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Tag: appointment

  • Zee Media names Madhu Soman as chief business officer of Wion

    Zee Media names Madhu Soman as chief business officer of Wion

    Mumbai: With extensive experience in media, Madhu Soman is ready for his new stint at Zee Media as the new Chief Business Officer of its Wion TV channel. Having over 25 years of experience, he will drive the growth of Wion, mushroom it and provide selling solutions to the broadcaster.

    Wion is happy to welcome Soman on its board for his knowledge and leadership skills, further supporting the channel to achieve greater heights. He worked with Bloomberg in Hong Kong as head of broadcast sales and as managing editor of Thomson Reuters where he was spearheading the video services. Soman was associated with Reuters as a journalist for 14 years. In the past, he has also worked with companies such as Spectranet, ANI and BiTV. With his high proficiency in journalism, Soman will aggressively support the editorial and business segment of the venture.

    Zee Media president – group strategy and innovation Bibek Agarwala said, “WION has always focused on imparting unbiased news to the audience. I am pleased to welcome a leader like Madhu Soman, who brings years of experience in journalism, diverse expertise in managing business. Under his guidance, we are ready to scale new heights. Zee Media has grown from strength to strength and is set to deliver the best content to the audience.”

    Madhu Soman said, “It’s an exciting opportunity to join a young and daring team of seasoned professionals. I eagerly look forward to leading the business team and extending my expertise to the editorial team to connect the dots, contextualize and bring out in-depth analysis of national and global issues.”

    Madhu Soman is an Alumnus of Indian Institute of Mass Communication, Symbiosis International University and Kerala University.

     

  • Infectious Advertising bags creative duties for multiple Bayer brands

    Infectious Advertising bags creative duties for multiple Bayer brands

    Mumbai: Infectious Advertising on Thursday entrusted with the creative duties of five brands of Bayer. Bayer is a global enterprise with core competencies in the life science fields of healthcare and agriculture. The accounts fall under Bayer’s crop science division and were won after a closely contested pitch.

    Infectious’ task will be to strategize and deploy creative campaigns for the brands Arize, Dekalb, Laudis, Nativo and Vayego in multiple tiers and markets across the country.

    Infectious Advertising director & co-founder Nisha Singhania said, “It is always an honour when a client trusts you with their brand and gives you both, the strategic and creative mandate. We are thrilled to partner with a trusted and respected company like Bayer for five of their brands and look forward to creating waves for them.”

    Bayer Crop Science VP Marketing (IBSL) Ravishankar Cherukuri added, “We are looking forward to taking up a transformational journey for some of our key brands with Infectious as our creative agency partners. The team’s ability to relate to the category nuances and mine out core insights gives us the confidence that this will be a fruitful alliance.”

  • Zivame appoints Monish Kaul as chief technology and product officer

    Zivame appoints Monish Kaul as chief technology and product officer

    Mumbai: Intimate wear brand, Zivame has announced the appointment of Monish Kaul as its chief technology and product officer (CTPO). Kaul has over a decade of experience in helping to build organisations that deliver innovative solutions by applying cutting-edge methodologies and managing, engineering and product teams in the digital economy. Prior to his appointment at Zivame, he served in leadership roles with Halodoc, Mfine, Myntra and Intel. His academic credentials include an executive program in Management from SC Johnson School of Business, Cornell University and a Computer Sciences major from Jaypee University of Information Technology.

    Speaking on the appointment, Zivame chief operating officer Lavanya Pachisia said, “At Zivame we strive to offer the best-in-class user experience for our consumers and Monish’s leadership will help further strengthen and elevate this. His technological expertise across data driven consumer products and growth platforms will play an essential role in strengthening our operations in readiness for the next phase of growth.”

    Monish Kaul added, “Over the years, Zivame has been enabling women across the country to shop uninhibitedly for intimate wear. Our aim will be to consolidate consumer needs in the category and enrich consumer experience with hyper-personalised & secure outcomes via our omni-channel shopping platforms. We aim to build platforms and products which further increase the customer love we take so much pride in.”

  • Crossword bags digital marketing mandate for OM Book Shop & OM Books International

    Crossword bags digital marketing mandate for OM Book Shop & OM Books International

    Mumbai: Om Books International, Om Book Shop, announced on Wednesday the addition of New Delhi-based public relations firm Crossword Public Relations as a digital and social media marketing partner.

    OBI, which has its headquarters in Noida, has published best-selling works of popular and literary literature. Along with other genres, OBI has produced a number of books on the entertainment industry, producing photo essays and monographs on art and architecture. Most of OBI’s books have won national awards from the prestigious Federation of Indian Publishers and accolades for the design and content of their books. OBI has a stellar line-up of Gourmand World Cookbook Award winners. Om Book Shop has its outlets in several states like Delhi, Gurgaon, Noida, Mumbai, Chennai, and Bengaluru.

    Crossword Public Relations is the fastest-growing, award-winning public relations and digital marketing company. With an unparalleled network spread in more than 300 cities in India and 10 countries around the world, We work in domains like technology, hospitality, start-up, healthcare, education, entertainment, and entertainment & fashion-lifestyle.

    Speaking on the appointment, Om Books International publisher Ajay Mago and Om Book Shop CEO Sanjay Mago commented, “We are thrilled to have Crossword PR as our digital and social media marketing mandate and believe that their skills and teamwork will help us reach new heights. Together, we strive to build targeted and effective marketing that will help the development of consumer-centric, appealing communications.”

    Crossword PR founder Rajnish Jain said, “We are overjoyed to be working with Om Books International and Om Book Shop. By being creative, inventive, and engaging, our team will collaborate to develop some excellent campaigns and tactics that will assist them in achieving their communication objectives.”

  • Byju’s ropes in Mrinall Dey as VP –Corporate Communications

    Byju’s ropes in Mrinall Dey as VP –Corporate Communications

    MUMBAI: Edtech major, Byju’s has onboarded Mrinall Dey as vice president-Corporate Communications. He announced the development on his LinkedIn page through a post.

    Dey will be responsible for developing a comprehensive corporate communications plan that will reinforce the company’s aims, aspirations, business objectives, and influence. He will report to Paroma Roy Chowdhury, chief communications officer in this newly created position, and work closely with Chowdhury in building the company’s media strategy and crisis communications. He will also serve as a strategic advisor to BYJU’S founders.

    Earlier, Dey served a stint at Weber Shandwick as senior vice president & head-media strategy.

    Previously, he held the position of AVP – Public Affairs & Communications at American Express Banking Corp, where he served a stint of over eight years. He has also been associated with companies such as Pepsico India and Bharti Airtel in the corporate communications space.

    An alumnus of IIM- Lucknow, Dey is a seasoned professional with over two decades of experience in driving internal and external marketing and corporate communications within a fast-paced environment. He has expertise in designing communications strategies, content management, and execution of public relations & CSR programmes.

  • Pepperfry appoints Nishant Kumar as vice president & national head of studios

    Pepperfry appoints Nishant Kumar as vice president & national head of studios

    Mumbai: E-commerce furniture and home goods company Pepperfry announced the appointment of Nishant Kumar as the vice president & national head of studios. Kumar will be spearheading the expansion of Pepperfry’s studio footprint across the country. His appointment is effective immediately and he will be based at the company’s office in Mumbai.

    Kumar comes to Pepperfry with 21 years of experience working in sales, business strategies, financial planning, operations, and zonal planning. In his previous stint with Vodafone-Idea, Kumar was managing an ecosystem of 2700 retail stores. At Pepperfry all studio regional managers will now report to Kumar.

    He is a postgraduate in marketing from Welingkar Institute of Management and holds a bachelor’s degree in hospitality management from IHMCTAN, Kolkata.  

    On the appointment, Pepperfry co-founder & COO Ashish Shah said, “Nishant joins the team with vast experience in managing a large footprint of retail stores and has an impressive track record of leading businesses during a hyper-expansion phase. With his expertise, we aim to strengthen our omnichannel capabilities for our customers and provide them with a visual, highly engaging, and interactive shopping experience. It gives me great delight to welcome him, and l am looking forward to work with him in transforming the furniture retail landscape in India.”

    On his new role, Kumar said, “I am delighted to join Pepperfry and super enthusiastic to be a part of the company’s mission – To spark a feeling called home across the world. I look forward to making significant contributions in charting a high growth path for the stellar Studio business at Pepperfry.”

    Omnichannel is a very big strategy for the brand and Pepperfry Studios are a key consumer touchpoint. Pepperfry Studios operate in two formats – COCO (company owned and company operated) and FOFO (Franchise owned and Franchise operated), and are located at prominent locations across respective cities. The company has a good omnichannel footprint in India with 180+ studios in 90+ cities. 

  • Blue Dart re-appoints Balfour Manuel as managing director for second five-year term

    Blue Dart re-appoints Balfour Manuel as managing director for second five-year term

    Mumbai: Integrated transportation and distribution logistics company, Blue Dart Express has re-appointed Balfour Manuel as managing director for another term of five years with effect from 16 May 2022. The shareholders of the company approved his re-appointment at the recently held Annual General Meeting, the company said in a statement.

    Balfour Manuel has been instrumental in the success of Blue Dart since its inception. He has been with the organisation since its initial days in 1983 and has played a key role in focusing its ‘People Centric’ philosophy.  

    Blue Dart chairman Sharad Upasani commented, “Despite the VUCA environment, under Balfour’s leadership, we are elated to see the robust growth that Blue Dart has achieved in the last four years. His extensive knowledge and all-round experience in the logistics sector has enabled the organisation to surpass emerging challenges and remain a leader in the logistics space. We are optimistic that, the ensuing years, will be more rewarding and Blue Dart will continue to deliver excellent results year over years.

    Balfour Manuel said, “The next five years are going to be challenging and I am grateful to have this opportunity to set new benchmarks. Like always, we will persistently focus on overall sustainable growth and expansion and remain the nation’s trade facilitator and a deeply customer-centric brand, offering wide range of logistics solutions that cater to our customers’ needs.”

    “With a keen focus on technology & digitalization, infrastructure, strengthening of our aircraft fleet, our brand and ‘people connect’, we will continue to remain a Provider of Choice, consistently working towards the group’s credo, ‘Connecting People, Improving Lives,” he added.

    Further, Blue Dart has strengthened its present Board composition with the induction of Prakash Apte and Padmini Khare Kaicker as Independent Directors of the Company for a term of five years, effective from 28 July 2022.

    Prakash Apte’s professional career spans over 40 years, most of which has been with multinationals in various positions related to Specialty Chemicals, Pharma & Agribusiness industries.  He brings with him experience in the areas of global business & strategy, finance, governance, leadership and personal values.

    A qualified chartered accountant from ICAI, Padmini Khare Kaicker is managing partner of B. K. Khare & Co.. She brings with her experience in the areas of strategy, finance, risk & governance, business and organisational matters.

     

  • Ogilvy India elevates Ganapathy Balagopalan as deputy chief strategy officer

    Ogilvy India elevates Ganapathy Balagopalan as deputy chief strategy officer

    MUMBAI:  Ogilvy India has announced the elevation of Ganapathy Balagopalan as deputy chief strategy officer, Ogilvy India. In his new role as deputy CSO, Balagopalan will partner with some of Ogilvy India’s key clients. He will drive two key agendas at a national level.  He will be the national effectiveness leader and will help teams across markets on this front. He will also champion the digital strategy aspect of brands in Ogilvy India and partner account management and creative leaders to drive the digital excellence agenda.

    While he takes on a national role, Balagopalan will continue to be the planning head for Mumbai & Kolkata, something he has nurtured and built over the last five years, the agency said. He has been with Ogilvy for over 20 years and has been an integral part of nurturing and building the Ogilvy planning function.

    On the new appointment, Ogilvy India chief strategy officer Prem Narayan said: “Ask Ganapathy’ is a catch phrase in Ogilvy, if there is anything you need to know about Cadbury/Mondelez. Guns has been the account planning custodian for some of Ogilvy India’s dearest brands – Cadbury/Mondelez, Pidilite, Bajaj and ITC. There has been a Ganapathy touch to many great campaigns on these brands over the years.”

    Balagopalan is also credited with authoring the case that won India’s only IPA, for Cadbury Dairy Milk.  

     Ogilvy India group president VR Rajesh said: “There is no one better to partner Prem in the national role than Ganpathy. After building a robust planning structure for the Mumbai office and being responsible for some iconic work across our key clients, Guns will now drive the new-age transformation agenda for Ogilvy planning.”

    Ganapathy Balagopalan said about his new role: “At Ogilvy, we have insanely talented people with diverse skills, utterly devoted to creating world-class work that helps our clients succeed in a VUCA world. I look forward to partnering with all my colleagues to ensure Ogilvy continues to lead the way.”

  • Barista appoints Media Mantra as its communication partner

    Barista appoints Media Mantra as its communication partner

    Mumbai: Barista has appointed Media Mantra as its PR agency to handle the communication of its chain of espresso bars and cafes. As Barista’s strategic communications partner, Media Mantra has been tasked with improving the company’s reputation, increasing brand awareness, and assisting the brand’s aggressive expansion in India. Barista’s selection of Media Mantra is consistent with the company’s vision to revitalise the brand with new inspiration and creativity, expand into emerging markets, and build on its long history of success in the country.

    Barista CEO Rajat Agrawal said, “Over the years, Barista has not only grown in reputation but also in growth numbers. With the increasing number of players in the ever-competitive Indian landscape, Barista is at an exciting juncture of reinventing its approach and entering a strong growth and expansion phase. This is where Media Mantra’s well-demonstrated creativity, unmatched expertise, and vast experience will play an integral role in our efforts to position our brand in the market.”

    He further added, “The agency has a high level of passion and a clear understanding of our business and communication needs. We look forward to our next phase of growth in India with Media Mantra as our communication partner.” 

    Media Mantra director and co-founder Pooja Pathak said, “We, at Media Mantra take immense pride in becoming the PR partner of a legacy brand like Barista that has transformed coffee houses into cultural hubs and much more in India. With a clear understanding of the brand’s ambitions and priorities, we are conscious of our role as strategic advisers, and look forward to supporting Barista’s vision and mission in what promises to be an important success story.”

    Media Mantra CEO Rahul Mehta said, “Barista is one of the biggest names in the Indian F&B ecosystem with a unique brand story, rich heritage and legacy. We are thrilled to partner with them and very excited about all the possibilities we can create together to elevate the brand reputation and reinforce the brand love through dynamic storytelling. We are hopeful that our relationship will yield greater connection and engagement for the brand with its customers.”

    As part of its revamp strategy, the Indian coffee chain has rapidly expanded in tier II and tier III towns. In addition to introducing new formats like Barista Diners, an all-day dining establishment with a live kitchen, it has also modified its menu to suit the tastes of Indians. Recently, it has also increased the variety of FMCG products it offers by introducing chocolates, cookies, and coffee powder.

  • Havas Media Group India to handle Slurrp Farm’s integrated media mandate

    Havas Media Group India to handle Slurrp Farm’s integrated media mandate

    Mumbai: Havas Media Group India announced on Tuesday that it has bagged the integrated media mandate of millet-based children’s food brand, Slurrp Farm. The mandate will include both offline and digital media duties and will be handled out of the agency’s Gurgaon office.

    Havas Media Group managing partner (head – North 2) Harbir Singh Rai will lead the duties under the guidance of the company’s president and chief client officer Uday Mohan.

    Founded in 2016 by Meghana Narayan and Shauravi Malik, Slurrp Farm offers healthy, yummy, and natural food options for children made using supergrains like ragi and jowar. Ranging from toddler and kids’ cereals to noodles, pastas, and pancakes, Slurrp Farm was founded when Meghana and Shauravi became mothers themselves and felt they were incredibly short of options that were both healthy and tasty to feed their own children. Following their hearts, they dug into recipes from their grandmothers’ kitchens and took ingredients from their own childhoods, such as millets, reinventing them and making them as tasty as can be. What started as an experiment in their own home kitchens has now evolved into a much-loved children’s food brand.

    Slurrp Farm currently retails in India via www.slurrpfarm.com as well as through e-commerce and quick commerce platforms such as Amazon, Big Basket, FirstCry, and Swiggy Instamart, amongst others. Products are also available across leading modern trade stores in India and the UAE, as well as online in the US and UK.

    Earlier this summer, Slurrp Farm launched its first-ever brand campaign, “Yes Ka Time Aa Gaya,” featuring investor and brand ambassador, Anushka Sharma.

    The three-part digital campaign highlights how mothers have to constantly deal with a flood of opinions and options when it comes to giving their children nutritious food. Havas Media Group India effectively amplified the campaign across multiple digital touchpoints such as YouTube, Instagram, Facebook, Search, and other innovations.

    Wholsum Foods co-founder Shauravi Malik said, “At Wholsum Foods, we are always looking to partner with people who share the same ethos and values as us; the team at Havas does exactly that. We are pleased to partner with Havas Media Group to bolster our offline and digital media efforts, and we look forward to working with them to further evolve our storytelling and introduce new audiences to Slurrp Farm.”

    Havas Media Group India CEO Mohit Joshi added, “We are delighted to be partnering with India’s most loved, wholesome, meaningful kids’ food brand, Slurrp Farm. With rising health concerns such as malnourishment, obesity, and diabetes among children, healthy food and nutrition-based diets have become a priority. Through its innovative portfolio of millet-based food products, Slurrp Farm is successfully contributing towards inculcating healthy eating habits among children and adults alike. We look forward to further strengthening the brand’s journey and driving its vision, by building meaningful connections with the consumer.’’