ITV

Tag: appointment

  • Zeno Group India to expand Peppa Pig’s presence in Indian market

    Zeno Group India to expand Peppa Pig’s presence in Indian market

    Mumbai: Hasbro’s global content studio Entertainment One (eOne) has awarded the integrated communications mandate of their popular children’s property Peppa Pig to Zeno Group India.

    Zeno will be responsible for leading the brand’s communication strategy, delivered across traditional and new-age media channels. The agency will also help to expand Peppa Pig’s audience reach and presence in the Indian market.

    Zeno was chosen following a competitive pitch that challenged agencies to focus on storytelling concepts that would work across multiple platforms.

    Speaking on the partnership, Global Franchise Strategy & Management vice president Robin Gay said, “Zeno India delighted us with their ability to go beyond the tactical, giving depth and definition to ideas that synergized with how we wish to build Peppa Pig in India. Their understanding of the media and influencers and their ideas to draw Indian audiences to Peppa Pig excited us, and we are delighted to be working with the extremely driven and creative team of Zeno.”

    Zeno India managing director Rekha Rao added, “We are thrilled to partner with eOne, a global leader in delivering splendid content, at a time when content is the single most powerful driver of growth and viewership. At Zeno, we have a proven record of delivering creative solutions through profound storytelling. The aim is to build the Peppa Pig experience beyond the screen through engaging content and activities across touchpoints to deliver impactful, integrated marketing campaigns.”

  • GOZOOP Group bags Infiniti Mall’s public relations mandate

    GOZOOP Group bags Infiniti Mall’s public relations mandate

    Mumbai: Independent marketing group, GOZOOP Group, has bagged the public relations mandate for Mumbai’s premier destination for shopping, entertainment, and food, Infiniti Mall.

    GOZOOP Group will be responsible for building brand awareness, strengthening spokesperson imagery and highlighting the offerings amongst a larger set of target audiences. The agency will also create and implement innovative communication strategies and provide end-to-end media relations support to ensure top-of-mind recall and extensive footfall.

    Commenting on the win, GOZOOP Group CEO (India) Samrat Bedi said, “We at GOZOOP place our clients at the core of operations. We believe in understanding the needs or wants of the client and delivering those in a balanced yet effective manner. Infiniti Mall has been one of the most popular retail destinations in Mumbai, and I am sure that with our creative mindset we will be able to help the brand achieve desired milestones.”

    A subsidiary of K Raheja Realty Group, Infiniti Mall Andheri was founded in 2004 and Infiniti Mall Malad opened its doors for the first time in 2011. Since then, the mall has been transforming the essence of leisure and entertainment, providing an ultimate retail experience to its customers.

  • MX Media’s Viraj Jit Singh joins Jio Entertainment Services as a chief revenue officer

    MX Media’s Viraj Jit Singh joins Jio Entertainment Services as a chief revenue officer

    Mumbai: Viraj Jit Singh has joined Jio Entertainment Services as chief revenue officer, he confirmed on his LinkedIn profile.

    Singh was previously associated with MX Media as senior vice president and head of revenue for MX Player and MX Takatak.

    He brings with him more than 25 years of experience across sectors such as TV broadcast, radio, sports and live events and expertise in marketing and sales.

    He has worked at KidZania as chief sales and marketing officer, Viacom18, Reliance Broadcast Network, ESPN Star Sports and Wilson Sporting Goods India.

    He is an alumnus of the University of Buckingham and completed his post-graduation in management from Indian School of Business (ISB). 

  • Locomotive Global Media appoints Kanupriya A Iyer as head of business affairs and senior producer

    Locomotive Global Media appoints Kanupriya A Iyer as head of business affairs and senior producer

    Mumbai: With a focus on developing, producing, and distributing content for India and across the globe, Locomotive Global Media, an international production company based in Mumbai, has strengthened its senior leadership team by appointing Kanupriya A Iyer as head of business affairs and senior producer. Kanupriya’s appointment is with immediate effect.

    In her new role, Kanupriya will work closely with Sunder Aaron to set up and lead Locomotive Global Media’s film division as well as oversee all business operations. Locomotive Global Media is growing rapidly with an ambitious roster of projects in active development. Iyer will be responsible for driving the company’s growth through all aspects of content development and production, which are required to scale up the company’s position and meet its objective to become the leading content production company in India.

    Kanupriya joins Locomotive Global Media from Colour Yellow Productions, where she worked as a co-producer and played a pivotal role in identifying content that matched the brand’s ethos. During her tenure there, she presided over successful releases such as “Tanu Weds Manu Returns,” “Manmarziyaan,” “Newton” and “Tumbbad.” She now brings to LGM her 12 years of experience in the Indian entertainment industry, both as a management executive and a producer. Kanupriya combines her sharp business acumen with a belief that the world can be changed, one film at a time. Her in-depth expertise in content and business development makes Kanupriya a key asset for Locomotive Global Media.

    Speaking on the new appointment, Locomotive Global co-founder Sunder Aaron said, “We are delighted to welcome Kanupriya to our leadership team. She is a unique executive talent whose knowledge and expertise in the film business will enable us to immediately make a splash in the feature business. Our ambition is to produce content that has an impact both in India and the globe, and Kanupriya will no doubt help us achieve that and fast.”

    Commenting on her appointment, Locomotive Global Media head-business affairs and senior producer Kanupriya A Iyer said, “I feel a sense of pride as a part of the team at Locomotive Global. The collective ethos of creating world-class content along with building a company with integrity and passion really spoke to me. Sunder is a wonderful leader who encourages unique voices. I’m ready to help add value with my experience in development, production, and distribution to set up clutter-breaking films and television content.”

  • Nexgen Energia appoints Abhinav Govil as head-marketing

    Nexgen Energia appoints Abhinav Govil as head-marketing

    Mumbai: Abhinav Govil has been named head of marketing, performance marketing, brand management, strategic planning through integrated marketing campaigns, for business transformation in the Indian market by Nexgen Energia, a Noida-based alternative fuel energy company with the fastest growing market share.

    Prior to this, Govil served as general manager – marketing & strategy at Approach Advertising & Exhibitors, where he was in charge of planning, implementing, and administering various marketing-related decisions as well as launching product campaigns through focused market research and competitor studies. 

    In June 2022, he joined Nexgen Energia as director of marketing for the company’s energy business division.

    The company said in a statement, “Govil has expertise in marketing & strategy with a vision to invest and expand business functions in diverse fields. He worked across geographies in India with cross functional experience of over a decade in core areas of brand & marketing management.”

  • M. Abul Nasr Iqbal joins India News as senior anchor

    M. Abul Nasr Iqbal joins India News as senior anchor

    Mumbai: India News has announced the appointment of Abul Nasr as senior anchor.

    With a career spread over 17 years, Abul has worked with established names in the media domain. Prior to joining India News, he was associated with India TV as an anchor and executive producer. He has also worked with News Nation, Sahara TV and Jain TV.

    Abul is an iTV alumnus. He has engaged himself in various important assignments throughout his career.

    iTV Network founder Kartikeya Sharma said, “Abul is a remarkable talent and his history of creative ingenuity and fluency will move India News in promising new directions that connect directly with what our viewers are seeking. I am thrilled to welcome him to the brand.”

    I’m incredibly honoured to be joining the team at India News, said Abul. “I look forward to working with the talented editors and reporters to define what’s next for India News. The network has such a rich history, and I’m excited to be a part of its future.”

    Abul holds a post graduate degree in Mass Communications from YMCA New Delhi.

  • Ice Media Labs ropes in Taru Dewan as national revenue lead

    Ice Media Labs ropes in Taru Dewan as national revenue lead

    Mumbai: Branded content solutions provider Ice Media Labs and Analytics has roped in Taru Dewan as national revenue lead.

    She will be nurturing the key accounts and simultaneously focus on new business development across markets at Ice Media Lab.

    Dewan has expertise in sales, revenue, managing P&L, strategic thinking and brand management. She was instrumental in the launch of multiple magazines, radio stations and digital wallets in her previous stints.

    She will be based out of Mumbai and reporting to Ice Media Labs & Analytics co-founder and creative partner Debojit Saha.

    “We are very happy to onboard Taru as we celebrate the roll out of our 50th film this year. Taru has a great understanding of the market and content. We have done some amazing fun stuff together in our previous stint and I am certain she will bring in a lot of value with her expertise in ICE Media Lab. Good luck, Taru!,” said Saha.

    “Pleasure in the job puts perfection in the work… and I am hoping to achieve the same perfection as I become a part of content mavericks- Ice Media Lab. I am really looking forward to working with the team who has done some really exemplary, award winning work with brands like Dabur, ITC, and Lenskart,” said Dewan.

    Dewan has over 15 years of industry experience and is a senior sales professional experience across multiple media verticals – print, radio, digital, in film branded content, and outdoor (in store). Dewan has worked across multiple brands and publishers such as Future Brands, Radio Indigo, Haymarket, HT, Madison Teamwork and others.

  • Xiaomi India elevates Muralikrishnan B as president

    Xiaomi India elevates Muralikrishnan B as president

    MUMBAI: Smartphone and smart TV brand, Xiaomi India on Friday announced the elevation of Muralikrishnan B as Xiaomi India president. The change will be in full effect by 1 August 2022.

    After serving as a chief operating officer since 2018, in his new role as president of Xiaomi India, Muralikrishnan B will be responsible for day-to-day operations, services, public affairs, strategic projects and will continue to work towards strengthening the company’s commitment towards the Make in India and Digital India initiatives.

    An alumnus of IIM-Calcutta, Muralikrishnan comes with over 25 years of experience in the consumer tech domain and has been instrumental in the brand’s growth across offline sales, service and operations, etc.

    Under Muralikrishnan’s able leadership, the company has witnessed strong growth across categories and has substantially scaled its organizational capabilities, execution machinery and built a solid foundation in the offline retail segment, according to the company.

  • DDB Mudra appoints Manish Darji as head of Art – West

    DDB Mudra appoints Manish Darji as head of Art – West

    Mumbai: DDB Mudra has announced the appointment of Manish Darji as head of Art – West. In his new role, Darji will lead the design mandate for the agency’s west office and will report to DDB Mudra creative head – West Pallavi Chakravarti.

    As part of his mandate, Darji will explore applications of craft in newer categories like digital, data, entertainment, and content. His appointment reinforces the Group’s commitment to craft at a time when visual storytelling is constantly evolving, said the agency in a statement. DDB’s unexpected works philosophy lays a strong emphasis on creating clutter-breaking work that drives results, and craft plays a crucial role in this advanced approach.

    In a career spanning two decades, Darji has worked on some of India’s leading brands like Coca-Cola, NDTV, Big Bazaar, Volkswagen, Marico, Viacom 18, Mondelez. He served as executive creative director and associate creative director at DDB Mudra in the year 2014 and 2010 respectively. He has also worked at BBH, McCann Erickson, Ogilvy, Rediffusion Y&R and Bates 141.

    Speaking on his appointment, Pallavi Chakravarti said, “It is impossible to look at a piece Manish has worked on and not be wowed. His passion for craft and grasp of distinctive visual languages are skills sorely needed in this day and age. We’re delighted to have him on board to further the creative vision for DDB Mudra West.”

    “Bill Bernbach was the first to put art and copy on the same floor, back in the 60s, and that’s been the model for all agencies ever since. With it comes the opportunity to let craft shine as we pursue our promise of unexpected works. I am truly excited to be on this ride,” Manish Darji added.

    An art graduate from MSU Baroda with a specialisation in advertising, digital, graphic design, illustration, product design and animation, Darji’s work has been recognised at some of the biggest creative forums including Cannes Lions, Spikes Asia, One Show, D&AD, LIA, and Kyoorius.

  • Ayesha Ghosh joins Wieden+Kennedy as managing director for India; Gautham Narayan moves on

    Ayesha Ghosh joins Wieden+Kennedy as managing director for India; Gautham Narayan moves on

    Mumbai: Wieden+Kennedy has announced that Ayesha Ghosh has been appointed as managing director for India. Ghosh, who will be based in Mumbai, officially starts at W+K on 15 July and will partner with India CCO Santosh Padhi.

    Present WK Delhi managing director Gau Narayanan, who is leaving India and the agency to return home to the UK, will help with the transition through August.

    Ghosh joins the agency after six years at Taproot Dentsu where she held the role of CEO, based in Mumbai. She joined Taproot in December 2015 as general manager, and was promoted to CEO in 2021.

    Prior to Taproot, Ghosh was part of the leadership team for Contract Advertising for over a decade, helping build and grow the agency’s presence. Here she worked closely with the consulting and design practices, to help expand sources of growth. Previous to Contract Advertising, she held permanent positions in a number of industry shops including Grey Worldwide, Trikaya Grey and PSL McCann Erickson.

    On her new role, Ghosh commented, “It’s astonishing how W+K consistently produces off-the-charts work, across the world. I hope to absorb some of that genius and with the help of a talented team in India and an ace like Paddy, create some genius of our own. With scattered attention and infinite distractions, only work that is honest and primal, will win for brands. And that’s what we mean to do.”

    Padhi said, “I’m glad Ayesha is joining us to be part of this wonderful journey. She is absolutely blunt and honest when it comes to work, which is extremely important these days for our business. Clients too prefer to have conversations that cut to the chase. Ayesha and I have worked closely together for a good number of years at Taproot, we understand and complement each other.

    “An organisation is known by the kind of people that work for it and both of us will be focusing on putting together a crazy, talented bunch of people, across departments. And we believe that magic will follow,” he further said.

    Wieden+Kennedy Global CEO Neal Arthur added, “Ayesha’s first day is a great day for W+K. W+K India has big things ahead. Their collective creative ambition, optimism and connection to both local and global culture will no doubt usher in the next wave of transformation for the brands they work with. We are excited and grateful to have Ayesha with us.”