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  • Ad spend on mobile to hit $240 billion globally: App Annie

    Ad spend on mobile to hit $240 billion globally: App Annie

    MUMBAI: According to the State of Mobile 2020 report by App Annie, this year comes out to be the biggest year for mobile, with advertisers fuelling the revenue. Mobile ad spends reach $240 billion as brands utilise mobile’s potential. The report also states that the war between streaming giants will heat up in 2020 and consumers will ultimately decide where they want to spend 674 billion hours on mobile.

    Apple arcade and Google play Pass will act on creating innovative new games for consumers and generate new revenue streams for publishers. After 2G, 3G, and 4G, 5G is the next battleground, and the gamers will be first to reap the benefits. Consumer and mobile ad spend to top $380 billion globally in 2020. 

    The report further stated that consumers have spent 50 per cent more sessions in entertainment apps in 2019 as compared to 2017. The increase in the adaptation of video streaming apps on mobile devices to watch movies, TV shows, concerts, and live events on-demand helped bolster demand for Entertainment apps.

    Availability of high-quality streaming platforms, increase in user-generated content, and offline mode becoming standardised were seen as the industry advancements that helped tip the scales from screen size to on-the-go viewing.

    As per the report, competition in the streaming space will help better user experiences to drive growth in downloads, revenue, and usage, which will ultimately lead to partnerships and consolidation to win the wallets of consumers long term.

    The report also stated that the entry of Disney+ into the streaming space along with other streaming colossal Netflix, Amazon Prime and HBO now as incumbents, AppleTV+ as a new entrant, HBO max and NBSUniversal’s peacock set to launch in 2020 has increased the competition.

    Around 25 per cent of Netflix’s iPhone users have also used Disney+ in Q4 2019, its highest overlap of users among top video streaming apps in the US.

    According to TikTok, it  saw the greatest two-year growth in cross-app usage of Netflix at over 135 per cent, enticing that the current competition in the video streaming space is heating up not only by traditional companies launching a standalone streaming service but from social media companies carving new mobile-first consumption pathways.

  • ALT Balaji working with OTT specialists Diagnal and Xstream

    MUMBAI: ALTBalaji, the digital platform from Balalji Telefilms, marks its entry into the world of global OTT entertainment space. Launched with the aim to reach out to individual audiences directly, ALTBalaji provides differentiated content with original shows spanning some 300 hours in the first year itself. This subscription based platform will be commercially available from mid-April 2017.

    ALTBalaji is developed, designed, and integrated by OTT specialists – Diagnal; the platform is powered by Xstream’s cloud based video management system, Xstream MediaMaker™. The multiscreen platform is available on iOS, Android, Windows, Roku, AppleTV, and many more operating systems.

    Created to provide an alternative to mainstream Indian entertainment & TV content, ALTBalaji brings fresh & interesting stories to audience. Offering unparalleled high quality shows featuring popular artists, acclaimed writers, and award winning directors, the platform fills in the existing void in the entertainment space and provide a real, exciting alternative to regular television based options.

    Unlike similar premium Subscription Video on Demand OTT service providers in the market, ALTBalaji allows users to watch select content and previews without requiring an active subscription. Content accessibility provides users with the opportunity to explore service features before choosing a subscription package that suits their content needs and budget. Premium subscribers to the service will have full-access to content and features like parental control and download to watch offline.

    Commenting on this association ALT Digital Media Entertainment CEO Nachiket Pantvaidya said, “Consumers across the world are evolving aided by growing mobile reach; their requirements are becoming niche, rather than one formula fits all and this is where ALTBalaji belongs. We are excited to be associated with Diagnal and Xstream to bring in the best of technology and scalability together. ALTBalaji will offer extensive range of languages and genres to all age group and regions, both in India and abroad.”

    ALTBalaji is fully cloud based, using Amazon Web Services and Microsoft Azure to deliver incomparable performance and durability, ensuring high performance video delivery to all subscribers. ALTBalaji’s highlights include:

    ● A subscription based Video-on-Demand service with original and exclusive premium content at competitive prices to customers
    ● Pre-subscription access to selective content and previews
    ● Service across multiply connected devices with a seamless cross device user experience
    ● Parental control allowing kids to watch kids content while preventing them full access to all content
    ● Full scale analytics backbone with an inference engine and knowledge data store