ITV

Tag: AppLock

  • Cheetah claims Applock surpassed 35% penetration

    MUMBAI: Libra, an Android analysis platform designed by Cheetah Mobile, has found that Security Master – Antivirus, VPN, AppLock, Booster – (previously known as CM Security Antivirus app Applock) claims to have a weekly active penetration rate of over 35 per cent among mobile internet users on Android in India at present. Applock is able to reach 200 million impressions a day making it a powerful advertising tool for advertisers that increasingly need to reach a mobile-first audience.

    Samsung, Suzuki, Tata & Colgate are already on-board with the company’s Cheetah Ads services. In particular, Samsung’s campaign has generated more than 37 million impressions for a campaign that helped it launch one of its phones. A combination of high market reach, impactful ad format, and machine learning to help optimize the campaign has resulted in purchase intent of more than 2.5x the normal mobile e-commerce rate.

    Cheetah Mobile APAC Ad sales GM Morden Chen said, “Our huge inventory and precise targeting abilities fuelled by our AI capabilities, Cheetah Ads will continue to help advertisers in India to effectively reach their target audience who are increasingly mobile-first. We see our mission in India as one to continue to educate the market about the beauty of mobile advertising and work closely with our various partners to move the industry forward.”

    Tata global beverages – media & marketing procurement deputy GM Sonia Serrao said, “We tried the Locker Ad Roadblock from Cheetah Mobile in conjunction with our print campaign, and it gave us maximum “Impact and Reach”.

    Based on a recent study by Cheetah Mobile, launched vertical video in all mobile moments earlier this year by leveraging its suite of mobile apps which are able to capture a mobile user’s entire mobile consumption journey.

  • Cheetah Ad Div rebranded, AppLock impressions increase

    MUMBAI: Cheetah Mobile Inc., one of the leading mobile utility and content app developers, has rebranded its ad business in India as Cheetah Ads, with a renewed focus on bringing vertical video ads to the market. Cheetah Mobile also revealed that impressions of Cheetah Mobile’s popular AppLock feature have reached 200 million per day in India, making it one of the most successful markets for the product.

    AppLock safeguards users’ privacy by creating password-protected lock screens for individual apps. The feature is most frequently used to unlock social apps where people share personal data and require the utmost privacy.

    A recent report produced by Cheetah Lab titled “Using Utility Apps to Realize the Value of Brand Ads on Social Apps” shows that the top five countries using AppLock are the United States, India, Brazil, Mexico and Indonesia, with India ranked 2nd. A closer look shows that among the top 10 most frequently locked apps, the top two are social apps.

    AppLock offers brands a “pre-social moment,” the opportunity to engage with a customer before diving into a social app. AppLock supports customizable video, GIF and interactive ad formats with Cheetah Mobile’s industry-leading big data and targeting capabilities. It also allows brands to showcase 9 different product images on the lock screen. Through AppLock, brands can reach their best audiences without advertising within the social apps themselves.

    Cheetah Ads places beautiful, full-screen vertical video ads in a wide range of user contexts – from pre-social moments like AppLock, where brands can reach users before they unlock their favorite social apps; to in-social activity within popular influencer-powered apps like musical.ly and Live.me; to personalized content moments in News Republic; and utility moments in apps like Clean Master and Battery Doctor.

    Formerly known as Cheetah Ad Platform, Cheetah Mobile’s ad business has operated in India since launching there in September 2015.

    Speaking at ad:tech 2017, Cheetah Mobiles GM – international ad sales Morden Chen said, “Cheetah Ads India will make the advertising experience smarter and better for users and brand advertisers. As Cheetah Mobile advances its content+utility app strategy, Cheetah Ads will focus on bringing vertical video ads to every kind of mobile moment.”

    “We are thrilled with the success of AppLock in India. The feature’s 200 million daily impressions have contributed to making Cheetah Ads one of the top mobile advertising players in the country. With its huge mobile user base and fast-growing marketplace, India is a key country for us, and we will continue innovating to meet the evolving needs of the growing mobile users,” Chen added.