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Tag: appointment

  • ABP Majha appoints Sarita Kaushik as deputy executive editor

    ABP Majha appoints Sarita Kaushik as deputy executive editor

    Mumbai: ABP Majha announced that it has elevated Sarita Kaushik as the deputy executive editor, effective from 29 August 2022. She will be taking charge of the entire content of ABP Majha.

    This is a significant move in the Marathi news space as it’s the first time ever that a woman has been appointed as an editor of a Marathi news channel. ABP Majha’s entire editorial team will report to Sarita. She will be reporting to ABP News & ABP Majha executive vice president Rajiv Khandekar.

    Sarita has a rich experience of almost 25 years in the field. She joined the ABP Network in the year 2008 as the Maharashtra region’s bureau chief. She has vast experience in handling political and internal security beats in print, electronic as well as regional media.

    She has several prestigious accolades to her name, for many of which she was the first one to receive them after they were instituted. Some of them being: the first state-level outstanding journalism award by the Mantralaya Vidhimandal Vartahar Sangh at the hands of then governor Ch. Vidyasagar Rao and then chief minister Devendra Fadnavis; Maharshi Narad Puraskar; and the Shobha Vinod Memorial Journalist of the Year award at the hands of Shatrughan Sinha.

    Sarita has studied media in the US through the ambassadorial scholarship of Rotary International. She has also co-edited “Unmasking India,” a best-seller book by union minister Nitin Gadkari. Moreover, she has independently authored “Better than the Dream,” which is considered to be a one-of-a-kind narrative of an infrastructure project.

    ABP Network has always been a proponent of parity for women in professional as well as personal space. The network is committed to taking all the required measures to ensure an equitable role for women in the organisation.

  • Havas Life Sorento ropes in John Mathew as president

    Havas Life Sorento ropes in John Mathew as president

    Mumbai: Havas Life Sorento (HLS), the health division agency of Havas Group India, has announced the appointment of John Mathew as president. As a part of his role, John will oversee the HLS business in collaboration with the Global Havas Health & You (HHY) team.

    He will work towards providing a new horizon to the existing business while additionally creating a reliable gateway for new business opportunities. John will support Havas Life Sorento managing director Sangeeta Barde in further building the agency’s perception and position in the market.

    Havas Life Sorento has played a pivotal role in the group’s growth journey through new business growth, cutting-edge work, and thought leadership, according to the agency. To maintain this momentum, the agency has been strengthening its teams, and John’s appointment comes at an important juncture in HLS’s growth journey.

    Speaking about the appointment, Sangeeta said, “Havas Life Sorento has been witnessing a robust growth trajectory on the back of innovative campaigns over the last few years. We’re delighted to welcome John on board as we continue to grow further, breaking barriers and disrupting conventions for the health of brands, businesses, and people through purposeful and meaningful work.”

    “Returning to advertising is an exciting homecoming for me,” said John Mathew. “As HLS enters its next growth phase in Health Marcom, health content and health-tech solutions, I hope to make a meaningful difference to the business and brands of our clients by applying the learning I have had so far and from the learnings of ‘Havas Life and Havas Health & You’ by collaborating with the talent across our group companies,” he added.

    “I am delighted with the progress and the growth we have made with Havas Life Sorento in the last few years with Sangeeta at the helm. It became pertinent to further bolster the leadership team of the agency, and I am glad John has taken on this profile. I wish him all the best and welcome him to the Havas family,” said Havas Group India group CEO Rana Barua.

    With an experience of over 24 years, John has been instrumental in building prominent brands like Cipla, RK Swamy BBDO, Novartis Healthcare, and Glenmark Pharmaceuticals. Most recently, he was a part of Glenmark as head of digital & multichannel marketing, where he facilitated the building of brands like Fabiflu, building a technology platform for online doctor engagement and strengthening multichannel marketing strategy and governance. He has also assisted in bringing the culture of implementing customer feedback to digital platforms, reviewing market changes and technological gaps that provide an extra edge to the digital world. Over the course of his career, he has also founded and introduced four different consumer health platforms.

  • Publicis Worldwide onboards Nitin Sharma as senior vice president & head of client services

    Publicis Worldwide onboards Nitin Sharma as senior vice president & head of client services

    Mumbai: Publicis Worldwide India, part of the Publicis Groupe network in India, has strengthened its leadership team and announced the appointment of Nitin Sharma as senior vice president and head of client services. Nitin would be based out of Mumbai and report to Publicis Worldwide India managing director Oindrila Roy.

    An astute branding and marketing strategist, Nitin would manage some of the agency’s key brands while accelerating Publicis Worldwide’s upward growth and ambitions in the marketplace.

    In a career spanning over two decades, Nitin has worked across agencies, leading some marquee brands such as McDonald’s, Johnnie Walker, National Geographic, HDFC Life Insurance, IDFC First Bank, Bajaj Electricals, TBZ, Philips, Dabur, Yellow Pages, Kamasutra, and Elf Lubricants, among others.

    Before joining Publicis Worldwide, he spent over half a decade working overseas as a marketer, heading the marketing strategy for one of the Middle East’s most recognised financial services brands, UAE Exchange (now Unimoni). With his interest in modern marketing practises essential for business growth today and experience in handling large teams, Nitin brings with him the solidity and the balance required to help clients grow their business, both from a long-term perspective and by delivering day-to-day.

    Publicis Worldwide, India CEO Paritosh Srivastava said, “While we reinvent ourselves to cater to the evolving marketing landscape, it is imperative to have the sound backing of a team that will drive this momentum forward for us. Towards that goal, we are glad to have someone of the calibre of Nitin Sharma who comes on board with domain expertise that is rich and pragmatic. His strong ability to direct and lead brands to a reputable position in the marketplace while possessing qualitative and admirable leadership skills bodes well for our momentum in the long run.”

    On joining the agency, Nitin added, “I am super-stoked to be offered this role at Publicis Groupe, which has always been at the forefront of delivering truly integrated solutions which enable organisations to solve business problems and leverage emerging opportunities.”

    “I was particularly impressed with the unique integration model—’Power of One’—that strategically fuses creativity, data, and technology to help build compelling narratives, drive engagement, and create powerful experiences that deliver positive business outcomes. The Groupe’s name-bearer agency, Publicis Worldwide, has partnered with some of the finest brands in India. I’m privileged to work with Paritosh Srivastava and the leadership team in growing the agency’s strength and stature in the years to come,” he added.

  • Prabha Narasimhan takes over as managing director of Colgate-Palmolive India

    Prabha Narasimhan takes over as managing director of Colgate-Palmolive India

    Mumbai: After a stint of over two decades at Hindustan Unilever, Prabha Narasimhan has joined Colgate-Palmolive India as managing director. Previously, she served as an executive director at the FMCG major before moving on from the company earlier this year in May 2022. Narasimhan takes over the reins of the oral care major from Ram Raghavan, who has moved to a global role.

    Narasimhan confirmed the development through a post on LinkedIn: “Everyone deserves a future they can smile about is the core philosophy of the Colgate brand. Today, as I start my new journey with Colgate, this definitely made me smile. Over the last three months, I have had the opportunity to travel across 6 different countries and 7 offices to meet and understand this business and its people, and it has been an amazing experience. I am now excited and eager to work with the Colgate Palmolive team in India on brands that I have grown up with and a business that is an absolute powerhouse,” she wrote.

    “No post of starting would be complete however without a look back at my time with Unilever. I consider myself extremely privileged to have worked for over 2 decades in such a fabulous organisation and more importantly work with such amazing colleagues – many of whom are lifelong friends. I will continue to watch & cheer their progress. Thank you to everyone, far too many to name here, who have helped me get to this position and thanks in advance to my new Colgate colleagues who I am excited to get to know more,” she further added.

    Narasimhan joined Hindustan Unilever as a regional marketing manager in 2006. She worked her way up to become the vice president of the personal care category in 2015, before going on to become the vice president of the skin care category. In 2020, she was promoted to the position of executive director.

    In the past, she has also served a stint with the Aditya Birla Group as general manager – Strategy at Madura Garments.

  • Digitas India appoints Mohammedullah Shaikh as senior VP & head – tech services, Richa Chugh as VP – media

    Digitas India appoints Mohammedullah Shaikh as senior VP & head – tech services, Richa Chugh as VP – media

    Mumbai: Digitas India, the marketing & technology services brand from Publicis Groupe, has made key senior-level appointments at the agency. It has named Mohammedullah Shaikh as senior vice president and head of technology services, and Richa Chugh as vice president of media. The appointments are in line with Digitas India’s plans to strengthen its core product offerings in keeping with the increasing demand for digital technology services & media solutions from the marketplace. The duo will report to Digitas India COO Sonia Khurana.

    Mohammedullah (Shariq) comes with an experience of 22+ years in technology consulting and governance. He will lead all technology services mandates at the agency and will work closely with Sonia Khurana (COO) and Roopesh Pujari (CTO, Publicis Groupe) to bring in the best technology service offering for the clients.

    Richa has over 11 years of experience across various digital media, ranging from creative to social media, tech, and media planning. She joins Digitas India from Motivator, where she was digital head-west region.

    Welcoming Shariq and Richa to the agency, Sonia commented, “Given our focus on delivering remarkable digital experiences, Richa, with her rich background in media, and Shariq, with his varied experience in technology, bring valuable inputs to the team. It’s also their new, interesting perspectives that are going to be instrumental in further supporting Digitas’ continued performance and execution of our growth plans. We’re thrilled to have them on board!”

    Sharing his views on joining Digitas India, Shariq said, “I’m truly excited to join the talented team at Digitas India and work closely with the leadership. Digitas is already delivering large-scale, enterprise-level solutions for clients in customer experience, commerce, and marketing operations. With its tech-agnostic approach and strong technology services portfolio, I believe it’s the right time to be a part of this experienced team. My goal is to ensure that we develop and execute our long-term strategy in a way that best serves our customers and employees.”

    On joining Digitas India, Richa said, “Unlike TV and offline media, the interplay between creative, tech, SEO, and media planning forms a curious ecosystem and plays a pivotal role in efficient, effective, and holistic brand growth. The leadership at Digitas India understands this very well, and facilitates a complementary partnership between these verticals, which drove me to join them.”

    Shariq has previously been associated with companies like Isobar, Ogilvy, and Interface Communications. He has been instrumental in bringing in digital and tech transformation for some of the clients like HUL, Vodafone, Eicher Motors, Maruti Suzuki, Apple (IndiaiStore), Aviva India, Bira91, Panasonic, Max Bupa, Kia, Reebok, Adidas, Marks & Spencer, Emami, Nat Geo, Fox Life, American Standard etc.

    Over the course of her career, Richa has worked with brands including Nestle, Reckitt Benckiser, Coca-Cola, Bumble, Kia, Bajaj Consumer Care, and Tata Q, among others.

  • Dentsu Webchutney wins digital mandate for MakeMyTrip

    Dentsu Webchutney wins digital mandate for MakeMyTrip

    Mumbai: Dentsu Creative India’s digital creative agency Dentsu Webchutney on Thursday announced that it has won the digital mandate for online travel company MakeMyTrip. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

    As per the mandate, the agency will focus on further building MakeMyTrip’s already-vibrant digital presence by implementing an aggressive creative growth strategy.

    Speaking on the win, Dentsu Webchutney associate vice president Upasana Naithani said, “MakeMyTrip is a big win for us, not only because it shows faith by the best of the industry in our agency but also because their values align with ours beautifully. We are very excited to work on campaigns that move both the business and the brand in the right direction.”

    Dentsu Webchutney creative director Chaitanya Joshi added, “While we plan to bring the edge to larger travel occasions, modern creativity means that we are nimble enough to target the micro-occasions in an effective manner. I am glad that the good folks at MakeMyTrip share our zest, and we look forward to a lot of clutter-breaking stuff in the future that not only pushes creative boundaries but also impacts business positively.”

    MakeMyTrip chief operating officer Vipul Prakash commented, “Today, travellers seek more when consuming and engaging with brands across channels. Together with Dentsu Webchutney, we hope to introduce new, innovative ways and concepts that can help engage with Indian travellers better. Our goal remains to be authentic in what we say and innovative in how we connect with the new-age traveller.”

  • Publicis Groupe India appoints Hari Krishnan as managing director & head of content

    Publicis Groupe India appoints Hari Krishnan as managing director & head of content

    Mumbai: Publicis Groupe India on Thursday announced that it has further strengthened its fast-growing content practice with the appointment of Hari Krishnan as managing director and head of Publicis Content.

    Publicis Content is a strategic ‘horizontal’ practice which can be tapped into by any Publicis Groupe agency brand to deliver custom-created, multi-channel content solutions for brands. Its solutions span across content insight & strategy, social & influencer marketing, media content partnerships, publishing, and innovation in the metaverse and web 3.0.

    Krishnan’s role involves bringing data-driven insight, platform content strategy, creative excellence, and seamless delivery to the rapidly expanding field of branded content. He will lead the Groupe’s expert teams of dedicated content specialists, as well as shape further the Groupe’s creative products, particularly around advice to brands about how to participate in culture.

    He is a seasoned leader with a breadth of experience across creative, media, and integrated agencies, as well as most recently at his own strategic innovation consultancy, CultureDrum, where he collaborated on content innovation territories such as AR and gaming with India’s leading media agencies; co-created ‘Virtual Bharat,’ a culture-content channel; and worked with several start-up businesses on brand strategy and storytelling.

    Prior to CultureDrum, Hari was managing director Zenith India; chief operating officer Cheil Worldwide; country head global team blue at WPP and executive director JWT. He has led large global brands such as PepsiCo, Samsung, Ford, and Nestlé.

    Speaking on the appointment of Hari Krishnan, Publicis Groupe South Asia CEO Anupriya Acharya said, “Given that more and more brands are looking for newer, continuous storytelling formats, Publicis Groupe’s Content Practice is witnessing exceptional demand from advertisers for unique solutions at the intersection of media, data, and creativity. Hari, with his proven track-record and passion for content, is a perfect fit for the role, and I am sure that he will advance our content offering still further, through platform-fit ideation, data-led intelligence, strong IP leverage and innovation partnerships.”

    Publicis Content Global chief content officer Mark Waugh said, “Hari’s a proven innovator with a unique blend of agency and independent start-up experience. As Publicis Groupe clients survey the new content battlefields of agile social content, immersive AR, gaming influencer marketing and the emerging metaverse, his leadership and technical expertise will show them where and how to win in their category.”

    Hari Krishnan said, “This is an incredible opportunity, and I am excited to be joining Publicis Groupe India at a time of such great momentum, expansion, and growth. I look forward to bringing in best-of-breed content solutions and platform-native creativity for the Groupe’s outstanding roster of clients. The power of one model, encompassing capabilities like data, media, tech, and production, offers so much more potential for innovative, agile, and scaled content that elevates brands and helps them lead in a challenging, dynamic environment.”

    Krishnan replaces Ravpreet Ganesh, who is now moving on from the Groupe. “Ravpreet’s contribution is invaluable. She’s played multiple roles within the Groupe over the years and has been integral to our growth and success. We thank her and wish her all the very best in future endeavours.” said Acharya.

  • HomeLane appoints Aveek Nandi as senior vice president – product

    HomeLane appoints Aveek Nandi as senior vice president – product

    Mumbai: Home interiors brand HomeLane has announced another addition to their CXO suite, with the appointment of Aveek Nandi as senior vice president – product and head of customer experience. Nandi previously worked for Vedantu, Yulu Mobility, and Delhivery, and has over 12 years of experience in product, P&L, and operations.

    In his role at HomeLane as the senior vice president-product, he will be working towards building a more competitive product and technology-led organisation. Additionally, as the head of customer experience, Nandi has been entrusted with the goal of ensuring that HomeLane consistently delivers a seven-star experience to its customers.

    Commenting on the appointment, HomeLane co-founders Srikanth Iyer and Tanuj Choudhry said, “We are delighted to welcome Aveek to the HomeLane team. He has successfully led the product strategy for many marquee brands, and we are confident that with his varied experience and innovation-led approach, he will play an instrumental role in optimising our product portfolio and enhancing our overall customer experience.”

    Prior to joining HomeLane, Aveek worked for Vedantu as AVP – product and Yulu as head of product, where he was in charge of the brands’ product and design charters. He has also led product design and strategy for e-commerce logistics at Delhivery. At Delhivery, he was part of the CEO’s core team that focussed on building product solutions for key business challenges which included leading Delhivery’s business for MSMEs. Prior to Delhivery, Aveek worked on product and process challenges across functions and geographies at Tesco.

    Aveek Nandi said of the new role, “I am delighted to join HomeLane. It is really impressive how we are using products and technology to deliver a great customer experience in the complex journey of building one’s home and doing so in an optimised manner. I look forward to joining this highly energetic and dynamic team and contributing to HomeLane’s journey.”

    In addition to being an alumnus of the Indian Institute of Technology, Mumbai, Nandi has an MBA from the Indian Institute of Management, Bangalore.

  • AVOW onboards Sandeep Negi as associate director of sales, India

    AVOW onboards Sandeep Negi as associate director of sales, India

    MUMBAI: Mobile OEM user acquisition specialist, AVOW has appointed Sandeep Negi as its new associate director of sales, India. Negi will lead all of AVOW’s business development initiatives in the country as part of the company’s domestic expansion plans while positioning AVOW as a household name in the mobile OEM marketing ecosystem in the region. He will operate out of AVOW’s branch office in Bengaluru, and become its fifth member in this local office.

    Negi joins the company with 10-plus years of experience cutting across the agency, mobile, and online advertising arenas, with an extensive focus on international business development and global growth strategies. Prior to this, Negi had successful stints across some of India’s leading media companies, including Bennett Coleman and Co. (Times Group), Star TV Network (now part of Disney), and 9X Media. In his previous roles, Negi has played a pivotal role in assisting some of India’s most prominent players in the mobile app industry to access new markets & significantly scale their revenues.

    Speaking on the new appointment, AVOW co-founder Ashwin Shekhar said, “We are pleased to have Sandeep on board in the senior management team. AVOW is on a hyper-growth path in the mobile OEM marketing space. Within a short period of two years since entering the Indian market, AVOW has serviced many leading industry players such as Amazon Prime, Navi, upGrad, Byju’s, Matrimony.com, MPL, and WazirX, among many others, offering incremental user growth and engagement for their mobile apps.”

    “In line with our growth plans, we needed an experienced top management muscle to drive our expansion plans aggressively in India. Sandeep’s in-depth industry experience in business development, strategy, and strong expertise in driving growth are great value additions to AVOW and our team. He will play an important role in our efforts to educate mobile marketers and app developers about the benefits of mobile OEMs when integrated into their mobile marketing mix,” he added.

    In his new role at AVOW, Negi said, “AVOW’s one-stop solution for mobile OEM aggregation is steadily growing its presence in the mobile app ecosystem in India. Strengthening the company’s status as the most viable and lucrative advertising alternative to traditional play stores will be on top of my agenda. We are witnessing an increased interest from players within the financial, health, edutech, gaming, and m-commerce sectors in this market.”

    “Our aim will be to provide mobile app companies with a unique opportunity to access untapped mobile advertising inventory at scale and deliver a powerful consulting service by advising on how mobile marketers and app developers can best invest their marketing mix across alternative advertising channels for incremental user growth and engagement. I am delighted to be a part of AVOW’s growth trajectory in India and to be able to contribute to its mission,” he further said.

  • Fastrack onboards Sanya Malhotra as brand ambassador to launch its new ad campaign for Reflex Play+

    Fastrack onboards Sanya Malhotra as brand ambassador to launch its new ad campaign for Reflex Play+

    Mumbai: Fastrack has roped in Sanya Malhotra as its new brand ambassador with the launch of a new campaign for Fastrack Reflex Play+.

    Conceptualised by Lowe Lintas Bangalore, the brand’s latest campaign “#DoMoreWithYourHands” features Sanya Malhotra and Rohit Saraf.

    The recently released film showcases the duo having a fun, flirty conversation seamlessly through their new Fastrack Reflex Play+ smartwatch, bringing alive the proposition that the watch lets you live your life hands-free with its BT calling features.

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Fastrack (@fastrackworld)

     

    In association with Malhotra, the brand aims to amplify fun and edgy narratives with someone who personifies these qualities.

    Commenting on the association with Malhotra, Fastrack marketing head Ajay Maurya said, “We are thrilled to have Sanya Malhotra on board for our brand’s new campaign. Sanya has never failed to make her vibrant presence known among the audience, and her strong and fun cinematic depictions of her characters always strike a chord. Fastrack is a brand that represents the young and their evolving styles. We are confident that Sanya would increase our brand’s resonance with our audiences and we are looking to make some iconic pieces of communication with her.”

    Speaking of her association, Malhotra commented, “I am super excited about this partnership with Fastrack. It’s an iconic brand that I’ve loved for a long time. I’m looking forward to creating some fun stuff! Fastrack has always led conversations around youth culture, and I’m stoked to be a part of it. “

    Talking of the creative side, Lowe Lintas regional creative head Shayondeep Pal added, “Fastrack has always stood for being youthful and quirky. These days, youngsters multitask. This film understands this Gen Z personality trait really well and seamlessly ties this in with the messaging: “#DoMoreWithYourHands.” There couldn’t be a better brand ambassador than Sanya Malhotra to convey the brand messaging forward!”