ITV

Tag: appointment

  • Skechers India names Kriti Sanon as its new brand ambassador

    Skechers India names Kriti Sanon as its new brand ambassador

    Mumbai: Skechers, a lifestyle footwear brand, on Monday announced actress Kriti Sanon as a new brand ambassador for Skechers India. Sanon will be the face of the fashion and lifestyle categories for the brand and appear in the upcoming Skechers Street campaign—the brand’s trendy line of streetwear sneakers.

    Commenting on this association, Skechers South Asia CEO Rahul Vira said, “Skechers began operating in India citing a huge potential in the footwear market ten years ago. Sanon is a fashion icon for young consumers, and her influence, paired with Skechers’ aim to increase awareness about fashion without compromising on comfort, makes this association organic and effortless. With Sanon being the face of Skechers for the fashion and lifestyle category, we aim to widen our brand appeal and increase our reach throughout India.”

    Speaking on her new partnership with Skechers, Sanon added, “Fashion, comfort, and fitness go hand in hand for me. My sense of style is an extension of my personality, and as a big sneaker enthusiast, I am really thrilled to be associated with Skechers, a brand that I genuinely love. I am all set to start this exciting journey with Skechers, and I can’t wait to share the cool campaign with all of my fans.”

    Launched in 2012 in India, Skechers offers a wide range of its 3,000 footwear styles to men, women, and children across the country, along with apparel and accessories. Skechers’ products are available at retail outlets nationwide, including more than 350 Skechers stores, and online at Skechers.in.

  • Omnicom Media Group India bags integrated media mandate for Electrolux

    Omnicom Media Group India bags integrated media mandate for Electrolux

    Mumbai: Omnicom Media Group (OMG) India has been appointed to manage the integrated media mandate for Electrolux to strengthen their footprint in the country. The directive will involve creating end-to-end media solutions for the business and accelerating its growth journey in the market.

    Leveraging the agency’s analytics and insight-driven tools, the Swedish powerhouse is set to make waves with its range of premium products in the Indian market.

    Electrolux has shaped living for the better for more than 100 years with its elegant Scandinavian design coupled with innovative technology across a range of care, taste, and well-being appliances.

    The brand has ambitious growth targets in India, complemented by its cohesive omnichannel approach and optimism for sustainable and better living experiences for its customers.

    Electrolux’s sustainable product portfolio is designed to meet the dynamic demands of modern consumers and includes air purifiers, air conditioners, washing machines, vacuum cleaners, refrigerators, dishwashers, dryers, coffee machines, warming drawers, cooker hoods, hobs, and ovens.

    Team OMG is excited to help Electrolux scale to new heights by drawing on its talent, strategic capabilities, and data-driven approach as the brand ramps up its proposition and presence in India to achieve sustainable growth.

  • Priyanka & Suresh Raina’s ‘maate’ announces integrated marketing partnership with Laqshya Media Group

    Priyanka & Suresh Raina’s ‘maate’ announces integrated marketing partnership with Laqshya Media Group

    Mumbai: Laqshya Media Group has won the integrated marketing mandate for ‘maate,’ a premium babycare brand co-owned by Priyanka Raina and legendary cricketer Suresh Raina, in a multi-agency pitch. The group will be entrusted with 360-degree marketing duties, including OOH, TV, print, radio, digital, PR, live experiences, and beyond, for the brand.

    “We are delighted to partner with one of India’s most innovative marketing communications groups, Laqshya Media, as we strive to make ‘maate’ the premium and safe choice for mothers and babies worldwide. The agency resonates with our vision and has innovative ideas and communication strategies that will enhance brand awareness and establish the brand as a front-runner in the premium baby care segment. maate has grown organically on its own so far, but with Laqshya on board, we are hoping for more targeted marketing and to speed up our expansion plans. As a truly homegrown brand, ‘maate’ is committed to ensuring a superior and safe experience for new mothers and babyhood,” said maate co-founder Priyanka Raina.

    On this occasion, Laqshya Media Group managing director Alok Jalan said, “We are thrilled to join hands with ‘maate’ and are truly excited to work in this growing baby care category. ‘maate’ is among the few companies in the segment that have exhibited a long-term vision and have developed very premium and safe products for baby care. As a 360-degree marketing agency, Laqshya Media Group is committed to crafting out-of-the-box, purpose-driven integrated campaigns to build strong brand awareness and CTAs.”

    The development comes after ‘maate’ revealed a new brand identity to reaffirm its commitment to motherhood and foster a connection with couples who have recently become parents. It has also recently forayed offline with the launch of its entire range of products across Delhi NCR.

    Launched in 2019, ‘maate’ is a truly homegrown brand. When Priyanka Raina returned from Amsterdam to India after becoming a mother, she could not find safe and effective baby care products in the Indian market. This led to the birth of ‘maate,’ a consciously designed 360° wellness brand. All ‘maate’ products have been formulated with the highest quality natural ingredients after years of research and are completely safe and effective for babies. Motherhood is at the core of the company’s essence.  ‘maate’ products are completely natural, toxin-free, vegan, and cruelty-free. Inspired by the luxury of nature, the brand aims to bring the potency of the highest quality natural ingredients into an improved formulation through constant research and innovation.

  • Mehul Ashar joins Infidigit as senior VP of revenue

    Mehul Ashar joins Infidigit as senior VP of revenue

    Mumbai: Organic digital growth platform Infidigit on Tuesday announced the appointment of Mehul Ashar as senior vice president of revenue. An alumnus of IIM Ahmedabad, Ashar brings with him over two decades of experience in various industries. He has worked with prominent brands like Shoppers Stop, Lifestyle Stores, GMR Airport, Indian School of Business, and Apollo hospitals. He has successfully spearheaded omni-channel marketing and digital marketing initiatives in his earlier roles.

    Speaking on the appointment, Infidigit founder & managing director Kaushal Thakkar said, “At Infidigit, we are looking to enhance and build a robust leadership team to spearhead our expansion in new markets. Ashar’s appointment is perfectly timed as we continue to expand and bring in new growth avenues. His experience in multiple industries brings a fresh perspective, while his work in digital marketing will add a lot of value to our business. I am confident that Mehul will be able to lead the team to even greater heights and continue driving Infidigit forward as we enable more businesses to grow online organically”

    “Infidigit aims to help companies leverage the power of SEO, thus maximising returns on their marketing budgets. We are just scratching the surface as of now and have a long way to go. I am glad to be part of this journey with Thakkar. ” adds Ashar.

    Ashar and Thakkar have also been batch mates at KJ Somaiya Institute of Management, Mumbai.

  • Havas Worldwide India creates brand film for Stashfin

    Havas Worldwide India creates brand film for Stashfin

    Mumbai: Stashfin, the fintech platform, has launched a new campaign to drive awareness about its unique offering. Stashfin provides instant access to funds in a seamless and efficient manner with a flexible mode of repayment, making it one of the most convenient digital lending platforms.

    Created by Havas Worldwide India, the campaign promotes an innovative product that allows customers to get instant funds for a variety of needs, providing them with the ideal financial boost in the easiest and most hassle-free manner.

    Stashfin has been dedicatedly working towards the financial inclusion of various customer segments who find it difficult to be accepted by traditional banking systems, with a brand promise of “Nobody in India should be credit-starved.”

    The company also assists the under-represented in developing their credit footprint, allowing them to improve their quality of life. Stashfin provides flexible tenures ranging from three to 36 months; quick processes and easy application; instant funds; and the unique proposition of only paying interest on the amount used.

    With a quirky approach in the two-film campaign, a witty superhero fumbles and appears to be an antihero, unable to use his superpowers to help those around him. However, the only good he does is introduce others to the all-new Stashfin credit line app, which becomes their superpower as well.

    Speaking about the campaign, Stashfin co-founder Shruti Aggarwal said, “Stashfin has always strived to provide a positive customer experience, which is why we focused on every detail of making our product simple to use. With the goal of making Stashfin’s offering available to everyone who needs credit, it is critical that credit be made available to the majority in an effortless way. As Stashfin plays a critical role in fulfilling people’s needs, it is evidently a superhero. With our latest films, we want to show how Stashfin, as a superpower, can help anyone in need.”

    “The ever-changing fintech space allows us to tell very interesting stories, and collaborating with a brave brand like Stashfin has been great fun. We are always eager to take on the challenge of portraying the dynamic fintech space as not only exciting but also relatable and aspirational. A bumbling superhero who makes mistakes is a novel concept that communicates the brand’s core concept of quick and easy access to funds. I’m confident that, like our previous collaboration, this one will bear fruit too, with people choosing the brand Stashfin,” added Havas Group India chairman & chief creative officer Bobby Pawar.

  • Global Creator Network wins AJIO’s social and content mandate

    Global Creator Network wins AJIO’s social and content mandate

    Mumbai: On Tuesday, Ajio announced the hiring of OML Entertainment’s branded content arm, Global Creator Network (GCN), to handle its social and content mandate. This new collaboration will bring a spunk, verve, bold and fresh perspective to Ajio’s digital communication.

    In line with its brand philosophy—celebrating fearlessness and uniqueness-Ajio is constantly looking to bring a fresh, current, and accessible perspective to personal style. GCN, with its industry expertise and talent network, will look after end-to-end executions of campaigns and content that will help Ajio stay ahead of the competition.

    GCN will work to design and craft innovative, engaging, and effective content for Ajio in tune with the current trends and tastes. Ajio, a fashion and lifestyle brand, is Reliance Retail’s digital commerce initiative and is the ultimate fashion destination for styles that are handpicked, on-trend, and at prices that are the best you’ll find anywhere.

    As a part of the mandate, GCN will build a robust brand strategy, creative first social campaigns with IPs, creator activations, and enable the brand to build a community of like-minded people across various social media platforms such as Facebook, YouTube, Twitter, and Instagram. The digital marketing communication will be designed to elevate the brand’s presence in the minds of the consumers using effective branded content strategies.

    Commenting on the win, GCN senior vice president of branded content Devarshi Shah, said, “As a team, we are excited to be associated with a popular and loved brand like Ajio. It would be interesting to build a fresh line of digital communication strategies that are futuristic yet relevant in today’s time. Our focus will be to create meaningful, innovative, and fresh content strategies. The aim is to keep the brand ahead of the competition with campaigns that click.”

  • Shobitam announces strategic communication partnership with Tute Consult

    Shobitam announces strategic communication partnership with Tute Consult

    Mumbai: Shobitam, the global ethnic fashion brand, on Monday appointed an integrated marketing and communications firm, Tute Consult, to bolster its presence in the Indian and global markets.

    Tute Consult will be responsible for developing a holistic communication strategy to amplify the brand’s mission and establish Shobitam’s brand image and awareness amongst its fast-growing base globally.

    Speaking on the partnership, Shobitam co-founder & chief product officer Aparna Thyagarajan said, “We are thrilled to be associated with Tute Consult as our strategic communications partner. I am certain that Tute Consult, through their extensive industry knowledge and experience, is poised to enable the right communication tools for Shobitam and be our partners in every step. We are looking forward to a mutually fruitful association and cannot wait to embark on this exciting journey.”

    Tute Consult founder Komal Lath added, “We love what Shobitam has to offer and are thrilled to work with them to build a world-class global ethnic fashion brand that we are all proud of. The fashion category is ever evolving, and it’s great to see novel concepts and ideas germinate into beautiful selections with designs that give us impetus to tell their stories. We’re excited and look forward to some great strategic collaborations and conversations to amplify Shobitam’s beautiful mission and vision to democratise ethnic fashion globally.”

  • Havas Life Sorento elevates Sachin Talwalkar to chief creative officer

    Havas Life Sorento elevates Sachin Talwalkar to chief creative officer

    Mumbai: Havas Group India’s health, wellness, marcom and digital agency Havas Life Sorento on Friday elevated its executive creative director, Sachin Talwalkar, to chief creative officer.

    As a part of his new role, Sachin will be responsible for further bolstering the agency’s creative and communications excellence through Havas Life Sorento’s offering in healthcomm. He will also be responsible for expanding the agency’s scope through digital health, health CX, and consumer health within India, Southeast Asia, and the Middle East, effectively making India the hub of excellence for Havas Health & You. The aim is to become the ‘go-to’ and cutting-edge healthcomm agency in the region.

    Speaking about the elevation, Havas Group India chairman & CCO Bobby Pawar said, “Sachin’s elevation is in recognition of the role he’s played in transforming Havas Life Sorento over the last few years. He has brought in better talent and has fostered a climate where they can do their best work while having fun in the process. He has evolved the creative department based on my belief that creatives with traditional and digital skills must work together so that they infect each other and, in the process, become more rounded creatives. Lastly, he’s been a great partner to me, always ready to help out with anything.”

    Havas Life Sorento managing director Sangeeta Barde added, “I am confident that with this elevation, Sachin will continue to make a difference to health and wellness communications and will create a team of passionate people under him who will set the creative benchmark within the industry and the region.”

    Talwalkar commented, “The new role is testament to Havas Life Sorento’s journey in the last years. We have not only expanded in size and stature but also challenged ourselves to explore new avenues, which has set the course for us to grow and become “the partner agency” in the healthcomm space in the coming years. I am excited about my new role and what’s to come.”

    Since joining Havas Life Sorento in 2020, Sachin has been responsible for driving the agency’s creative vision and strategy through industry-recognised work for clients including Viatris, Dr Reddy’s Laboratories, Zydus Healthcare, Abbott, Bayer, Glenmark, and many more.

    His creative endeavours have aided the agency in strengthening client relationships, organic business opportunities, and attracting bright young talent, paving the way for it to become the region’s leading health-communications agency and a valued partner within the global Havas Health & You (HH&Y) network.

    Sachin believes in creating brand narratives that are culturally relevant and inspired by real-life human insights. In his 20 plus years of industry experience, Sachin has worked across geographies in Europe, the Middle East, Southeast Asia, and Asia Pacific with network agencies. His work has been recognised by major awards, including Spikes Asia, Ad Club Germany, Mobius, Eurobest, Epica, Cresta, NY Festival, Clio, Montreux Ad Festival, Ad Club Austria, Econ Awards, FAB Awards, and LIAA.

  • Interactive Avenues appoints Ashutosh Nagare as vice president & head of performance marketing

    Interactive Avenues appoints Ashutosh Nagare as vice president & head of performance marketing

    Mumbai: Mediabrands India’s Interactive Avenues announced the appointment of Ashutosh Nagare as vice president & head of performance marketing. Nagare will be based out of the company’s Mumbai office and will report to the company’s executive vice president of media, Harish Iyer.

    As national lead for performance marketing, he will focus on growing the company’s performance portfolio by leveraging a mix of innovative strategies, robust partnerships, automation tools, and Reprise’s very own FLOW framework – which focuses on the seamless movement of consumers from discovery to purchase.

    Prior to this, Nagare has 12+ years of rich experience in digital marketing and has worked with leading brands like Reliance Communications, Dr. Batra’s, ALTBalaji, Tikona Digital Networks, and TrueFan.

    “As an integrated digital agency with a stellar track record, Interactive Avenues has unlocked incredible opportunities for me to create an impact in the performance marketing space. I look forward to elevating the North Star Metric for brands using a holistic combination of media, experience, and content strategies,” commented Nagare.

    Interactive Avenues Amardeep Singh added, “Ashutosh has deep experience of delivering business outcomes for brands across various verticals, including healthcare, telecom, entertainment, and technology. We are confident his proven expertise and leadership skills will help us deliver next-gen performance solutions that power scale and efficiency for our customers.”

    Interactive Avenues is India’s leading full-service digital marketing company with offices in Mumbai (headquarters), Gurugram, Bengaluru, Chennai, and Kolkata. They offer a comprehensive range of cutting-edge services, including media, programmatic, data & analytics, e-commerce, paid search, social media, SEO, ORM, creative, and web development, under one roof with multidisciplinary teams.

  • Blink Digital bags Fibe’s digital media duties

    Blink Digital bags Fibe’s digital media duties

    Mumbai: Blink Digital has been awarded the digital marketing mandate for Fibe. Specialising in blending deep digital insights and ideating plans, Blink Digital helps brands grow to their full potential. The agency will now be in charge of digital strategy, ideation, and execution of the digital launch for Fibe, formerly EarlySalary. This is a year-long association/partnership that was established after a competitive multi-agency pitch.

    Conceptualised by Blink Digital, the campaign “Aapke Paise Wali Vibe” targets how it is a quick and hassle-free application process as well as the ease at which its customers can avail of its services.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Fibe India (@fibe.india)

     

    The campaign, written by Sudhir Shetty and directed by Very Busy People, aims to position Fibe as an alternative to the notion that obtaining a loan is difficult and time-consuming. Fibe has been positioned as a helpful credit provider that offers loans tailored to everyone’s needs without a complicated application process or many questions about how to use the loan.

    The agency will assist the brand in staying ahead of the curve regarding social media engagement. Their new campaign idea for Fibe gives a fresh outlook on consumer lending in the financial landscape. This partnership will work towards establishing the brand as the go-to solution for all the financial needs of young Indians and provide them with a hassle-free experience.

    Talking about the association, Blink Digital co-founder & COO Rikki Agarwal said, “We have associated with Fibe to create a digital marketing strategy which will help them connect better with their target audience. At Blink, we always look forward to creating a seamless yet unique experience for our clients while staying true to the brand message. We have used the best marketing tools in nurturing social media for brands in India and across borders. We are looking forward to boosting engagement for Fibe by showcasing its legacy to the right audience at the right time through various social media channels”

    “We are delighted to associate with Blink Digital for our social media management. We look forward to working with their skillful team and are confident that the digital agency will position our properties to our highest expectations,” said Fibe founding member and director of marketing, Sudesh Shetty.