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Tag: appointment

  • HiveMinds onboards Aayush Arora as vice president

    HiveMinds onboards Aayush Arora as vice president

    MUMBAI: Hiveminds Innovative Market Solutions, a unit of Madison World, has hired Aayush Arora as vice president of client success at Gurgaon.

    Arora is a digital marketing professional with over 10 years of experience across India & Canada. He has worked across agencies, Merkle Sokrati, Ad Global 360 and had also run his digital agency in the past. His latest stint before HiveMinds was with an Ed-tech major, Textbook.

    HiveMinds founder & CEO Jyothirmayee JT commented, “We’ve been fortunate to add many large clients from Delhi/NCR in our portfolio in the last one year. Aayush’s deep digital understanding along with his experience in managing clients over the years will help us in delighting our clients with innovation and account success.”

    Madison World chairman and managing director Sam Balsara said, “Delhi remains a key focus region for us. We’re reinstating our commitment to our clients by adding senior talent to drive digital growth and strategy. Following the recent return of Shobhit Gaur to Madison Digital in Delhi NCR, we are now adding Aayush to Hiveminds Delhi NCR to further strengthen our team capabilities in the region to exceed the demanding expectations of our growing client list.”

    The digital marketing company is headquartered in Bangalore with a team of 270 people spread across Bangalore, Mumbai and NCR.

    Commenting on his appointment Aayush Arora said, “I am thrilled to be joining HiveMinds. Jyothi’s passion for the business and industry is infectious and her ambitions got me excited. I look forward to learning further and building on my decade-long experience in the agency business.”

    He added, “I believe that my work on the brand side in the Ed-tech industry has given me the right perspective to now lead client success in NCR.”

    The Bengaluru-based full-service digital marketing company and consultancy manage digital mandates for Dominos, MaxLife Insurance, BigBasket, CoinSwitch Kuber, and eCommerce mandates of brands like Crompton, P&G, Nivea, Saffola Honey, Sugar Cosmetics, ITC Dermafique, Titan Sonata Watches among others.

  • XtraCover announces appointment of Anirudh Singhania as its new chief technology officer

    XtraCover announces appointment of Anirudh Singhania as its new chief technology officer

    Mumbai: XtraCover, a new-age e-commerce platform catering to the lifecycle management services of smartphones and other electronic devices, has announced the appointment of Anirudh Singhania as its new chief technology officer (CTO) to strengthen the company’s technological prowess.

    Singhania has more than 25 years of experience in creating technology solutions, hatching growth strategies and leading high-performing software engineering teams. Prior to joining XtraCover, Anirudh was part of the founding team of Lulu and Sky Private Limited as the Chief Technology Officer. He also built dharma.h Software Technologies. Furthermore, he has worked with multiple tech startups from the stage of ideation to exit.

    Also read: Geo-targeted campaigns ramp up as brands go hyperlocal

    On the appointment XtraCover CEO & founder Soumitra Gupta commented, “As we prepare for our next stage of growth at XtraCover, we are thrilled to welcome Anirudh to our executive team. Anirudh’s extensive experience developing technology solutions and leading engineering teams in the IT and e-commerce space make him ideally suited to strengthen the company and drive growth to the XtraCover business.”

    In the new CTO role, Singhania will be responsible for integrating and advancing XtraCover’s technology platform. He will drive forward the technical vision for the business in delivering a range of after-sales services to buyers of refurbished electronic gadgets. His expertise in application development, artificial intelligence, machine learning, and digital marketing and strategy will help XtraCover accelerate technological and business growth.

    Commenting on his new role at XtraCover, Anirudh Singhania said, “I am extremely excited to contribute to the vision and opportunity to scale at XtraCover. XtraCover has a great culture and I am looking forward to leading and mentoring this team of talented people. My deep technical and leadership experience will enable me to build and execute strategies that propel the business and exceed the needs of our customers.”

    Launched in 2019, XtraCover is an e-commerce platform that caters to the lifecycle management services of smartphones and other electronic devices. Operating in the B2C and B2B2C segments, the company offers services such as price discovery and comparison for new appliances, warranty support, refurbished device warranty, accidental damage and protection and repair and refurbishment services, among others. The e-commerce platform aims to create awareness in the Indian ecosystem to make refurbished devices a valued choice, if not the first choice.

    Witnessing a paradigm shift in the market growth of refurbished products since the global pandemic, XtraCover has clocked a revenue of over Rs 100 crore in FY 2022. With an aim to continue this growth trajectory, the company intends to surpass the Rs 275 crore target revenue in FY 2023. Additionally, the e-commerce platform plans on increasing its global outreach through export-oriented units (EOU) in India.

  • Omnicom Media Group India appointed Anand Chakravarthy as its chief growth officer

    Omnicom Media Group India appointed Anand Chakravarthy as its chief growth officer

    Mumbai: Omnicom Media Group (OMG) India on Tuesday announced the on-boarding of Anand Chakravarthy as its new chief growth officer. Anand is set to use his strategic foresight and over two decades of rich industry experience to create new opportunities for growth and play an instrumental role in shaping OMG India’s future trajectory.

    He will report to Kartik Sharma, Group CEO of OMG India.

    With over 24 years of experience in marketing, advertising, media, and entrepreneurship and having worked with many reputable businesses, all of which witnessed exponential growth under his guidance, Anand has a deep well of knowledge to draw from. Prior to this, he has led many profitable businesses, including during his leadership stints at Essence Global, Wavemaker, and Reliance Broadcast Network.

    Anand’s strength lies in his ability to formulate crucial strategies that help businesses scale up and become sustainable in an extremely competitive market. Across his repertoire of experience, he has worked with global and Indian brands, including several leading D2C brands in India.

    Speaking of his appointment, Omnicom Media Group India CEO Kartik Sharma said, “I am delighted to welcome Anand on board. His extensive knowledge, values-based leadership style, and commitment to delivering results will undoubtedly be a great asset to our business going forward. His work speaks for itself and shows that he has the propensity to lead and help companies capitalise on new growth opportunities in an emerging market.”

    Anand Chakravarthy said, “I am thrilled to be a part of OMG India and get the opportunity to work with Kartik and his leadership team, for whom I have immense respect. OMG is recognised globally for its thought leadership and building future forward capabilities—a critical need in the industry today. Working in this ecosystem with this team and leveraging these capabilities to help brands evolve without any limitations is a fantastic opportunity. I look forward to fully committing to OMG’s vision and pushing the boundaries of innovation and growth.”

  • Mimansa Malik, Sachin Arora & Poornima Mishra join Bharat 24 as news anchors

    Mimansa Malik, Sachin Arora & Poornima Mishra join Bharat 24 as news anchors

    Mumbai: The upcoming National Hindi News channel Bharat 24 has appointed popular Hindi news anchors Mimansa Malik, Sachin Arora and Poornima Mishra ahead of its launch next month. Newly-appointed anchors bring together years of credibility and editorial instincts, elaborating Bharat 24’s editorial line up further.

    Bharat 24 aims to bring its vision of ‘New India’ to reality soon. Bharat 24 emphasises on highlighting significant news from all Indian states and being a ‘National Voice of Real India’ in true sense. The news channel is also the first to introduce augmented reality to its studios offering an immersive engagement for its viewers.

    These strings of new appointments have only added to the growing buzz around the Noida-based upcoming national Hindi news channel, which is set to make giant strides with its launch in August 2022.

  • Dentsu Creative India names Sudhir Das as executive creative director

    Dentsu Creative India names Sudhir Das as executive creative director

    MUMBAI: Dentsu Creative India has announced the appointment of Sudhir Das as executive creative director (ECD). He will report into Dentsu Webchutney & dentsuMB chief creative officer (CCO) Arjuna Gaur.

    In his new role, Das will oversee and strengthen the creative capabilities of the agency’s Bengaluru office, further leveraging the power of ‘Modern Creativity’ across brands, according to the agency.

    Armed with two decades of experience, Das has won over 50 national and international awards. Prior to this, he was with Leo Burnett as an associate executive creative director (AECD). In his previous roles, he has worked with brands like Coca-Cola, Nestle, Apple and Airtel, to name a few. His notable campaigns include ‘Ras-Ras mein India’, ‘Me and Meri Maggi’, ‘Spicejet Democracy’ and ‘Cardekho Back-Off’ – covering the gamut from large, populist, TV-led campaigns to documentary-style film-making to super-technical experiments marrying cars and music.

    Speaking on the appointment, Arjuna Gaur said, “Sudhir Das is an experienced creative leader with some of the world’s biggest brands in his portfolio. He is as comfortable with mainline advertising as he is with new age forms and is an engineer to boot! A brilliant well-rounded creative, Sudhir will be an invaluable addition to the team.”

    Sudhir Das added, “The Cannes jury has confirmed what we knew all along – this is the best agency to be in. I am super excited to be joining this bunch of incredibly talented and hard-working people and aim to continue their awe-inspiring trajectory of success.”

    Dentsu Creative India was recently declared the ‘Agency of The Year’ at the Cannes Lions Festival of Creativity 2022 – a first-ever for India. It was a hat-trick for the agency with Dentsu Creative India also lifting a Titanium for its ‘Unfiltered History Tour (UHT)’ Campaign in addition to bagging three Grand Prix – another first, two Gold Lions and three Silver Lions – making UHT the most awarded work not only from India but globally.

  • Social Panga to handle social media marketing mandate of Tally Solutions

    Social Panga to handle social media marketing mandate of Tally Solutions

    Mumbai: An integrated creative and digital marketing agency Social Panga on Monday announced the appointment of Tally Solutions, country’s leading business management software provider, as its social media marketing partner.

    This mandate will work towards fulfilling the brand’s objective of establishing greater connect, and engagement across all customer and segment profiles, as a smart and relevant, trustworthy and expert brand that already has millions of fans across the world. Apart from India, Social Panga will also manage Tally’s social media content and strategy across other geographies like – North America, Kenya, Indonesia, MENA, and Bangladesh.

    A pioneer in the software products industry, Tally Solutions has been assisting small and medium businesses in their journey towards automation, for over three decades. Tally’s marque product TallyPrime is a simple, flexible, and reliable business management software assisting entrepreneurs with all their business needs across accounting, inventory, payroll, and compliance. Tally caters to over seven  million users across industries in over 100 countries.

    Tally Solutions chief marketing officer Jayati Singh said, “We are glad to partner with Social Panga for our social media marketing activities and are positive that with its strong foothold in the digital segment, they will help us bring an outside in perspective and help communicate with our audience more effectively.”

    “We are delighted to partner with a visionary brand like Tally & are looking forward to making significant contributions towards strengthening Tally’s online presence by highlighting the smart and interesting side of the brand that is relevant for all age groups, and business segments alike, partnering with them in their growth,” said Social Panga co-founder Himanshu Arora.

  • Sant Prasad Rai resigns as Managing Editor of TV9 Bharatvarsh; Deep Upadhyay to lead currently

    Sant Prasad Rai resigns as Managing Editor of TV9 Bharatvarsh; Deep Upadhyay to lead currently

    Mumbai: Sant Prasad Rai has stepped down as managing editor of TV9 Bharatvarsh. He was associated with the channel for over three years. To synergize broadcast & digital editorial operations, TV9 Bharatvarsh to be helmed by Deep Upadhyay who is currently the editor of convergence & strategy.

    Upadhyay will be assisted by Rahul Chaudhary in day-to-day news operations at TV9 Bharatvarsh.

    Rai has three decades of experience in electronic media. Earlier, he was associated with India TV as senior executive editor for a year. He has held many reputed positions at Zee Media, News 24, Sahara Samay and ETV UP. Rai has been relieved from his day-to-day newsroom responsibilities with immediate effect at TV9 Bharatvarsh.

    Upadhyay has joined the news network from News 24. He has worked with various media houses such as India TV, Zee News and Dainik Bhaskar.

     

  • Sandeep Bhushan logs out of Meta after seven years

    Sandeep Bhushan logs out of Meta after seven years

    Mumbai: Meta’s director business group India Sandeep Bhushan has announced his decision to move on from the tech conglomerate. Bhushan took to LinkedIn to announce that he will be moving on from the company before the end of this year.

    “I want to share that later this year I will be leaving Meta to start the next phase of my professional life,” he wrote.

    Although he did not disclose his future plans, he mentions that having completed 25 years of his professional journey this month, he is keen to go deeper into the social sector and “build new learning muscle” that can guide his contribution over the next 25 years.

    Bhushan further added, “I will be on a listening and reflection tour for a while as I plan the details ahead. Before that, I will be at Meta for the next few months to extend all possible transition support to Ajit Mohan and the team for their ambitious plans for Meta’s social and business impact in India.”

    Prior to taking on the role of director at Meta business group India, Bhushan was serving as the director and head of global marketing solutions India for six years.

    Furthermore, he is also an invitee to the Board at the Advertising Standards Council of India, in addition to being a board member at MMA APAC.

    He has also worked with companies such as Samsung Electronics, HT Media, and Hindustan Unilever towards the beginning of his career.

  • Just Herbs ropes in Patralekhaa as a brand ambassador for their natural makeup line

    Just Herbs ropes in Patralekhaa as a brand ambassador for their natural makeup line

    Mumbai: Luxury Ayurvedic beauty brand Just Herbs has roped in Bollywood actress Patralekhaa, as the face of their natural makeup range. Just Herbs released a brand film starring the actress in a double role where she can be seen getting ready for a dinner date.

    Patralekhaa commented, “I am so impressed with Just Herbs’ natural & ayurvedic makeup. The products deliver a superior performance while packing all the ayurvedic goodness! I am sold.”

    “I am elated to join the team at Just Herbs to spread the message that natural can be glamorous too,” she added.

    The brand film has gone viral on social media because of its unique concept where Patralekhaa is seen getting ready using Just Herbs’ makeup products such as their iconic lip and cheek tints, ayurvedic lipsticks and BB cream, when she is suddenly interrupted by her alter-ego played by the actress herself.

    The banter between the two addresses common concerns around makeup such as long-stay and pigmentation which Patralekhaa confidently addresses while doing her makeup routine convincing her alter ego that glamour and the goodness of ayurveda can go hand in hand.

    Just Herbs CEO & co-founder Arush Chopra said, “Patralekhaa’s fresh and raw appeal aligns with our honest and transparent approach to making beauty more inclusive & unfiltered for digitally- native Gen-Z & millennial consumers.”

    Just Herbs has a variety of natural makeup products including herb-enriched matte liquid lipsticks, compact powder, ayurvedic kajal and nourishing lip & cheek tints which enjoy a cult-like following among natural beauty aficionados on online marketplaces such as Nykaa, Amazon, Flipkart and Myntra. The products are also available on www.justherbs.in as well as at all Just Herbs retail touch points.