ITV

Tag: appointment

  • Infectious Advertising ropes in Anil Jayachandran as chief strategy officer

    Infectious Advertising ropes in Anil Jayachandran as chief strategy officer

    Mumbai: Infectious Advertising announced it has bolstered its strategic chops by hiring Anil Jayachandran as its chief strategy officer. In his last job, Jayachandran headed communications planning for Omnicom, Malaysia, working on key client accounts across OMD and PHD to drive thought leadership and best strategy practices.

    Previously, he held the role of strategy planning director at Leo Burnett.

    Jayachandran has spent nearly a quarter of a century working across geographies and is regarded as an expert in markets as diverse as North Africa, the Middle East, and Asia. From Egypt to Malaysia, he has worked across functions—marketing, advertising, research, and strategy—with global players like Burnett, JWT, Unilever, Lintas, O&M, McCann, and Omnicom.

    Speaking on this development, Infectious Advertising directors and co-founders, Nisha Singhania and Ramanuj Shastry said, “We are delighted with Anil’s arrival. The more we know the consumer, the sharper our work gets. Anil’s here to help push the envelope in strategic thinking so that our work gets even more infectious.” 

  • Sumeer Raina rejoins Nagra as director of sales and marketing

    Sumeer Raina rejoins Nagra as director of sales and marketing

    Mumbai: Kudelski Group’s digital TV division, Nagra, has announced the return of Sumeer Raina as director of sales and marketing.

    In his previous stint with Nagra, he was the marketing director for three years between 2016 and 2019. Raina was brought on board to increase Nagra’s market share at key operators in India and SAARC countries.

    Before rejoining Nagra, Raina worked as director of sales and marketing-India & SAARC at SmarDTV Global, handling profit and loss management. His part involved tasks like strategic planning to drive the sales growth and profitability of new businesses; prospecting, qualifying, and generating new opportunities for new business generation; creating commercial proposals and doing contract negotiations; and contributing to building the company’s market plan for India and SAARC.

    He also liaised with top management on account strategy and development plans—India and overseas—on issues of relevance for the Indian, Bangladesh, and Sri Lanka markets.

    His key achievements during his tenure at SmarDTV were setting up a broad organisation from scratch for software development, hardware development, project management, and manufacturing teams in India within a short span of one year.

    During his tenure at Nagra, he received a Star Performer Award for winning the Airtel account for digital security for selling SaaS-based solutions on AWS. He also received the Star Performer Award for his contribution to reviving business in DEN.

    In a quick span of nine months, he brought two new customers on board, DEN and YUPPTV, with substantial revenues in 2017.

    Summer completed a senior executive leadership programme at Harvard Business School in 2018.

  • Mindshare names Sidharth Parashar as chief investment officer of APAC

    Mindshare names Sidharth Parashar as chief investment officer of APAC

    MUMBAI: Mindshare, the media services company that is part of WPP, has appointed Sidharth Parashar as the chief investment officer of Mindshare APAC. Formerly the president of investments & pricing at GroupM India, Sidharth will be based in Singapore and will be part of the Mindshare APAC leadership team.

    Reporting to Mindshare APAC chief executive officer Helen McRae, Sidharth will focus on enhancing Mindshare’s investment strategy across local markets as well as driving Intentional Investment and the opportunity for Good Growth in the region.

    Helen McRae said, “I am very pleased that Sidharth will be joining our regional team. He brings a tremendous depth of expertise and will be a great champion of Good Growth for our clients.”

    Commenting on his move from GroupM to Mindshare, GroupM South Asia CEO Prasanth Kumar said, “Sidharth has had a phenomenal career journey where the organisation has witnessed his evolution from a practice expert to a leader in the last 18 years with GroupM. He has successfully led the investment mandates across all media and has elevated the practice through innovative products and delivering exceptional value for our clients. I would like to wish him the very best and will continue to work closely with him as he drives the regional investment strategy for Mindshare.”

    Parashar said, “It has been an amazing journey at GroupM, and I am delighted to now take over this new Mindshare APAC investments role. I look forward to this opportunity in new markets to build value for our client’s business.”

  • Home Credit India appoints Social Panga as their partners for digital and offline activities

    Home Credit India appoints Social Panga as their partners for digital and offline activities

    Mumbai: The integrated creative and digital marketing agency, Social Panga, has won the integrated mandate (creative and digital) for Home Credit India. Social Panga will be coming up with innovative and effective brand communications and will look at elevating its presence across platforms.

    As per the mandate, Social Panga’s Gurugram team will be handling the account. The aim is to drive relevant brand and product conversations and take Home Credit’s presence amongst the target audience a notch above with its effective and relevant communication. The team is all pepped up to bring innovative solutions to Home Credit’s vast and diverse target audience.

    To achieve the same, the agency will be rolling out multi-level creative strategies and digital campaigns based on consumer insights, industry research, and product analysis. The end-to-end execution of all such strategies and communications will be the responsibility of Social Panga.

    On awarding the business to Social Panga, Home Credit India chief marketing officer Ashish Tiwari said, “In the post-Covid world, with business objectives being rewritten, for Home Credit India’s new approach, we found Social Panga, an emerging digital marketing agency, having made its presence felt to be the right fit for the brand. Social Panga has worked with established and emerging brands, including financial services, and as a young creative agency, is completely in-sync with the pulse of the new-age consumers cum digital citizens. We are delighted to have Social Panga as our marcomm partner and are sure that together we will be able to redefine the Home Credit brand and connect with relevant consumers in the endeavour to fulfil aspirations.”

    Speaking about the win, Social Panga co-founder Himanshu Arora said, “This is a huge win for us. To be given the opportunity to drive strategies and creative communication for Home Credit India, a part of the huge Home Credit Group with more than one crore customers, is a big accomplishment for us. The team is elated to get started and is already looking forward to embarking on this informative journey. Keeping in mind our reputation for striving in the digital space, we are all set to bring our innovative ideas and curate communication that brings home the goals and ambitions of the client.”

  • TheSmallBigIdea bags integrated digital marketing mandate including e-commerce for Sandu Pharmaceuticals

    TheSmallBigIdea bags integrated digital marketing mandate including e-commerce for Sandu Pharmaceuticals

    Mumbai: Digital and social media marketing agency TheSmallBigIdea has been appointed as the digital strategic partner for online pharmacy and medical care platform, Sandu Pharmaceuticals.

    As a part of the mandate, the agency will be responsible for driving the next wave of growth and expansion and taking the brand on a journey of digital transformation.

    Along with managing social media platforms, crafting integrated digital creative strategies for the brand, and developing their e-commerce business, TSBI Studios, the agency’s video creation arm as a starter to the mandate, conceptualised and made four brand films and launched them digitally.

    Speaking about the win, TheSmallBigIdea COO and co-founder Manish Solanki said, “Ayurveda has always been a part of the Indian way of life and we are happy to be part of the digital journey of Sandu’s 123-year-old legacy. With the evolution of the healthcare and wellness sector, it is a great opportunity for us to bring to light Sandu Pharmaceuticals and the rich herbal products it offers. As part of the mandate, our task at hand is to create compelling digital first stories on social media to help prospects understand and sample our products at the same time build a robust marketplace and e-commerce platform that engages and converts those prospects into loyal customers. Through this association, our endeavour would be to deliver result-oriented strategies across multiple platforms.”

    Commenting on awarding the mandate to TheSmallBigIdea, Sandu Pharmaceuticals director Shashank Sandu said, “We are extremely happy and excited to associate with a reputed agency like TheSmallBigIdea for our 360-degree brand communication and are confident that this association will help us build our brand presence digitally and strengthen it offline as well. TheSmallBigIdea’s data-driven insights and content-driven approach make them the perfect partner to manage our mandate. We are excited to have them on board and look forward to a fulfilling digital journey to deepen the engagement with our customers.”

  • Kinnect India wins the digital mandate for R.K. Marble

    Kinnect India wins the digital mandate for R.K. Marble

    Mumbai: Kinnect India on Wednesday announced that it has won the digital mandate for R K Marble & Granite, which is an Indian conglomerate and a global trendsetter in the world of Natural Stone.

    The mandate includes creative strategy and execution, social media management, and planning and executing performance-focused media campaigns for the brand across all channels.

    The account will be managed out of Kinnect India’s Gurgaon office.

    Talking about the association, R K Marble director of sales and marketing R. K. Gupta said, “When we stepped up to disrupt the category with our transparency, we needed a partner who was equally disruptive and transparent. Kinnect has taken up the challenge to translate our “Khoobsurat Imaandaari” into a meaningful digital presence and we’re looking forward to the journey ahead.”

    Commenting on the big win, Kinnect COO Chandni Shah said, “R.K Marble is a leading player in the world on natural stone. It is a great opportunity for us to partner with the brand for its digital mandate.  Our digital capabilities and creative communication will be key to amplifying and optimising the brand’s marketing efforts.”

    Speaking on the win, Kinnect vice president (north) Henna Pande commented, “It is a brilliant opportunity for us to build the digital presence of a heritage brand like R.K. Marble. The brand stands for “Khoobsurat Imaandari” – a promise of honesty to the customer.  With Kinnect’s powerful media strategic thinking and creative strength, we’re thrilled to communicate this promise via. relevant digital mediums and creating business impact for the brand.”

  • Dentsu Creative India appoints Ajeet Shukla as group executive creative director

    Dentsu Creative India appoints Ajeet Shukla as group executive creative director

    Mumbai: Dentsu Creative India on Wednesday announced the appointment of Ajeet Shukla as group executive creative director. He will report to Taproot Dentsu and Isobar India chief creative officer Aalap Desai.

    In his new role, Shukla will drive Dentsu Creative’s global proposition to transform brands and businesses through the power of ‘Modern Creativity’ in the western region of the country. His focus will be to breathe life into the best possible creative solutions that are strongly anchored in culture, innovation, and technology, said the agency in a statement.

    Prior to this, Shukla was with Publicis India as executive creative director. In his professional journey so far, Shukla has worked with brands like IPL, ZEE, Disney+ Hotstar, TATA Salt, Ferrero Rocher, Heineken, Amstel, Skoda, Aegon Life, TATA AIG, HDFC MF, HDFC Bank, BPCL, Mak Lubricant, CHINGS, ZEE5, Dish TV, Emami Navratna, Ghadi, among others.

    With more than 16 years of experience, Ajeet has won many national and international awards like Abbys, Kyoorius, Mirchi Kaan, Effies, Adfest, Promax Asia, to name a few. In addition to this, some of his notable works include IPL’s “Bulavaa aaya hai,” Aegon Life’s “Aegon toh tension gone,” Champions Tennis League’s “Tennis Ball,” Tata Salt’s “Namak ki baat,” Sony Six’s “Har koi six lagayega,” and ZEE5’s “Dekhte reh jaogey.”

    Speaking on the appointment, Aalap Desai said, “Right now, Dentsu Creative is a wonderful work in progress. It is at this time when you need the right people to join in and add to it. Ajeet fits that profile on every count. His body of work is brilliant, and his attitude and love for business are contagious. I am glad to have him on board for the journey.”

    Shukla added, “The bigger the challenge, the bigger the opportunity. And I am thrilled to take this opportunity in this role. It would really be amazing to work in such a great creative environment filled with the best of the creative minds in the industry. I really look forward to doing some great work here.”

    Dentsu Creative India was recently declared the ‘Agency of The Year’ at the Cannes Lions Festival of Creativity 2022-a first-ever for India. It also lifted a Titanium for the country for its ‘Unfiltered History Tour (UHT)’ campaign in addition to bagging three Grand Prix—another first, two Gold Lions and three Silver Lions—making UHT the most awarded work not only from India but globally.

  • Havas Worldwide India names Dentsu’s Anupama Ramaswamy as chief creative officer

    Havas Worldwide India names Dentsu’s Anupama Ramaswamy as chief creative officer

    Mumbai: Havas Worldwide India on Wednesday announced the appointment of Anupama Ramaswamy as its chief creative officer. She comes on board to further catapult the creative transformation of the agency, which has seen unparalleled business growth over the last three years. Anupama’s last stint was with Dentsu Impact, where she was working as the managing partner and national creative director.

    Ravinder Siwach, who has been leading the creative mandate of Havas Worldwide India as executive director and national creative director, is moving on to pursue new opportunities. He will be with the agency till October 2022.

    Ramaswamy will be reporting to Havas Group India chairman and chief creative officer Bobby Pawar, and will begin her new role at the agency effective October 2022. She will also work closely with Havas Worldwide India managing director Manas Lahiri.

    Ramaswamy will be based out of the agency’s Gurgaon office, overlooking the complete client roster of both Gurgaon and Mumbai offices that have witnessed tremendous business growth over the last three years. This includes some of the biggest global and Indian brands, including Reckitt, Dabur, Tata Group, P&G, Stellantis, Vivo, Aegon Life, Fortis, Suzuki, UTI Mutual Fund, Celio, William Grant, amongst others. In 2021 alone, Havas Worldwide India garnered over 30 per cent growth across its Mumbai and Gurgaon offices on the back of significant business wins, resulting in it being consistently ranked in the top three in the R3 New Business League Creative Agency list.

    Through her career, Ramaswamy has worked with some of the leading agencies in India and several marquee global and indigenous brands across sectors, including Maruti Suzuki, Ikea, Vivo, Paytm, Subway, Tata Tea Digital, Samsung Mobiles, Airtel, Dabur, Lacoste, Whirlpool and many more. Her recent campaigns, which include the Paytm Divide and Chotu, made her win the One Show, a couple of Spikes, New York Festivals and also featured as one of the Impact Creative Stars ’21.

    During her stint at JWT Delhi as senior creative director, Ramaswamy led the Delhi office to its first Cannes Lions and Clio Gold. She has also been a recipient of some of the most coveted awards, including Cannes Lions, Clio, Adfest, New York Festivals, Abbys, Effies, Spikes, Global Healthcare Awards, IAA Awards, and The One Show, and her work for FujiFilm has been featured in the prestigious Gunn Report as one of the top 20 most awarded print campaigns in the world. She has been on the jury of several prestigious awards, like The One Show, and the grand jury at AME Awards and New York Festivals.

    “We have steadily been building Havas Worldwide into a company that embodies Yannick Bollore’s ‘Together’ philosophy. Where skill sets from the old world and new work seamlessly and harmoniously. This and the rising standard of our work have made us the fastest growing agency. Now is the time for our work to take a giant leap. And I can’t think of a better person to lead this than Anupama. She is a hugely talented creative with a heap of awards and great work to prove it. But the one talent of hers that I value the most is her ability to nurture a culture that makes people and their ideas better. She is a team player and fits right into our philosophy. And I believe she will be a leader who will usher not just Havas but also our industry into the future,” said Bobby Pawar.

    Talking about her new role, Ramaswamy said, “The complete resurgence of Havas Group India has made it one of the most sought-after networks. The group has been working in an integrated manner long before other agencies had even thought about it. So, the opportunity to work with Bobby again, who is an institution in his own right, along with Rana’s overall vision for the network, drew me in to be part of this unprecedented growth story. But what excites me the most is the task bestowed upon me by Bobby and Rana-to induce a new and fresh creative culture.”

    Speaking about Ravinder’s exit, Bobby said, “Ravinder has played a key role in the resurgence of Havas Worldwide. However, he has been chomping at the bit to do other things, many beyond advertising, for a while. Which means his journey with us is over while another one begins. We all wish him the best in his new adventures.”

    Ravinder Siwach said, “The reputation that Havas Worldwide India has built over the last three years is truly inspirational. Being part of this growth journey was an enriching experience. I thank Rana, Bobby and the entire team at Havas Worldwide India for their tremendous support and wish them luck for the journey ahead.”

  • Bizongo names Deepanjan Chattopadhyay as vice president of Product

    Bizongo names Deepanjan Chattopadhyay as vice president of Product

    Mumbai: The tech-enabled B2B platform, Bizongo, has announced the appointment of former Freshworks director, Deepanjan Chattopadhyay as the vice president of Product. The announcement follows a series of acquisitions, including Clean Slate and Hexa, to enhance Bizongo’s tech stack.

    Deepanjan’s appointment will help bolster Bizongo’s efforts to deliver an integrated experience to its customers, enhance product offerings to digitally transform the entire supply chain for MSMEs, and drive improved business performance, said the company in a statement. In his new role, Deepanjan will oversee the product strategy and implementation with a keen emphasis on managing market-focused product development and driving innovation across Bizongo’s product roadmap.

    An accomplished veteran, Deepanjan has nearly two decades of experience in product management, development, and strategy. In his most recent role as the Product leader for Freshworks’s flagship product, Freshdesk, he leveraged his extensive knowledge of customer experience and business insights to scale the solution’s reach to thousands of businesses across the globe.

    Bizongo co-founder and chief technology and people officer Ankit Tomar said, “With his strategic leadership skills and practical, hands-on experience in product development, business management, and operations across a variety of industries, Deepanjan is a good fit for our current clientele and target markets. Bizongo has assisted Indian businesses in automating their supply chains, gaining access to working capital, and growing their customer base. As we continue to offer comparable advantages to manufacturers throughout Southeast Asia, Deepanjan will contribute to the company’s further growth with his extensive knowledge.”

    Commenting on his appointment, Deepanjan Chattopadhyay said,” I am very excited to be a part of Bizongo. I believe the company has a great business model and a talented team that positions it uniquely to capitalise on the ever-changing e-commerce space. I am hopeful that my diverse experience in envisioning, developing, and scaling products will benefit Bizongo.”

    Previously, Deepanjan has also been associated with fintech leader Highradius and supply chain software major e2open, apart from others.

  • Fairmont Jaipur appoints Crosshairs Communication as its PR agency

    Fairmont Jaipur appoints Crosshairs Communication as its PR agency

    Mumbai: Crosshairs Communication has successfully added Fairmont Jaipur to its luxury clientele list. Crosshairs Communication said that as an agency, it has always been at the forefront of providing the best service to its clients and truly believing in its vision. With clients ranging across sectors, the agency is emerging as a strong player in the hospitality industry by onboarding Fairmont Jaipur.

    The Fairmont Jaipur hosts 245 guest rooms, including seven imperial suites.

    Crosshairs Communication said that it is aligning with the vision behind Fairmont Jaipur and will be bringing its A-game to the table. They will be managing all of their end-to-end media & influencer collaboration communications. The company will be responsible for curating the brand’s messaging across its Indian clientele.

    Crosshairs Communication founder Stuti Jalan said, “With an industry experience of 15 years, we as an agency understand the requirements of the brands we cater to. I personally feel this is the perfect time for Fairmont Jaipur and Crosshairs Communication to align with each other. At Crosshairs, we strive to deliver beyond all expectations and anticipate the challenges that come in hand. Our zeal and enthusiasm to work and build relationships with brands are incomparable. We are eager to work with Fairmont and are focused on creating a strong PR plan to strengthen their reach and boost their image. I believe that, as an agency, Crosshairs will be able to understand and deliver the brand’s vision in all of our subsequent communication and campaigns.”