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Tag: appointment

  • TimesPro onboards L&K Saatchi & Saatchi India to develop its brand campaign

    TimesPro onboards L&K Saatchi & Saatchi India to develop its brand campaign

    Mumbai: EdTech platform TimesPro announced the appointment of L&K Saatchi & Saatchi India to create and launch its brand campaign.

    The agency won the business as part of a multi-agency pitch. The agency has been invited on board to actualize TimesPro’s efforts to build brand visibility across all learner categories, and the project will be managed by the Mumbai team of L&K Saatchi & Saatchi.

    TimesPro head of brand marketing & communications Gaurav Barjatya said, “We look forward to collaborating with L&K Saatchi & Saatchi on this important project. Their creative approach, built on consumer insights and business effectiveness, is exactly what the brand requires during its growth phase.

    Sharing his views, L&K Saatchi & Saatchi joint national creative director Rohit Malkani said, “This has been a particularly rewarding win! The education space is ripe with innovation and new thinking. And TimesPro is poised to create an extraordinary product. We’re delighted to partner them on a journey that promises to be exciting, uncharted and rewarding all at once.”

    L&K Saatchi & Saatchi EVP & business head Nikhil Kumar commented, “We are truly proud to have won the TimesPro mandate after a multi-agency pitch. With the edtech boom in the country and the private sector playing a pivotal role in facilitating this, we felt it was an opportunity to not only scale up this vertical of the Times Group, but also partner with them in defining its core purpose and reason to exist.”

  • QYOU Media elevates Karan Pherwani & Mrunali Dedhia to vice president of Chtrbox

    QYOU Media elevates Karan Pherwani & Mrunali Dedhia to vice president of Chtrbox

    Mumbai: QYOU media subsidiary Chtrbox has announced the promotion of Mrunali Dedhia and Karan Pherwani to further strengthen its leadership team.

    Dedhia and Pherwani have both been crucial in building Chtrbox to its nationwide position as a leader in influencer marketing and creator talent management. In their new roles, they will further innovate and scale-up Chtrbox’s creator-powered marketing solutions across India while driving synergies with QYOU’s influencer marketing group in the US.

    Dedhia and Pherwani have been heading key growth and servicing divisions at Chtrbox, including managing a team of over 60 influencer marketing and creator content specialists. Their expertise in the domain has led to award-winning work and the successful execution of thousands of creator-led campaigns by Chtrbox over the past six years.

    Pherwani comes with over 10 years of strong experience in India’s new-age media and entertainment industry, including being the leader behind the 2021 launch of Chtrbox’s talent management unit, Chtrbox Represent.

    Dedhia was Chtrbox’s first team member in 2016, and through her six intrapreneurial years with Chtrbox, she has successfully grown multiple influencer marketing divisions, key partnerships, and responsibilities for the company.

    “I have had the fortune and freedom to grow with Chtrbox over the past four-plus years. With such talented creators and teams around us, we believe we’ve only scratched the surface of what lies ahead. I’m excited to co-lead the growth and create even far more compelling offerings for brands, creators, and audiences alike,” said Pherwani.

    While sharing her experience of working with Chtrbox, Dedhia shared, “It’s been a tremendous ride with Chtrbox, from helping build and grow the team from the ground up, to consistently working with some of the best creators and brands-P&G, Amazon, HP, Cred, etc. I am looking forward to this new role and scaling QYOU & Chtrbox’s great work further.”

    Chtrbox CEO & co-founder Pranay Swarup added, “We are ecstatic to elevate Karan and Mrunali to their new roles. As we grow towards increased international capabilities with the QYOU influencer marketing team in the US, they are perfect to lead synergies there as well as continue to grow depth with our India business. They are true influencer marketing experts and path-breaking leaders, and we believe they will thrive in their new roles.”

  • 22feet Tribal Worldwide appoints Diya Sarker & Ishan Mehta as ECDs

    22feet Tribal Worldwide appoints Diya Sarker & Ishan Mehta as ECDs

    Mumbai: In a bid to strengthen its creative core, 22feet Tribal Worldwide has appointed Diya Sarker and Ishan Mehta as executive creative directors (ECDs) of art & content.

    Sarker will use her experience in design and technology to help clients stand out on digital platforms. Ishan will marry consumer insights with technology to generate disruptive and memorable ideas. They will report to 22feet Tribal Worldwide national creative director (NCD) Vishnu Srivatsav.

    Prior to this appointment, Sarker was deputy general manager of brand design at Godrej Consumer Products. She has over 14 years of experience in design and creative direction across sectors like consumer products, fashion, publishing, real estate, retail, automotive, aviation, gaming, and the arts. Sarker also co-founded ‘The Blackout Festival,’ an annual experimental arts festival that attracts artists, scientists, and scholars from various fields around the world.

    Mehta brings with him over 13 years of experience in advertising agencies such as Saatchi & Saatchi, Ogilvy One, and Grey Worldwide. He co-founded Meter Down, a company that made rickshaw advertising mainstream. For this, Ishan won the Economic Times Power of Ideas award from IIM Ahmedabad. He was also recognised as a ‘disruptive mind’ on Agency Reporter’s 40 Under 40 list.

    Speaking on the new appointments, Vishnu Srivatsav said, “The attempt at 22feet is to build a creative company rather than an agency. Which is why it’s so important that we have leaders from varied and diverse backgrounds who complement each other’s skills. Ishan is vastly experienced and has done some great work across many organisations, as well as running a start-up. And Sarker has an eclectic background ranging from advertising to brand design and visual art. So, with them on board, I’m sure our work will get even more unique perspectives and freshness.”

    Commenting on her new role, Diya Sarker said, “22feet has always been at the forefront of digital-forward ideas. I am looking forward to leading this talented team and pushing the envelope when it comes to design and technology.”

    Ishan Mehta added, “I am excited to combine technology, insights, and craft to build on 22feet’s legacy. Given the talent and the diverse roster of clients, the next few years will be an amazing time at the agency.”

  • Mondelez India names Nitin Saini as VP of marketing

    Mondelez India names Nitin Saini as VP of marketing

    Mumbai: Mondelez India has appointed Nitin Saini as vice president of marketing. Nitin will be based out of the company’s headquarters in Mumbai and will be responsible for spearheading the marketing initiatives of the company. Prior to the current role, he served as vice president for the Oreo business, Mondelēz International in the US.

    He will be succeeding Anil Viswanathan, who has been elevated as managing director, Vietnam, Southeast Asia, Mondelēz International.

    Nitin started his career as a management trainee in India and has been a part of the Mondelēz team for 19 years in India, holding regional and global roles across sales and marketing.

    In India, he worked in marketing and sales teams across different portfolios, building experience across brands, categories, and sales verticals. He then moved to a regional marketing role in the Asia Pacific Region and was further elevated to a global role, looking after the Oreo brand, where he helped deliver double digit growth for Oreo, with the brand winning the ‘Kantar-Brand of the Decade’ award at Cannes.

    As the Global Brand director for Oreo, Nitin led Oreo to its best-ever performance across the globe while also crafting the long-term growth strategy for the brand. In his most recent role, Nitin was leading the Oreo portfolio for the US Business unit while being part of the Marketing Leadership team of the BU. Nitin returns to the India business after over three years.

    As VP of marketing for India, Nitin will be a part of the Mondelez India leadership team and will drive the consolidated snacking strategy with holistic management of all marketing levers, including insights, analytics, equity, innovation, and activation, in line with Mondelez International’s “Local first, but not Local only” approach to business.

  • Interactive Avenues to handle A23 Games’ digital media duties

    Interactive Avenues to handle A23 Games’ digital media duties

    Mumbai: A reprise network company, Interactive Avenues, and the digital arm of Mediabrands India, have won the digital media duties for A23 Games. The account will be led out of the agency’s Bengaluru office.

    A23 Games is India’s leading multi-gaming platform with 16+ years of experience in the online skill-based gaming industry.

    With a goal of expanding A23’s reach across the country and establishing online gaming as a source of entertainment, Interactive Avenues’ mandate for A23 Games includes online brand building, social media management, content development, and digital activations.

    Interactive Avenues EVP (south) Aparna Tadikonda said, “We are delighted to add another marquee brand and an industry leader like A23 Games to our clientele. The online gaming sector is booming, and A23 Games has played a pioneering role, since its inception over 16 years ago, in catapulting India to the second position in the world. Their “Responsible Gaming” campaign with superstar Shahrukh Khan has already raised the content bar, and we are truly excited to leverage our media expertise and creative prowess to not only elevate A23 Games’ digital game but also to help realise their vision of making India an online gaming powerhouse.”

    Interactive Avenues is India’s leading full-service digital marketing company with offices in Mumbai (headquarters), Gurugram, Bengaluru, Chennai, and Kolkata. They offer a comprehensive range of cutting-edge services, including media, programmatic, data & analytics, e-commerce, paid search, social media, SEO, ORM, creative, and web development, all under one roof with fluid, multidisciplinary teams.

  • Richa Gupta joins WOW Skin Science as VP of innovation & strategic projects

    Richa Gupta joins WOW Skin Science as VP of innovation & strategic projects

    Mumbai: WOW Skin Science/WOW Life Science, a D2C beauty and wellness brand, has appointed Richa Gupta as vice president of innovation and strategic projects for its India as well as international business.

    Richa will be in charge of new product launches, new brand development, as well as other strategic projects across beauty, health, and other categories.

    Richa was previously associated with Amazon India, where she led premium beauty, colour cosmetics, and content marketing verticals. Over the course of her 16-year career, she has worked with many consumers’ favourite brands such as Flipkart, Nykaa, Lifestyle, and Baccarose, leading a variety of charters across retail, category management, supply chain, and brand engagement.

    Speaking of her appointment, Gupta stated, “I am thrilled to be a part of WOW Skin Science. The brand’s current position is the result of its deep insights into markets, trends, and consumers—factors that are important ingredients of success—followed by meticulous strategy execution. I am looking forward to working with this well-established team and using my knowledge and experience to further build WOW’s position as the go-to brand for beauty, personal care, and wellness.”

    WOW Skin Science co-founder Manish Chowdhary said, “We are delighted to welcome Richa to the WOW family. Richa’s vast experience and strategic vision will prove instrumental in the next phase of WOW Skin Science’s growth story.”

    “Richa joins us at a very exciting phase of our journey as we transform into a house of loved brands. Her extensive experience in beauty as well as her strong ability to think big and deliver results will be a critical asset for the organisation as she joins our leadership team,” added WOW Skin Science chief operating officer Mrunmay Mehta.

  • Dentsu Creative India ropes in Dalip Daniel & Tulika Seth as directors

    Dentsu Creative India ropes in Dalip Daniel & Tulika Seth as directors

    Mumbai: Dentsu Creative India has continued to bolster its creative team with the appointment of Dalip Daniel and Tulika Seth. While Dalip has been roped in as group executive creative director, Tulika is group creative director. Both will report to Dentsu Creative India’s chief creative officer, Joy Mohanty.

    Dalip and Tulika will focus on boosting the agency’s creative competence for its existing and prospective clientele. They will design ideas that ‘create culture, change society, and invent the future by keeping modern creativity at the heart of business.’

    Dalip is a seasoned creative leader and has held leadership roles across agencies and radio stations like Ogilvy & Mather, GroupM ESP, and BIG 92.7 FM. He has worked for brands like Airtel, Nokia, Limca, Dabur, Pepsi, LG, Tata Tea, Sony, Nestle Milo, Honda, Perfetti, Horlicks, Unicef, Max New York Life, Zomato, Luminous, and Uttarakhand Tourism, to name a few. In addition to this, he has also created branded content for TV shows and launched BIG 92.7 FM in North India.

    Armed with over 16 years of experience, Tulika has received several Indian and international awards. Tulika has led creative teams at agencies like Lowe, TBWA, Grey, Innocean, and Humour Me in Delhi and Mumbai. Some of the brands she has worked with include Hyundai, Dunzo, LG, DS Group, Set Max, Dabur, National Geographic, Henkel, Anne French, and Parle, among many others.

    Speaking on the appointments, Joy Mohanty said, “Together with a superb body of work, Tulika and Danny bring with them a wealth of experience across formats. They will both play a key role in driving our agenda of creativity beyond silos. It is great to have them on board.”

    Dalip Daniel added, “This is an exciting opportunity, and I am thrilled to be joining Dentsu at such a pivotal time. Today, when you think of Dentsu, you can’t help but realise that “kuch toh naya ho raha hai iss agency mein.” So, it would be really amazing to work in such a great creative environment filled with the best of the creative minds in the industry.”

    Tulika Seth commented, “What has drawn me to Dentsu is how it has embraced digital technology in its everyday thinking, to firmly establish itself as a future-forward organisation. ‘Wholly integrated’ is the key descriptor that has really got me excited. The work that has been coming out of the agency is truly inspiring, and I can’t wait to dive right in.”

  • Kinnect appoints Varun J. Bansal as AVP of media

    Kinnect appoints Varun J. Bansal as AVP of media

    Mumbai: On Thursday, Kinnect India announced the onboarding of Varun J Bansal as associate vice president of media, to handle its Delhi operations. He will directly report to Kinnect VP of media Mihir Palan.

    With over 14 years of experience in integrated media planning and strategizing, Varun has worked with brands like Nestle, GSK, Pernod Ricard India, Snapdeal, Gaana.com, ITC hotels, and Uber. His last stint was with Wavemaker as business director.

    Talking about Varun’s appointment, Kinnect COO Chandni Shah said, “Post-covid19, we see more brands transitioning to digital transformation. We, as media partners, are constantly striving towards bringing in meaningful business outcomes with measurable targets, and that’s where Varun steps in. His experience and portfolio perfectly fit our integrated business and complement our data-driven philosophy. I am happy to onboard him, especially to lead our Delhi media operations and wish him all the success.”

    About his new role, Varun said, “Kinnect’s reputation precedes itself. The organisation is at the forefront of all media skills in a highly competitive sector. All of this is supported by an inspiring leadership team, of which I’m proud to be a member. By developing cutting-edge solutions for client and agency business objectives, I am excited to use this chance to elevate further and enrich the current media function.”

  • Srijan Shukla & Pratheeb Ravi join Publicis Worldwide India as heads of creative

    Srijan Shukla & Pratheeb Ravi join Publicis Worldwide India as heads of creative

    Mumbai: Publicis Worldwide India, the full-service creative agency from Publicis Groupe India, has strengthened its creative team by appointing Srijan Shukla and Pratheeb Ravi as creative heads. The duo will be based out of Mumbai. Their mandate would be to reinvigorate and amplify creative offerings while delivering integrated solutions that effectively solve the client’s business challenges.

    Commenting on the new additions, L&K Saatchi & Saatchi and Publicis Worldwide India CEO Paritosh Srivastava said: “Publicis Worldwide India has created some memorable campaigns over the years for many brands like Zee, Nerolac, Škoda, Heineken, HDFC MF, Maggi, Maruti and many more. Creative leadership at PWW has always been highly respected and admired. To fill such big shoes, we couldn’t have brought better people and talent than Srijan and Pratheeb. They are the ideal team to take the legacy forward and keep telling amazing stories for our wonderful clients.”

    Pratheeb Ravi joins Publicis Worldwide India from Ogilvy India, where his last role was as group creative director. He has also had fruitful stints with other agencies, including Lowe MENA & Contract Advertising, where he managed creative work for clients across a host of sectors, including telecom, FMCG, travel & tourism, OTT, retail, etc. Some of the brands he has worked on include Tata Sky (which was rebranded to Tata Play), Maaza, Minute Maid, Tata Salt, Ferrero, Nutella, Cadbury Unity Bar, Unilever OMO, Lifebuoy, Axe, The Economist, ICC T20 World Cup, HotWheels, Westside- Retail fashion, Unilever Hamam, WildStone Deodorants, Tata Indicom and Club Mahindra Holidays to name a few.

    Srijan Shukla joins the agency from Ogilvy India, where his last role was as group creative director. He has also worked for a number of agencies, including DDB Mudra, Leo Burnett, and Tilt Brand Solutions, where he was instrumental in facilitating creative work for a wide range of clients in industries such as automobiles, Fintech, Broadcast Media, OTTs, DTH, Banking & Finance, Fantasy Games, Retail, FMCG, and others. Some of the prominent brands that he worked on include Tata Sky (now Tata Play), Dream11 IPL campaigns, Maaza, Minute Maid, Sony LIV launch, Zee rebranding, IPL for Sony Max, etc. He was instrumental in the rebranding exercise of Tata Sky to Tata Play and also for Dream 11—”Yeh apna game hai” and “Yeh game hai mahaan” campaigns.

    Welcoming the duo to the agency, Publicis Worldwide India MD Oindrila Roy shared, “We are lucky to have Srijan and Pratheeb, a duo who have a rich body of work and are still hungry to do a lot more. Publicis Worldwide India has a rich heritage of creativity and they are perfect for taking the legacy forward and establishing the agency as one of the most powerful creative outfits in the industry.”

    On joining the network and the road ahead, both Pratheeb Ravi & Srijan Shukla added, “We are excited to begin this journey with a bunch of incredibly talented and hard-working people with an irresistible creative energy. The goal will be to align with the vision that Paritosh and the team have set for the agency and put out work that will blend creativity, technology, data and culture to create truly unique solutions for our clients. We also want to create a space where the creative talent can come and express themselves freely.”

  • ACKO appoints Saurabh Jha as senior VP of digital marketing

    ACKO appoints Saurabh Jha as senior VP of digital marketing

    Mumbai: Digital-native insurer Acko has announced the appointment of Saurabh Jha as the senior vice president of digital marketing.

    Saurabh is a seasoned leader with strong management experience across the consumer internet and start-up space. He has worked in various verticals such as travel, ecommerce, and real estate for both digital and traditional marketing functions. Saurabh’s prime focus has been to lead businesses towards excellence.

    At Acko, he will be responsible for scaling and driving growth across all business units, and his mandate will include digital marketing, content, and strategic partnerships.

    Before joining Acko, Saurabh was associated with Housing.com as the senior director of growth, marketing & analytics, where he spearheaded the team. During his professional journey, he has also contributed significantly to the growth of HolidayIQ and Jungle Lodges & Resorts.

    Saurabh holds a Master of Business Administration (MBA) degree from IIFM and a bachelor’s degree in computer science.

    Speaking at Saurabh’s appointment, ACKO founder & CEO Varun Dua said, “I am delighted to welcome Saurabh to the team. Saurabh brings with him years of knowledge in the performance marketing domain. He has been a part of the growth journey of some well-known digital brands and clearly understands what it takes to fuel growth for brands.”