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Tag: appointment

  • FreshMenu strengthens leadership team; appoints Jyotishman Deka as chief business officer

    FreshMenu strengthens leadership team; appoints Jyotishman Deka as chief business officer

    Mumbai: The leading food-tech and cloud kitchen company FreshMenu has appointed Jyotishman Deka as chief business officer. Deka will work closely with founder and CEO Rashmi Daga to further accelerate the growth of the brand. Jyotishman comes with over 20 years of experience of working with MNCs as well as startups. 

    In his new role, he will look after business expansion, driving overall revenue and growth for the business. FreshMenu has also raised a capital of Rs 50 crore from Florintree Advisors, a growth stage venture capital firm. In the upcoming months, FreshMenu plans on using the new funding to target Rs 200 crore ARR in FY23 and double the kitchen footprint, while scaling its upcoming brands. 

    Speaking of his appointment, Jyotishman Deka said, “It is an interesting time for the food tech industry and FreshMenu in particular. I am excited to take this opportunity to drive a customer-focused approach to garner exponential growth for FreshMenu. I believe FreshMenu’s potential is limitless, and look forward to working with the teams to build and fast-track the brand’s momentous growth in the days to come.”

    FreshMenu founder and CEO Rashmi Daga said, “We are excited to onboard Jyotishman to our core leadership team as we embark on our next phase. He brings a wealth of experience, skills and best practices from leading companies that we are sure will complement the growth of the company. Together, we look forward to re-energise the Freshmenu brand.”

  • 9X Media’s Senior VP – finance H R Saxena to take additional charge

    9X Media’s Senior VP – finance H R Saxena to take additional charge

    Mumbai: 9X Media’s senior vice president – finance Himindraa R Saxena has taken additional charge of distribution for the network.

    Himindraa has been associated with the network for over 15 years. In his new role, he will lead the distribution mandate for the network ensuring better connectivity for 9X Media’s music television channels. He will report to 9X Media director & chief financial officer Bhupendra Makhi.

    Himindraa’s experience in the distribution finance space and his active participation in dealing with direct-to-home (DTH) operators, major multi system operators (MSOs) and cable operators will hold him good while increasing the connectivity of the channels and negotiating on the placement deals with service providers across India. He will also be in charge of international distribution of the channels on various platforms, including OTT.

    Prior to joining 9X Media, Himindraa has had successful stints with Times Now Network and with Star India where he has won many awards for his work in the distribution finance department.

    Himindraa R Saxena said “I feel honoured to take the additional charge of distribution at India’s largest music television network! Distribution plays a crucial role in the success of any television channel and in case of free-to-air (FTA) channels the right placement and reach become extremely important. My priority as distribution head is to ensure better reach and connectivity for all our channels.”

    “Himindraa’s acumen regarding the distribution of the channels has already started showing results as under his leadership 9XM has attained the No. 1 spot in the 13-21 ABC HSM urban category for the Week 25 ending 24th June 2022,” said the statement. 

  • The Good Glamm Group ropes in Malvika Mehra as chief creative officer

    The Good Glamm Group ropes in Malvika Mehra as chief creative officer

    Mumbai: The Good Glamm Group has recently announced the appointment of advertising stalwart Malvika Mehra as chief creative officer. Malvika will lead the strategic thinking and creative mandate on brands across offline and online channels including mainline, performance, social, community, marketplace, store, digital, retail and design. The Good Glamm is the content-to-commerce group in South Asia and the digital BPC (Beauty & Personal Care) conglomerate leveraging content and creators for commerce in India.

    Mehra has 30 years of expertise in the advertising industry. She worked with Grey for five years and Ogilvy for more than 15 years before joining Dentsu India. She also founded Tomorrow Creative Lab and served as its creative director for two years. In the course of her career, Mehra has worked on brands like Vodafone, Honda, and Gillette, to mention a few. 

    Later, she started her own entrepreneurial journey with Tomorrow Creative Lab, her clientele included the likes of HUL, Oyo Rooms, and NDTV among others.

    Additionally, she has participated as a jury member for cinema, print, and design categories at prestigious international advertising and design festivals like Cannes, Clio, and Spikes Asia.

    Mehra shared via her LinkedIn profile, “The Good Glamm is the largest content-to-commerce group in South Asia and the fastest growing digital BPC (beauty and personal care) conglomerate leveraging content and creator for commerce in India. I am excited about using new tools to deliver both – brand desire and great value for our brands here.”

  • Publicis Groupe media agency Zenith wins Eureka Forbes biz

    Publicis Groupe media agency Zenith wins Eureka Forbes biz

    Mumbai: Consumer goods company Eureka Forbes has appointed Zenith India, the ROI agency of Publicis Groupe as its media AOR (agency of records). Zenith won this business in a competitive and comprehensive multi-agency pitch process which began in February this year and saw leading groups participate.

    Zenith won this business on the back of its integrated, differentiated approach to planning and powerful suite of proprietary multi-channel tools.

    Zenith will handle the entire gamut of integrated media-planning, buying and implementation, which includes performance marketing, digital, SEO, commerce, data, technology, analytics, and insight transformation (DTAI) initiatives for Eureka Forbes. The scope of work will focus on driving business growth and media engagement for the brand in a dynamic, ever-shifting technology landscape.

    Zenith India CEO Jai Lala said, “We are delighted to partner with Eureka Forbes, a consumer goods company that has carved a niche for itself and needs no introduction. Zenith through its strong integrated approach and data driven decision-making will help accelerate business growth and help them stay true to its brand mission and purpose. Zenith has an ROI-focused approach, delivering on real outcomes and measurable results and through our differentiated thinking, diverse capabilities and data and analytics skills, we look forward to partnering with the brand on its expansion plans and helping them lead and excel in an era of new consumer and market realities.”

    Eureka Forbes India CMO Sameer Wanchoo said, “Eureka Forbes leads its respective categories in water and cleaning, through brand and proposition differentiation, continuous innovation, digital enabled business process and its execution rigor, driving both effectiveness and efficiency. With dynamic consumer media habits and extensive multi-media fragmentation, our partnership with Zenith will help us maximize effective reach amongst relevant target audiences. We are confident that our partnership with Zenith will further fuel brand growth and drive business metrics.”

  • House of Hiranandani onboards Madchatter Brand Solutions as its PR partner

    House of Hiranandani onboards Madchatter Brand Solutions as its PR partner

    Mumbai: House of Hiranandani has signed Madchatter Brand Solutions as its PR partner. The agency will oversee promoting House of Hiranandani’s developments and overseeing the company’s media communication and reputation management.

    The association aims to develop and maintain House of Hiranandani’s position as India’s leading developer that is responsible for creating some of the most iconic residential landmarks in Mumbai, Chennai and Bangalore. House of Hiranandani has a four-decade legacy and is credited towards building neighbourhoods like Powai in Mumbai. Etched on premium architectural pillars, focus on sustainability and integrated community living, House of Hiranandani has over 40.23 million sq.ft expanse of properties across major cities in India.

    Madchatter will work with House of Hiranandani to increase its brand recall and equity among Indian consumers while focusing on the company’s mission towards sustainability and horticulture.

    On this partnership, House of Hiranandani VP marketing strategy Prashin Jhobalia said, “We found Madchatter’s ideas refreshing and their research on the industry was insightful. Their energy and rigour towards our goals has made them good partners of growth for us. We hope to pave the way for interesting communication campaigns and brand building soon.”

    Madchatter founder Rachna Baruah added, “House of Hiranandani occupies a unique position in the Indian real estate market, transforming the industry benchmark in real estate ethos and aesthetics. By leveraging our media connections and industry strategic ideas, we hope to increase the developer’s share of voice, maintain public recognition, and elevate their image in the industry. We’re excited to learn from them and be inspired to do more clutter-breaking work.”

  • EaseMyTrip partners with Value 360 Communications; gives away its PR-related activities

    EaseMyTrip partners with Value 360 Communications; gives away its PR-related activities

    Mumbai: The leading travel tech company EaseMyTrip has entrusted the New Delhi-based PR firm Value 360 Communications as their public and media relations partner.  

    The agency will be responsible for strategic planning and meticulous management of all PR-related activities for EaseMyTrip.

    From FY’20 till FY’22, EaseMyTrip grew its profit at 78 per cent CAGR thus reflecting its impeccable track record of achieving sustainable growth in the travel sector. Consequently growing via word of mouth, the company undertook several technology-led innovations to increase its operational efficiency. Furthermore, EaseMyTrip achieved another milestone by joining the elite club of India’s first hundred unicorns while remaining bootstrapped and consistently profitable.

    The company remained profitable even during the pandemic times, highlighting the resilience of its highly efficient cost infrastructure and business model. After establishing a key foothold in the air ticket industry, EaseMyTrip started focusing on expanding its non-air verticals. The company strategically gained inorganic growth by acquiring innovative companies across diverse travel segments and evolving into a complete travel ecosystem.

    Speaking on the association, EaseMyTrip CEO and co-founder Nishant Pitti said, “Over the past 14 years, EaseMyTrip has taken pride in being a customer-centric company and has focused on efficiently catering to the rising needs of customers and offering a wide range of value-added services, a practice that has remained unhampered during the course of the pandemic as well. We are excited to have Value 360 Communications as our PR firm and confident to achieve new heights with their set of expertise in the field of PR. Together, we aim at creating focused and robust PR campaigns that will help in developing consumer-centric and engaging communications.”

    Excited about the partnership, Value 360 Communications founder and director Kunal Kishore said, “We are pleased to begin our alliance with EaseMyTrip for the mandate of Public Relations. EaseMyTrip is a self-made company which completely bootstrapped itself till IPO. They are the pioneers in the online travel industry and are directed to become the only trusted travel company backed with technology. We intend to collaborate for some amazing work together and creating campaigns that are resourceful, innovative, and stimulating and support them to achieve their communication objectives.’’

  • Netflix’s brand & content marketing lead Dipashree Das moves on

    Netflix’s brand & content marketing lead Dipashree Das moves on

    Mumbai: Netflix brand and content marketing lead Dipashree Das has moved on after a six-year association. Based out of Mumbai, she was a manager in Netflix’s marketing team focusing on film launches across India and Southeast Asia (SEA).

    “I recently made the decision to wrap up an almost 6-year stint at a place I have had the highest honour of calling my professional home, Netflix. Oh, and what a wild ride it has been! Netflix is a place like no other, it changes you, redefines you, bends you out of shape, makes you believe you in yourself in a measure you didn’t think possible. I learnt much more than I was ever able to contribute,” she said in a LinkedIn post.

    She also hinted that she has joined another entertainment company at an Asia Pacific and China (APAC) level role.

    Das was responsible for launching some of Netflix’ biggest successes in India including “Haseen Dilruba”, “Ludo” and Sacred Games season two.

    With over 18 years of experience, Das has been responsible for launching and architecting brands across India and SEA. Prior to Netflix, she was associated with Singtel. She has had stints at Channel NewsAsia, Oak3 Films, NDTV and Unilever.

  • Airtel Payments Bank names Shilpi Kapoor as chief marketing officer

    Airtel Payments Bank names Shilpi Kapoor as chief marketing officer

    Mumbai: Airtel Payments Bank roped in Shilpi Kapoor as its new chief marketing officer. She will oversee the marketing and corporate communication function for the bank.

    Shilpi has over 19 years of progressive experience in brand management, sales and marketing, BFSI, telecom, auto and FMCG brands. In her last stint, she was with American Express as director of marketing, where she led the brand strategy and communications. 

    Shilpi would be responsible for planning, developing, implementing, and monitoring the overall business marketing strategy. She would also overlook market research, pricing, product marketing, marketing communications, advertising and public relations.

    Shilpi will join as a member of the bank’s executive committee and will be working closely with the bank’s managing director and CEO Anubrata Biswas.

    Biswas said, “I am very pleased to welcome Shilpi to Airtel Payments Bank’s leadership team. Shilpi’s vast experience across different industries combined with her deep understanding of consumer, digital and business-to-business marketing will play a vital role in further strengthening the bank’s differentiated position.”

    Newly appointed CMO, Kapoor said, “Airtel Payments Bank has been registering strong growth over the last few years. With its unique business model, the bank is able to serve a diverse set of customers with simple, safe and rewarding digital financial solutions. I look forward to working with the team to develop the bank’s robust growth story.”

    Shilpi is an alumnus of Amity University and has completed special programs in leadership excellence and digital marketing from Harvard Business School and Northwestern Kellogg University.

  • Everest Spices ropes in celebrity Chef Ranveer Brar as a brand ambassador

    Everest Spices ropes in celebrity Chef Ranveer Brar as a brand ambassador

    Mumbai: Everest Spices on Tuesday announced the appointment of chef Ranveer Brar as its brand ambassador. It is the brand’s reassuring move that brings forward the story of goodness, purity of ingredients, legacy, taste and how it has withstood the test of times in its commitment towards delivering quality always.

    Ranveer Brar super-efficiently juggles between being a chef, TV presenter, judge, teacher and an actor, and thanks to his popular food-shows, he enjoys massive stardom on television and a tremendous fan following on social media as well. 

    Lucknow-born Indian celebrity chef has set up several restaurants in India and abroad, including the Flyp at MTV chain of restaurants pan India, and curated the menu of many more like cruise kitchens aboard Royal Caribbean.

    Today, the chef-turned-actor’s brand value has increased by 20-25 per cent since his acting debut with Amazon series Modern Love and he is regarded as one of the most adorable and sought after chef personalities which has swelled his number of ardent followers by the day. Each and every new video of his is eagerly awaited for their release on YouTube and watched by a truly diverse audience, cutting across all age groups which talks volumes about his fan following.

    He has also been part of a year-long digital association with Milkmaid alongside other noteworthy brand endorsements that includes Kellogg’s, Philips, Hershey’s, Home Centre Stores, Victorinox, Asahi Kasei, IIHM, Swiggy and Govardhan.

    Talking about the collaboration, chef Brar said, “Spices have always been my favourite area of study and experimentation and I believe this association will be a great opportunity for me to delve deeper into not just the brand’s spice laterals, but also make further inroads into understanding the food-loving audience’s ever evolving choices and lifestyles.”

    For all these years, Everest  has grown exponentially garnering  the largest market share in this segment and have now even reached out to the Indian diaspora internationally. With their core principle of using the best quality ingredients, following the best manufacturing process and hygiene protocols, a strong R&D for perfecting unique blends have helped Everest to gain the trust and respect of not only Indian but global consumers. Hence this collaboration with chef Brar is expected to reach out to a new audience in the younger age group with ever-changing taste preferences who admires him and closely follows his endeavours. 

    Everest Foods chairman and managing director Sanjeev Shah added, “We are delighted to stitch an association with none less than Chef Ranveer Brar because we believed that it would be a perfect brand fit as he understands food and taste and most importantly we share the same value systems of not compromising with quality.”

  • Affle board appoints four additional directors

    Affle board appoints four additional directors

    Mumbai: Technology company Affle on Monday announced the appointment of four additional directors to its board. The new members include independent director Lay See Tan, executive director Vipul Kedia, non-executive director Noelia Amoedo and non-executive director Elad Natanson.

    Vipul Kedia has been associated with Affle for 16 years and is currently serving as chief data and platforms officer and head of MAAS Platform in India.

    Noelia Amoedo is the founder and CEO of mediasmart, now part of the Affle Group. She has extensive experience in mobile, internet and social media, with a proven track record of developing profitable businesses from scratch in international markets.

    Lay See Tan is a seasoned finance professional who has served as CFO of public-listed companies on Singapore Stock Exchange, NASDAQ and led hyper growth tech start-ups across various industries.

    Elad Natanson is the CEO of Appnext, now part of Affle group and has been at the forefront of mobile and internet innovation for more than 20 years evangelising several companies in the digital sphere.

    With this, Affle’s board will now comprise 10 directors led by an independent non-executive chairman and will include four women directors. The additions are designed to support Affle’s accelerated growth momentum, provide greater accountability to the senior leadership and reflect upon the company’s commitment to maintain highest standards of corporate governance with enhanced depth of expertise.

    Affle non-executive chairman and independent director Bijynath said, “I am pleased to welcome new directors to the board where their years of invaluable experience, skills and diversity of opinion will help us on our journey ahead. This will further enhance our overall corporate governance, risk management processes & thought leadership enabling holistic organisational development and sustainable value creation for all our stakeholders.”

    Affle managing director and CEO Anuj Khanna Sohum said, “These appointments come at a time when we are amidst our accelerated growth trajectory, embarking on several innovations and I am elated to welcome the directors joining our board at such a pivotal phase of Affle. The directors’ unique and entrepreneurial perspective will further augment our strategic differentiation, global market position following the highest levels of transparency and governance. We look forward to leveraging their scientific and strategic expertise while keenly promoting our Affle 2.0 culture of diversity, equity and inclusion across the organisation including at our board of directors.”