. I am obsessed with improving the consumer experience and I would like MMTC-PAMP to be at the forefront of improving consumer experience in the precious metals industry.”   

    MMTC-PAMP CEO and MD Vikas Singh said, “I am delighted to welcome Amul as our chief digital officer. Amul is a seasoned business leader with diverse experience across sectors. His extensive track record in building successful portfolios and achieving market leadership through winning teams make him a great asset at MMTC-PAMP.”   

    An alumnus of IIM-Ahmedabad, IIEST Shibpur, and RIMC Dehradun, Saha has experience managing complex multi-party environments that simultaneously involve brands, marketplace sellers, third-party fulfillment partners, and a host of external agencies.